When I read James Nestors best selling book “Breath”…the light bulb went off.
I was sleeping like crap because I was mouth breathing.
My life changing moment was discovering mouth taping.
You see, we had the life.
A software business doing 7 figures a year, 2 amazing kids, the house, the cars, the vacations…everything you could want.
But I didn’t take care of my health, I lost myself.
I was burnt out, out of shape, I neglected myself, I neglected my wife, and I neglected my kids.
I was soon divorced, living in my aunts basement, and sold my business for a job I hated.
My life hit rock bottom.
Being an athlete my whole life, my coaches never taught me the dangers of mouth breathing and amazing benefits of nose breathing.
My life is no longer being held hostage by poor sleep.
I mouth tape every night.
I get amazing sleep.
I wake up feeling focused and energized.
I lost 25 pounds and got in amazing shape.
And I started @HostageTape to follow my passion and inspire other men to change their life.
2 years ago we started @HostageTape from nothing.
Today we launched with @joerogan podcast.
Most companies dream about this knowing it will never happen.
My parents taught me you can do anything in life if you work for it.
Our work is paying off.
Stay tuned...
20 yrs ago I was an athlete in great shape, 15 yrs later I was an over weight Dad and lost my identity.
Great sleep fixed everything and I scaled @Hostagetape into an 8 figure business. (#thread 🧵)
For 30 yrs I snored like a chainsaw, I never understood why.
4 yrs ago I solved it and scaled @HostageTape into an 8 figure business. (#thread 🧵)
128 million households in the US, and 71% are getting terrible sleep.
I was one of the 71% and I didn’t know why.
So my @HostageTape thread went crazy viral at over 17 MILLION views BUT everyone got the math wrong 🤦♂️.
“18 yrs ago I met my wife, 13 yrs later I lost her. 3 yrs ago I got her back.”
How many years were we actually not together…?
“It’s just tape”…crazy to think Ive scaled @hostagetape to 8 figures in 2 yrs.
We’re solving a common problem, and we have product market fit.
A breathable, flexible fabric that reduces your anxiety of covering your mouth.
#ceo#business#life#sleep#health#fitness
“Four score and seven years ago, @HostageTape brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men deserve GREAT SLEEP 🤐”
#HostageNation
5 years ago I thought I had everything, my own software business, my wife, and my kids. Two years later I was divorced, living in my aunt’s basement, I sold my business and hated my job.
We’re now the official sleep aid partner of @UFC , a partner with the @joerogan podcast, @danfleyshman and Aspire, Limitless Society, and @alcatrazelliott Andy Elliott and the Elliott Army.
I started @HostageTape in my aunts basement. (Thread 🧵)
My life had hit rock bottom and I knew I needed to change.
I started with my sleep.
My life changing moment was discovering mouth taping.
Fast forward to 4 years later, my aunt sent me this photo from her TV.
The law of attraction…once I became the man, the father, the partner I was meant to be. One day on curbside drop off, my wife came up to the car and we had our first conversation in 2 years. She then invited me into her home and it all started from there.
@natelagos new boot goofin on stage and explaining why his boots were more optimal then my silver AJ1 for his brand partnership strategy @triplewhale Whalies
What do you think…boots or AJ1 ?
Day 2,130 of mouth taping 🤐
When I discovered James Nestor’s book Breath, it transformed how I sleep.
I learned I was mouth breathing, and that was killing me.
#sleep#mouthtape#BreathBook
I get amazing sleep.
I feel energized when I wake up.
I lost 25 pounds and got in amazing shape.
I started @HostageTape to follow my passion and inspire other men to change their lives.
This clip will go down in history as one of the greatest moments in our brands history. Getting an organic mention of Hostage Tape on Rogan means we made it as THE mouth tape brand everyone thinks of 🤐
Fellow DTC brands, who else has had a Rogan mention…👇
I had the software business doing 7 figures a year, the wife and 2 kids, the vacations, the house, the cars.
Within 2 years I was divorced, living in my aunt's basement, I sold my business for a job I hated.
Sitting in my aunt's basement over 4 years ago, it all started with that one night of good sleep.
A life changing series of sleep that has led me here.
My life is no longer held hostage by my poor sleep.
I mouth tape every night.
We’ve now inspired hundreds of thousands of people around the world to join the Hostage Tape army.
And to change their lives with this crazy simple little thing called mouth taping.
After 3 nights of mouth tape
- you now wake up looking like your 20 yr old self 🤐😂
Shut your mouth and change your life…stop snoring and mouth breathing tonight.
The light bulb went off in my head…mouth breathing, was it really that simple.
Being an athlete my whole life, my coaches never taught me the amazing benefits of nasal breathing and the dangers of mouth breathing.
We now sleep in the same bed again, and every once in a while I’ll fall asleep forgetting to put my tape on.
She’ll bump me and say, honey put your tape on.
4 years ago Hostage Tape didn't exist.
4 years ago my wife and I were not together.
A lot can change in 4 years.
My wife + ME x Hostage Tape = Life Changed
Unlock your Performance, Recovery, and Intimacy
>> HostageTape.com
Reading James Nestor’s best selling book Breath where they plug their nose for 10 days at Stanford Medical Center, develop sleep apnea, snoring and dangerously low levels of oxygen in their blood…and then unplug their nose, mouth tape, and everything went away after a day.
As a result, I was burnt out, out of shape, and neglecting my wife and my kids.
It was one of the reasons my marriage fell apart.
Turns out my life was being held hostage by my poor sleep.