Los Angeles, CA
- Tweets 19,775
- Following 4,905
- Followers 29,268
- Likes 29,716
My neighbor who told me his son plays games on PC.
I offered some equipment I don't use anymore.
"Yea he actually runs 2 Titan XPs and started a computer building club at school where he teaches kids how to build cpus then donates them to underprivileged schools"
OK THEN
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My dog needs to lose the 5 lbs she gained after surgery.
She also needs to do water treadmill therapy.
But in order to do this she needs to be motivated by treats. 🤔
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Lots coming @YouTubeGaming in the next 2 weeks...
Also PSA that YouTube's Rev Share across Fan Funding features (ie. Supers and Memberships) remains 70/30% and our YouTube Partner Program doesn't require any form of content exclusivity.
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I asked my wife why she was watching the Harry Potter series on TV again for the 3rd time this month and she responded, "why are you playing that stupid Warzone game for the 3rd day in a row" and ended my whole career.
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I play League of Legends to endure countless games of unfathomable toxicity only for that one single 59 minute game where you win by pure resilience and power of will conjured by the brotherhood of my random teammates who I'll never forget and treasure forever like family.
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Big smiles all around after finally getting to meet @LudwigAhgren and @TheYard crew in person.
We brought special guest @SusanWojcicki too.
Looking forward to what's to come... 🤫📽️
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How I feel after watching 50+ hours of @Ninja 's content vs. how I play when I finally get the courage to log on.
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After an hour at the fabric store.
Concept: 10/10
Execution: -4/10
Hot glue burns: >9,000
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🎶Multiple Audio Tracks on YouTube🎶
The implications for creators/enterprise is huge.
✅Dubbing game trailers & promos vs spinning out/operating multiple language-specific channels
✅Paired with subtitles/demographic insights, this has a MASSIVE audience unlock potential
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🌺BIG ANNOUNCEMENT🌺
Thrilled to announce @LilyPichu will be streaming exclusively on @YouTubeGaming
Lily is one of a kind and we are excited to bring her many talents to the platform. The doggos always know.
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100T Esports is on so much fire lately that I'm convinced they're going to win the Rocket League Championship and they aren't even in the league.
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Thrilled to announce that our Gifted Memberships Beta starts today!
-70/30 Rev Share for creators 📊
-Purchase Bulks of 1/5/20 Gifts for Viewers 🎁
-Avail to purchase on Livestreams 🔴
-Priced on your channel at $5 USD (or the next closest price point available below $5)
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There are few in the business who are as genuine and hardworking as @LudwigAhgren
After one minute talking I already couldn’t wait to work with him. His energy is infectious and his ideas endless.
Welcome to @YouTubeGaming, mogul.
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I want to produce a Netflix series called Season 2 just so people can ask if others have watched Season 1 of Season 2 and eventually if others knew that Season 2 got picked up for a 2nd Season only for me to sit back and crawl through the wormhole I’ve created.
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My wife and I started playing It Takes Two a few weeks ago. I realized I never told her the name of the game so every night she has been asking, "Do you want to play the divorce game tonight?" and it has me on notice.
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early stage founders who don't create content, hire people who create content, or consume content in the space they are building will get destroyed by competitors who do.
content isn't just marketing, it's a core mechanism for hiring/fundraising/gtm
we teach this at @speedrun
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Comes as no surprise to me that @BrawlStars stars has just entered the Top 10 most watched games globally on YouTube in the last quarter. @Supercell leaves no stone unturned when it comes to community building and content creator support (kudos: @RLighton !)
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My wife and I decided to foster this senior bulldog today. We’ve never fostered before but I’m overjoyed to take this little creature in who was found on the street, emaciated, and with a serious belly wound as a result of a botched surgery.
Already a bit in love 😭
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We heard your feedback...
Creators who have Gifted Memberships no longer have to be Members in order to gift back to their community.
We're also updating "Live" badges to make live content pop more among recommended content.
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The team looked at 1M+ videos and found that "Hey Guys" was the most popular YouTube greeting, accounting for 36% of video intros in 2020.
"Whats up?" was the 2nd most popular, at 20%.
How do you all greet your audience?
