I took over this account 2 days ago and dropped their CPA by 74%. All with a SUPER simple account structure & testing strategy Creative Testing - ABO → Went through their ad library (hundreds of ads) → Batch tested a ton of them across 5 different ad sets → Yes, Meta skipped a bunch, but it helped me find winners fast Scaling Campaign - Cost Cap CBO → Ad set 1: All historical winners from the account → Ad set 2: All proven winners from December testing - min spend limit That's it. What was broken: Their past team was hardly testing anything. All the spend was going to 1 ad that was extremely fatigued. The account had zero velocity. The fix: Simplify the account structure + increase testing velocity significantly. Sometimes the best strategy is just testing more and organizing better. You don't need 10 campaigns and complex structures. You need clean separation between testing and scaling, and you need to actually test. 2 days in, CPA dropped 74%.

Looking for more creative ideas? 🤔 I've gathered 70+ Facebook & TikTok ads into my Foreplay board! 🖼️ Just follow, like 👍 and comment FACEBOOK ADS and I'll DM it to you...

E-commerce Brands! I'm releasing over 100 Facebook Ad Templates for FREE.😱 Just follow, like, and comment FREE TEMPLATES and I'll dm it to you.

My team shared this with me the other day. Bookmark it!

I made a PDF with my favorite Meta ads strategies These are the exact strategies I use to manage accounts spending well over $100k/mo on Meta Just follow, like and comment - "Meta Ads Playbook" and I'll DM it to you

This creative playlist CRUSHES it with our client accounts. It includes 9 of our favorite ads that we constantly test on Facebook & TikTok. Follow, like & comment "CREATIVE GUIDE" and I'll send you the link!

🔍 Need more Facebook ad ideas? 🎉 Today I'm releasing my April Foreplay board! Packed with Facebook & TikTok-style ad creatives from brands like Magic Spoon & more! 🚀 Just like, bookmark, and comment "FACEBOOK ADS" and I'll DM it to you! (must be following me to work)

If you're looking for creative ideas, I've got hundreds for you! 💯 Just like this post and comment "FACEBOOK ADS" and I'll DM you this month's creative board. Must be following to receive!

Looking for more creative ideas? 🤔 I've gathered 100+ Facebook & TikTok ads into my Foreplay board! 🖼️ Just follow, like 👍 and comment FACEBOOK ADS and I'll DM it to you...

This is an ad we're running. No edits made, none needed. We got this message from a customer and all we did was ask his permission to use the convo as an ad.

🎨 Need some more ad creative ideas?🤔 This month, I've gathered 50+ FB & TT ads into my Foreplay board! 🖼️ Just follow, like 👍 and comment FACEBOOK ADS and I'll DM it to you PLUS, if you sign up 🖊️ for my newsletter, I'll send you my BONUS guide with media buying tips! 🚀

✨ Today I'm releasing my ad creative Foreplay board for March! 💙 Bookmark and use this to come up with new ideas for your Facebook & TikTok ads. 💡 To download just follow, like & comment: "FACEBOOK ADS" and I'll send it to you for free. 💙

Need more ad inspiration? 🚀 Today I'm releasing my Foreplay ad creative board. 🎨 It includes OVER 100 of my favorite Facebook & TikTok ad creatives Just follow, 👍 like, and 💬 comment "CREATIVE" and I'll send it to you

For those of you that missed this yesterday... I've released a FREE Foreplay board with FB & TikTok Creative ideas 🖼️ Just follow, like 👍 and comment FACEBOOK ADS and I'll DM it to you...

If you're looking for creative ideas, I've got hundreds for you! Just like this post and comment "CREATIVE BOARD" and I'll DM my October, November, and December creative boards to you. Must be following to receive!

🎨 Need some more ad creative ideas?🤔 This month, I've gathered 40+ FB & TT ads into my Foreplay board! 🖼️ Just follow, like 👍 and comment FACEBOOK ADS and I'll DM it to you PLUS, if you sign up 🖊️ for my newsletter, I'll send you a BONUS guide 🎁 with media buying tips! 🚀

After 1000+ downloads, I'm resharing this creative guide. This playlist CRUSHED it with our clients. It includes 9 of our favorite ads that we constantly test on Facebook & TikTok. Follow, like, retweet & comment "FREE CREATIVE GUIDE" and I'll send you the link!

