ALT Image Description: Two people in winter jackets with hats and gloves on, walking through a snowy woodland. The text overlay reads Trustpilot Transparency Report

ALT Infographic titled 'Trustpilot Transparency Report'. It features a large '2024' across the top with each number in a different color. Below are statistics and insights about reviews and their authenticity checked by Trustpilot for the year 2023, highlighting ongoing efforts to increase transparency and trust globally.

ALT Text placed against an orange background. The text reads 'Trustpilot has joined the global Coalition for Trusted Reviews.' Under this, text reads 'a cross-industry collaboration committed to protecting access to trustworthy consumer reviews worldwide.' Under this shows the Trustpilot logo.

ALT A meme featuring Ariana Grande. One image has a 5-star rating on Ariana's forehead and she is smiling. The second image has a 1-star rating on Ariana's forehead and she is frowning.

ALT Two images featuring a character from the TV show 'Squid Game'. In the top image, a person is smiling with a 5-star rating captioned 'Me writing a 5-star review'. In the bottom image, the same person looks tired and is frowning with a 1-star rating captioned 'Me writing a 1-star review'. Both are set against a pink background.

ALT 1 star + 1 star + 1 star = 30 1 star + 5 stars + 5 stars = 20 5 stars + a 5 star review + a 5 star review = 9 1 star + 5 stars + a 5 star review = ?

ALT Maroon text on a pink background reads 'Your birth month is: January, February or March.' Underneath this, there is a 5-star review which reads 'You're a star. You light up the room with your charming personality, you always know what to say. Thank you for being you.'

ALT Dark green text on a light green background reads 'Your birth month is: April, May or June.' Underneath this, there is a 5-star review which reads 'You're more fun than bubble wrap. Jokes are funnier when you tell them, you never fail to make everyone laugh. You're one of a kind!'

ALT Brown text on a yellow background reads 'Your birth month is: July, August or September.' Underneath this, there is a 5-star review which reads 'You're one smart cookie. Your perspective is refreshing, you know how to keep everyone inspired. You're really something special.

ALT Brown text on an orange background reads 'Your birth month is: October, November or December.' Underneath this, there is a 5-star review which reads 'You're like sunshine on a rainy day. Actions speak louder than words, and yours tell an incredible story. Being around you makes everything better.'

ALT A description for those with a Virgo star sign, placed against a green background. Throw (some) caution to the wind and enjoy the last of the summer sun Virgo! Whether that's in the local park or in another country, make sure to do your research before packing your bag.'

ALT A 5-star review of Trustpilot placed against a green background. The review reads 'Reviews are important. Everyone should share good and bad reviews.'

ALT Top section displays a graphic titled 'What to ask yourself when writing a review' with a smartphone icon showing a review interface. Bottom section features a brief informative text titled 'Did you know?' about the origin of the star rating system alongside an image of two people examining a smartphone together.

ALT An informational image with icons and questions prompting a review of a business experience. Questions include reasons for engagement, personalization of the transaction, fulfillment of commitments like stock availability and wait times, and interaction quality with a person from the business. The image emphasizes thoughtful review writing.

ALT Two women holding up a ginger cat. When you zoom into the cat's belly, it says 'Go to the top left'. At the top left, it says 'Go to the top right'. At the top right, it says 'Go to the bottom right'. At the bottom right, it has a Trustpilot rating of 5 stars and says 'You know, you're almost as wonderful as cake.'

ALT Examples of reviews to show organic reviews, invited reviews, verified reviews and redirected reviews. Organic is unprompted, left organically by the user. Invited/verified is when a business has asked the user to leave a review. Redirected is when the user has clicked through a business website to leave a review.

ALT A daily review: 7am: 0 stars 9am: 1 star 1pm: 3 stars 6pm: 5 stars 9pm: 4 stars 10pm: 5 stars

ALT A small dog wearing a pink collar sits against a person, with its face partially covered by a graphic showing five green stars. The dog has a smirk look on its face.

ALT A scene from the hit Netflix show, Wednesday. Wednesday and her roommate are standing facing each other in their shared bedroom. Wednesday is wearing all black and her roommate is wearing bright-colored clothing. Above her roommate's head is a 5-star Trustpilot rating with the word 'reviews' under it. Above Wednesday's head is a 1-star Trustpilot rating with the word 'reviews' under it.

ALT A Trustpilot review placed on an orange background. The 5-star review reads 'There are a lot of cowboys in this world... Trustpilot feels like the last good Sheriff in town.'

ALT A 5-star review of Trustpilot placed against a yellow background. The review reads 'Impressive response. Wrote a review recently on Trustpilot regarding an insurance claim. A copy was sent to the company concerned. Within an hour I had a phone call from a director of the company stating he was horrified and could he do anything to make me change my mind. I said to him that the only reason he was phoning me was because of the Trustpilot review. He did not disagree.'

ALT Chandler from the hit TV show, Friends, sitting in a bubble bath holding a glass, with a caption saying 'I’ve had a very long, hard day.' and 3 stars above his head.

ALT A 5-star review placed against an orange background. The review reads '5 stars for freak value. Too many life like models can really freak you out after a while.'

ALT Black text against a green background which highlights Trustpilot's categories, the text reads 'Animals & Pets: Animal Health Animal Parks & Zoo Cats & Dogs Horses & Riding Pet Services Pet Stores' Then 'Beauty & Well-being: Cosmetics & Makeup Hair Care & Styling Personal Care Salons & Clinics Tattoos & Piercings + more' Then 'Business Services: Administration & Services Associations & Centers HR & Recruiting Import & Export IT & Communicaiton + more' Then 'Construction: Architects & Engineers Building Materials Chemicals & Plastics Construction Services Contractors & Consultants + more' Then 'Education & Training: Colleges & Universities Courses & Classes Education Services Language Learning Music & Theater Classes + more' Then 'Electronics & Tech: Appliances & Electronics Audio & Visual Computers & Phones Internet & Software Repair & Services'

ALT A definition of the word 'trust' against a beige background with a green border: Noun 1. Firm belief in the reliability, truth, or ability of someone or something. "Trustpilot is a platform built on trust." Verb 2. To believe that someone is good and honest and will not harm you, or that something is safe and reliable. "I trust all of the reviews I read on Trustpilot." See: trustpilot.com

ALT Bright green text placed on a dark green background. Text reads 'All is calm, and all is bright. Our team will be offline until the 27th, we will answer all of your questions when we're back.'

ALT A Trustpilot 5-star review placed on a smartphone template on an orange background. The review reads 'I am 85 and love TRUSTPILOT. There's something exquisite about returning home after shopping when an assistant has gone out of their way to help, and I can then give good feedback on Trustpilot.'

ALT Black text placed against a green background. Above the text is a magnifying glass icon. The text reads 'Check Trustpilot. If you can't find a business on Trustpilot, it means that they don't have a Trustpilot profile page and they shouldn't be displaying any Trustpilot content.'