We’re on a mission to make colon cancer famous. Founder @brooksbell. Powered by the @ccalliance. Created with @vancityreynolds, and @maximumeffort.

Washington, DC
As @katiecouric would say, “Screens, not genes.” Everyone who is 45 and older should schedule regular screenings. #LeadFromBehind
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We won @TheWebbyAwards in the Video - Public Service & Activism category! Thank you to everyone who voted for us and continues to support us. We're on a mission to make colon cancer famous! 🏆bit.ly/23LFB-WebbyWin
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Let your behind be the leader it was born to be. Thank you @vancityreynolds and @RMcElhenney. #LeadFromBehind
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We're so sorry to hear about the loss of your dear friend Eric 😢 Thank you for sharing the importance of colonoscopies. Colonoscopies save lives!
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WOW. 10 MILLION views of Ryan & Rob's video in just a day. Thank you. Now let's kick colon cancer's ass. #LeadFromBehind
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Listen to @dak when he’s talking $h!t: colon cancer is the preventable cancer, so get checked today! LeadFromBehind.org #LeadFromBehind
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This is the commitment to the bit we can get behind, @terrycrews. Get checked today
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We’ve got some news that's worth celebrating. Drum roll, please...we won two gold @anthemawards awards! #LeadFromBehind won Gold National Awareness Campaign & Gold Special Projects in the Health Awareness & Media categories for non-profits.
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Still on a mission to make colon cancer famous. Thank you to every media outlet that wrote about President Camacho’s behind. It’s all for a good cause. #LeadFromBehind
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The reviews are in: Colon cancer awareness 📈 #LeadFromBehind
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Replying to @fesshole
Time for a colonoscopy... aka the best nap ever😴
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Colon cancer is The Preventable Cancer. The potentially lifesaving procedure is a colonoscopy. Let your behind continue to be the leader it was born to be. Don’t let one headline lead you in the wrong direction.
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Happy National Colorectal Cancer Awareness Month! Did you know that regular screenings may prevent colorectal cancer? That's right, by getting checked early, you could save your behind–literally! Let's make March all about spreading the word. #ColorectalCancerAwarenessMonth!
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Anyone else want to join the team? ✋ crowd-funding.givetaxfree.or…
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“I’ve partnered with the Colorectal Cancer Alliance and LEAD FROM BEHIND because together we can prevent unnecessary suffering from preventable cancer." bet.com/article/1rbd8w/terry…
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It shouldn’t take the person with the highest IQ to tell you to get checked. #LeadFromBehind
Happy to put my butt on the line for @leadfrombehind if it means saving many more. Do the right thing and get your 🍑 checked. @ccalliance / @cologuard / @vancityReynolds / @maximumeffort
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Get screened and get rid of anything sus.🕵️
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Blue Shirt Guy knows what's up. 😎 #DressInBlueDay
Today is #DressInBlueDay to raise awareness about colon cancer. Colon Cancer is a preventable disease. Be like Blue Shirt Guy and wear blue and spread the word about how colon cancer is preventable today.👔👕 @LeadFromBehind @VancityReynolds
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Colonoscopy prep can be intimidating, but it doesn't have to be. Casey shares her experience to show that it's not as bad as you think and even offers some helpful tips along the way. Don't let the prep stop you from getting checked. 👉 quiz.getscreened.org
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45 is the new 50. In 2021 the guidelines changed - in the US, you can now get your first colonoscopy when you turn 45 (used to be 50). And a colonoscopy is the best way to prevent colon cancer. Colon cancer is The Preventable Cancer. You heard it here first. #LeadFromBehind
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Raising awareness of colon cancer 🤝 Wearing your best blue fit It’s Dress in Blue Day, so show your support for the colon cancer community and spread the word about this highly preventable disease. bit.ly/23LFBMarchSPK #DressInBlueDay
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We get it. The colonoscopy prep is not fun. BUTT it's worth it.
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And you should get a colonoscopy, and YOU should get a colonoscopy...everyone should get a colonoscopy!