🔍 Need more Facebook ad ideas? 🎉 Today I'm releasing my May Foreplay board! Packed with Facebook & TikTok-style ad creatives from brands like True Classic & more! 🚀 Just like, bookmark, and comment "FACEBOOK ADS" and I'll DM it to you! (must be following me to work)

Scaling on Facebook in 2023 is hard... Download this free guide for media buying and creative strategy! Just follow, like, and comment "CREATIVE GUIDE" and I'll DM it to you. (must follow to work)

My new favorite ad concept. We’ll be testing this next week for a few clients

🔥 Looking for new Facebook ad ideas for 2024? Just follow, like & comment FACEBOOK ADS and I'll DM my creative board to you! It includes over 100 ideas for Facebook & TikTok!

Great ad. Made me read the entire thing…

Looking for more creative ideas? 🤔 I've gathered 50 Facebook & TikTok ads into my Foreplay board! 🖼️ Just follow, like 👍 and comment FACEBOOK ADS and I'll DM it to you...

Need more ad inspiration? 🚀 Today I'm releasing my Foreplay ad creative board. 🎨 It includes 50+ of my favorite Facebook ad creatives (Statics mostly). 🖼️ Just follow, 👍 like, and 💬 comment "CREATIVE" and I'll send it to you

This ad works because it’s simple and straight to the point. The testimonial, "I've never gotten this many compliments in my life", speaks to a universal desire.. feeling appreciated. The design is equally effective. - no models, no distractions. Plus the product is front and center, making it crystal clear what’s being sold. Instantly relatable and makes you curious about the product. A real winner!

🚀 Looking for some Facebook & TikTok ad creative ideas? 🔥 Today I'm releasing the March edition of our Ad Creative: Blueprint Series. It includes examples of our highest-performing creatives! Just follow, like, and comment FREE CREATIVE GUIDE and I'll send it your way!

How I structure my Meta ad accounts: ABO - Creative testing CBO - Scaling ASC - Lost Ads In the ABO every ad set represents a concept or emotions I'm targeting, with 3-4 variations In the CBO I launch a new ad set every month, that has all the proven winners from the ABO. I set min spend limits to keep them spending which provides a support system for ad fatigue ASC - Lost ads campaign gets all the ads that failed the testing stage. There are ton of different ways to structure your accounts but this is how I do it.

Get ready for some serious ad inspiration! 🔥 Today I'm releasing The Ad Creative Blueprint from our monthly series. With examples of our best performing Facebook & TikTok ads from January Follow, like, retweet & comment CREATIVE BLUEPRINT and I'll send it to you for free!

How I structure my Facebook ad accounts: ABO - Creative testing CBO - Scaling ASC - Lost Ads In the ABO every ad set represents a concept or angle I'm targeting, with 3-4 variations In the CBO I launch a new ad set every month, that has all the proven winners from the ABO. I set min spend limits to keep them spending which provides a support system for ad fatigue ASC - Lost ads campaign gets all the ads that failed the testing stage. - Set a cost cap here to keep it under control There are ton of different ways to structure your accounts but this is how I do it.

🎉This month's Facebook & TikTok ad creative blueprint has arrived! It includes our top performing ad creatives from the last 30 days.🏆 I'll also send you our creative checklist and best practice pdf.📚 Just follow, like, and comment "CREATIVE GUIDE" and I'll send it to you

Lots of people are asking how we generated this product photo with Gemini. So here's the prompt! (remember to upload a photo) "Hi, this is an image of my product. We want to make this picture the main product photo on our website. I need you to take this photo and put the product on a golf course - a very clear looking professional photo. It must look like a $10,000 photo shoot. Include a golf ball and a delicious looking glass of lemonade with cool red and white straws and a nice refreshing lemon inside the glass. This photo must look profesional. The main focus of the image is the product bag. the glass and golf ball are just props. make it look like the photo was take at an even level as the bag so you can see a nice blue sky with some clouds in the background. Bag is in the middle. golf ball on left. lemonade glass on right. the blue sky will be half way up the bag. put the camera angle very  low so u can see alot of the sky. about half grass, half sky. very vibrant blue sky and green grass. also make the image a 1080x1080 square."

We made these product photos with Gemini - prompt was simple First we uploaded a photo of the product (background removed) Then we uploaded a photo from Liquid IV. Prompt below: "Make a product photo showing our product "Everyday Hydrogen" similar to the photo from Liquid Hydration that I uploaded. Have the product centered. Image 1x1. And no text except what's on the packaging." Ai is 10Xing our ability to make high quality ads.

