Today on Brand New (Reviewed): New Logo and Identity for Brand New (!) with assists by Rob Clarke, Mat Voyce, Ragged Edge, Plural, and Prince Ink
underconsideration.com/brand…
Norwich City FC’s 1st rebrand in 50 years. 5000 supporters, club directors, club legends, fan groups, staff, first team & academy players have been involved. Thanks to all of you. Lots more to come as it is formally deployed from 6/17/22 : someoneinlondon.com/updates/…
20 years ago today I left my job and went solo. The next couple of years involved designing fact sheets for Reuters. To help with my sanity I was handed a couple of logo jobs by a few mates. Glad I stuck it out.
New from RF – Brand Refresh for @BrooklynBrewery 🍻
Building on what Milton Glaser started over 30 years ago, we worked closely with the Brooklyn team to simplify and amplify their iconic global brand.
Check out the full case study here:
robot-food.com/work/brooklyn…
Today on Brand New (Linked): Daria, a creative director and designer, shows there is more to TikTok than dances and pets with an account dedicated, so far, to taking mainstream brands and making them “premium”. underconsideration.com/brand…
Show-off (noun). A person who publicly parades their accomplishments. Thanks to @SuppleStudio for getting me involved. And thanks to @typedirectors for recognising the hard work that went into it. #TDC68 🏆
I detest Instagram at the moment but let's not just bash design, branding and typography because of it. We would all love to be involved in such a high profile project.
Always amuses me when people say ‘job is not going ahead’ and then you see it actually did. Just be honest and say ‘we chose someone else’ or ‘you are too expensive - fuck off’… anyway happy Monday
Thinking I should grow up and do some talks (i.e. chat through my work)… I need to start small (thinking small design agencies)… would anyone be interested hearing me say 'erm' a lot while scratching my head nervously for half an hour? 🤓
Noticed a few high profile peeps slagging off @36daysoftype … Chill the F••• out! Yes it conjures up a lot of shite but it also inspires people, especially those who are still honing their skills. Let’s not be snobs. Happy Friday.
My year in review (kind of)…
I’ve been lucky enough to work on around 200 projects in 2021…
I’ve worked for 73 different clients from all over the world. Nearly 50% from outside the UK…
If the brief is long and wordy I tend to copy it and delete all the irrelevant flowery words so I'm left with short bullet points. I then print this or put it to the side of my work doc.
From what I'm reading it seems like a good time to plug my small but perfectly formed offshoot for producing custom fonts charged at reasonable prices, satisfaction guaranteed, or your money back: robclarke.com/custom_fonts/
How short sighted from @Adobe to do this spec work competion with @billieeilish You have to use a Creative Cloud app to enter. Artists have to pay them a premium every month. Even the student subscription is £239.64 per year. Am I missing something?
Unfortunately there were 76 jobs I couldn’t help with due to being busy, on holiday or ill…
I’ve had 11 projects on @ucllc this year. Comments included:
"It's an improvement, but not great"
“So bad and ugly:((“
“the dotted O’s look like abstract tits”
…
I was recently interviewed by the @BhamDsgn magazine… I share some words and images from my early days in the West Midlands up to the present day.
Available here: birminghamdesign.shop/produc…
I don't like to comment on logos. I know process well and sometimes clients lead designers down the wrong path. Compromises are made etc. But this is huge pile of poo.
Was at a great little gig tonight and in the crowd were members of Lush, Slowdive, My Bloody Valentine and Chapter House. Probably doesn’t mean a lot to many people but for me was a slice if heaven
Still find it hard to believe we live in an age where people take selfies in a mirror, post online and without any irony brag about how good they look.