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Today we are rolling out Live Redirect, the ability to send your viewers to another creators' Livestream/Premiere.
We wanted to develop this feature to help with channel-to-channel discovery, in safe way.
Your feedback is welcomed, more to come!
Creators: Live Redirect is here! Help each other grow by redirecting ➡️ your viewers to other creators' live streams & Premieres as soon as yours ends.
More on who’s eligible & how we’re giving you control over who redirects to your channel: yt.be/help/H35Ry
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10 YEARS IN THE MAKING.
@YouTube Thumbnail A/B Testing just announced.
-Beta (1,000's of creators) in Q3/Q4
-Broader rollout in 2024 (I would guess H2)
-Up to 3 Thumbnails > Timed Test > Optimize via Watchtime Reporting
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2022 will be a huge year for @YouTubeGaming .
The amount of effort being put into quality-of-life features (analytics/studio), Live (monetization, S&D), Clips/Shorts, and Fan Funding is mind blowing.
...and some incredible partnership announcements also in the works too 🙃
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I’m thrilled to announce that I’ve joined @a16z as a Partner, leading Gaming Creators!
GAMES FUND ONE, led by @andrewchen @Tocelot and @gwertz , is the firm's first $600M fund dedicated to investing directly in Gaming founders & companies.
My mission below...
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I often reminisce about the early @MLG days when there would be several LAN Tournaments a year where the best Halo, CoD, R6, GOW, Smash, Starcraft, and LoL players/teams would compete under one roof.
Those were moments in gaming that I will always cherish.
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Today we welcome @Myth_ to @YouTubeGaming .
I've loved that he has always bet on himself to take his passion to the next level and has continued to evolve his brand despite all the twists and turns.
(PS his vision + this video is 🔥)
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.@TSMReginald If you think this is going to help me believe that @TSM will win Worlds you're damn right.
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Last night my wife asked if I would be interested in ordering food and starting the Lord of the Rings trilogy and it took all the energy in my body not to start weeping on the spot.
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Superb time feasting with this gang of legends last night. @Vikkstar123 @ZerkaaHD @Behzinga @miniminter @Tobjizzle @TeddyKeefe @akaBORT
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well that backfired.
I'll also be donating $1,000 to the American Heart Association in the spirit of the original cause!
(ggwp @CohhCarnage)
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Wife: we should stop spending so much money on food delivery and cook more
Me: yes I 100%, wholeheartedly, agree.
Me:
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Congrats to brother @Nadeshot on reaching Immortal in Valorant. Been on and off grinding competitive with him since December and his day-over-day progress has been insane! 📈
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Dropping my 55-minute interview with Tom and Tony Cannon (@ProtomCannon / @Pond3r) TOMORROW!
The brothers were Founders of @EVO, rollback networking tech (GGPO), community site Shoryuken, Radiant Entertainment (acq. @riotgames) and current developers of @Play2XKO.
Their legacy and impact on the FGC is remarkable - all fueled by a deep understanding of their community.
Can't wait to share it with you all...
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My full interview with Tom & Tony Cannon - Founders of EVO, Shoryuken, GGPO, Radiant Entertainment, and current leads on 2XKO.
0:00 - Intro
1:59 - Early Life: Games & Programming
5:20 - Arcade Culture, Forums, and Rivalries
9:55 - The Birth of Local Tournaments
14:50 - The Business of EVO
17:31 - The Genius Marketing of 'Moment 37'
20:01 - The Power of Community
22:44 - "The CRT TV Heist"
29:06 - GGPO and Online Play
34:52 - Founding a Game Studio (Radiant)
38:37 - Game Recognize Game: Riot Acquisition
44:03 - Riot's Influence on 2XKO
50:45 - Conclusion
Thank you @ProtomCannon and @Pond3r for sharing your stories with me. Absolute legends.
Also big shout to @riotgames @Play2XKO @Evo and the entire FGC for the support!
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New title @YouTube -- I'm expanding my role in Esports to include overseeing Mobile Gaming and VR Gaming as well under the banner "Emerging Gaming Content". Mobile has a special place in my heart (and at this company) and we've really only scratched the surface with VR/AR.