This account structure is all you need... Creative Testing - CBO → New ad set per concept → Min spend limits to force spend → 4 ads max per ad set Zombie Campaign → All your losers ads in one campaign → Cost cap to keep them from spending out of control Scaling → CBO campaign with proven winners from testing → 1 ad set launched every month → Min spend limits to force spend into newer ads This works great for brands spending 6 figures If you're spending less than $100k, you can consolidate your testing and scaling into one CBO.

Here's how to structure your Facebook ad copy: Bookmark this for when you're stuck (examples in thread)

Looking for help with your Facebook ads? 🆘 I'm releasing my free Facebook ads Guide for 2024. Just follow, like, and comment "FACEBOOK ADS" and i'll send it to you.

You can scale to $1m/mo with just statics But it's different for every brand. Plenty of supplement brands do spend $$$$ on statics - Look at Nutrops But brands that need to show transformation or product use often scale with video → Hair tools or product need transformation demos → Cleaning products > instant before/after proof - It's also worth mentioning that people are more likely to share your video content - I rarely see static ads go viral This is just my experience though, for all I know you can scale a hair product with only statics! - I just haven't seen it.

Looking for some ad creative inspiration? Today our FREE ad creative guide from our monthly Blueprint Series drops. It includes winning Meta & TikTok ad examples from the past 30 days. Just follow, like, and comment FREE CREATIVE GUIDE and I'll send you the download link.

I've created a FREE guide for media buying & creative strategy in 2024! 😱 Just like and comment MARKETING GUIDE below and I'll send it to you (must be following to work)

This creative guide has over 1000 downloads! If you're looking for ideas for Facebook ads or just media buying tips, this guide is for you. Just like, follow, and comment FACEBOOK ADS and I'll send it to you.

My team shared this with me the other day. Bookmark it!

My gummy brand maintained a 3X ROAS after 1 month from launch: Here’s how: Step 1 → Launched 50+ AI statics Not scalable, but helped surface what angles had potential. Step 2 →Offer testing Tried: – Free shipping – % discount – Buy 2 get 1 Discount won. Step 3 → PDP cleanup – Moved key info above the fold – Rewrote copy to lean into flavor (top angle) – Simplified the popup Step 4 → UGC in progress Hired creators to build around proven angles. Still waiting on delivery. Why did I go this route? I’ve seen too many founders invest in custom formulas and die at launch. I went private label to de-risk and test two things first: Product–market fit Content–market fit Next step: Pause ads. Reinvest. Build the version that’s actually worth buying.

Download my curated selection of the 10 most effective ad creatives on Facebook & TikTok. First 4: 📣 I Don’t Know Who Needs to Hear This 💬 Reply to Comment 🛍️ Top Shopping Find 🥊 Us vs. Them Follow, like, and comment TIKTOK ADS and I'll send you examples of all 10!

Facebook ad creatives that CRUSH: UGC: 🔄 Before & after (obviously) 🎁 What I ordered vs what I got 👀 POV 🟢 Greenscreen 💬 Reply to comment 🔢 3 or 5 reasons why Static images: 🗣️ Social proof 👉 Feature pointer ❌ MYTH 💬 Testimonial 📝 Post it note. Bookmark this!

Media buyers! Use this prompt to write great copy for your Facebook ads Prompt in thread🧵 Bookmark this 👇

Love this problem / solution ad we made today. Clearly calls out the problem customers experience, and offers up a solution without claiming any results.

Ad account structure matters more at scale Most of our ad accounts run on just two campaigns: • 1 ABO testing campaign • 1 ASC Cost Cap scaling campaign It’s clean. It’s efficient. But it only works if you plan for what happens after Meta picks a winner At higher spend, the account gets top-heavy. One ad pulls all the budget— and when it fatigues, everything slips. That’s why I build large CBOs with multiple ad sets, each stacked with different best performers. It’s not about having one great ad. It’s about having a structure that won’t collapse when that ad fades.

