Reforge is the leading solution for advancing your career in Product and Growth.
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We're excited to announce we raised $60M Series B led by Insight Partners and with participation from Andreessen Horowitz, True Ventures, NextView Ventures, Long Journey Ventures, TCV, and 170+ leading VP/C-level executives! Learn more (and join us!): bit.ly/3HDDjuu
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“Word of Mouth is critical, but notoriously hard to measure, and therefore hard to influence. As a result, we set out to create the Word of Mouth Coefficient" - @ybhaijee Former VP of Growth @ Eaze. Read More in our latest blog post:
reforge.com/blog/word-of-mou…
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Big thanks to @andrewchen, General Partner @a16z, for putting together this deck illustrating the principles he has learned in over a decade working in growth. So many great insights here. reforge.com/brief/investor-r…
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The Entertainment Value Curve: Why TikTok is On Fire 🔥 and Quibi Isn’t 🤷🏽♂️ Read More in the latest blog post from @ravi_mehta, EIR at Reforge and Former CPO at Tinder.
reforge.com/blog/entertainme…
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We’re thrilled to announce our 2020 Reforge Executives in Residence. @iambangaly, @ElenaVerna, and @far33d will be helping us define and share the future of Product Management as a discipline.
reforge.com/blog/2020/2/5/an…
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If you’ve ever asked yourself “When should I hire my first data person?” this blog post by @crystalwidjaja is for you. Read on so you can learn from these common mistakes. 👀 bit.ly/3lOJPWi #Reforge #Data #Startups
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Growth is still an emerging discipline, and not everyone has a structured growth team within their org. In this post, @andrewchen, Growth @Uber, and @bbalfour, CEO at @reforge, explore a few configurations to consider as you scale up a team around growth. buff.ly/2sYyZou
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Excited to announce for Fall 2020 Executives-in-Residence. Newly joining us are @ravi_mehta and @AKGrenier. Returning for another season are @ElenaVerna @iambangaly and @far33d
Check out the full bios and program line-up: reforge.com/blog/announcing-…
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“Here is my personal collection of good advice I’ve received over the years. I’ve received plenty but these are the few that I remember AND that I can vouch for from first-hand experience building Front.” - @collinmathilde, CEO @Frontapp reforge.com/brief/growth-les…
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Zapier receives 7.3M visits a month, and over half of all their total traffic comes from search. In this brief, @ryanmberg, growth marketing consultant, shares the SEO and user acquisition strategies @Zapier used to generate millions of visitors per month. reforge.com/brief/the-seo-dr…
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If you want to grow a startup, you have to figure out how to acquire users on Day 0 and get them to come back week-over-week and month-over-month. Here's how @theaustinchang, Group Product Manager @Google, identifies a startup's best growth channels. reforge.com/brief/mapping-yo…
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Applications now open for Fall 2019. Learn from leaders who grew HubSpot, Uber, Eventbrite, Pinterest, Atlassian, and more!
Join one of our 3 programs:
- Retention Deep Dive
- Advanced Growth Strategy
- Growth Series
Click here for info or to apply: reforge.com/all-programs?utm…
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When Data Scientist @lpettingill started working at Airbnb, the company was running fewer than 100 experiments per week. Today they run about 700. In this brief, she shares the four key principles that have led to the impact of experimentation at Airbnb. reforge.com/brief/airbnb-gro…
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A growth team is not defined by tactics. It is first defined by its principles, then its process, then its team, then finally the tactics. @bbalfour, CEO @Reforge, explains why. #growthmarketing brianbalfour.com/growth-mach…
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We've been hard at work planning #Reforge programs for the Spring 22’ Cohort! We are thrilled to finally announce the launch of THREE new programs - all inspired by member input. It begins the week of March 21st, and apps are OPEN! Enrollment ➡️ early Feb. bit.ly/3lpa1au
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Revenue is the ultimate success measure of any company. To accelerate your career, focus on developing your company's monetization strategy. Insights from @elenaverna in our latest blog post.
reforge.com/blog/making-mone…
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The correct product team structure can be the difference between shipping on time or being stuck in the mud.
