We've started seeing and parsing AI Overview results showing up as the answer to PAAs in @nozzleio. Since the majority of answers have been featured snippets in the past, it's no surprise that AI Overviews are sneaking in.
Keyword: best 5 seater suv
@SERPalerts@rustybrick
Which of your competitors rank the best for ALL the keywords in a specific keyword group?
Do you know?
You can only know if you have ALL the SERP data for every competitor for ALL your keywords.
With Nozzle, input ALL your keywords to find out:
1 of 6 🧵 #SearchLove
Nozzle Reporting: A Thread
What can you do when you monitor the whole #SERP for all your keywords and not just where your site ranks?
Let's analyze some of the hidden gems found in Nozzle dashboards.
#SEOreporting#SEOdata#SERPdata#SERPs
1/9
Would you like a report of ALL the most popular questions that show up in People Also Ask boxes across 10,000 industry related SERPs?
Ex. report: lookerstudio.google.com/u/0/…#SearchLove attendees get 2 free PAA Reports.
Just fill out the form here: nozzle.io/searchlove
1/2
Do you know which content categories are used the most for the top 10 results on a specific SERP in your industry?
Nozzle uses Google's content classification api to gather this info for you.
Visit nozzle.io/searchlove to setup a trial run.
#searchlove
Love to dig deep into SERP data? Nozzle’s got a sweet new *lifetime* deal going on at @AppSumo thru the end of Sept. 🗓
Make a one time payment of $59, $119, or $179 to access our Basic or Advanced Plan for life. 🤯
➡️ appsumo.8odi.net/EaZjJW 🎉#BrightonSEO
ALT Screenshots of Paul Shapiro (@fighto) and MarketMuse (@MarketMuseCo) raving about how much they love @nozzleio
Have you ever dreamed of getting lifetime access to a Nozzle workspace, even if for a small sum?
Well here is your chance. 🎉
This lifetime deal is on @AppSumo and will be live for a month.
appsumo.8odi.net/b3mong
Tool time: @Jammer_Volts recommends using wikidata.org to research all the entities that relate to the entity that you want to be an expert in.
#searchlove
6 Ways to Rank in People Also Ask (PAA) Boxes on Google
🗣️Use NLP
🩳Keep answers short
📰Answer in format Google expects
🧻Use schema markup
👀Focus on answering right kind of questions
📜Improve your overall content
clara.agency/seo/seo-basics/… by @rebekah_creates
Need help coming up with SEO topics to write about? We've got you covered.
We extracted 40,894 SEO-related questions from People Also Ask boxes served up on 49,866 SERPs.
Filter for any keyword/topic to see all questions related to that topic.
nozzle.io/blog/seo-paa-quest…
"Create search demand for products and terms that you already rank #1." @CarrieRosePR
Brilliant! If you create the demand, then you're going to get the sales because you already rank.
#searchlove
Top Stories Packs
🔹Appear in about 1% of SERPs
🔹Contain 2-6 news articles (usually 4)
🔹Hold positions 1-3 ~32% of the time and positions 4-10 ~51% (that's ~83% in the top 10)
More: nozzle.io/blog/nozzle-analyz…
9/9
We’re live on Product Hunt today! We have a new keyword clustering tool. Come see what we've built.
On top of the topic clusters, you’ll get data on:
🔥 Ranking URLs
❓ PAAs & FAQs
🚀 Entities
🎢and more
producthunt.com/posts/nozzle…#SEO#contentmarketing#keywordresearch
Would you like to see all of the entities that Google has pulled out of the top 10 results for a specific SERP?
Well now you can. We extract this data from Google's entity extraction api.
Go to nozzle.io/searchlove to give it a go.
#SearchLove
With Nozzle, you can easily see which of your keywords have a pinterest pin or board ranking in the SERPs.
Then you can make a plan for which topics you should pin about to try and rank for in Google.