Here's the prompt we used to create this ad in Gemini "Generate a Facebook ad image for Fairway Fuel, a golf performance supplement. I'm uploading the product photo to be incorporated into the design. Image Requirements: Main Headline (top center): "Master Every Swing - Zero Caffeine" Brand name (top): Fairway Fuel (in script/cursive font) Product Placement: The Fairway Fuel Lemonade pouch should be prominently featured in the center of the image Product should appear on or near a golf glove with golf balls visible Background: Golf course setting with green fairway and trees, slightly blurred/atmospheric Key Benefit Callouts (arranged around the product): "Energy on Demand" (left side with arrow pointing to product) "Anti-Fatigue" (bottom left with arrow pointing to product) "No Mid-Round Slump" (right side with arrow pointing to product) "Less than $2 per round" (bottom right in green badge/highlight) Bottom Section: 4.8-star rating (5 gold stars) in white rounded rectangle "11,231+ Reviews from Happy Golfers" text Design Style: Professional golf marketing aesthetic Clean, easy-to-read text overlays Arrows connecting benefit text to product Dramatic but inspiring lighting Colors: whites, greens, and gold accents Create a high-converting Facebook ad image that golfers will stop scrolling for."

Facebook ad creatives that CRUSH: UGC: 🔄 Before & after (obviously) 🎁 What I ordered vs what I got 👀 POV 🟢 Greenscreen 💬 Reply to comment 🔢 3 or 5 reasons why Static images: 🗣️ Social proof 👉 Feature pointer ❌ MYTH 💬 Testimonial 📝 Post it note. Bookmark this!

My FREE creative guide has over 1000+ downloads 🚀 If you haven't already download it... I've put together a PDF 📄 with media buying tips, plus ad creative ideas for you to test 🧪 Just follow 👣, like ❤️, and comment "CREATIVE 101" and I'll DM it to you!

Use this prompt to write your Facebook ads in ChatGPT Generate a Facebook ad copy for a [Product/Service Name] using the following template: Attention-Grabbing Hook: "[Hook sentence that highlights the main benefit or unique selling proposition of the Product/Service]" List of Features: "Feature 1: [Describe the first feature and its benefit] Feature 2: [Describe the second feature and its benefit] Feature 3: [Describe the third feature and its benefit]" Customer Testimonial: "💬 'I absolutely love [Product/Service Name]! [Describe a specific positive experience or result the customer had because of the Product/Service] - [Customer Name]" Strong Call to Action (CTA): "🔥 Don't miss out on this incredible opportunity! [Insert a persuasive phrase encouraging the audience to take action, such as 'Try [Product/Service Name] now', 'Sign up today', or 'Get your [Product/Service Name] before it's too late'] ➡️ [Insert link to the Product/Service landing page]"

This is an ad we're running. No edits made or needed! We got this message from a customer, and all we did was ask if we could turn the convo into an ad.

My FREE creative guide to Scaling in 2023 has surpassed 2000 downloads! Just follow, retweet, like, and comment FREE CREATIVE GUIDE and I'll send you the PDF. P.S. I'll be releasing a new guide at the end of every month!

Bookmark this! 24 of my favorite ad creative angles!

When I graduate winners from testing to scaling, I just post ID the ad over to the scaling ad set. Here's how: → Select the winning ad → Click preview → Click the share symbol (top right) → Click "Facebook post with comments" → Copy the ID number in the URL (the second set of numbers) Then create a new ad in scaling: → Go to creative → Select "Use existing post or boost post" → Paste the post ID The ad in scaling is now the exact same post as the one in testing. All the engagement carries over. If you duplicate it all it does is duplicate the engagements but it doesn't build them with the other post. It's actually creating a whole new post.

Maximize your ad potential in 2023 with our Scaling Guide! 🎉 This guide includes 9 Facebook & TikTok creative examples, and a checklist for producing your own TikTok UGC! Follow, like, retweet, and comment TIKTOK CREATIVE GUIDE and I'll send you the drive link!

Someone asked me yesterday how brands test 15 ads at once. Here's how I do it: Choose your structure: Option 1: ABO (control spend at ad set level) Option 2: CBO with min spend limits (control spend at ad set level) Both achieve the same thing. Now group your 15 ads into batches by emotion or concept being tested. → FOMO ads in one ad set → Scarcity angle in another Place 3-4 ads max per ad set. This helps force spend into all your ads to give them a chance. Otherwise Meta picks based on engagement and ignores the rest. Now onto budgets: Each ad set should get 3-4x your average CPA daily. → Average CPA is $50? Set each ad set to $150-200/day → This gives you 3-4 purchases per day to validate your metrics If you have limited budget: Say you only have $100/day total. → Test one ad set at a time → Wait at least 3 days per batch → Make sure it's spent enough to properly test Remember: Time matters a little more than spend. You could spend $10k/day, but you won't know if your ads work until at least 3 days.