Use the Product Organization Matrix, created by @ravi_mehta, to select a structure that enables your team to hit its goals.
Learn more: bit.ly/3wFkLqF
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Hiring is one of the most important things we do at any company - it's also one of the hardest to do well. @sjtousley of @HubSpot shares his framework for hiring growth marketers + some creative tactics for discovering highly qualified candidates. reforge.com/blog/how-hubspot…
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There's a Career Canyon for Marketers to cross if they want to become Marketing Leaders. @britt_bingham and @thefiske explain the traps and their solutions to help you survive the biggest leap of your marketing career.
reforge.com/blog/crossing-th…
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"Depth of user engagement is the strongest indicator of long term-value for both the user and the company, because deeply engaged users don't just stay, they stay forever." - @ShaunMClowes, former Head of Growth at @Atlassian. buff.ly/2ETpmJ7 #retention
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Why do so many Sr PMs and fail to reach Product Leader levels? @onecaseman & @far33d discuss 'Crossing the Canyon' and surviving the biggest leap of your PM career.
reforge.com/blog/crossing-th…
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As tech companies go all-in on growth, marketers are emerging as a critical component of winning growth models. But most people couldn't tell you what growth marketing is or how to execute it. Insights below from the pros 👇@britt_bingham @thefiske bit.ly/3kObTcI
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Every Silicon Valley success story has done three things: 1) Product-market fit 2) Rapid growth 3) Overwhelming defensibility. In this brief, @JamesCurrier, Managing Partner @NFX, explains the compounding power of startup defensibility. buff.ly/2NVc8Do
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Want to set better company goals?
Pick a framework that actually fits your company's ambitions & goals.
Many brands have latched on to popular frameworks and never looked back, which isn’t ideal.
Learn more about picking & using the right frameworks: reforge.com/previews/product…
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Google is shifting from a search engine to a discovery engine. In practice, that means three big shifts: journeys, recommendations, and image search. @Kevin_Indig, Head of Technical SEO @Atlassian, tells us how this will affect traditional SEO. buff.ly/2A13tYz
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"Content loops trigger new signups, activations and user engagement." - @onecaseman, formerly growth @Grubhub and Pinterest, scaling advisor for @Eventbrite, @Reddit, @Thumbtack & @hipcampers, on building content loops. reforge.com/brief/pinterest-…
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With over 200 million worldwide users, @duolingo has shown it's possible to build a successful company in a huge, fragmented market. @hnshah, Co-founder at @producthabits, @kissmetrics and @quicksprout explores the factors that led to their rapid growth. buff.ly/2FBcd8D
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When growth slows, companies need to be selective with their experiments and identify high-leverage opportunities. @theaustinchang, Group Product Manager @Google, tells us how teams can use Critical User Journeys to reignite product growth. reforge.com/brief/critical-u…
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The word "strategy" has been stretched to a point where it is almost devoid of meaning. Too often, the terms "vision," "mission," "strategy," "goals," & "roadmap" get conflated into a jumbled mess—leaving product leaders without the context they need. 👀 bit.ly/3lOJPWi
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The High Growth Handbook is a recent book by @eladgil, co-founder of @Color, and former VP @Twitter. In this brief, @trengriffin looks at the book's highlights and shares strategies for transitioning from an early-stage to a growth-stage company. reforge.com/brief/6-key-less…
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Every product is playing one of three games: attention, transactions or productivity. To achieve hypergrowth, you need to focus on mastering just one game. @sandhya, Director of Product @Amplitude_HQ, tells us how to do that. reforge.com/brief/mastering-…
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PMs, you are probably not working on Product-Market Fit. @onecaseman and @far33d explain the 4 types of product work that you're actually doing: reforge.com/blog/product-wor…
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Understanding user intent for SEO is easy for individual keywords but challenging at scale. Here's how @Kevin_Indig, Head of Technical SEO @Atlassian, maps user intent across thousands of keywords. reforge.com/brief/how-atlass…
