🚨There are no links in this post. Please be weary of impersonators. The project will not go live until next week and anything stating otherwise is a scam. 🚨 TLDR: On August 24th I’m releasing an inclusive edition generative project called Heart + Craft, in collaboration with @JordanLyall, on @ProhibitionArt, priced at 0.01 ETH. Heart+Craft represents a lot to me. It represents an artistic style and medium that I have expressed since 2014. It represents my present curiosity towards demonstrating value for NFTs beyond scarcity, FOMO, and promise of future value utility. And it represents my vision of a digital optional / physical optional future that I believe can be appealing to a broader consumer audience. Heart + Craft illustrates the potential of art and creativity driven generative goods. On the surface, Heart + Craft is a colorful generative artwork that illustrates my eternal love of gradients, contained in the shape of a heart. There are seemingly unlimited possible combinations of colors and blocks that make up each (Zelda inspired) heart container. But beyond the digital object there is potentially also a physical object, and whether you value the digital or the physical more is entirely up to you. Similar to the concept behind the Friendship Bracelets project, created alongside @MacTuitui, each Heart + Craft iteration contains detailed instructions for producing a physical analogue. And similar to the bracelets, the value of the digital is not diminished if it is ever separated from its physical counterpart. With this project I’m particularly excited about a lot of things including: The intent that rarity is mostly a function of the complexity of assembling the physical sculpture. The idea that this project could inspire people to take a break from our increasingly digital world, diverting attention to making something tangible that lives in their physical space. The opportunity to spread love and good vibes with a relaxing experience, like building a puzzle, that can lead to personal satisfaction while contributing to a more positive and colorful world. The ability to explore new distribution mechanisms for our digital objects via inclusive editions such as developing kits that come with cubes, paint, glue, and the digital ownership certificate all in a beautiful box. Creating goods where digital objects can inspire a love for craft, and a craft that can catalyze curiosity and foster education for digital objects. Offering a low cost and disarming entry point for new consumers into our space through a project that can be enjoyed as a family, or be gifted to tech/art curious friends, clients, and coworkers. Having another opportunity to perpetuate the beautiful spirit of charitable giving culture that occupies our space by donating a portion of the proceeds in support of the arts. Huge shoutout to Jordan and the @venture_punk team for working with me in bringing this idea to life, the @artblocks_io team and @ArtBlocksEngine for building and supporting the technology empowering a #1of1ofx future, all of the collectors who have instilled the confidence in me to put something like this into the world, and the artists that have played such a huge role in elevating the generative medium. And to my wife, who not only inspires me to put myself out there, but supported this insane journey along with friends and family. I’ve been wanting to do something like this for a long time . Hope you like it and make time to touch some paint here soon. ❤️❤️❤️❤️❤️

Tomorrow, we unleash The Matrix Avatars onto the blockchain. Thank you for going down the rabbit hole with us, we can’t wait to show you what’s in store. #TheMatrix