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This year, 153k people will be diagnosed with colon cancer in the U.S. But colon cancer is highly preventable. Know your choices and get screened! 👉 LeadFromBehind.org
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President Camacho raising awareness! 📢
Terry Crews, as Camacho from ‘Idiocracy,’ filmed his colonoscopy for this colon cancer PSA: tinyurl.com/9c8ypbm
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No need to be shy about colonoscopies. Just ask @natalia13reagan; she breaks down what a colonoscopy is and why you should get one too.  Have more questions? That’s where we can help. 👉 leadfrombehind.org/how-to-pr…
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Hits different
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You might think it's awkward, a bit taboo, But it's a preventative step that you gotta pursue. Preventing issues before they arise, A healthy colon, now that's the prize. #ColonscopyRap #GetYourColonoscopy No seriously, get screened: quiz.getscreened.org
André 3000’s speaks on him rapping at the age of 48. “I gotta go get a Colonoscopy… what do you rap about?” 😂
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Colon cancer is super common. 1 in 24 Americans will get colon cancer. Colon cancer kills more people each year than every other type of cancer except lung cancer. Yet it’s preventable. #LeadFromBehind
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"They're the kinds that can grow up to be a problem later. But in your case, they won't because you took care of business today."
Terry Crews' Doctor Finds Possible Cancerous Polyps During Colonoscopy trib.al/xIkAOny
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.@blackingastro speaking truth! Who else is bringing up National #ColorectalCancerAwarenessMonth during their work meetings today?🖐️
An oldie but goodie from your friends at ABGH to kick off #ColorectalCancerAwarenessMonth. 💙45 or older? 💙Family history of #colorectalcancer (CRC)? 💙Personal history of #IBD? 💙History of #LynchSyndrome or other hereditary CRC syndromes? Get your #gutchecked! #blackingastro
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Nobody: Everyone 45 and older after Ryan and Rob filmed their colonoscopies:
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Which sticker are you choosing? Let us know in the comments 👇 Print this sticker sheet on LeadFromBehind.org #LeadFromBehind
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That first snack after your colonoscopy.
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Actors & friends Ryan Reynolds and Rob McElhenney added another role to their résumés: colonoscopy advocates. According to awareness org Lead from Behind, colon cancer is the second deadliest cancer, with 1 in 24 Americans expected to get colon cancer in their lifetime.
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Sorry to bug you, but colonoscopies are important.
Continuing the tour of insects found during colonoscopy, I present Exhibit B: ladybird 🐞 ncbi.nlm.nih.gov/pmc/article…
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Alarming new data show colorectal cancer as the deadliest cancer in men ages 20-49. Read more about this trend and what we can do to change outcomes at bit.ly/CRCInMenUnder50.
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We are nominated for not one but TWO @TheWebbyAwards in the Video and Social - Public Service & Activism categories! But we need your help to win…vote for us! (And share it with your friends!) Vote for us 👉bit.ly/LFBWebby Voting closes on April 20. #webbys
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LEAD FROM BEHIND won @shortyawards for Best Public Service Announcement and received a Bronze Honor in the Non-Profit category. Cue the confetti cannons! 🎉 👉 bit.ly/23LFBShortyWinner
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Colonoscopies booked 🤝 Saving lives
@VancityReynolds and @RMcElhenney really made colonoscopy appointments cool. After filming themselves getting screened, appointments skyrocketed. We've got the data that puts cancer screening and prevention in context for 2022. zocdoc.com/blog/zocdoc-repor…
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Don't wait until it's too late. Regular colon cancer screenings can help catch the disease early, giving you a 90% chance of survival. Spread the word and prioritize your health. #ColorectalCancerAwarenessMonth
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If you’re 45 or over, your behind just got more powerful. The new age to get your colonoscopy is 45. Now 20 million more Americans are eligible to get checked. Colon cancer is The Preventable Cancer - a colonoscopy doesn’t just detect it, it can prevent it. #LeadFromBehind
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And we thank YOU for your lifesaving services! 🙌
Thank you @terrycrews for taking one for the team. I find precancerous colon polyps in approximately 1 in 3 colonoscopies I perform and take great pleasure in stomping out each one ☝️ @CCAlliance @VancityReynolds #colonoscopy
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“The outrageous persona of President Camacho demands the attention this cause deserves. Reprising this role felt like the perfect way to continue to raise awareness and encourage people to get screened.” m.imdb.com/news/ni64171214/?…
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1/8 Excited to share that @LeadFromBehind is a finalist for the @shortyawards in the Social Good Campaign, Public Service Announcement, and Non-Profit categories! Follow these steps to vote for us in all three categories until April 26th! bit.ly/23LFB-Shorty
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Blue Hugh > Blue Hue #DressInBlueDay
Isn’t Hugh especially gorgeous in blue? 💙 It’s National Dress in Blue Day, and it’s for a good cause — to raise awareness about colon cancer. PSA: Please get screened if you’re at high risk or over age 45. #hughjackman #nationaldressinblueday
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POV: Prepping for a colonoscopy.
