if it’s good enough- but only if it’s good enough. *personal account, views my own*
LGM
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We’re so excited to have so many people visiting the greatest city on Earth this summer. We wanted to give you all a proper welcome with this video.
While you’re here, however long you’re here, we’re glad to have you as our neighbors.
Doors opening, New York:
Welcome to the greatest city on Earth.
Here are some tips and tricks for how to get around and make the most of your time here.
Learn more at nyctourism.com.
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now that this is out, here’s a longer clip from the bridge yesterday. Maybe my favorite shot of my entire career, if i may be so bold.
Here’s our final message pulling it all together across an incredible year. From the entire video team, brilliantly directed & edited by @oliviaLbecker
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You will have to pry my wipe and iris transitions from my carpal-tunneled fingers
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Going to keep hammering this home: the field operation on our campaign was the greatest since Obama 08 and if adjusted for scale, far and away the most impressive field operation in 21st century american politics
It's not just Zohran's videos that won the primary. If you don't have a serious ground operation, you will lose even with the most viral videos. A viral video does not make a movement. His media team is amazing, and they deserve all the flowers, AND the rest matters.
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had a lot of fun with this one when it wasn't setting my laptop on fire. colossal thanks to the absolute GOAT @jon_bois for helping out with graphics on this one.
The 14th Street Busway has been a smashing success: faster commutes, fewer crashes, calmer streets.
So why is Eric Adams blocking a similar plan for 34th Street?
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never listen to a single goddamn person that says the people of this city don’t care about each other
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I love this city with all my heart- but i have never been more proud to call this my home, and to call all of you my neighbors.
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Here’s our final message pulling it all together across an incredible year. From the entire video team, brilliantly directed & edited by @oliviaLbecker
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incorrect and here's why
one under discussed part of the mamdani campaign was the usage of the video filters. every video used the same soft, humanizing tone consistently.
it crafted a world around him. an aesthetic, almost utopian one. close shots, warm tones, delicate pacing. it framed him as the delivery vehicle for a better feeling reality. beautifully cinematic.
no surprise, his mom is a well known filmmaker. this was vibe warfare. & he won. you have to understand how modern culture works in order to partake in it no matter what your underlying mission is.
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ok i will eat crow i dont think you can talk about that finale without the most over-the-top hyperbole you can think of
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a better world is possible even on the worst days, which are unfortunately in ample supply
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Ok so here’s my argument, as people litigate whats “”””real””” or not: the magic stuff is thematically relevant in deeper ways but its also the illusion of risk- fielder was incredibly well prepared for this, just as a magician is never really sawing his assistant in half
some people gave Nathan Fielder shit for season 1 of The Rehearsal because it ended up messing with a child actor’s head so it’s hilarious that season 2 culminates in Nathan risking the lives of 150 people
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If i may be earnest for a moment: there are a lot of people saying a lot of cruel things about Zohran and about this city, usually from very far away, or from many flights above these sidewalks in apartments worth more than my life (1/3)
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What i have seen in half a year on the trail is something i always knew in 15 years here, but never had so much on-camera, indisputable evidence: the people of this city love each other & will fight for anyone who recognizes that (2/3)
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It is deeply frustrating to see a person i know and respect for his tireless commitment to fighting hate in all its forms smeared like this - and I’m proud to support someone who can answer this with such resounding clarity.
When you run for office, it's a given that people will spread lies about you — but this morning, Politico made a baseless accusation I take very seriously.
So I wanted to address it directly.
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You’ll never meet anyone who gets that better, and fights more relentlessly for the people of this city, than Zohran Mamdani. And the people of this city see that, get that, and are excited in a way that gives me so much hope.
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Had a lot of fun making this one, *please* share this one with the small business owners in your day to day life- Zohran’s platform is committed to keeping them here & thriving
It’s time this city empowered small businesses—not bury them in fines, fees and endless bureaucracy.
Here’s my plan.
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One day i will make a supercut of one of the most frequent causes on our shoots for retakes: people stopping Zohran to enthusiastically share their support for him. Even in Jan it was frequent, now it’s a genuine consideration in the time allotment of our shoots lol. I love it
says something about mamdani's rizz factor that a video he made about an internal poll (an internal poll!) has almost 1 million views
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I love this city so much
When we launched this campaign, we said we wanted to knock on one million doors across the five boroughs by the June primary.
Some people laughed. You got to work. We hit 1.6 million.
In the general, we said let's do it again. Another million.
We just passed three.
