Dad x2, founder x4, sold 2 agencies. I help experts grow the service business that fits their lifestyle. Link in bio.

Denver and Breckenridge CO
Hi, I’ll be quiet here for the next few weeks. Tatum Drake Doherty arrived 4/18 at 9:47p. Baby and mama are doing great.
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Hi I'm John and I've worked in digital marketing for 10 years and I still use Google's UTM builder to remember the difference between Source and Medium.
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If Democrats have money it's greedy. If Republicans have it they're savvy business people.
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If you are an entrepreneur doing at least $100k/yr in revenue and you do not have a coach, may I strongly recommend that you find one? I now have 2, and working with them is singlehandedly the best thing I've done for myself as an entrepreneur and for my business.
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Just dropped my biggest piece of content so far this year, a 4,000 word guide to doing an SEO audit: getcredo.com/how-to-do-an-se…
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So GA4 is kind of terrible, isn't it?
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Working in tech and feel anxious a lot of the time? - cut back on caffeine - turn off notifications on your phone - check your email at set times during the day - get up early and get deep work done so you can leave work earlier in the day and have hobbies
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Normalize including time zones in messages about scheduling.
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I don’t post here much anymore, for many reasons, but this is definitely one of them. Welcomed baby boy to the world on Saturday. Everyone is doing great.
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Hey @stripe I want my two comma club plaque, please.
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I'm sorry, Google, but this is just obscene. A branded query and the site isn't even above the fold. All ads.
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I used to think you should hire the most qualified person you can find for a job. Now I'm realizing that maybe for many positions, definitely at a small company like mine, that aptitude, attitude, and get-it-doneness are much more important. Most skills can be learned.
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Just cut back on lattes and you too can buy entire towns
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I gotta be honest - Matt Muellenweg going after WP Engine makes me worry about him going after other WP hosts and pulling the same shenanigans. Makes me question building on WordPress at all. And I've been on it for 14 years.
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How far off do you think I am?
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Still the dumbest tech design ever.
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Hey marketers - charge more for your services. You’ll make more and have better clients that you can do better work for.
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Replying to @dog_rates
WHOSAGOODBOY
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WordPress got big because they made it REALLY easy to install (one-click install) even on outside hosting. I highly recommend every CMS maker be working on that, and only that, right now. Or "one click migrate."
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Considering sharing the proposals I used to close $250k in SEO consulting work in an 18mo timespan a few years ago, including a $35k SEO strategy. Would y'all be interested in that?
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I did it, y’all. I threw away that bag of cords I’d never need. Now I need one of them 😩
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Replying to @ramit
Free tshirts from conference as their main everyday clothing.
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How it started, how it’s going. (All in one day)
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I’d much rather have $22B and no business tbh
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SEO hot take: Most tech SEOs would be much better at their jobs if they spent the next year actually learning to code, rather than learning more about SEO.
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Thinking about starting a digital marketing job posting Wall of Shame. Today’s is a company looking for an SEO and SMM specialist (ideally 1 person). Technical seo, keyword research, link building, content creation. Pay expectation: $100-$200/mo
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Replying to @parkavedegen
Wow, sexist much? We're UM/UC and my wife makes much more than me.
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Cl*bhouse is all the people who raise their hand during QA at conferences and start with "I actually have more of a statement than a question."
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He also forgot that he’s a Republican and they hold the President, Senate, and Congress. But their audience is too dumb to know that.
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I unfollowed a lot of SEO people and started following more entrepreneur types over the last year. My feed is much more sane and interesting, and way less frustrating and mean.
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Listen up. You write blog posts on a blog. You do not write "blogs" or "a blog". Post, goes on a blog. "Blog" comes from "weblog", which essentially was originally an online journal. This is a hill I will die on.
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FYI - a technical audit, keyword research, and content strategy including an outreach and link strategy is never just a few hours of work.
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Y'all. Seriously. Stop doing free audits. People rarely take action on them and they cheapen the entire industry.
