Nissan doesn't realize this and most don't think about it. But them being named by Mozilla as the car company that violates privacy the most has hurt them among the younger generation. The meme going around was Nissan wants to know when you are having sex.
From Mozilla: "Nissan's privacy policy is probably the most mind boggling creepy, scary, sad, messed up privacy policy we have ever read. And we here at *Privacy Not Included read a LOT of privacy policies. Please people, if you care even a little about privacy, please stay as far away from Nissan's cars, apps, and connected services as you possibly can.
Here's why: They come right out and say they can collect and share your sexual activity, health diagnosis data, and genetic information and other sensitive personal information for targeted marketing purposes. We absolutely aren't making that up. It says so in their Nissan USA privacy notice. And that's not all! They also say they can share and even sell"Inferences drawn from any Personal Data collected to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes" to others for targeted marketing purposes. Yes, Nissan says they can infer things like how smart you are, if you have a predisposition to drink, if you are acting depressed, and if you are any good at chess (we're guessing that's what they can infer..it could be even worse than that), and then they say they can make as much money off that very personal information as they can. Nissan, you suck."