Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
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📢 We’re stepping back from posting on X, but don’t worry, you can still get all the latest marketing news & insight here:
📰 Newsletter - marketingweek.com/newsletter…
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🎬 TikTok - tiktok.com/@marketingweeked
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Meet Claudia Sanders 👋
To mark #IWD2018 @kfc is introducing the world to Colonel Sanders’ wife 👇
bit.ly/2Hgugk9
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TSB’s ‘The elephant in the room’ voted your marketing campaign of 2023
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
marketingweek.com/tsb-campai…
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Sprite scraps labels from bottles in new trial
The trial, designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says Coca-Cola Europe marketing vice-president, Javier Meza.
marketingweek.com/sprite-tri…
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This one is rather special. To celebrate Marketing Week's 40th birthday @tomfishburne produced this gem.
@marketoonist on '40 years of marketing' 😂
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Expanding from its traditional customer base of local builders and tradespeople, Wickes has been looking to appeal to a younger and more female customer base, with “proactive marketing” efforts designed to target these demographics. marketingweek.com/wickes-bra…
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This week, the Marketoonist dives into the fascinating world of how marketing teams actually make decisions
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Whatever you think of @LiquidDeath – and its unconventional approach will certainly rankle some traditional marketers – it is a company that respects solid brand building. VP of marketing Greg Fass is quick to point out that marketingweek.com/liquid-dea…
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"Brand trust doesn’t change with one campaign, one promotion, one touchpoint, or one social stance. Brands have to earn trust over time." @marketoonist
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Your submission to the Marketing Week Awards is not just an entry; it’s an opportunity to be part of an elite group that sets the standard for the industry
So get your entries in now and celebrate the power of your marketing! ow.ly/7sE550QNspR
#MWAwards24
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Marketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers’ shift online.
marketingweek.com/steep-rise…
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As we welcome the new year here's @marketoonist's visual take on 'marketing predictions'. 🙃 😂
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Mark Ritson: Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. The former’s revenues surged, the latter’s dwindled, and Ehrenberg-Bass data now proves if you stop advertising you lose sales.
marketingweek.com/mark-ritso…
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Aston Villa Football Club announces full club rebrand and Adidas partnership, including a new crest.
Fresh from qualifying for next season's Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
#astonvilla #avfc
marketingweek.com/aston-vill…
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The question of the quality of marketing leads has always been a gripe within sales.
Check out the latest cartoon from the Marketoonist
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Which are you best at? 8 types of innovation - latest funny from the Marketoonist aka @tomfishburne
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Ocado claims ‘back to the future’ strategy fuelling customer growth
The business cut marketing spend by 25% in 2023, despite making key hires in ecommerce and retail media
marketingweek.com/ocado-stra…
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Watch @marksandspencer Christmas campaign - the story of how Paddington saves Christmas #lovethebear ow.ly/Xb2H30gohHi
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.@IcelandFoods' 'No Palm Oil' ad has been crowned the most powerful advert of 2018 and is the most likely to make people buy: bit.ly/2FVNjok
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"You can tell a lot about an organization by what gets punished and what gets rewarded." @marketoonist on culture of new ideas
marketingweek.com/marketooni…
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Are B2B and B2C marketing really any different? @JonLombardo and Peter Weinberg of the @b2binstitute investigate.
marketingweek.com/b2b-b2c-ma…
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Introducing this year’s #MWMasters Brand of the Year! Congrats @Tesco!🙌🙌
marketingweek.com/masters-aw…
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Advertising is now in last place of all industries measured with a trust level of 37% – behind banking, energy and telecoms.
marketingweek.com/2019/04/09…
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‘We’re just getting started’: @RevolutApp unveils first major brand campaign
With plans to grow beyond its 5 million UK customers, the digital app is challenging financial stereotypes and championing the “money underdog”.
marketingweek.com/revolut-fi…
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Marketers are rapidly upskilling as they look to respond to consumers’ shift online. Jobs in digital marketing were some of the fastest growing in the UK last year across any sector, according to LinkedIn, which shows a 52% rise in demand for such roles.
marketingweek.com/steep-rise…
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Marketers at the top of their game possess 10 key traits, according to @markritson, from the willingness to transgress, an affinity with simplicity and an understanding that strategy means sacrifice.
marketingweek.com/ritson-ten…
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45% of online content goes unseen, a vast improvement compared to last year when the figure stood at 69%.
marketingweek.com/brand-loya…
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'I genuinely believe this is the best time to be a marketer. There have never been so many ways to engage' says @keithweed #AWEurope
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Companies with emotive or inventive brand names drive the highest revenue, according to a study of the top 100 brands.
marketingweek.com/tv-viewing…
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How brands are injecting creativity into digital.
marketingweek.com/brands-inj…
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It's what you've been waiting for... Marketing Week's picks of the best campaigns of 2021 are in 🎉 To see the first eight campaigns follow the link below 👇
marketingweek.com/marketing-…
Part 2 coming soon...
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"Misinterpreting data" - the latest funny from @tomfishburne aka @marketoonist marketingweek.com/2017/08/02…
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Mark Ritson: There’s probably no reason to ditch your old creative because of coronavirus, but if you do, your new ad needs to be distinctive and avoid the bland clichés brands are currently churning out.
marketingweek.com/generic-co…
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Adidas: We over-invested in digital advertising at the expense of brand building.
marketingweek.com/adidas-mar…
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Lego has launched its first global brand campaign in 30 years. We spoke exclusively to Lego about rebuilding creativity and why it is on a mission to improve children's creative problem-solving skills bit.ly/2mddE7E
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Drum roll please... Marketing Week's Top 100 most effective marketers for 2021, sponsored by @salesforce, is now live!
