Los Angeles, CA
- Tweets 3,158
- Following 1,379
- Followers 2,022
- Likes 1,553
My parents house is in the danger zone and @StateFarm cancelled the insurance on them 3 weeks ago with no notice -- just "uninsurable"
Please RT for reach bc people are losing their entire lives and insurance companies are still going to make billions on people's suffering
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I hate agencies, but not sure if I can do this on my own anymore 🤢
Stuck at low 6 fig MRR and can't swim any faster. Just doggy paddling lol.
Does anyone have the juice? 🧃
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⚠ I've got 3 brands looking for full-time TT organic creators! DM me and I'll put you in touch!
#ugccommunity #UGC #ugccreators #UGCcontent
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🔥New UGC opportunity for TikTok Organic! 🔥
2 Brands looking for 30 videos per month with a hefty performance package based on revenue!
DM me! Will move quickly
*If I didn't get back to your DM before, I apologize
#UGCcreator #ugccreatorsneeded #ugccreators #UGCcontent #ugc
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Fitness Lifestyle brand looking for new UGC creators -
1st Video - Gifted Products
2nd Video - $$$$
It goes down in the DMs, holla at ya girl
#ugccreatorneeded #ugccreators #ugcopportunity #ugccommunity
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Not being a hater lol, but spending $300/day in FB, you are not allowed to make a post of "what works" lol
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I thought I'd be richer when we hit 6 figure MRR, but somehow I'm poorer lol
Ecom is hard
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Rate I just got quoted from a random UGC girl on here LMAO @nachovanzini
one UGC video is $500, which includes:
1x UGC video
30 days paid usage rights
Organic usage in perpetuity
1x revision
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How has @Shopify not built a chargeback solution to protect merchants?
Credit cards/banks protect the consumer, who is protecting us?
It's starting to get ridiculous.
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I legit asked for help bc I do everything myself (ads, email, media buy, creatives, pack/ship, CS, etc.), while bootstrapped with a full-time job still because...life (and LA is expensive lol)
And 97% only saw the part about agencies.
Says a lot about this space. SMH.
🤣
I hate agencies, but not sure if I can do this on my own anymore 🤢
Stuck at low 6 fig MRR and can't swim any faster. Just doggy paddling lol.
Does anyone have the juice? 🧃
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FWIW - Ran a Meta creative test. 4 Versions. The top spender was a loser, turned it off, then an OG non-spender became a BIG WINNER
Conclusion - Meta doesn't always know best
Conclusion 2 - Nobody knows anything
Conclusion 3 - If someone says they know better, run.
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Is this like when you're 12 and you tell your friend "I have a secret but I can't tell you" lol
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Meta for the last 6 weeks has been absolute 🤮🤮🤮
Winning ads with hundreds of thousands of spend and social proof just straight tanking out of nowhere, like it was a snap of a finger.
Questioning my existence lol
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If your brand took off in March 2020, please don't DM me telling me I'm stuck bc it's a skill issue lol
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Anyone have a referral for a video editor that can chop up raw UGC footage into full videos?
US-based are most likely overpriced, so overseas preferred lol
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Why do so many people here hide their brand name while boasting about ____?
Anyone can find a Shopify dashboard or a TikTok profile. E.G.
"Check out my TikTok profile, I now have 1.3m followers bc of Nano influencers"
"My brand did 600k last year all bc of 1 landing page!"
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I usually complain on here A LOT, so just wanted to share a quick win 😂
Had our BIGGEST non-BFCM day ever this past Friday, Valentine's Day ♥
Onward and upward 🆙
No screenshot, no course or newsletter to sell, just good vibes
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I just got called "Scamantha" by a customer
LOL, points for originality.
How's your day going?
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Some good news for once 🥳
Good Morning America ✅
Nordstrom ✅
Hoping for a big 2025!!
(If we make it through BFCM in one piece lol)
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2 tidbits that are not mutually exclusive:
1) You're not wrong lol. But....
2) Also just an ugly, rude, slightly misogynistic thing to say about women on your marketing newsletter for no real reason.
How do my ladies feel about this?