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There are three types of friction every growth team should be aware of: Interaction Friction, Cognitive Friction, and Emotional Friction. @sachinrekhi, Founder & CEO @Notejoy and former Head of Product @LinkedIn, explains how to overcome them. reforge.com/brief/how-you-ca…
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Applications now open for Reforge programs. Learn from growth leaders who grew @HubSpot, @Uber, @Pinterest + more. program.reforge.com/apply?ut…
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We all know retention is important, yet somehow it still sneaks up and kills a lot of products. Why is that? @bbalfour, @ShaunMClowes, and @onecaseman walk us through how to avoid the 3 key mistakes companies make when it comes to retention reforge.com/blog/retention-e…
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To grow your company blog to 15 million annual visits, focus on long-term success and work backwards from that goal to create a clear picture of how you'll get there. @hnshah, Co-Founder @usefyi, tells us how to approach each growth stage. reforge.com/brief/get-to-com…
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Principles for creating growth team goals - from @jwegan_com, Head of Growth Traffic Engineering @Pinterest buff.ly/2AgztYF
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Thanks, @Forbes, & @ryancraigap for the shoutout! We agree that the future of professional development will be taught by operators, not influencers. Grateful for our EIRS & members 🙏 Looking forward to helping to pave the way for the future of career dev! bit.ly/3qBEVjk
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In today's Thoughts on Growth: 1) What's the “story cost” of your product strategy? 2) @onecaseman, growth leader formerly @Pinterest, on finding feature-product fit 3) @patticus of @priceintel on pricing against value delivered, not on feature access reforge.com/growth-thoughts/…
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Without a solid team structure, your product team is likely set up for failure.
But there isn't a one size fits all solution.
With the Product Organization Matrix, you can find a structure that maximizes the impact & efficiency of your team.
Learn more: bit.ly/3wFkLqF
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We’d like to extend a massive thank you to @JonathanHillis, as he transitions out of his role as EIR at Reforge to focus his energy on his to focus on his Web 3.0 startup, @creatorcabins.
We can’t wait to see both Cabin and Jonathan thrive!
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Spotted in the wild 👀. It's happening - the future of showcasing expertise is here! We love seeing companies recognize the value of our cohort-based programs when building out their teams.
#Reforge #FutureofLearning
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Ever wonder what the difference is between a Core PM, a Growth PM, a Platform PM, and an Innovation PM? We've got you covered in our latest post "The Growing Specialization of Product Management" reforge.com/blog/product-spe…
Great post by @fishmanaf and @keyaspatel #productmanagement
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#ReforgeSpring2022 is here! We’re spotlighting one of our NEW programs, Data For Product Managers, created by @shaunmclowes and @crystalwidjaja. Check it out & apply here! bit.ly/3ID4dEe #Reforge #Data #ProductManagement
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Almost every successful conversion optimization falls into one of two categories: increasing intent or increasing ease (reducing friction). @JeffGrowthEng, Growth Tech Lead @Pinterest, shares the intent/ease framework he uses to optimize user conversions. buff.ly/2EveXHP
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Your answers to common career questions like “Should I leave my current role” or “What is preventing me from moving forward?” are some of the biggest decisions you'll make in your #career. 👇 👇 to learn from @iambangaly on approaching these questions. bit.ly/3fhUBS3
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Scaling organic traffic to 20 million monthly visits takes a refined SEO-driven optimization growth process. In this brief, @ethanucsb, Former Chief Growth Officer @Yummly, uncovers the factors that helped Yummly hit these results. reforge.com/brief/seo-strate…
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3 key lessons on how to accelerate career growth from @adachen, previously SVP Marketing @SurveyMonkey and now co-founder of @notejoyapp reforge.com/blog/ada-chen-ca…
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Build a competitive advantage in growth — by moving one metric. How retention drives growth from @bbalfour @ShaunMClowes @onecaseman reforge.com/blog/growth-metr…