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Andrew Cuomo has learned an expensive lesson: you cannot buy tens of thousands of people knocking more than a million doors, through bitter cold, pouring rain, and blazing heat. We’re all out here to win a city we can all afford. Turn on the afterburners & let’s do this. Link ⬇️
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lmao
Is your brilliant filmmaker mom Mira Nair or her camera crew doing this lovely cinematic staging? If so shouldn’t you disclose @ZohranKMamdani
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Andrew is the best in the biz, the brilliant mind behind our digital operation, and one of the best collaborative leaders i’ve ever worked with. Very excited to keep cooking with him nytimes.com/2025/07/09/nyreg…
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Zara’s commitment to this approach + her relentless push to make it happen on our campaign’s own terms is truly remarkable, this win does not happen without her true brilliance
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landed yesterday at 3am, filmed & edited this last night, ready to hit the pavement with everyone else tomorrow. Play to win folks
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ive gotten a lot of really wonderful, beautiful texts from so many people i love so dearly in the last 12 hours and they all mean the world to me and i am slowly responding, but i need to share this one that really moved me just now
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in 2.5 hours we got together seven cameras to cover this, and then the brilliant @oliviaLbecker (after also shooting for 1/2 of it) cut this in basically 36 hours. It captures what makes this campaign special perfectly.
On Friday night, we walked the length of Manhattan, from Inwood Hill to Battery Park.
New Yorkers deserve a Mayor they can see, hear, even yell at. The city is in the streets.
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Also: i really appreciate of all the kind words, and more proud of this work than anything ive done. BUT: The story of this campaign, imo, are the colossal efforts Zohran & this campaign made to meet the people of New York where they are at, w/honesty & clarity in our messaging
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really excited to learn that not only did my parents own a home (rented my whole life!) but it was apparently worth 1.8 million? thank you to the finest journalists in america
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New video! Huge huge thanks to our deputy cinematographer @ZohranKMamdani for getting this great video turned around so fast
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i will say the most essential ingredient to our video style? a genuine love for this city and all its people :)
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IF YOU HAVE NOT UPDATED YOUR REGISTRATION ADDRESS AS A NEW YORK CITY RESIDENT TODAY IS THE DEADLINE!!!! LINK IN NEXT TWEET!!! ALL CAPS!!!!
Andrew Cuomo knows: moving to New York City can be hard. But voting here shouldn’t be.
🏠 Already registered here? Update your address by June 9th
🧳 New or never registered? You must register by June 14th
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this one was a real workout but it was so much fun, and I hope its a great explainer for RCV no matter what language you speak. another masterful script from @SunderLekha on this one as well
Billionaires ke paas already sab kuchh hai. Ab, aapka time aageya.
Billionaires already have everything. Now, your time has come.
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Alright, going to make one last push for those of you straggling to the polls via a little thread of some of my favorites ive done. get to your nearest poll site STAT and drag your friends and neighbors
It’s time this city empowered small businesses—not bury them in fines, fees and endless bureaucracy.
Here’s my plan.
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Hello my friends. Presenting the conclusion of UNTIL IT'S DONE. Written, as always, by the legendary @julian__gerson. Tomorrow, we win a city we can all afford.
UNTIL IT’S DONE, Ep. 5: Vito Marcantonio
There are many who dismiss our vision for New York as impossible. To them, I say we need look only to our past for proof of how we can shape the future.
Tomorrow is Election Day. And this is the final Until It's Done of our campaign.
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Thank you NYC. This was the greatest night of our lives. @oliviaLbecker & I did our best to bring the electricity in the room to you here. The future of this city has never been brighter.
Huge thanks to the legendary @columnatedrunes for providing some music for this one
It is harder than ever to believe in our democracy. It has been attacked by billionaires and hollowed out by its failure to respond to working peoples’ struggles.
But on this campaign, we dreamed of a new day. And we have won it together.
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can never tell how much people like my color grading getting more and more unhinged and how much people are lightly roasting me for it but sorry this is a one-way express bus ticket we're not turning that clock back
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threw Funkadelic over it because otherwise its a lot of me panting out of breath & screaming at the photographer in the blue vest lol
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We're back, New York (vfx by @butlikesrsly)
One week ago today, we shocked the establishment and redrew the political map of New York City with a campaign relentlessly focused on the needs of working people.
Let's break it down.
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last week @oliviaLbecker & i followed the big man backstage to as he met with (inhales) @thelox @Therealkiss @KillerMike & El-P and none other than @WuTangClan @RZA - all put together masterfully by @JamaalBowmanNY & @ZaraRahim. Brilliant edit by olivia. incredible night
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If you loved our long walk video, i really highly recommend you check out what i consider to be @butlikesrsly & @anthonydimieri ‘s masterpiece here, a mini doc following some of our canvassers that packs so much into four minutes
Earlier tonight, our campaign passed 1.5 million doors knocked across the five boroughs.
Here are some of the volunteers who made it happen.
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The atomic bomb, dropped 80 years ago today on Hiroshima, cracked the universe in half. it is still treated by most as an aberration- a mistake we fear repeating, but in truth: we have simply learned to launder its scale of annihilation through multiple bombs instead of just one
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that’s my GOAT
The Democratic candidates for NYC mayor are answering questions about how they intend to work with or against the Trump administration. Here's what Zohran Mamdani had to say:
4.nbcny.com/YTImJRz
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anyways canvassers and policies that actually speak to material needs win elections not videos, we're happy to help out though ✌️
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working alongside @karakul @anthonydimieri @butlikesrsly and the not pictured Andrew Epstein @SunderLekha - and of course, MISTER MAYOR HIMSELF- quite genuinely has been the single greatest honor of my lifetime. I love these folks all so much and i would move mountains for them
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Tyler is a genius without peer & seeing his incredible work fill every window of this city has been one of my favorite things about this whole campaign. Impossible to envision this campaign w/o it. The OG poster is still in my window and will stay there til my window falls out
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Hoping the big guy has as joyous and quiet a celebration as he can, and as a send off @butlikesrsly & i cooked up this really fun one
Good morning! I'm in Uganda to visit family and friends.