@AlexaKilroy @SarahLevinger @Conniesends
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Here's a gripe I have. Agree or disagree? 🤔
Everyone on my tl supports the guy that sold his protein bar company for $600 mil, by buying his new protein bar, & also offering social proof, photos
Instead of doing the same for the small businesses in this community?
lol
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BFCM 2023 - Worked with a media buyer who stifled ad spend to juice the MER, since email took the bulk of conversions
BFCM 2024 - Working solo and pushed spend (despite undershooting Friday and overshooting Saturday) and almost 3x'd rev, at slightly lower MER
Win?
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Customer places order - 10:02pm
Customer issues chargeback - 10:12pm
So we emailed asking why, she said -
"I should have researched your company before making a purchase, but my action is not the reason you have negative reviews."
LOL you literally can't make this stuff up
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Hey everyone, please avail of my media buying services, check out my no-context screenshot below 🌛
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The "don't make ads, make tiktoks" message is going too far imo.
70% of ads I see on tiktok, i have no idea what they're selling for 10 seconds.
Swipe.
UGC still works in similar ways to a traditional ad campaign.
The most important thing is having a focused message
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The 'feeling bad for the guy that sold his brand for $100m' is not the narrative I expected to see lol
Now, I totally get everything he said about purpose, meaning, etc.
But like, still lol
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CPMs Jan 2024 - $18
CPMs Jan 2025 - $31
And it is a false narrative that I'm getting a "better" audience
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🤬😱😓This month was our worst Meta ad performance in the 20 months since I took over from the agency.
Not sure whether I'm doing something wrong, or I should panic, or ride the wave, or seek help, or what.
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If anyone is looking for SEO help, i have a kid that has been helping us scale organic visits from zero to 20,000 monthly now after a few months (blog content, backlinks, etc.)
Thought I'd share since we're all looking for ways to grow outside of Meta, esp. if Tiktok is gone lol
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Loaded up on inventory before BFCM (so LOTS of cash committed)
Performance is WAY down
This is problematic lol
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Like @ashvinmelwani and @herrmanndigital said, performance is ROUGH
But I'm a baby tadpole in comparison
Not sure if that makes a difference, but I can't pay LA rent if it doesn't pick up lol
Anyone willing to take a quick glance at my account to tell me how cooked I am? lol
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A customer just called me a "Greedy CEO" which is awesome bc no one has ever called me a CEO lol
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Bc they don't do anything helpful in my experience lol and charge you thousands of dollars for it, regardless of the outcome
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🙋🏼♀️Let's say I wanted to invest $10k in savings for (profitable) growth past the low 7-fig mark, so that I can stop doggy paddling and start swimming lol, where would you put it?
Creatives?
Media buyer?
Combo?
PR/Influencer/Gifting?
CRO?
New Product?
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Good Days on Meta - 50+ conversions
Average Days - 40-50 conversions
Bad Days - 30-40 conversions
Today - NINE
Wtf 😒
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Memorial Day Cost Cap Campaign set at $65
Thursday - Monday : Spent 100% of the daily inflated budget at $110 CPA
LOL
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$607 CAC?!?!!
Uneven playing field.
Why even play? Lol
First, some juicy KPIs for the DTC nerds:
- MER: 2.13
- AOV: $109 (up from $90 a year ago, reflecting increased units per transaction (UPT))
- CAC*: $607
- Retention (2 years+): 85%
- CAC Payback Period: >1 year (*10 months)
- SG&A as a % of revenue: 21%
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Ummmmm my FB dash is NOT reporting all my conversions that are coming thru Shopify this morning.
How TF am I supposed to surf scale budget?????
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UGC Family, anyone want to work on TikTok Organic for view-based performance rate?
I have 2 brands asking!
1) Fitness/lifestyle
2) Medical supplies
US-based only!
#ugccreatorneeded #UGCcreator #ugccommunity #ugccreators #ugccreatorsneeded
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If I ask you what pricing is, and you say "depends on the package" and do not give any more info...
WTF lol
Like, am I supposed to beg for it? Geez
The bar is so low
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🏮 My little tadpole self was just blocked from engaging and following a super hip and cool DTC-fluencer, even though I've never spoken to them
Mama, I made it.
