trottdave@gmail.com
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Marina Hyde on the Musk/Trump interview:
"In the UK, we have an expression for benchmark incompetence: we say someone couldn’t organise a piss-up in a brewery. But a tech boss being unable to organise a tech event on his own tech platform feels like a new industry standard"
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RIP Jimmy Greaves:
"What I had to do was get in the box 500 times a season. 100 times I'd connect. 50 times the goalkeeper would save it. Half of the rest would go in and 25 goals a season would do me - just by making sure I got in the box 500 times" (Great life lesson)
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In Singapore, if you opt out of the organ-donor scheme you go to the bottom of the list for transplants. Wouldn't that be a good idea for masks: if you opt out of wearing one you go to the bottom of the list for coronavirus treatment?
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Elizabeth Warren summing up the difference between the extremes in simple language any sane person can understand:
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David Ogilvy said: "Advertising agencies are stupid enough to believe a woman looks at an ad for Persil and thinks "They've changed their type-face from Futura to Bodoni, that doesn't express my brand needs, I'm switching to Ariel" (He said that 60 years ago)
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Westminster Bridge was specially designed so that the shadows would accurately reflect the public's opinion of the 630 members of the House of Commons
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Beautifully made piece of film, especially the soundtrack. It's not often you get an ad you want to watch again and again
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I'm thinking of opening a new place and calling it "Agency of the Year". That way when clients ask about my company I can always say it's agency of the year.
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"We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we've taken our eye off a more important question: how do people work?" - Rory Sutherland
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"There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there."
Morris Hite
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I haven't even read Marina Hyde's whole article yet, but this opening paragraph is just too good not put up -
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Kathy Burke: "Waterloo please mate"
Cab Driver: "The station?"
Kathy Burke: "Well I'm a bit fucking late for the battle"
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Best ad I've ever seen for organ donation - and it's not an ad
This letter was sent to my cousin David’s fiancée after he passed away last month. He was 28. He was on the Organ Donor Register which resulted in him giving the most amazing gift to so many people in his passing. Join the Organ Donor Register ❤️ #amazing #organdonation #life
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Finally, someone in the UK's done a decent ad -
To prove that the Whopper is more generous than that other burger, they hid a 'Big' Mac behind every Whopper they photographed in 2019.
#WhopperSecret
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Impact - tick. Communicates - tick. Persuasive - tick. All done in a clever, memorable way. (Seriously good ad, forget about awards ffs)
It’s been brought to my attention not every single human being has had the privilege of watching this phenomenal German commercial. It deserves a goddamn Oscar imho
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Great quote from Rory Sutherland: "Highly targeted advertising merely FINDS customers: less well targeted advertising can actually CREATE customers"
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Years ago my mum asked me if my agency wanted the Fords account - "Only Uncle Mick's a welder over there and he's very well thought of, if you want him to put a word in for you"
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When I was young I would have killed for the chance to do a DPS in the Times.
Nowadays this is what you do: one page photo, one page logo.
Phew, don't work too hard lads
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Finally, someone did a decent ad campaign. About time -
A cheeky ad from Axos Bank plays on the concept of banks robbing their customers.
See more: fal.cn/i0m1 #CreativeWorks
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Imagine that, an ad that you want to watch again and again, what a revolutionary thought
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"The creative person wants to be a know-it-all. To know about: ancient history, 19th century maths, current manufacturing, flower arranging, hog futures. Because he never knows when these ideas might come together to form a new idea." -Carl Ally
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How do you reach 17 million people with a commercial that cost just $5k and ran once? davetrott.co.uk/2020/05/a-ta…
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From Jimmy Carr's book: however clever we think we've been, everyone knows advertising is now just lies
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One year I was on an advertising jury and argued for this ad to get the award, the other jury members disagreed with me so it got nothing. The next year, with a different jury, it got the top prize. Just goes to show you about awards -
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If you wake up in the middle of a meeting, and have no idea what's going on, just say: "But will it scale?"
(Works whatever the subject is)
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If you were a client over 30 years old, how would you feel about the CEO of WPP saying anyone over 30 is crap?
