I am gay, vp, analytics & cmo at Meta, member of the board of directors at Lindblad Expeditions and love my jobs. (he/him)
San Francisco
- Tweets 2,359
- Following 1,952
- Followers 11,858
- Likes 38,170
Pinned Tweet
If you would like to buy it my book is available to preorder here: amazon.com/Click-Here-Sciencβ¦
33
8
140
27,105
I wanted to share this announcement here too :) : facebook.com/alexschultz/posβ¦
45
6
233
Really pleased with how the WhatsApp campaign came out in the UK. Great job to the brilliant team that executed it.
10
6
203
We've been tracking vaccine hesitancy since Dec 2020 via our Symptom Survey and providing daily data updates to help inform vaccine efforts by govts around the world. Given this week's news and some changes weβre seeing in the data, I want to share some additional insights 1/7
4
14
74
I'm pretty proud of this work. Lots of direct response marketing tactics in the campaign. Voting is voice.
6
1
69
Super excited to be doing this. This is an awesome company and I love their expeditions (dad and I have been to the Bering Sea and Antartica with them). I also think it's a really interesting business with lots of opportunities and hope I can help!
We are happy to announce that Lindbladβs Board of Directors has appointed @alexschultz as a new independent director. Alex currently serves as Chief Marketing Officer & VP of Analytics for Meta, formerly Facebook, where he leads consumer marketing and product analytics globally.
6
1
49
I'm really proud (as I've said before here) of the work on covid-19: usatoday.com/story/tech/2021β¦
4
4
48
I know I don't have the biggest audience but I commend all of you to read Nick's new book (I am lucky to have an early copy). It is deeply insightful and just what you'd want from an ex politician and ex tech leader - a view that holds the feet of both to the flame with insider information. This is a serious moment and we have serious decisions to make and too often I think we succumb to the chattering classes over the realities of the risks in the world we face. That can lead to ruin. Read Nick's book, it's message is important!
9
37
2,621
I can't believe stuff like this is made by people on my team. So proud of this beautiful and striking execution. Go buy a Quest, they are awesome :)
This new @MetaQuestVR ad in Piccadilly Circus, London is unreal! π²
Watch to the end for 3D Spaceman! π§π»βππ
#MetaQuest2 #ad
1
2
35
I was lucky to do the @twentyminutevc podcast with the excellent @HarryStebbings and he would like me to share it with my legions ;) of fans on social media: open.spotify.com/episode/2Ja⦠thank you Harry for the opportunity and @shak & @codorniou for pushing me to do it!
5
33
10,641
I just think the internet has matured. Had this conversation around engineers out of college being less desirable now relative to the last slow down. Both are the same in my mind, you have more great, experienced 40year olds than you did a decade ago in our industry as it ages.
1
30
This is worth watching and thinking about.
So many issuing swirling around relating to the net and free speech. Parler struggling after Amazon and Apple acted, President Trump off facebook and twitter. Got stuck into all of this with @jeffjarvis. Thought-provoking stuff. @https://www.bbc.co.uk/news/technology-55615214
1
8
27
I wrote down my thoughts on the state of AI as we head into Cannes for the ad industry where I'm lucky to be speaking at the Palais with the incredible Es Devlin: lnkd.in/egGbKK5x
My core thinking is that with technology waves too often we act like this is the first time we've gone through a technology cycle and an eye to history can help us approach things with the right perspective. I hope you like it, it's straight from the heart!
1
5
26
8,865
Narrative violation: washingtonpost.com/technologβ¦ "Irony alert, thereβs a tech giant that is more transparent: Facebook."
1
3
22
I lived in San Francisco for a decade , I have explicitly not joined the noise about the problems here (a lot is actually better than when I moved to the states but there are also a lot of problems), but I wanted to say this statement by the mayor makes me proud of her.
8
2
22
4,673
This has always been my thinking. If this was steel this would be such a different conversation.
1
19
1,599
It's MAMAA (Microsoft, Apple, Meta, Amazon, Alphabet) come on it's brilliant, sing it like queen!!!
