Intern often gets questions about how marketing/content creation works in this space.
You can't run it like a traditional corpo in this space.
Crypto is an entirely different ball game that demands an entirely different beast.
Keep in mind that Intern's going rogue here and these just some points plucked off the top of my mind before my morning coffee:
1. No plan? No problem
This space moves way too quickly to have a quarterly content schedule. Memes fade, numbers change, and strategies don't last long.
There should be an overarching goal, sure, and product releases/partnerships should be deliberately strategized.
But on a day to day basis, CCs should be able to work on the fly with what's given, a creative who's able to respond to the daily happenings and spin out content relentlessly.
2. Jack of All Trades
There's no time to for your shitpost to undergo the usual lengthy review and approval processes, there's no time for your designer to iron out the details in that graphic till perfection.
Don't get me wrong, important announcements and PR pieces should still be rigorously reviewed by multiple parties to ensure it's well positioned. But those daily, spontaneous threads? CCs should be able to get all things done from start to finish.
That means having the DeFi/crypto knowledge to operate independently when hunting down content/inspiration.
Having basic graphic design skills (i.e. Paint, Powerpoint, Photoshop, doesn't matter) so your graphic design can be freed up for more important tasks. Doesn't have to be pretty, but good enough to get the point across and realize your vision. Basic adherence to branding should be respected where relevant of course.
Having the right tinge of degeneracy, enough to keep things interesting for your protocol, but still maintaining the necessary sense to know when, where and how to toe the line.
3. Trust in a Trustless World
You're handing the social media keys to someone who might have a few screws loose in there, it's the driving force behind both their brilliance and unhinged moments. This can't just be any Tom, Dick and Harry with a Marketing Degree plucked from the streets. There needs to be trust to realize the potential of your chaos unicorn.
Prose, meme preference, taste for humour, communication style...All of these need to be screened and assessed, things that might not always come up in a 20-min interview. Preferably, you'd want someone you already trust but absent of this option, take the time to vibe with the person outside of work. Converse, share memes, go on a food trip together (if available), get to really know this person on a semi-personal basis and see if it's someone you'd want to be the voice of your protocol.
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Keep in mind that this so-called formula isn't a one-size fit all solution for ALL protocols. But generally, in a space where attention is so scarce, a paradigm shift away from "marketing product" to "marketing for attention" is needed.
And yes, that means pushing out some stupid memes that have little/nothing to do with your protocol too. Time is of the essence, you won't have time to overlook all things and everything. Stop fighting the chaos and learn to harness it.
What other "X-factors" do you think are needed in this space when it comes to marketing/content creation?