Need more Facebook ad ideas? 🤘 I'm releasing my new Top Performers PDF.  It includes examples of ads that have proven to lower CPA and boost ROAS for our clients!  + AI generated ads as well! Just like and comment "FACEBOOK ADS" and I'll send it! (must follow me to work)

Here's how to structure your Facebook ad copy: Bookmark this for when you're stuck (examples in thread)

How and why I run Meta ads with two campaigns. (bookmark this one) 1. CBO - Scaling This is where all your proven winners live. → Launch one ad set every month → Set min spend limits on each ad set to make sure your ads get spend → Post ID winning ads from testing into the current month's ad set 2. ABO - Testing This is where you test new creative. → Launch one ad set for every concept, emotion, or angle you test → Be strategic about what you're testing Example: If you're targeting women over 50 who golf, be clear with that in your messaging. Meta reads and listens to your ads, so the more clear you are about who you want to target, the better your targeting. Optimization strategy: For every newly launched ad (in testing or scaling), keep it running for a minimum of 3 days. → This gives it time to optimize For ABO tests, it must spend 3-4x your average CPA. → This gives it enough time to get a handful of purchases → Those purchases help validate your metrics like CPA and ROAS Once a test succeeds in the ABO: → Post ID it to that month's scaling ad set → Turn up the spend on the ABO ad set It doesn't hurt to horizontally scale each ad set while also running a scaling campaign. Many ads that work at $100-200/day don't work at $10k/day. So keeping them on at lower spend means you pick up extra purchases you wouldn't get if the ad was off. Now the why: I recently talked about scaling in one campaign. I think that's fine for most brands, but if you're spending over $100k/month it gets messy. I personally like a little more control. The reason I don't believe in dropping all your ads into one ad set is because Meta will often pick the wrong ad to spend on. Or a better way to say it: Meta will often pick the ad that used to perform, even if it's fatigued. Meta also tends to pick the ad that gets the most clicks because it correlates that to conversions. How do I know this? I have a client that sells a product that only converts with women, but the photos are of women in bikinis. Because of that, Meta tries to target men for the clicks even though they don't convert. I've seen this time and time again. So instead, we have to control where it spends. What ends up happening: If you drop new ads every day into the same ad set as your top performers, Meta usually won't spend on them. You'll probably miss out on winners. Meta just gets distracted by old ads with more likes and comments (and therefore more clicks).

Any Shopify devs out there that can make something this beautiful? Or do you think it's just Replo. This is from Nokt

Over 1000+ downloads!! 🔥🔥🔥🔥 This FREE ad creative guide will help you scale your Facebook ad account in 2023. Just follow, like & comment CREATIVE BLUEPRINT and I'll send it to you. (January edition)

I saved about 30 of my favorite ads to an Atria board No need to follow for the link - check it out below app.tryatria.com/workspace/b… p.s. you can clone the statics and make your own!

This ad works because it nails social proof and clarity: 1. Overlapping testimonials highlight key benefits like focus, no jitters, and replacing coffee. 2. The bright, bold packaging draws attention 3. Comments frame the product as the solution to common problems (too much coffee, brain fog). 4. Casual, relatable language makes it feel authentic, not overly polished.

How I structure Meta ads for ecom brands spending $100k+/mo: CBO - Scaling ABO - Testing ASC - Losing Ads Test all new creatives in ABO → 1 angle per ad set → budgets high enough to validate metrics Every month, launch a new ad set in your CBO → Add top performing tests from your ABO → Use minimum spend limits to avoid a top heavy setup ASC for lost ads → If an ad fails the test in the ABO, just duplicate them all into the ASC → Set cost caps to keep things in control A good system ensures your creative gets tested and scales properly

Great example of a company that does organic and paid really well

My account structure forces Meta to spend on new ads instead of letting old winners hog all the budget. Here's how: My scaling campaign always has one ad set with all the historical winners in one place. → I set a max spend limit on that ad set so those winners don't eat all the spend (Or you can set higher min spend limits on newer ad sets you launch.) → This forces Meta to give the new ads budget Then I launch one ad set every month to house all the newly tested and proven winners. → This way, new ads actually get spend instead of being ignored In addition to that, I always turn off fatigued ads. Meta will often spend on ads that don't convert. As it's attracted to ads that get the most clicks. → It doesn't know what your breakeven CPA is → It won't stop spending just because your CPA went up It's simply not good enough yet So it's your job to turn off ads that aren't working. Trust me when I say this... Ad fatigue is real. And Meta doesn't care. If you're waiting for Meta to stop spending on fatigued ads, you're going to be waiting forever. You need to step in and turn them off yourself.