2
22
man it's been awesome to get all the positive feedback from everyone on my Stanford talk and coming out story. Thank you everyone :)
5
2
24
I was super proud to get the chance to do this again. Thank you @sama I hope folks find it useful
Startup School 9: Alex Schultz, How To Grow. Extremely good! startupschool.org/videos/9
3
2
22
I thought this was great work
EXCLUSIVE | Adweekβs @StephenLepitak talks to the head of Visit Iceland about its ad parodying Mark Zuckerberg and Meta, which has been viewed more than 6 million times.
adweek.it/3qLzxtW
1
19
Here is a note I just posted to our internal team about our corporate rebrand: facebook.com/alexschultz/posβ¦
2
21
Hopeful
I think it's fair to say humanity took a bit of a beating in 2020, but one month into 2021 there are signs of a fightback.
It took a year to reach 100 million confirmed cases worldwide. It's taken six weeks to give out 100 million doses of the vaccine.
ft.com/content/e29efb8b-46ecβ¦
19
Very proud of this program. Itβs one of the programs I help fund at the college and I believe Magdalene does a really good job of promoting access and inclusion which is amazing when you look how far the college has come from being the last college to admit women.
13
3,385
The current situation is terrible. Black lives matter and I hope the outcome all of this will be progress. The first pride was a riot. Black people were leaders in that. I hope these protests can be a turning point like that was. Although I hope it's quicker progress.
19
I'm so so excited about this marketing campaign. I think it's really using the best of social media. Having your friends genuinely share with you when they've been vaccinated so you can have real conversations about your decision making and be inspired is the best of what we do.
3
20
A picture of why rowing at Cambridge still has my heart 19 years after first trying it
A portrait picture of Cambridge every day since 2010. (No 3483) Wednesday 23rd October 2019. Visit the website at acambridgediary.co.uk/
2
1
17
It's crazy to me I have videos on youtube still getting views after 14years. Paper airplanes ftw
3
20
One of the best ways to reduce hesitancy is to show ppl others in their community who are getting vaccinated - thatβs why weβre increasing our promotions of profile frames that allow people to voice support for vaccines 7/7
2
1
16
Another really positive story we don't think and talk enough about
Remember acid rain? It was real, and we beat it. @_HannahRitchie details the causes and costs of acid rain, and how Western governments eventually were persuaded and able to act to tackle it.
We can do the same for other environmental challenges today.
worksinprogress.co/issue/theβ¦
1
14
3,556
I'm really proud of this work and hope it shows options on his to use Instagram with your loved ones. Proud of the team that worked on this.
Meta has built over 30 tools that help parents and teens work together to help create positive online experiences. This video shows how supervision tools can help support families on Instagram:
1
15
2,564
I'm proud of this work
We welcome their conclusion that weβve presented these metrics accurately and we have the right internal controls in place to ensure accuracy. As we keep growing this report, we'll also keep working to make sure that it is independently verified. about.fb.com/news/2022/05/coβ¦ (7/7)
17
I'm so glad he's ok. I nearly fell apart when I saw the crash this morning. I always worried the halo would be a problem in a fire. So glad to see that it wasn't and indeed saved his life. Really wonderful.
An update from Romain himself. Pleased to see youβre in good spirits! We hope you make a speedy recovery π
16
I believe VR/AR and the metaverse is going to do amazing things for society and the world over the coming decade and I'm proud for my team to help explain how: piped.video/watch?v=80IIEnSNβ¦
2
3
17
I love this
New Years Resolutions:
2022:
- Read more books
- Ride the bicycle more
- Read in bed, instead of going on phone
1902:
- Read less books
- Stop riding the bicycle so much
- Don't read in bed
Via our newsletter: newsletter.pessimistsarchiveβ¦
3
16
6,120
So good again and I really subscribe to the "This has all happened before". That thinking has always shaped my world view. What can we learn from the echoes of history?
16
The comment thread is worth reading too. This is a real problem that needs solving and this is a positive idea for a solution.
Join my campaign to stop scientists using the term βstatistically significantβ and replace it with βstatistically detectableβ, so people donβt assume it always means *actually* significant
4
2
13
This is so exciting
BREAKING NEWS: This is an announcement that has been decades in the making.
Β
On December 5, 2022 a team from DOE's @Livermore_Lab made history by achieving fusion ignition.
Β
This breakthrough will change the future of clean power and Americaβs national defense forever.
1
14
Oh wow I'm honoured. I assumed with the cool new studio you showed in social you'd had someone in. It was a great conversation and I'm really honoured you asked me and @shak and @codorniou pushed me out of my comfort zone to do it.