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⚠️ When you just woke up from a colonoscopy and the BeReal hits ⚠️
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LEAD FROM BEHIND is powered by @CCAlliance They’re here to help - whether you're insured or not - at 1-833-3BEHIND ✍️Help plan/get a colonoscopy 💵Provide financial assistance 🤔Help w/ insurance 🩺Recommend questions for your doctor ❤️‍🩹Support in your colon cancer journey
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As always, @AustinChiangMD's keeping it 💯
It’s March!!! Colorectal cancer is a top cause of cancer death but can often be prevented GET SCREENED at age 45 💙 GET SCREENED at age 45 💙 GET SCREENED at age 45 💙 (unless you have an underlying condition or family history, then earlier) #ColorectalCancerAwarenessMonth
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A first look inside President Camacho 👀
FIRST LOOK: @terrycrews is reprising his role from the 2006 film “Idiocracy” for a new PSA about colon cancer from @LeadFromBehind, in which he gets an actual colonoscopy.
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That’s fantastic! This is exactly why we’ve created LEAD FOR BEHIND. Thanks for sharing!😎
Saw a patient who came in to discuss colorectal cancer screening as a direct result of the Ryan Reynolds video. Thank you, @VancityReynolds!
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Colonoscopy prep: the day where you feel like you're in training for a marathon, but really you're helping to prevent colon cancer. @natalia13reagan is coming in clutch with helpful tips!
Behold! Getting a colonoscopy? Here are some tips to make the colonoscopy prep drink a bit more palatable! Tips brought to you by my butt, @LeadFromBehind, & @CCAlliance 🍑 #ColorectalCancerAwarenessMonth
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T-minus one week until National #ColorectalCancerAwarenessMonth! Join us in raising awareness as we continue on our mission to make colon cancer famous.
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President Camacho approves this message. 👍
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Dress in Blue Day is tomorrow! A day to wear blue and raise awareness of colorectal cancer. So go all out! Learn more at bit.ly/23DIBD. #ColorectalCancerAwarenessMonth
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45 or older? Get that colonoscopy meow.
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In case you missed our initial announcement, we've been nominated for @TheWebbyAwards in two categories this year! Find out how you can vote and help us win. bit.ly/HowToVote-Webbys
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20 MILLION more Americans are now eligible to get a colonoscopy thanks to the guidelines changing in 2021. You should now get your first colonoscopy at 45 instead of 50. We get it. Colonoscopies are scary. But they're an important life hack. Learn more: LeadFromBehind.org
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One of our favorite doctors talking about our favorite topic—colon cancer screenings!👏 @DrLaPook Get checked: leadfrombehind.org/how-to-pr… #ColorectalCancerAwarenessMonth
20% of new colorectal cancer cases in 2019 were in people younger than 55 — nearly double what the rate was in 1995, the American Cancer Society found. @DrLaPook says the reason for the increase isn't certain, but encourages anyone with symptoms or above age 45 to get screened.
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They don't call it the gold standard for nothing.🏆
This is my “going in for my #colonoscopy” face. What you can’t see #behindthemask is the smile! It has literally become my favorite medical procedure if there is a such a thing. @UCLAHealth made it super easy. 2 polyps removed. 0 to fear. Go get yours! @LeadFromBehind
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You get the MVP award for voting for us. Thank you for your support!

ALT Ryan Reynolds Icon GIF by NBC

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"Colorectal cancer is the second deadliest cancer in America, but it doesn't have to be."
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March 1 is #DressInBlueDay — lets kick off #NationalColorectalCancerAwarenessMonth wearing BLUE 😎
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Let your behind be the leader it was born to be. Thank you @vancityreynolds and @RMcElhenney. #LeadFromBehind
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A hole lotta props to @Joe_Gatto for this one. 👏
Just left my colonoscopy. It’s a hole lotta fun.