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WHAT A DAY:
-Wife got a well-deserved promotion
-We closed escrow on our first home here in LA
-Leaving on our honeymoon in Italy tomorrow morning
-Go from honeymoon to Taipei for our PUBG-Mobile event
-Countless exciting gaming projects in the works
-Taco Bell Postmates inc
-GG
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VALORANT Championship 2024 by the Numbers 📊
⋆34 matches, 106 hours broadcast (vs 34/110 in 2023)
⋆45.2 Million Hours watched (-9.6% YoY)
⋆1,342,846 Peak CCV (+12.6%)
⋆425,918 Avg CCV (-5.9%)
⋆For the 2nd year, @tarik generated more hours watched than the official Twitch stream (5.37M v 4.32M), insane!
⋆5 of the Top 10 Streams were co-streams (Tarik, @kyedae, @lazvell, @Mixwell, and @FNS)
⋆57% of viewership came from UGC vs 55% in 2023
Co-streaming is undoubtedly the future but what does this future look like if numbers eventually skew 60% UGC vs 40% Official?
Monetizing new viewers/subs is of course great and banner/spray drops, while seeming lower value, are still a great gesture. Rather than advertising restrictions, could advertising participation be considered? Is there enough pie to go around?
BTW...this isn't unique to VALORANT, recently:
-IEM Cologne 2024's - 57% UGC/Co-Streaming
-Esports World Cup (LoL) - 59% UGC/Co-Streaming
-EVO (SF6) - 47% UGC/Co-Streaming
Let me know if I'm wrong and creators are perfectly happy with simply just the opportunity and potential boost in new viewers/subs...
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📢Gaming Creators📢
We continue to update YT Studio and have included a way to see how many *NEW* people discovered your content and how many *RETURNING* viewers came back to watch.
"New" and "Returning" viewers can now be seen per video and can be seen in your "Audience" tab.
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Drake is honestly such a good teammate. The callouts and composure. Humility in sharing materials and ammo. Truly a virtual God's Plan movie in the making right now.
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Feb 1st will be GAME CHANGING for creators when YouTube's Partner Program extends to Shorts eligibility.
Transitioning from Creator Funds to Ad Revenue will no doubt be small (vs. longform) at first but if one platform has nailed scaled monetization/reach, it's @YouTube.
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Congratulations to Kenboo (@dinomilosaurus) and @RRQathena on the @PUBGMOBILE Star Challenge victory. Was inspiring to see the turn-out from the Taiwan mobile community and to be able to work with the largest creators and esports teams of the game. Bigger things coming next year!
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Today marks my 6th year at @YouTube — it has been an unbelievable journey getting to work on this platform and for the Gaming community. Truly never a dull moment and I expect one hell of a 2021 ahead of us.
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Tomorrow I drop a 47-minute interview with entrepreneur, game dev, and streaming pioneer @CohhCarnage.
We discuss his philosophy of staying relevant as a streamer, the shifting world of gaming PR/media, and his ambitions in game development.
📺- 10am PT on our YouTube!
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✨New Feature✨ YT Studio "Research" Tab
- Optimize existing video titles through the "Searches Across YouTube" tab
- Explore top Youtube Topics by Search volume (ie "Minecraft" / "How to")
- Discover new Content Gaps on your channel based on what your own viewers are searching
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What did I just witness!?
The @BrawlStars team (@Dani_Supercell , @RLighton , and @Frank_Supercell ) just pulled off the best marketing stunt I've seen in years. It was easily the most well produced, methodical, and innovative content reveal to date.
piped.video/watch?v=ME7qwm7o…
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I once played through a 64 team Halo bracket to get a $20 Best Buy gift card that I used to pay for 40% of a new S Controller the next day.
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attention is currency. distribution matters. every founder has a story, and today's stories are videos.
We've built several @speedrun programs to help founders become better storytellers:
1) brand lab: we offer cost-effective design services to take your brand from 0-1: decks, logos, typography, colors, websites, and more.
2) launch lab: video is hard. talking to a camera for the first time sucks. we offer studio spaces for founders to level up their product demos, client-facing videos, and more. we also offer up a network of videographers, production teams, and creatives to build your launch+ strategy.
