Founder stuff no one tells you:
One of the hardest parts of being a founder is constantly grappling with how much stuff *isn't* working & getting to where you can keep attacking it anyway, day after day 👏🏽
Growing as a startup founder means coming to terms with the fact that any given outcome is semi-random, but you *can* improve the process you take to get there.
That, to me, is the craft of startup entrepreneurship: the process of getting to product-market fit.