Also, what a weenie lol
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Responding "Go F*ck yourself" to cold e-mails, has seemingly lowered the amount of cold emails I get lol
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No hate, as I like eating mid day squares lol, but this 👇🏻 just exemplifies the many different playing fields in business (and ecom)
I, like many others, have to be profitable every friggin month to stay alive.
5 years? Lol. They're playing a different game than me.
🤷🏻
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#sponsored or #proudpartner should come BEFORE the thread lol
Otherwise, I immediately 🤮
I can't be the only one?
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All I see is everyone supporting the same brands lol.
What are some underrepresented brands that need some BFCM love?
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Any UGC girls in LA that want to shoot some raw footage for a fitness brand?
Pays $150-$200
#UGCcreator #ugccommunity #ugccreators
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Subscription models that FORCE you to call to cancel has to be the worst CX ever, right?
Or is it smart because customers would rather pay then have to deal with calling to cancel? 🤔
@itsJoanneCoffey @eliweisss @digitallynativ @kdlafrance @drsnow
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Some small but huge details to help engagement on your TikTok content -
🎨 Use color and fonts that pop
💡 Good lighting
😁 Smile
⏩ Quick transitions. Don't sit on 1 frame too long!
Any others that you like?
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💡All these TikTok hook secret hacks, but it mostly still comes down to old school problem-agitate-solution
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Let's get this party started!
We're here for all your UGC photo/video needs!
Help out your new favorite girls with a retweet 😊
@kdlafrance @kristenxjones @itsJoanneCoffey @growithjessie @KatieWebb_
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You know you've made it (or you're screwed) when there's a dedicated Reddit thread to hating your product lol
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Yesterday: Getting ice cream bc we're gonna be rich (thanks to Meta)
Today: Skipping dinner tonight to pay for the L's on Meta
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Cost capped creative test has tanked my entire FB account.
So no, it's not that simple lol
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Diagnosis - Increase creative output and find more winning ads faster
Who can help with this? (For an actual affordable price lol)
I legit asked for help bc I do everything myself (ads, email, media buy, creatives, pack/ship, CS, etc.), while bootstrapped with a full-time job still because...life (and LA is expensive lol)
And 97% only saw the part about agencies.
Says a lot about this space. SMH.
🤣
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We've had over 20 calls with AGENCIES looking for content for clients in the last 2 months.
Guess how many have converted? 0 lol
We've had over 40 calls with BRANDS looking for content in the last 2 months.
Guess how many have converted? 38
What's your conclusion? 🧵
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👏🏼 Appreciation tweet for all the bootstrapped brands and founders out there trying to make sh*t happen and juggling 17 roles at once.
Keep pushing, you got this!
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POV - You DM'd a UGC girl with 12 followers and she asked for $500, no usage rights, no raw footage
April Fools!
Oh wait, no, that's real now 🤣😂
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I still remember when they tried to charge me $5000 for a landing page and now that business is shut down lmao
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I've had 1:1 calls with A LOT of UGC creators on here. And exchanged DMs with many others. And seen countless portfolios.
NGL it's slim pickings in regards to organic content creators
Anyone out there do organic? And can do view-based performance rate for the 1st month?
#UGC
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Tbh, this is a terrible ad lol
Review is ambiguous, it doesn't say anything about the product.
You can't even tell what the product is. Is it clay for ceramics? Is it paint for artwork? Is it hair pomade?
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the agency secret of "im only here for the sales call, but gonna pass u off to a college kid or overseas person that u never talk to" after u sign this contract with a super complicated exit clause is out
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There's a Meta bug right now, right? lol
Bc that is the only explanation for performance to be this awful
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TikTok Post rules : does your post fall in one of these 3 categories?
✅ Humor
✅ Shock Value
✅ Education
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Brands in my Slack group talking about frequencies on some ads in the 4-7 range.
I've never had an ad that has gone over 2.
Is that good, or does that mean we're not retargeting enough?
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a UGC ad "working" is not absolute. It's relative to the entire funnel >> Placement, Spend, KPI, Website CR, offer, price, and of course, the product 👍🏽
Please consider this when reaching out to any creator asking for #s on if their style "works"
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Anyone going to @kdlafrance @get_repeat #ExpoWest After Party on Saturday? 🎉
Would love to meet some of y'all IRL that are in LA!
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