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Big news for colorectal cancer awareness! @LeadFromBehind has been nominated for TWO @TheWebbyAwards! Now we need your help: $ h!t Talk with Dak Prescott needs YOUR votes to win. Vote for us before April 18th. Every vote counts! It's super easy to vote — sign in with your Facebook account or create a free account with your email. Follow the links below to cast your vote 🍑 Social - Public Service & Activism category: bit.ly/Webbys2024-General-So… Social - Public Service, Social Impact & Activism category: bit.ly/Webbys2024-Social-Sho… #TheWebbyAwards #Webbys #TheWebbys
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"It's Mountain Dew, not Mountain Don't!"
Men, listen up: when President Dwayne Elizondo Mountain Dew Camacho tells you to do something, you do it.
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Giving colon cancer the attention it needs, and we're just getting started. 👍
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Keep 👏 that 👏 same 👏 energy #LeadFromBehind
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Let him cook 👨‍🍳 @cedrekmd
Received the call yesterday and was grateful for the opportunity to share my thoughts on the 8 and 9:00 hours of the @TODAYshow this morning about the new recommendation for colorectal cancer screenings from the American College of Physicians. It's a topic of great concern as the
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Replying to @nowthisimpact
Ryan and Rob are truly leading from behind by sharing their experiences. Appreciate you helping us spread the message! #LeadFromBehind
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Just doing his doody to raise awareness.🫡
.@terrycrews reprises his President Camacho role to raise awareness of the need for colonoscopies on behalf of @CCAlliance tinyurl.com/2p9fmykp
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#LeadFromBehind reminds us that we have choices when it comes to screening for colon cancer. If you are 45-years-old + of average risk, you can get to know your choices by using Cologuard, talking to your doctor, taking a FIT test, or taking the quiz at leadfrombehing.org!
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Let 👏 them 👏 know 👏 @chrissyteigen
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If you're dodging your colon cancer screenings like you dodge phone calls, it's time to pick up and schedule that appointment. Trust us; it's worth it. Here are a few ways to make the colonoscopy prep easier: bit.ly/PreventCRC-LFB
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Are you 45 or older? Do you have a family history of colorectal cancer? Are you experiencing colorectal cancer symptoms? If you answered yes to any of those questions, speak with your doctor about getting screened. Take our screening quiz: quiz.getscreened.org
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Let your behind be the leader it was born to be. Thank you @vancityreynolds and @RMcElhenney. #LeadFromBehind
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Get involved this National Colorectal Cancer Awareness Month! We've even made you a list to help get you started. You're welcome. Bonus gold star if you do all four. ⭐️ #ColorectalCancerAwarenessMonth
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*nervous laughing * oh yeah, that...😓 Get screened, it could save your life: quiz.getscreened.org
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Last call to vote! We're nominated for @TheWebbyAwards in 2 categories! Help us win by visiting both links below and voting for us in our Public Service & Activism nominations: 👉Video: bit.ly/LFBWebby-Video 👉Social: bit.ly/LFBWebby-Social Voting closes 4/20. #Webbys
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IT’S GAAAAAME TIIIIIME! 🏈 #1 - Ramp up your sh*t talk! 🦅🐃🐏🤠🐬🦁🟤 #2 - Get to know your sh*t 💩✅ #3 - Visit LeadFromBehind.org to learn about your colon cancer screening options (& get some stickers to unload on) @LeadFromBehind - powered by @CCAlliance #LeadFromBehind
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Replying to @RapSheet
We crack up every time we watch it. Thanks for sharing, Ian! 🙌
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Inside Information #2 We’re on a mission to make colon cancer famous. #LeadFromBehind
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Size matters. #LeadFromBehind
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Best nap ever
I get a colonoscopy every 2 months just for the good sleep.
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Life's funny that way. We go from "don't let me text my ex" to "don't let me tweet coming out of anesthesia." #ColonoscopyDrunk
Don’t let me tweet coming out of anesthesia. Time to clear my calendar and my colon.
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That’s what we love to hear! 💯 His behind is truly leading the way. Thanks for sharing!
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Now this is something we can get behind... Literally. LEAD FROM BEHIND is on a mission to make colon cancer famous. 1 in 24 people get colon cancer. It's the second deadliest cancer in America and it doesn't have to be—because colon cancer is The Preventable Cancer.
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If you owned a waterbed at some point in your lifetime - it's time to get a colonoscopy.
How old am i? Well I used to own a waterbed.
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