(Since @VandernickR is talking about it) 😉
#searchlove
Reputation management in Nozzle is ready to rock and roll 🎸📈🎗🏆. It only takes a few minutes to start tracking awesome (and hopefully not too much non-awesome) data 😉
👀 Well hello reputation management 😉 We finally shipped reputation impact color scales to @nozzleio's ORM dashboard. @SERPWoo would be proud 🥹. On that note, send us your SERPWoo export and we'll get you set up in just a few minutes!
"While it’s easy to collect 100 articles about SEO and completely overwhelm someone new to the craft, it’s harder to select 5 articles that bring it home. That’s exactly what @CyrusShepard did." @Kevin_Indigkevin-indig.com/cyrus-shepar…
⭐️Robots.txt file suggests to crawlers where they can and cannot go.
⭐️They are an important part of SEO, but they also can be used to mess with people.
Many companies have done innovative things with their robots.txt 👾
🔸Here is @nike using their logo as a robots.txt
We are demoing Nozzle real soon at #SMXAdvanced. The magic happens at 1:50 pm ET.
🍇New Keyword Clustering tool
🥸Nozzle Vision
🔝Pixels From Top
🥮Full SERP Competitive Analysis
We'd love to have you join us and all the rest of the great speakers today. searchengineland.com/smx/adv…
This is great! It can take time to build up this type of culture but it will be worth it.
"Growth is only possible when you and your entire team can see what works and what doesn't."
#TechSEOBoost@fanfavorite_bta
A very important discovery was made this morning by a couple of Nozzlers.
Behold! A Price/Deliciousness Index for burger joints rating their burgers only.
Do you agree?
The winners of the television raffle drawing are:
1⃣ Sarah P.
2⃣ Ralph du P.
If the winners decline their television prize, then here are the runners-up:
3⃣Amila W.
4⃣Mark G.
5⃣Hannah R.
#SearchLove
Need help convincing clients to implement schema markup? Show them how many of their organic listings show Price (or ratings & reviews) compared to the competition.
And report on big movements after you implement the changes. (see next tweet)
#SEOTips#SEO#SEOreports
2/9
Underutilized Local SEO Strategies✨
🌈Optimize Local SEO Landing Pages
💥Google Maps Optimization
🌟Optimize your Google My Business Page
nozzle.io/blog/6-underutiliz…
Guess what?
SearchLove London is coming up October 17-18, and Nozzle is a sponsor! 🎉 You can get 15% off your tickets using our discount link: distilled.net/events/searchl…
We'd love to see you there! 👀
Great presentation by @Suzzicks
"Google's knowledge results in SERPs are pushing organic search results down, not just from top, but from middle & bottom too."
"This leads to the search results feeling more Google-y."
Google-y SERPs. Ha ha! Love it!
piped.video/watch?v=DQDRL8Mw…
Who is going to win the coveted chocolate bar with the lifetime SMX pass? I feel like we're living the Charlie and The Chocolate Factory story right now in real life. #smx
The decade of huge #SEO industry changes recently came to an end.
Which change was the biggest?
⚒️ Updates that shook the internet: Panda, Penguin, Pigeon, Mobilegeddon, etc.
⚒️ Python became a thing in SEO
⚒️ Matt Cutts left Google
#SEOTalk#SEOchatnozzle.io/blog/the-most-impa…
A rank tracker's importance depends on your business's SEO needs.
For example, many rank trackers can do things that Google Search Console can't:
📊Track SERP features
#⃣ Show exact positions
📈Analyze competitors
And there's more...
The day we’ve been waiting for is here, #Seerfest Early Bird tix are on sale!🎫
What's stopping you from spending the day uncovering insights with data-driven marketers (from the comfort of your home)?
The $75 sale runs until next Thursday @ midnight: seer.is/3gXn4er
To all the SEOs who felt a quick moment of relief after the Helpful Content Update just to be battered around by the September Core Update and the Product Reviews Update shortly afterwards.
A4: The process to get customers is simple, but there are a lot of places that they can fall off of the pathway. I look at each one individually. Check the thread of this tweet for a diagnostic at each step #VCBuzz
I'm incredibly proud to announce @Wix's SEO Learning Hub (v1)!