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The best #growth teams are like the best baseball teams. They know when to bunt when to hit a single, and when to swing big for a home run. Read on for a further definition of what we mean by a “home run” in growth, and when to take big swings. bit.ly/3rYtEsl
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Today's Thoughts on Growth: 1) @searchbrat, VP Growth @Hubspot, on adding PQLs to your SaaS growth mix 2) Akshay Rathod, formerly of @diaandco, covers a few “new” channels to unlock user growth 3) @onecaseman on the 4 phases of email marketing evolution reforge.com/growth-thoughts/…
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We already know that product/market fit isn't enough. @onecaseman, growth leader formerly @Pinterest, @Grubhub, and @GreylockVC, says you also need feature/product fit. reforge.com/brief/how-to-fin…
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“...nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. ” - @eladgil, Co-Founder @Color and advisor @Airbnb, @Coinbase, @GustoHQ, @Instacart, @Zenefits, and more, on how to find product opportunities in non-obvious markets. buff.ly/2CuQpMH
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"If you want to drive growth for a company today, don’t spread yourself thin trying to tackle every channel at the same time. Figure out where your customers spend time online, and what the most effective channel is to reach them." - @hnshah, Co-founder at @producthabits
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Marketing executives make important decisions, but aren’t always content experts themselves. @jimmy_daly, marketing director at Animalz, shares great advice on what marketing executives can do to avoid creating unnecessary constraints in their team. reforge.com/brief/the-market…
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"A company's go-to-market approach depends on the product, target audience, and pricing strategies." - @wes_bush, Founder @trafficcurrency reforge.com/brief/is-your-gr…
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Today we are launching Reforge Artifacts and it’s completely free! 🚀✨
Artifacts let you access the real work from top-tier builders, so you’ll never have to start from scratch. Think product reviews, experiments, analyses, and more!
Sign up here → //reforge.com/?utm_source=mark…
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For a decision to be data-driven, it has to be the data — as opposed to something else entirely — that drive it. @quaesita, Chief Decision Engineer @Google, explains why you need to use decision-making fundamentals to guide your actions effectively. reforge.com/brief/why-your-d…
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"The most important skills in growth are finding great opportunities and executing with high velocity." - @JeffGrowthEng, technical lead, growth, @Pinterest reforge.com/brief/pinterest-…
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“On the surface, the brands may seem startlingly similar, and yet despite parallels in appearance, their core business models are actually quite different.” - @sujanpatel, co-founder of @mailshakeapp and Managing Director of Ramp Ventures buff.ly/2z2ZLeZ
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Customer churn is a big problem for many companies. In this brief, @Patticus, CEO at @priceintel, looks at three key factors that have the biggest impact on a company's average churn rate. reforge.com/brief/churn-benc…
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“Your readers are likely not part of a growing audience, but rather a continuous stream of people with a problem to solve.” - @jimmy_daly, Marketing Director @Animalz, on the pitfalls of treating your blog as a publication, instead of a library. reforge.com/brief/your-blog-…
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Here's an interesting read for anyone working in growth – 21 years of Jeff Bezo's Amazon shareholder letters. Courtesy of @CBinsights. reforge.com/brief/timeless-l…
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If a product adds value to a users life, they'll naturally engage with it. They'll use it more deeply and more frequently. In this piece, the data science team @sequoia explains how product engagement drives stickiness, retention, and growth. buff.ly/2xPOfD5
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“Every machine has three key components without which it cannot work: input, process, output." - @Kevin_Indig, Head of Technical SEO @Atlassian, on his seven-step process for building and optimizing new teams within an existing company. reforge.com/brief/building-a…
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Through multi-armed bandit algorithms, Netflix can find the best artwork for a title based on your viewing history. @CorticalChip and his team @Netflix, ran an A/B test to measure the impact of artwork personalization and this is what they found. reforge.com/brief/netflix-ar…
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Stop writing simple product vision statements.