Congratulations to everyone who made the list🎉🌟
#MWTop100
marketingweek.com/top-100-ma…
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Marketers delude themselves into believing consumers like ads, but by accepting they don't they'll better understand how to make an effective one - read @markritson's latest column 👇
marketingweek.com/2019/04/11…
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The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.
marketingweek.com/lego-gsk-c…
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In case you missed @tomfishburne's latest funny! @marketoonist on 'digital transformation' 😅 😅 😅
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"A great brand plan will deliver short-term results within the year and set up longer-term advantage from stronger brand equity."
Targeting or mass marketing? The answer is both, according to @markritson: bit.ly/2KmvQSB
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'Too often, marketers put the media cart before the strategy horse. Media choices should be driven by the specific goals the marketers are trying to achieve.' - Marketoonist
marketingweek.com/marketooni…
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Channel 4, Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco & Waitrose, will unite against racism on Friday night in a show of support after racist comments were made in response to Sainsbury’s Christmas ad.
ow.ly/WlTd50Cvs2s
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Fantastic opening from @markritson for @FestofMarketing His key recommendations for strategic effectiveness in 2020 #FoM19
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64% of marketers say they feel they have been as productive, if not more so, working from home.
marketingweek.com/consumer-s…
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'Marketers sometimes get so enamoured by the shiny new thing that we forget that the value is in what the shiny new thing enables, not the shiny new thing itself.' @marketoonist
marketingweek.com/marketooni…
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'For agile to stand for more than a buzzword, we have to define what we mean.' - Marketoonist
marketingweek.com/marketooni…
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'Marketing flows from the inside out. A healthy work culture is ultimately tied to a healthy brand and a healthy business.' @marketoonist
marketingweek.com/marketooni…
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Why marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
marketingweek.com/marketers-…
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We're excited to announce that @RussellParsons is taking on a new role as editor-in-chief at Marketing Week and @FestofMarketing developing the content strategy across both brands. @scviz has been promoted to managing editor on MW. Congrats to both!
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If the only constant is change, a close second is the resistance to that change. - @marketoonist
marketingweek.com/marketooni…
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.@markritson weighs in on Cadbury's 'unity' chocolate bar.
"All the fine talk of unity and purpose that pervades Cadbury cannot disguise the distinct odour of hypocrisy at the core of the company."
marketingweek.com/mark-ritso…
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.@tomroach unveils his seven principles of effective marketing communication, based on how human brains actually work.
marketingweek.com/principles…
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.@stephenfry urges us not to forget the power of the human brain in the coming world of AGI (artificial general intelligence) #Fom17
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"I think many organizations fall into the “theater of innovation” trap. As with any methodology, the potential of design thinking is only as great as how it’s actually adopted. " @marketoonist on design thinking
marketingweek.com/marketooni…
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"The path of least resistance inside the organization can sometimes lead to experiences that have too much friction outside the organization. We can end up with customer experiences that lose sight of the actual customer." @marketoonist
marketingweek.com/marketooni…
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"This is a good time for marketers to refocus on the basics, and to think about how they can deliver real value to people in this environment." @marketoonist
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"Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately." - @markritson on why it’s time for ‘share of search’ to replace ‘share of voice’
marketingweek.com/mark-ritso…
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.@davetrott "It annoys me that so many people think advertising and marketing are the same. Advertising is the voice of marketing" #AWEurope
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.@CocaCola_GB has replaced its logo with resolutions as part of its #OpenToBetter campaign. Personalised cans can be bought from its new D2C platform, which marketing manager Bryony Lester tells Marketing Week is a “step forward in our evolution” ow.ly/4hTy50D6hKo
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This week's issue, out today vine.co/v/ig0U7eT2uYB
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Mark Ritson: 12 reasons why Twitter’s rebrand to X is a mistake
Our marketing columnist on the biggest branding move of the year: Twitter’s sudden transformation into X.
marketingweek.com/twitter-re…
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"If a meeting is worth having, it is worth structuring them to make them worth everyone’s time." @marketoonist
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This just in!
Celebrating 40 years of Marketing Week and marketing. Happy birthday to us 💃🕺 #MW40Years
Artistic credit: @zafarrancho
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‘Brand’ and ‘performance’ marketing have to be two of the most misleading terms in the marketing dictionary, implying that brand work doesn’t drive business performance and that performance marketing doesn’t have an impact on the brand.
marketingweek.com/the-2022-a…
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The sales funnel is nearly a hundred years old yet it’s never been more alive. Tom Roach shares how we can adapt it to today’s media environment.
marketingweek.com/sales-funn…
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'Procter & Gamble’s chief brand officer has asked his marketers to behave like they’re running startup brands, which is unrealistic given 95% of startups fail.'
Read @JPCastlin's latest opinion
marketingweek.com/jp-castlin…
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"All of this corporate research — shopper decision trees, category management decks, and the like — can be valuable. But followed too closely, they can lead to marketing myopia." @marketoonist
marketingweek.com/marketooni…
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A major new study by @EhrenbergBass’s Professor Jenni Romaniuk finds customer acquisition is the only viable growth strategy in B2B marketingweek.com/customer-a…
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