Not only will this content be pushed to our 200M+ users to help them better learn SEO but the hub is uncompromisingly dedicated to the goal of offering the best possible content to any SEO.
wix.com/seo/learn
One way to go deeper w/your content would be to answer all the questions that appear in People Also Boxes in Google for your topic. You can extract them easily with @nozzleio.
Here is an example related to the topic of SEO: nozzle.io/blog/seo-paa-quest…. Over 40k questions uncovered.
Python Panel at #TechSEOBoost:
Andrew Scheurich - "Python is an easy way to get data from API's. The more data we have the more powerful we can be. And if it's quicker, even better."
@jessthebp "It speeds up everyone's workday."
Ever heard of Pixels From Top #SearchLove?
In addition to rank, analyze the competitions' SERP positions in terms of Pixels From Top.
Easily see Top domains for this metric, those most improved, and those with the biggest losses over a selected period.
bit.ly/3b1Ax7t
When starting a new SEO campaign, show how many top 10 rankings each domain has & how your site fares.
Report on your improvements every month or quarter.
Nozzle.io has some work to do but we have gained 7 top 10 rankings in the last month. 🎖️
#SEOaudit
7/9
Would you like to know which specific URLs own the most featured snippets across hundreds or thousands of your industry related SERPs?
And see which URLs are gaining & losing those coveted spots over time?
812 total URLs take up these spots across 4,827 SERPs. 🤯
#SEO
4/9
.@Suzzicks just mentioned the faults of just looking at "rank" because of things like Ads or Knowledge Graph info showing up at the top of mobile SERPs.
Stop by our booth and we can show you our Pixels From Top and Paid Adjusted Rank metrics.
#brightonSEO
We're down to the last 8 hours you can buy the Nozzle lifetime deal on @AppSumo! Make a one time payment of $59, $119, or $179 to access our Basic or Advanced Plan for life. This deal will never happen again, so take advantage while you can!
appsumo.8odi.net/b3mong
Hey #BrightonSEO, who owns all the Featured Snippets in your space?
Come give nozzle.io a test drive to:
🔎Discover which domains own the FS results for all your keywords
🗞️Report on your FS gains & your competitors' losses
🛠️Break it down by keyword group too
How often is Google altering title text used in your SERP listings?
For one specific URL, which search phrases does Google alter title tag vs keep it the same?
To find out, export your SERP data from Nozzle & play around w/pivot table.
Full explanation: nozzle.io/blog/calculate-how…
Check out our new blog post on hourly rank tracking: nozzle.io/blog/hourly-rank-t…
You'd be surprised at how many scenarios where tracking your keywords more often than daily is a huge help to your SEO!
A few areas where you need to hold your agency accountable:
PAID:
-incorrect GEO/audience targeting
-mobile vs desktop mix
-prospecting vs remarketing spend mix
SEO/CONTENT:
-unique content w/ goal?
-content editor review
@jessesem#UtahDMC
7 ways @goGrow helps get more out of Hubspot:
1.Keep goals top of mind
2.Chart traffic analytics in a few clicks
3.Monitor HubSpot data near-real time
4.Easily compare data
5.Connect HubSpot data to other data sources
6.Cross-Object reporting
7.Custom reporting & metrics
#slchug
We were spotlighted in a Google Cloud Platform case study. "Our backend systems all run phenomenally on top of [GCP] and its intuitive scalability allows us to remain agile, helping ensure that we remain a leading #SEO#analytics provider for customers." @Derek_Perkins#serp
The named Google updates have caused all SEOs to both laugh and cry so we decided to write a song about them:
🐼🐧🧠📳
piped.video/watch?v=XeIUKSgi…
The 12 Years of Google Updates
🎅🎄🤶
Oops. The correct image in question is the following one.
The images are part of the featured snippet. The knowledge results above the images are what we would like to know if you would count it as having rank?
(blame @boydnorwood for this confusion.😊)
We re-render the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand Nozzle's key metrics more fully! Watch the video in the link below for more details!
buff.ly/3d81hBL
🟩🟦Compare SERPs from different days side-by-side
Overlay the following over the top of each SERP listing:
🔢Rank
📊CTR
🚦 Estimated Traffic
📰Pixels from Top
🔬SERP %
🧬Above the Fold %
#SERPmonitoring ftw!