Instead, create a product vision narrative.
It gives PMs the space to:
1⃣Dive deep into an aspiration problem
2⃣Explain a detailed & opinionated solution
3⃣Elaborate on a user-centric resolution
Learn more: reforge.com/previews/product…
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Facebook is becoming increasingly “pay-to-play." @MassimoCw, CEO @AdEspresso, ran an experiment using $600 of ad spend to determine which of Facebook's paid channels works best: Facebook Ads or Boosted Posts. buff.ly/2OxXuDd
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To help you set better goals, we rounded up 5 of the best frameworks like:
✅ OKRs
✅ NCTs
✅ Dream Maps
✅ V2MOMs
✅ MSPOTs
Learn more about each framework & how to use them at your company: reforge.com/previews/product…
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Need a 2023 Resolution?
Here’s one suggestion: Kick off the year with an unmatched learning experience to grow your career.
🎉 We’re excited to announce the Spring 2023 Cohort will be kicking off the week of March 20th! 🎉
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"The onboarding flows that win, and convert a user into a customer, are the ones that race towards the aha moment." - @tymagnin, Director of Marketing @Appcues on onboarding for users vs customers reforge.com/brief/outcome-ba…
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“A/B testing is not an insurance policy for critical thinking or knowing your users. Inappropriately suggesting to A/B test is a good way to sound smart in a meeting at best, and cargo cult science at worst.” - @talraviv, Product Manager @Patreon buff.ly/2ycjf1q
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In just 8 years, @adachen went from new college grad in an entry level sales job at @Microsoft to SVP of Marketing at @SurveyMonkey. In this post, she shares a few frameworks that anyone can use to trigger a high growth inflection point in their career. reforge.com/blog/ada-chen-ca…
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LinkedIn has successfully grown to 540 million+ members since its launch. In this talk, @aatif_awan, VP of Growth @LinkedIn, gives a primer on how to expand your product internationally using the lessons learned from growing LinkedIn globally. buff.ly/2Cl54dY #growth
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We worked with Reforge Experts to define exactly what a product manager does.
They distilled it down to 3 key responsibilities:
1. Find opportunities
2. Focus on the user
3. Solve problems
Learn more about each & how they fit into the product dev cycle: reforge.com/previews/product…
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There are three defining moments in early-stage channel programs: identifying partners, bringing partners to the table, and getting to revenue. In this brief, @pc4media, CEO of @DataboxHQ, former VP Sales @HubSpot, explains how to navigate each stage. reforge.com/brief/research-r…
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There are 4 steps to better #productstrategy, but step one is evaluating your initiatives based on what’s offense versus defense.
Reforge EIR @elylerner's Offense/Defense framework can help you sort out what will drive growth.
bit.ly/3A875qQ
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✨New year, new look, same mission ✨
We’re kicking off 2023 with an all-new logo & site experience.
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Most “Uber for X” startups failed because they tried to emulate ridesharing before understanding the supply-side economics of their market. In this brief, @andrewchen, General Partner @a16z, explains what it takes to build successful “Uber for X” startup. reforge.com/brief/why-supply…
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SEO can be a powerful acquisition channel if it's leveraged correctly. Brian De Luna, Data Scientist @Airbnb, explains how they run SEO optimizations at scale to improve Airbnb's landing pages. buff.ly/2Okd7OC
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It only takes three to five years for a tech company in China to reach unicorn valuation versus five to eight in the U.S. In this post, @susanfsu of @reforge, and @andrewchen, Growth @Uber, share five growth lessons from China's big tech. buff.ly/2EpsEru #growth
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Experiments are at the forefront of strategic and meaningful decision-making. In this brief, Jacob de Lichtenberg, VP Product @ForecastHQ, former PM Lead @Trustpilot, shares his checklist for overcoming bias and correctly interpreting experiment results. reforge.com/brief/evaluating…
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Most companies get product marketing wrong. (9 out of 10 startups fail!)