2
14
953
Lee introduced me to this company and I was super impressed (in a personal role not as part of my job at Meta). If you are interested in implementing privacy best practices as an engineer or data engineer I encourage you to check them out!
I believe most developers care about data privacy and are motivated to do the right thing. But privacy best practices are not easy.
We led the Seed round in @privacydynamics to make best-in-class data privacy the default. Coming out of hiding, you can sign up today.
(Linksπ)
15
FWIW I think this is worth doing. The ad archive is very good and the ads tool is very transparent in what you can do. Also Benedict is very thoughtful more broadly so I suggest following him and subscribing to his newsletter.
2
15
Listen to my take on why VCs don't get threads (last seven minutes), modern growth, how brand plays into it, China, continental scale ai training and more on 20VC! open.spotify.com/episode/0tEβ¦
2
11
1,345
I am so happy to be home in the UK but every time I am in the USA I am stunned by the ambition and capabilities of my colleagues and friends. It always pushes me to do more and be better.
4
10
1,193
this is awesome - we need audits, we need cuts at the category level (since, for example sites like twitter and facebook where links are a big thing will have different abuse than things like youtube and instagram with mostly visual posts) but I'm just so happy to see this. 1/2
It's great to see YouTube start to include this metric in its transparency report: it's a big step forward.
(Yes, you read that compliment right.)
1
1
12
We're all teaming up to help (and actually have been doing stuff together informally, even person to person, for weeks) as you'd expect. Personally I think just the availability of these services let's you stay in touch, not be lonely, learn and collaborate. I'm using them all.
Joint Industry Statement from @Facebook, @google, @LinkedIn, @Microsoft, @reddit, @Twitter and @YouTube
about.fb.com/news/2020/03/coβ¦
1
13
This is awesome to see from someone so smart at using Instagram! bbc.co.uk/news/business-5378β¦
13
I live in America and in breaks of 15min (like right now) I'm watching it on Amazon prime for sanity
3
12
This is very nicely put and touching
How times have changedβ¦
On 3 September 1189, Richard I was crowned King in Westminster Abbey. Jews were barred from attending, but in a spirit of heartfelt goodwill, some Jewish leaders arrived bearing gifts for the new king. They were informed that Jews were not welcome, whereupon Richardβs courtiers stripped and flogged them, and then flung them out of court.
A rumour spread that the King had given an order for all Jews to be attacked. While some Jews escaped, arsonists set fire to many Jewish homes, some Jews were forcibly converted, while others were given sanctuary in the Tower of London. Some thirty innocent Jews were senselessly murdered on the day of the Coronation, including Rabbi Jacob of OrlΓ©ans, the most senior Rabbi in England at that time.
These tragic events stand in sharp contrast to our experience as Jews in 21st Century Britain.
His Majesty King Charles III has made it clear that he wants representatives of the Jewish community and other minority faith communities to be present for the coronation service. In addition, he has established an unprecedented opportunity, following the service itself, for faith leaders to be incorporated into the formal proceedings. I will be privileged, together with four other senior faith leaders, to greet the King with words of tribute and blessing. At every stage, the Palace has been sensitive to the requirements of halacha (Jewish Law) when considering how best to include us. With this in mind, in accordance with the laws of Shabbat, I will not be using a microphone.
This is in addition to The King and Queenβs gracious invitation to host Valerie and me at St Jamesβ Palace over Shabbat, when we will cherish the extraordinary opportunity to light Shabbat candles, make kiddush, eat our specially catered Shabbat meals, sing zemirot and chant Havdalah within regal surroundings.
We are blessed to have a Monarch who holds a deep, personal conviction that there is great strength in the diversity of our country and who cherishes his warm relationship with British Jews.
In the Book of Ecclesiastes, we are taught that: βthere is a time to weep and a time to laugh; a time to cry and a time to dance with joyβ. Nearly a thousand years ago, the Coronation of a Monarch was a time to weep for the Jewish community, but today, thank God, it is a time for great celebration. As we enter this Carolean era, may our country be blessed to know many more moments of such celebration, and may God save the King!
2
10
2,690
Read this. It is lovely and difficult.
Negative stories about people abound. Iβd like to tell a different kind of story thatβs always stuck w me.