But depending on your perspective, don't worry or I'm sorry: I'll be back by the end of the month.
See you soon, NYC.
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Hot off the presses from @butlikesrsly & I #ReleaseTheCuomoList
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you cannot fake this. you cannot form it out of thin air with a clever video. You cannot manufacture the earnest commitment Zohran has had for his entire life to the people of New York City. And you cannot buy 50,000 canvassers & even more enthusiastic supporters. You EARN it
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once nice thing about us having skeleton crews is ive never gotten a boom mic in a shot
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really grim
BREAKING: The Corporation for Public Broadcasting, which funds NPR and PBS, says it will close down after federal cuts. cbsn.ws/3HcXd5c
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as established repeatedly by medical professionals: every single person suffering from starvation at this level, potentially more than a million people in this case, needs ICU level sustained medical intervention for >= 2 weeks to have a decent prognosis of survival
BREAKING: Aid trucks have started moving from Egypt toward Gaza and are expected to enter tomorrow morning, after receiving approval from Israel.
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That is a living legend right there you get right with God my friend. this is pure Baltimore
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Had a ton of fun with this one. UPDATE YOUR VOTER REGISTRATION BY JUNE 9 (JUNE 14 if youre currently registered in a diff state)
Andrew Cuomo knows: moving to New York City can be hard. But voting here shouldn’t be.
🏠 Already registered here? Update your address by June 9th
🧳 New or never registered? You must register by June 14th
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lmao. headband cameo strikes again
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Never spent more than 25 minutes in a new york dmv but have spent 40 minutes in a key foods checkout line before. Zohranfornyc.com/volunteer if you actually think this rules as well
Imagine living in NYC, going to the DMV, and being like “yep, these mf’ers should run my grocery store”
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If you wanna hear about one of the true absolute heroes of this campaign, this is the article you wanna read
I spoke to @ZohranKMamdani's field director Tascha van Auken about how the campaign managed tens of thousands of volunteers and built an unprecedented canvassing operation that knocked on doors more than 1.6 million times: cityandstateny.com/personali…
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not commenting on anyone’s videos in particular but i do take a lot of pride in my handheld work being organic and tactile but not Shaky and- well, that’s the difference between adding something and distracting from it
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folks we’ve poked fun at this line before on twitter over the years but i am coming to you now with an unironic IF YOU’RE IN LINE STAY IN LINE
Just got in line to vote early in Bed Stuy. The line is down the street and around the goddamn corner. It is nearly 90 degrees out. Nobody is leaving the line. Zohran’s impact
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this is so weird i thought AI was going to render me and all my peers obsolete with its epic recreations of iconic movie scenes
Meta, $META, to downsize AI division, some executives expected to leave, per NYT
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just indisputably the greatest field operation in the history of american electoral politics except for maybe - *maybe*- Obama, and an effort to reach basically every group of people in this city on their terms, without qualification or condescension, and in a way that LISTENS
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This bike lane literally prevented me from getting hit by a turning car *today*
BREAKING: Three blocks of the Bedford Avenue protected bike lane can be ripped up by the Adams administration, a state appeals court ruled. nyc.streetsblog.org/2025/07/…
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The enduring image of this campaign for so many people came from @butlikesrsly, @anthonydimieri, and Andrew Epstein (free from this website) out on Fordham Road with Z talking to people about the 2024 election. The return trip here is really, really special.
A few days after the presidential election one year ago, we went to Fordham Road in the Bronx.
It was a little different last week.
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those shots were INSANE and A: felt very in conversation with the curse in terms of visual language and B: clearly figured out for the express purpose of “no really i am flying this 737”
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This is, at this point, my most universally used expression of human emotion in countless possible ways, alongside “🗣️”
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most humiliating of all though is they are using a pic of me from (shudder) 2018. I think this was actually taken by a guy i sold a lens to on craigslist testing the lens with my camera lol (it is my linkedin photo tbf)
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No more going backwards. No more letting racist billionaires sell this city a bogus narrative of panic and Islamophobic hate. I am so proud to work for someone who loves & will fight tirelessly for each and every person who calls this city home.
The dream of every Muslim is simply to be treated the same as any other New Yorker.
And yet, for too long, we have been told to ask for less than that, and endure hatred and bigotry in the shadows.
No more.
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excited after a long day of work today to whip up a nice affordable $55 bowl of pasta in the kitchen
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.@monsteramags is legitimately the world’s greatest canvasser
No better place to launch a final canvass before Election Day than back home in Astoria.
I'm truly in awe at the determination and spirit of the tens of thousands of volunteers who have powered this campaign.
One final push tomorrow.
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