@Yasmeen_BT, former Global Product Marketing Lead @AdRoll, digs into what they get wrong and sheds light on how product marketers and companies can avoid common pitfalls.
reforge.com/blog/why-startup…
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The (Daily Active Users) / (Monthly Active Users) ratio is commonly used to measure user engagement – but it has its limits. @ljin18, Consumer Investment Partner @a16z, explains why you should the Power User Curve instead. reforge.com/brief/understand…
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"When comparing overall growth rates between companies deploying a content strategy with those who aren’t, the content companies are seeing roughly 30% higher growth rates than folks not using content marketing." - @Patticus, Co-founder & CEO @ProfitWell reforge.com/brief/does-conte…
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There are just a few companies that have effectively done SEO at a large scale, and @Pinterest is one of them. @JeffGrowthEng, who’s a Tech Lead on the Growth team at Pinterest, shared their process for optimizing, and growing landing pages with SEO. reforge.com/brief/seo-best-p…
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“The goal of your sales strategy is to help customers navigate their own internal buying processes and become your champion.” - @mdcranney, Chief Commercial Officer @SignalFx, Former Operating Partner @a16z. buff.ly/2xEDnYH
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Looking to boost retention in your marketplace? Reforge expert Ben Lauzier, former VP of Product & Growth at Thumbtack, explores 3 concepts that can make a significant impact on your marketplace growth & retention in this collaboration with @Amplitude_HQ :
amplitude.com/blog/how-to-gr…
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User segmentation is essential these days.
Reforge experts, @crystalwidjaja, CPO at Kumu, and @ShaunMClowes, CPO at Confluent, break down:
✅ Five most common segmentation models for PMs
✅ A step-by-step process for conducting segmentation analysis
reforge.com/previews/product…
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“Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love, yet work for their business." - @cagan, Partner at Silicon Valley Product Group reforge.com/brief/why-great-…
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Scaling a marketplace from scratch is hard – especially when you don't have a data-driven approach to growth. In this brief, @WillyBraun, Co-Founder of VC fund @daphnipolis, covers the 8 most important metrics for growing a marketplace. buff.ly/2OyTn9a
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"Pricing is inherently risky because your revenue depends on getting it right." - @collinmathilde, CEO & Co-founder @Frontapp on how Front de-risked their revenue model with pricing experiments
buff.ly/2MJFAHY
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If you're looking for your next job in growth, or you’re trying to fill one at your company, be sure to check out this post by @susanfsu of @reforge. It gives a peek into how growth marketing experts at top companies structure their growth interviews. andrewchen.co/growth-intervi…
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Invest in yourself. Accelerate your career. Do your best work now.
Applications are now open for Fall 2020 Career Accelerator Programs. Spend 6-weeks learning practical frameworks and proven strategies from the fastest growing companies.
Apply today
program.reforge.com/apply?ut…
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As a Growth Marketing Manager at @HubSpot, @sjtousley grew blog traffic by 271% in 8 months and increased HubSpot CRM’s ARR by 157%. In this post, he shares the internal career progression framework he uses with his growth and marketing teams at HubSpot. reforge.com/blog/growth-mark…
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The north star metric is a sly one! @bbalfour @onecaseman (prev @Pinterest & @Grubhub), & @ShaunMClowes of @Metromile (prev @Atlassian) walk us through the downfalls of focusing on just one metric, and share the right way to set growth metrics instead. reforge.com/blog/north-star-…
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Jobs To Be Done helps a product translate customers needs into product features. Here's how you can use it to guide your product strategy - from @agussoler, Head of Product, @MURAL reforge.com/brief/how-jobs-t…
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Jobs To Be Done helps a product translate customers needs into product features. Here are the 5 steps you can use to map JTBD to product development - from @agussoler, Head of Product @MURAL reforge.com/brief/how-jobs-t…
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