🎉 Today's latest @nozzleio gadgetry:
🗺️ Nozzle-Vision now has a "minimap" with click-to-scroll and synced highlighting
🎨 rank group color coding
🔢 customizable metric/column overlays
🔍 global result filtering for the table and overlays
It was a blast! 😄
#SEO#RankTracker
Great points @LiamTaftSEO.
You could also plan a 10 minute meeting where you come with 5 questions/topics and just record them talking and answering those questions.
This will give you plenty of content to use in future posts.
If you're in-house, industry experts in your company are a huge SEO asset
If they have time, get them to write content. If not, you could:
✨ Interview them and turn it into a blog
✨ Get them to read your copy before publishing
✨ Ask them to promote content on their socials
Wow! A 13.7% year-over-year organic traffic increase one month following de-indexing 75% of your site. Great stuff! Thanks for sharing this link @dodgejd. And thanks to @dohertyjf and @BritneyMuller for this discussion and sharing these results.💯
Hey #MozCon, quickly discover your main #SERP competitors for each of your keyword groups.
Easily report on which domains/competitors have the most top 🔟 or top 3⃣ rankings, or whofor example, for each keyword group.
Read more about it here: bit.ly/serp-competitors
Today is #TechSEOBoost!
Thank you everyone for braving the travel. It’s going to be well worth it. I can’t wait to see you all!
And remember, anyone who can’t make it in person, we’re live-streaming the whole thing for free. catalystdigital.com/techseob… I hope that helps your FOMO.
You can easily see which Keyword Groups (a list of kwds you have assigned to a group) have had the most negative movement recently to help guide your strategy for the next month or quarter. 📉
Also sort by ranking change wins to easily find wins to report on. 📈
#SERPdata
5/9
Whether you work inhouse or at an SEO agency, you want to prove the value of your SEO efforts.
@adrianakstein created a nice visual and post explaining how to calculate SEO ROI.
Enjoy!
asmarketingagency.com/en/blo…
This site now has 928 more organic listings that include Price after implementing schema markup.
This is a super easy way to report on the wins of these efforts.
As SEOs, it's important to get credit for your hard work, am I right? 🥂
#SEOreporting#SEOstrategy#SEOtips
3/9
Great thoughts by @mikeginleyseo:
🏢SEO is not easy, but are we overcomplicating & missing the basics?
🧬There are numerous issues we need to focus on as SEOs, but have we accomplished the basics before moving on to the complex ones?
mikeginley.com/blog/is-seo-h…
Across your industry's SERPs, do you know:
-who owns all the featured snippets?
-who ranks within PAA boxes?
-who has price, reviews & ratings in their listings?
-who ranks in product packs, top stories, video packs, etc.?
Stop by our booth for SERP enlightenment!
#brightonSEO
@aaliceroussel shared some great advice on @SeoRant podcast with @MordyOberstein . She recommends for SEOs to keep improving upon your specialty in SEO while also broadening your view on the whole marketing process.
Q1 Recap. Let's increase our social media engagement! It's usually easier said than done 😅 Together with the #SEMrushChat community we listed the main challenges marketers face when trying to increase audience engagement on social media!
Hey #MozCon, who owns all the Featured Snippets in your space?
🔎Discover which domains and/or URLs own the FS results for all your keywords
🗞️Report on your FS gains & your competitors' losses
🛠️Break it down by keyword group too
Read more here: bit.ly/fs-analysis
Products Packs
🔹Appear in almost 10% of SERPs
🔹Take up ~80% of a standard mobile screen
🔹Rank in positions 4-10 almost 1/3 of the time
More: nozzle.io/blog/nozzle-analyz…
7/9
From @williamalvarez: "SEO is bigger than ever. It used to be that SEO sat in the head of one person. Now it's good to assign the different aspects of SEO to different individuals because there is so much to cover." #TechSEOBoost