A few years ago, my cousinβs friend was dying from an aggressive cancer. He had a few days to live. So my cousin picked up the phone & called Christina Applegateβs agent.
1
1
10
Two truly awesome people and getting to hear @jdevalk's stories are so worth it
The wonderful @HarryStebbings of @twentyminutevc interviewed me for his awesome podcast 20Growth. We talked about the journey of Yoast over the last 15 years that @MariekeRakt and I have been on, the angel investing we do now and much more!
open.spotify.com/episode/05aβ¦
2
9
3,179
Fwiw arguably I have some of the best experience making products grow virally and I have a decent science background at college. I am a silicon valley person trying to learn from experts and do my bit to help keep people connected so they don't feel as alone in lockdown.
2
11
Congratulations to @HarryStebbings - very excited to see this happen: on.ft.com/3YnxFIg
1
11
1,684
Another thread worth reading. I can't really imagine what this would have been liked if this happened when I was a teenager in the 90s.
An article was published in the @nytimes today entitled "Childrenβs Screen Time Has Soared in the Pandemic, Alarming Parents and Researchers" and I have thoughts.
A thread.
nytimes.com/2021/01/16/healtβ¦
2
1
10
I am super lucky @Waterstones are offering my book (featured in this great tweet) for 25% off now through my birthday on 31st July. Click here: waterstones.com/book/click-h⦠and use code SUMMER25 to pre-order!
Reading an early copy of Facebookβs head of growth/CMO @alexschultzβs book (perhaps the man most responsible for Meta having more users than Christianity) and itβs the best summary of modern performance marketing Iβve ever read.
From high-level first principles to annoying details around correct measurement, itβs like doing a daylong download with a God-tier growth marketer.
1
1
9
2,025
super happy to share this: about.fb.com/news/2020/10/hoβ¦
1
2
11
It is worth noting life expectancy at age 81 of a man (I'm a man hence choosing that) in the UK is 89. So if the average person is dying of covid at age 81 that is robbing that "average" person of 8 years. I hate the takes using life expectancy at birth. ons.gov.uk/peoplepopulationaβ¦
1
11
We have seen an increase in vaccine acceptance over the past several months. However, data over the past week suggest that hesitancy may be increasing over concerns about the J&J shot. New @yougov shows public confidence in J&J vaccine dropped 15pts today.yougov.com/topics/poli⦠2/7
1
11
Proud to have done this one and argued for why personalized advertising matters!
Meta CMO: How Advertising Works Under the Hood
.@AlexSchultz joined Meta back when it was Facebook in 2007 and has played a huge part in scaling it to over 3.3 *billion* daily active users.
We asked him about being Metaβs CMO, his new book Click Here, how advertising has changed throughout Metaβs history, and Metaβs vision for marketing in the age of AGI.
00:00 Click Here and pro-growth ads
11:18 AI search disruption
25:03 WhatsApp and retail ad networks
33:22 Direct mails and chat threads
38:20 Alternative histories
56:02 Metaverse/AI glasses trajectory
@antoniogm @eriktorenberg
2
9
1,456
I think this is very worth everyone thinking about screens watching: piped.video/watch?v=CsDxg2sT⦠and I'd encourage everyone to follow folks like @ShuhBillSkee and @OrbenAmy (and folks they recommend).
3
1
9
I think this is very exciting and a good idea. Hope it goes well.
This Cambridge housing plan sounds so good. A new quarter for the city, with a gentle density, agreeablist design code, hundreds of thousands of new homes and lots of new lab space. Incredibly good news for UK science & tech.
Remarkably anti-cheems!
gov.uk/government/news/we-wiβ¦
1
7
2,730
Yesssssss
I get a lot of reference checks like βX was at notable company Y during hyper growth, theyβre a definite hire, right?β Those people deserve more scrutiny, not less. When a companyβs really successful, everyone looks like a high performer from the outside, even those that arenβt.
9
you can actually read about it in an interview with the leader (Chelsey) for this work: thedrum.com/news/2022/11/21/β¦
1
10
hey everyone this is a great event and I'd love to see more folks applying :) so please apply at the link below!
3
10
Read this and feel free to make up your own mind
I spent months reporting on the @OversightBoard Meta set up to second-guess it. The board actually wants to fundamentally change not just Meta but the boundaries of social media discourse overall. Anyway, read it here. wired.com/story/inside-metasβ¦
2
9