3) creator connect & press club: we've built data-backed systems to help connect you with both top creators and UGC/ambassadors. additionally, we help early-stage founders who don't yet have street cred get in front of the newest media outlets.
Whether you're a seasoned creative with design chops or have no idea what 'marketing' is, we encourage you to apply.
applications close this weekend.
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Today we've extended our Gifted Membership Beta to include thousands+ more creators.
Who are you 🎁'ing first?
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Yesterday @YouTube revealed that Shorts (globally rolled out to 100+ countries July 2021) are generating 30 Billion Views per day.
The last time the platform shared daily views was in 2012 when the ENTIRE PLATFORM was generating 2 Billion Views per day.
🤯🤯🤯
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Tomorrow I drop my 45-minute interview with Kyle Rowley, the Game Director of Alan Wake II.
We discuss his journey of working in bars and grocery stores to breaking into the games industry and getting to work on titles like Cyberpunk, Quantum Break, and Runescape.
Alan Wake II and its successive DLC have been some of my favorite gaming experiences in the last year and I'm infinitely curious to learn more about the people and teams who are pushing the boundaries of creative and narrative design.
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Today we rolled out Clips to ALL Creators, regardless of Subscriber count ✂️
Lots of additional Clips features on the horizon too (we’ve heard your feedback!)
Who is seeing this feature in their channel?
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The last few months @YouTubeGaming ...
-Massive Live partnerships 🔴
-Gifted Memberships Beta 🎁
-Clips for all ✂️
-Live Channel Redirects (more to come) ↔️
-Content format breakouts (more to come) 💠
-Huge QoL Improvements in Analytics 📊
...and we're just getting started 🙃
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Today marks my 7th year at @YouTube!
Feeling lucky to be put in this position to take big swings where success/failure both result in invaluable learning experiences. Also grateful to my hungry and endlessly curious team.
Locked in and ready for a huge 2022 📈
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A huge thank you to @100Thieves, @Zedd, @NoahJ456, and everyone who turned up for CITY OF GAMES.
Our goal was to gather the gaming industry of LA together all under one roof - from creators, founders, platforms, and investors.
Mission accomplished!
📸 : @LoganDodson
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Fun YouTube Valentines Day billboard in DTLA featuring “love notes” or positive comments from fans to creators.
👀@Valkyrae
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Solo Queued @PlayVALORANT last night and someone on my team mentioned it was his 16th birthday and I got the entire team to sing him happy birthday.
We won.
Afterwards he added me and said it made his day -- I checked and it was the only game he won all day (also Match MVP) 😭
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🇧🇷 Proud to announce that @nobru will be streaming exclusively on @YouTubeGaming 🇧🇷
Words can't do justice to describe his ascent from the favelas of Brazil to becoming one of the largest gaming personalities in the country.
Just watch the video! 👇
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Hearing my wife downstairs yell, "ANOTHER WEEK OF THIS BULLSHIT" to herself followed by silence, a sound of her jumping on a conference call, and saying in a super pleasant voice "hey! happy monday everyone!" was truly the best.
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Awesome article on @LOUDgg by @esportsobserved -- @brunoplayhard continues to be one of the sharpest and most genuine leaders in the Brazilian Gaming scene.
esportsobserver.com/how-braz…
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🚨 Gaming Creators 🚨
We've compiled a list of advertiser-friendly guidelines to help you while you consider everything from thumbnails/titles to the content itself. It covers topics like profanity, violence, and adult content.
Bookmarks are welcomed!
support.google.com/youtube/a…
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After watching 8 seasons of Great British Bake Show I decided to try my hand at a bake.
Plum Fruit tart with frangipane filling, honey, thyme, and homemade crust.
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Honored to be named in this year's Hollywood Reporter 35 Under 35 Rising Executive list. 🍿🎮
Proud to do my small part in pushing Gaming to the forefront of entertainment and am grateful for @a16z, @YouTube, and everyone who has believed/supported in me throughout my career!
Next Gen 2022: The Hollywood Reporter’s 35 Rising Executives 35 and Under thr.cm/fe5EW6E
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