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Just read an SEO audit by an agency I've never heard of who recommended artificially inflating time-on-site and engagement numbers with fake users so that the site could rank better. And insinuated they could deliver on that. I hate the SEO industry sometimes.
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It is becoming very apparent to me that the number one reason why agencies lose clients isn't lack of results. It's lack of communication and processes.
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Work for the life you want.
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Spam protip: have a hidden field in your form. If it's filled out, send the entry to spam. Only bots fill out hidden form fields.
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Consulting tip: if you want a client to get something done, show them what their competitors are doing. Don't just show them any site that has the feature you are recommending. Competitor = you tap into their competitive nature and will have an easier time getting buy-in.
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Increasingly convinced that Analytics setup/cleanup should be a required part of every ongoing digital marketing engagement relationship between clients and agencies.
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I’ve been browsing hacking designs for a long time but this is next level.
That feeling when you first discovered `document.designMode`
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Well regulated militia. This is not that. Not that in the slightest. You should learn to read.
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These laws are archaic, though. They were originally intended to combat brothels.
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My daughter said her first word tonight. "Dada" Y'all.
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My company is very work-life balance oriented. We all work ~32-35h a week. One interesting outcome from this is that we’ve all established or re-established habits and hobbies outside of work. It’s cool to see people re-discover themselves outside of their career.
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The longer I'm self-employed the crazier it seems that I ever worked for someone else.
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Unbelievably sad to just hear of the passing of @rjonesx on Thursday. He was a good man, a good friend, a world class SEO and entrepreneur. May he rest in peace and may his family be comforted in this time.
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SEO hot take: 2023 is not the year that SEO dies, but we're not far off.
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Replying to @Camp4
Construction Worker or Farm Worker Strong is a real thing, man. 100% about functional strength.
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Got to meet @Backlinko in person in Lisbon!
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Oh shit we did it.
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Heard the term β€œaskholes” today for people who ask for advice but then debate back or don’t listen. I love that term. I’m using it moving forward.
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Replying to @justinkan @Twitch
β€œHere’s what $970 million taught me” is a such a flex. I love it.
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Today is my five year anniversary of being self-employed. Yesterday was my five year anniversary of getting laid off from my last job. I’ll have a thread later today, but I need to reflect on the journey first. What a journey it has been.
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Just finished 2020 business numbers with my CPA. Increased revenue by 12.82%. Increased profit by...425.87%. Woah.
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I just uploaded my deck from the @deepcrawl webinar this morning. SEO Monitoring - What, Why, and How - DeepCrawl Webinar bit.ly/2NtrJXm
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Today’s workspace.
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FOLKS. You write *blog posts* on a *blog*. You do *not* write "blogs" unless you have multiple websites on which you write posts on that site's blog. I will die on this sword.
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It's my birthday and Credo just reeled in the biggest brand we've ever been contacted by. Wooooooooo.
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My daughter slept through the night last night, at just shy of 8 weeks old. I got a full night of sleep. This is amazing.
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Replying to @mynameis_davis
Business hack - sending terrible prospects to your competitors.
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The worst SEO client prospects are Boomer white males who built their companies on shitty links and can’t fathom why they don’t rank well now and why good agencies won’t work with them.
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COO: β€œwhat if we train them and they leave?” CEO: β€œwhat if we don’t train them and they stay?”
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If you can make $100 with a side project, you can make $1,000. If you can make $1,000, you can make $10,000. And so on. The tactics and strategies will change as you go.
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$30-60k per year but hey your title is Head of Growth! πŸ€”
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I've said it before and I'll say it again and I will die on this hill: In sales, the money is in the followups.
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Anyone else just feel their body release what feels like 4 years of built up trauma and stress?
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Got her to smile for all of you
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What’s a super simple SaaS tool you’ve thought about building?
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Right. We don't have the first. The right to bear arms was to have a well regulated militia.