Here’s how I structure accounts based on spend: <$500/day: 1 ASC campaign. Let Meta handle allocation. At this level, pulling even $100 into a test can hurt performance too much if it fails. $500–$1.5k/day: 1 ASC for winners. 1 CBO for creative testing. Meta still allocates between tests, but you start separating scaling from learning. $50k+/mo: ASC for winners. ABO for creative testing. At a higher spend, you can afford to spend on testing. Plus you can scale horizontally with multiple high-spending ad sets. The philosophy behind it: The more you spend, the more you can afford to force spend into tests. The less you spend, the more you have to trust Meta to find the best allocation.

How I keep my Facebook ad accounts from dying: • Creative Testing (ABO) → Find new winners • Scaling (CBO) → House all proven winners • “Lost Ads” (ASC) → Give failed tests a second life Every 7 days: – New winners move to CBO – Testing volume resets Every 30 days: – Launch new ad set in CBO w/ min spend limit Ongoing: – Fatigued ads get replaced with new tests This rhythm keeps growth steady without letting fatigue take over.

Here's an example of a 🔥 Chat GPT prompt: Objective: Increase conversions Target Audience: age 18-25, likes pizza Background: We sell pizza Task: Create a message for a carousel ad campaign promoting our services and its benefits. Constraints: Should not exceed 4 lines of text

This ad is one of our best performers. Here's why: 🥖 Clearly calls out the problem it solves (carb & bread cravings) ✅ Easy-to-skim list of benefits (antioxidant, antifungal, antibacterial...) 🧴 Product is front and center—clean and clear Simple. Clear. Effective.

I took my own gummy brand from a 0.8 to a 3.0X ROAS in the first two weeks of launch. I started with: → no offer → basic landing page → just enough to see what actually moved the needle as I layered things on I launched with 50+ static ads made entirely with AI → cheap to produce → got me clicks and early data → but the ROAS wasn’t there yet Next I rebuilt the PDP from the ground up → added a sub button, upgraded the photos, layered in objections, and rewrote the copy around what older buyers (65+) actually cared about → flavor → easy to chew → not your average “clean ingredient” angle That helped, but what really shifted performance was the offer → started with 15% off, then moved to a 25% discount which brought my breakeven CPA to under $10 → aggressive, but fine because I was pushing for subs → offer + updated PDP started lifting ROAS But the jump to 3.0 didn’t happen until I started cutting spend from bad ads → Meta was dumping budget into high-engagement statics that weren’t converting → turned those off → forced spend into quieter ads that were actually driving purchases → ROAS jumped Most people would’ve made 5 changes at once and never known what worked → or killed the product after launching 10 ads So what's the lesson here → patience with testing makes all the difference One lever at a time. Let each one speak.

Looking for ways to scale your brand on Meta & TikTok? 🚀 Today I'm releasing my FREE scaling guide for Meta & TikTok. It includes Meta account recommendations & ad creative examples. To download just follow, like and comment FREE SCALING GUIDE and I'll send you the DL link!

I dropped our client’s CPA from $40 to $28 in one week using whitelisting. Instead of using creator pages, we built niche pages related to the brand. For example: the client sells fitness gear. So we ran ads from a curated page like “Fitness Finds Hub.” Same product. New angle. More native feel. Pro tip: warm these pages up before running spend. Cold whitelisting pages can trigger Meta

How I structure my Black Friday FB ads campaign. One CBO, 2 ad sets. Ad Set 1: Broad TOF → Broad targeting → Exclude all existing customers (Meta pixel list + email list) Ad Set 2: Existing customers → Target Meta pixel list + email list → Set max spend limit so this doesn't get out of hand → This is where a lot of money gets made Ad creative: → Historical best performing ads with Black Friday banners added → Promo statics ("Buy 2 get 1 free for Black Friday") → Same ads in every ad set Why I separate these: In my experience, if you go fully broad with 1 ad set, Meta won't always target past customers. There's a lot of money to be made with existing customers during Black Friday, so I force Meta to spend there.

Great take on the problem/solution angle from Obvi

This little guy dropped our CPA by 30% this week! It's the one feature you should try. Just make sure you check GA or Triplewhale and track which landing page is performing. Learn from that, then change your LP strategy going forward. P.S. It's on the ad level under destination link

Looking for more Facebook ad creative inspiration? Just follow, retweet, like and comment AD CREATIVE and I'll send you our foreplay link!

