If you’re decacorn hunting, you do not want to back the “Lyft” of markets with an already well-established, category-defining company like in ride-sharing.
But in some markets, you can be the Didi ($22.4bn market cap).
Regulatory barriers, national interest, patriotic talent, peculiar consumer behavior / logistics, and data sovereignty, mixed with first-mover advantage, and a large continental market, can enable a unique regional champion.
Some examples, although each have a unique set of factors:
• Rappi in LatAm (vs. DoorDash/Uber)
• MercadoLibre in LatAm (vs. eBay)
• Revolut in EU (vs. Chime/NuBank)
• Trade Republic in EU (vs. Robinhood)
• Coupang in Korea (vs. Amazon)
• Zeppo in India (vs. GoPuff)
Upcoming Contenders:
• Bolt in Europe (vs. Uber)
• Kela in Israel (vs. Anduril)
• Sakana in Japan (vs. OpenAI)
Other regional opportunities to look for: Waymo, Hims & Hers
Who else?