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I have an unopened $150 bottle of bourbon that I've been waiting to open until the race is called with Trump losing. I'd really like to open that bottle tonight.
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No you cannot hire a good experienced agency to develop content and build links for all six of your sites, for $1,000/mo.
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In 3 weeks, I will have been working on Credo for 3 years full time. That's crazy. We've finally reached the point in the last 6 months where the product is mature (with bugs of course, but fixing those) and product market fit has been found. Time to grow!
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Teaching myself PPC. Should've done this a looooong time ago.
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What movie always leaves you inspired to live a bigger life? For me it’s Batman Begins.
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Plenty of women in SEO. Seems this post should've included some of them - ahrefs.com/blog/learn-seo/
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Solo consulting tip: if you work on a project basis and not hourly (you shouldn't bill hourly), then still track your time so you can know which projects are taking longer than you thought, and therefore less profitable.
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Unpopular SEO opinion - I don’t think β€œduplicate content on product pages” is actually a problem. Writing unique descriptions for thousands of products is not a good use of resources.
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Just ran the numbers. Credo generated $3.3M in qualified leads in January 2019. Holy hell.
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Currently reading the fifth version (also read the fourth) of Million Dollar Consulting and all I have to say is β€œdamn”. If you work in services, especially as a solo practitioner, read this book. (Non aff link) - amazon.com/dp/B01DNEC4B2/ref…
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Twitter just blocked all crawlers. nitter.app/robots.txt Including Google.
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Just finished Atomic Habits, and this section at the end perfectly (IMO) describes how anyone doing SEO should approach it. It’s a system that requires inputs until it’s a flywheel and moves faster than you can push it.
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I had 5 lead calls yesterday, have 7 scheduled today, and 3 tomorrow. People are still hiring agencies, yo.
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Anyone else find themselves extremely unmotivated these days after the big push through COVID when it started? I feel like I’ve had a month of recovery and I’m still unmotivated.
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I’ve owned a pickup truck for 16 hours and already getting requests from people to help them move. Welp!
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Red flag in a prospect: they're nitpicking everything from the start and wanting to debate everything. Do not bring them on as a client/customer or you will regret it.
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β€œIf you want to make everyone happy, don’t be a leader, sell ice cream.” – Steve Jobs
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I couldn’t even tell you how many times I’ve rewatched user sessions and gone β€œhow the F did you do that?” This is too real.
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Agency life: If all of the deals you think will land do, you need to staff up dramatically. If they don't, you stagnate. Good luck being a first-time entrepreneur and navigating THOSE emotions! Agencies are hard.
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Replying to @RealCandaceO
Ok β€œCandace.” Is that even your real name? I’m just asking the questions… (See how dumb that argument is?)
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How to rank ecommerce category pages for SEO ed.gr/buush
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Just dropped my daughter off for day 1 of daycare. She didn't even look back. I, on the other hand, am an emotional mess. Stop growing up so fast, baby girl.
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2018 as a recap: ~500k website visitors across all my properties, great revenue ~10% year on year, first FT employee, visited 4 foreign countries (2 new), one herniated disc, and adding a new family member in April 2019. Big year. Tough year. Good year.
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This is one of my favorite SEO success stories. I put together their keyword strategy in 2018 (where the arrow is. I used to do this as a service) and LOOK AT THAT GROWTH.
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If you build marketing strategy for clients, you should charge them for that. Don’t just bake it into a retainer. Strategy is high πŸ’΅ πŸ’΅ value. People don’t often value what they’re not directly paying for, so don’t toss it in as an after thought.
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Considering rounding up marketing consulting/freelance gigs we find around the internet every week and sending them out via email. Star this tweet if that's interesting to you.
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Replying to @ramit
Did ChatGPT write that second one?
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I don't know who needs to hear this right now, but don't forget to eat lunch.
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Heads up News SEOs. The New York Times is hiring a Director of SEO. Incredible job opportunity. nytimes.wd5.myworkdayjobs.co…
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