Great iteration on the before and after Facebook ad. Not only does this help increase engagement. But it bypasses Facebook’s “no before and after” rule.

Instead of just testing concepts in your ABO, test emotions. One emotion per ad set. Ad Set 1: FOMO → "87% sold out" → "Ends tonight at midnight" Ad Set 2: Security/Safety → "Protect yourself from..." → "Never worry about X again" Ad Set 3: Relief → "Finally, a solution that..." → "Stop struggling with..." → "The answer you've been looking for" Ad Set 4: Curiosity → "What they don't tell you..." → "See why everyone's switching" Same product. Four different emotional triggers.

I have a client who solely runs his ads through a fake FB page. Not the brand page - just a page named something generic like "John Doe." The strategy: → Every ad is long-form copy that tells a story → Every ad sends to a listicle ("5 ways X will change your golf game") → Every ad hits a different emotion or need One ad targets frustration with current results. Another targets desire for quick improvement. Another targets embarrassment on the course. Why this works: The personal page feels less like an ad, more like a friend sharing something useful. The long-form copy filters people - if they read it all, they're genuinely interested. The listicle educates before selling, so by the time they see the product, they're already warmed up. It's not for every brand, but for this client it's their entire strategy and it works.

We test our Facebook ads in ABO, but that's not the only step in our testing process... Most ads that get marked as winners in the ABO don't actually get spend in the scaling campaigns So we've added a second step We take all winners and graduate them to a lower spend scaling campaign with the goal of building engagement Once they do, we then turn them off, and move them to the top campaign. In addition to that, we also increase spend on the ABO ad sets to further push engagement In the long run this helps prevent one ad from sucking up all the spend in our highest spend campaigns.

I took an apparel brand from a struggling 1.5 ROAS to a 5.9X ROAS in 7 days... No hacks. No magic. Just clear structure and product focus. Here’s exactly how I did it: ⬇️ Most apparel brands try to scale by pushing their entire catalog. But Meta doesn't reward chaos... it rewards clarity. So the first thing I did? Killed the “advertise everything” strategy. We picked two hero categories: bags and sweaters. Then rebuilt the account from scratch with two clean ABO campaigns: 🎯 One for bags 🎯 One for apparel Tight structure. Strict cost caps. No wasted budget. For creative, we pulled in proven top-performers and launched 6 new concepts per category. Clean, product-first visuals. No fluff. No lifestyle filler. By Day 7: ➤ Bags hit 5.9X ROAS and scaled fast ➤ Apparel spent just 10–20% of budget (and didn’t drag down performance) The biggest shift? Product clarity. When you stop trying to scale everything — and start focusing on what actually converts — everything gets easier. Don’t advertise everything. Advertise the right thing — really well.

I'm obsessed with this new ad strategy "The Lost Ads" campaign I used to just kill every losing ad and never touch it again Now I duplicate every single ad that fails and put them into one big ASC w/ a tight cost cap to keep things from running wild Some of my best ads have been found that way It really works!

This account structure doubled my client's ROAS. Here’s how we set it up 👇 → Whitelisting All influencer content tests live here. Winners get scaled horizontally and moved into the main scaling campaign. → The Lost Batch Every ad that failed its first test goes here. Surprisingly, it’s our second-best performer. → CBO Scaling Our main scaling campaign. Houses all proven winners. Runs on bid caps. Drives the most spend. → ABO Creative Testing Each ad set tests a new concept or emotion. Max 4 ads unless batch testing. This setup gives us: – Volume – Control – And a second life for losing ads.

Bookmark this Crush your creative strategy

Creative Hack: How to get around Meta's before & after rules - Use a testimonial describing the transformation - Don't use the words before and after - Show the results

If you haven't already downloaded this you're missing out. I've compiled all of my favorite Facebook (static image) ads into one Foreplay board. Just follow, like, and comment "Creative Strategy" and I'll DM it to you. 🧐

Here's a great template for writing Facebook ad copy. Example below: 🧵

If you sell supplements... optimize towards LTV. It's 100% fine if you're unprofitable on the first purchase as long as you have a strong LTV. Example: You acquire a customer at $60 CAC. First order is only $40 AOV. You're losing $20 upfront. But if your retention is strong and they stay subscribed for 6 months at $40/month, that's $240 LTV. Now that $60 CAC looks pretty good. This is why backend matters more than lowering your CAC. You can outspend competitors who are breakeven-obsessed on first purchase because you're playing a different game. They're capped at $40 CAC. You can go to $80 and still win. That's how you dominate market share while everyone else is fighting for scraps.