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"We will not have equality when exceptional women can rise to the top. We will have equality when mediocre women can rise to the top, as so many mediocre men have done" Margaret Thatcher
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What makes this a good ad is the name of the product is integral, you can't repeat it as: ANOTHER BIG MAC ON THE SIDE OF A BUS
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"People over 50 aren't creative enough to write a fucking banner ad, but they dominate in Nobels, Pulitzers, Oscars, and Emmys. I guarantee you, not one of these brilliantly talented people could get a job in an ad agency today" adcontrarian.blogspot.com/20… (h/t: @Dr_Draper)
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This is our job
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"Intelligent people ignore advertising because advertising ignores intelligent people" - Bob Levenson
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"Think I'll pick up a sixpack of my usual beer for the game. Hang on, it says that Budweiser is the official beer of the world cup, I'd better switch to that instead" - (no one, anywhere, ever)
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Here's a thing about A level results you don't learn til you're nearly 30: no one EVER asked to see the certificates, so you can claim whatever you like
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“Before going out, look in the mirror and take one thing off” - Coco Chanel (great advice for advertising)
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Every time I read someone laughing at Martin Sorrell for saying he's going to start again, I think of this Steve Jobs quote: "Are you one of those people who can only criticise the achievements of others, or have you ever actually done anything yourself?"
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A Danish artist has taken $84,000 from an art gallery and given them nothing for it. The work is called: "Take the Money and Run" and the artist, Jens Hanning, says: "The work is that I have taken their money"
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“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human
relationship more perfectly designed to produce total mayhem” - John Ward
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Smartest thing Golden Globes did, getting Ricky Gervais. Normally they are invisible behind the Oscars, now everyone is talking about his GG speech and Oscars seem old and dull by comparison. Tons of free publicity, great example of Market Share versus Market Growth
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Just saw a sign in a coffee shop saying "No WiFi - talk to each other, pretend it's 1995". I didn't talk to strangers before smart phones and tablets, why should I start now?
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My favourite Queen story was when she was being presented to the cast at a Royal Variety Performance.
When she got to Tommy Cooper he said "Do you like football, your Majesty?"
She was surprised and said "No, not really"
He said "Can I have your Cup Final tickets?"
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THERE'S NO POINT TEACHING ADVERTISING davetrott.co.uk/2021/01/ther…
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Delivered to every home in the country. I don’t think a communications professional has been anywhere near it
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Today is National Census day in the UK.
Good to remember this plaque screwed to a wall inside a broom cupboard in the basement of the Houses of Parliament
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Putting up another of Neil & Tony's ads because there's a whole generation growing up who've never seen good advertising
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Remember everything for him is binary: in or out, woke or MAGA, Republican or Democrat.
You offered him multiple choices: Highgate (east), Gospel Oak (south), Hampstead (west), or The Spaniards (north).
Too many choices ya libtard repugnicant.
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Imagine a see-saw down on one side. If you add weight equally, it never moves: it stays unbalanced. If you want it to move (into balance), you have to put more weight on one side. That’s why the expression is BLACK lives matter: just saying ALL lives matter doesn’t shift a thing
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"The truth isn’t the truth until people believe you, and they can’t
believe you if they don’t know what you’re saying, and they can’t
know what you’re saying if they don’t listen to you, and they won’t
listen to you if you’re not interesting" - Bill Bernbach
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While the papers are full of coronavirus, it's worth remembering that last year 50,100 people died from flu in the UK, but you won't read that because it doesn't sell papers
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“I frequently get the question: ‘What’s going to change in the next 10 years?’ I never get the question: ‘What’s NOT going to change in the next 10 years?’ And that is the more important question, because you can build a strategy around things that are stable in time” -Jeff Bezos
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"Business wants remarkable advertising, but doesn't want the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs talent. And talent is most likely to be found among nonconformists, dissenters, and rebels."
David Ogilvy
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“They laugh at me because I'm different.
I laugh at them because they're all the same.”
Kurt Cobain (h/t: Jack Smith)
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The big idea is dead, TV is dead, advertising is dead, things that haven’t been invented yet are dead. Does that cover it, am I trendy now?
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(This is the best comment I've seen about the business)
"Every time I see a Banksy I think advertising used to be as clever as that" - Alan Parker
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Statisticians joke: "Bill Gates walked into a crowded bar, which made everyone in the bar a millionaire (on average)"
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Just like Boris Johnson, Jacob Reese Mogg, David Cameron, and Jeremy Clarkson he still hasn't left public school
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The Fever Tree advertising works so well, my wife won't buy any other tonic: "If 75% of your drink is the mixer, shouldn't you buy the best?"
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Whichever side you're on (including bored stiff) the Queen's 61 word reply was beautifully put together. To reply to 2 hours of Oprah with: "While some recollections may vary...." is a great example of pithy writing.
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An article on what’s gone wrong at Man U could also reveal what’s gone wrong in advertising:
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At this time of year I like to look at the postcard my granddad sent my mum when she was 10, from the front in 1917 - she kept it all her life
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