Here’s how I structure accounts based on spend: <$500/day: 1 ASC campaign. Let Meta handle allocation. At this level, pulling even $100 into a test can hurt performance too much if it fails. $500–$1.5k/day: 1 ASC for winners. 1 CBO for creative testing. Meta still allocates between tests, but you start separating scaling from learning. $50k+/mo: ASC for winners. ABO for creative testing. At a higher spend, you can afford to spend on testing. Plus you can scale horizontally with multiple high-spending ad sets. The philosophy behind it: The more you spend, the more you can afford to force spend into tests. The less you spend, the more you have to trust Meta to find the best allocation.

5 media buying tricks I use every week: → Post ID proven ads into new ad sets to reset delivery → Use cost caps when fatigue hits, don't just scale back spend → Duplicate “losers” into cost capped ASC → Batch test new concepts in ABOs, speeds up testing

🔍 Looking for some help with media buying, or just creative strategy💡🎨? I've put together a PDF 📄 with media buying tips, plus ad creative angles for you to test out🧪. Just follow 👣, like ❤️, and comment "Facebook Strategy" and I'll DM it to you!

How to force Meta to spend on newer ads when old ones have more likes/comments. If you go with a single ad set scaling CBO, you'll end up with a top-heavy ad set. Meta will keep spending on old ads with high engagement and ignore your newer winners. What I do instead: Launch a new ad set every month with that month's proven winners. Set min spend limits on each ad set to force Meta to spend on the newer ones. → January ad set: $200/day min → February ad set: $200/day min → March ad set: $200/day min Why this works: Old ads have more likes, comments, and historical engagement. Meta sees that as "safe" and dumps budget there, even if they're fatigued. By separating into monthly ad sets with min spend limits, you force Meta to build engagement on your newer ads instead of just riding the old ones until they die. Result: Newer winners actually get spend and scale. You're not stuck on 1-2 ads carrying your entire account.

You need to chill...

Such a strong ad I had to save it! I love the idea of using post it notes, but I never imagined cutting them into some kind of feature pointer ad. The best part is, they even included a short hook at the top! Whoever made this.... Well done👏

If you’re not using whitelisting, you’re missing one of the easiest performance unlocks on Meta. What it is: → Running ads through a creator or partner’s page instead of your brand’s Why it works: → Feels more native → Warmer trust signal than a brand ad I use app.leadsie.com to get access. Makes it super simple process for creators to approve. Especially helpful if a strong UGC ad starts to fatigue. Whitelisting through your creator's page can bring it back to life.

Anybody know a good 3D model designer?

How I properly test landing pages with Meta ads. First, I launch a separate ABO campaign and create an ad set for every landing page. Each ad set has: → Same ad creative → Same ad copy → Different destination link (different LP) Then I select all 3 or 4 ad sets and use Meta's Experiment Tool (seen in screenshot). This allows me to test each landing page against each other, but prevents any audience overlap. Essentially Meta puts your tests in their very own pocket audience, so that your test is a true test. The Experiment Tool isolates the variable and gives you clean data on what actually works.

Bookmark these 14 ad creative ideas and scaled on Meta💡 Problem Solution ✅ Testimonial screenshot 📸 Founder's test 🗣️ TikTok made me buy it 🕺 Reply to comment 💬 3 Reasons 📝 Greenscreen 🟩 POV 🎥 Testimonials 📣 Feature Pointer 🔍 Social Proof 💼 Sticky Notes 📝 Quizzes ❓

Quick tip: You should 100% be using Meta's Incremental Attribution tool It shows which conversions happened because of your ads vs which would've happened anyway. How it works: → Uses predictive models to identify true impact → Separates "caused by ads" from "would've bought regardless" → Available in attribution settings for any campaign Why it's valuable: Regular attribution gives credit for every purchase after an ad view. Incremental only counts purchases your ads actually caused. How to activate it: → Select your columns dropdown → Click "Compare attribution settings" → Check off "Incremental Attribution" → Click apply Example: Your retargeting shows 5x ROAS normally. Incremental might show 1.5x. Those people were already buying - the ads just happened to be there. This helps you make better optimizations when managing your ads

You can run your entire account with one CBO - Here’s how I do it 1 CBO 3 strategies: 1. launch a new ad set for every angle you test 2. launch a batch ad set for larger collection of ads - rapid testing Set min spend limits on every test to force just enough spend into them to prove them out Then 1 ad set for your winners. That’s it!