Partnerships analytics for brands, sports and esports. Know your data. Know your value.
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- Tweets 24,206
- Following 1,476
- Followers 11,389
- Likes 30,075
With the Lewis Hamilton move to Ferrari, @F1 beat their 2023 race day averages with huge social media stats yesterday:
🏁 330M impressions
🏁 $8.6M social value
🏁 17.1M engagements
The Instagram post of @ScuderiaFerrari's 2025 lineup was F1's #1 post of the past year.
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Yesterday was the @Dodgers biggest day of the season on social media. The star of the show? Shohei Ohtani's dog Decoy.
➖74.5 MILLION impressions
➖2.52 MILLION engagements
Decoy content accounted for 90% of the Dodgers game day impressions and 92% of their engagement.
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Jayden Daniels' Hail Mary touchdown was the biggest moment on @Commanders and @NFL social media last Sunday.
🏈75 million total impressions
🏈#1 team post across the league
🏈#1 @NFL post for Week 8
🏈23% of @NFL's Sunday engagement
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Yesterday was a historic day for the @WNBA 🏀
@nikebasketball released 3⃣new designs for each team and the reveal ERUPTED on social media...
There were over 17K posts, 646K engagements, and 69 MILLION impressions about the drop 👀
Which one is your fave?
#WNBA
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Lewis Hamilton's 9th #BritishGP win and 1st win since 2021 gave @MercedesAMGF1 their best race weekend of 2024 on social media.
🏁 2.4x more engagement than their race weekend average
🏁 #1 Mercedes post this season (1M+ engagements)
🏁 #2 @F1 team X & Facebook post this season
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Dominating on track with one win each, here's how @redbullracing's @SChecoPerez and @Max33Verstappen stack up on social so far this #F1 season:
🏁 Pérez: 6M engagements, 86M impressions, $3M in social value
🏁 Verstappen: 4.5M engagements, 74M impressions, $2.3M in social value
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The newest Drive To Survive and Formula 1 seasons are coming up fast, and last month teams created their own hype on social with grand reveals of their new cars for 2022🏎️
A look how each @F1 team's launch day went🔽
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Hey @CaseyNeistat, you asked and we delivered! Here's the #twitter impression value💰 Now BK knows how much they owe you for the children!
Hope it helps 😊
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The top sports media voices on Twitter during the #NHLFinals were:
1. @barstoolsports
2. @BleacherReport
3. @espn
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Caitlin Clark generated tons of buzz hitting the links with the #LPGA for @theANNIKAlpga pro am ⛳
On top of the @LPGA's 7M social media impressions Wednesday, media coverage on social and X content about Caitlin earned an additional 27.3M impressions
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The @WNBA continues to win.
This year's #WNBAPlayoffs created over 1 BILLION impressions, 11 MILLION engagements and $23 MILLION in social value 🔥
Congrats to the @LVAces on the championship and the entire #WNBA for these massive social numbers!
#WNBATwitter
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We're talkin' #ncaaW
& so was everyone else last night 🗣️
There were over 9,600 posts about the Elite Eight matchup between @UConnWBB & @BaylorWBB during the game alone...
The engagements doubled those of the men's @marchmadness games happening last night 👀
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These ten Power 4 college football teams had the most season-over-season engagement growth this year.
📈 ACC: @SMUFB, @Pitt_FB, @CanesFootball, @BCFootball
📈 Big 10: @IndianaFootball, @IlliniFootball
📈 Big 12: @ASUFootball, @BUFootball
📈 SEC: @VandyFootball, @GamecockFB
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Rihanna's stunning #HalftimeShow was a highlight of the Super Bowl for both football and non-football fans.
Since #SBLVII's kickoff, Tweets about Rihanna and her halftime performance generated:
🎤 912 MILLION impressions
🎤 3.9 MILLION engagements
🎤 $15 MILLION in social value
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Social media content from @F1, @ScuderiaFerrari and @LewisHamilton for Hamilton's 1st day at Maranello totaled:
🔴 370M impressions
🔴 19.1M engagements
🔴 $10.4M social value
On Instagram, the photos of Lewis Hamilton averaged over 1.6M engagements per post.
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BLOG: @CalvinKlein's Spring collection ads were released and things got pretty emojinal » bit.ly/1lWz4jn
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A chaotic #AustralianGP ended with Lewis Hamilton and @MercedesAMGF1's first podium of the @F1 season 🏁
@LewisHamilton's P2 finish shot Mercedes to the top of our #F1 social rankings, earning them 6.4M engagements and 2x the impressions of the next best team.
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NHL teams are skating their way through COVID with engaging social content ⛸️
Check out how the teams rank by engagement rate across the league since the season was suspended 👇
#SportsBiz
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🔥 @TheRock generated over $6.9 million in social impression value for @UnderArmour in the past year, making him the top sponsored athlete across all brands! #sportsbiz nitter.app/cards/451d…
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.@stoolpresidente was the most influential sports media voice in the conversation on Twitter during the weekend
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How big is the Caitlin Clark effect? This season @IowaWBB was BY FAR the #1 college basketball team on social media, men's or women's.
➖533 MILLION impressions
➖14.9 MILLION engagements
➖$14.2 MILLION in social value
Iowa will be a must-see show this March Madness.
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This #MarchMadness @UConnWBB was the #1 team on social media across both the men's and women's tournaments 👏
➖70% more impressions & 162% more engagement than men's champion
➖120% more impressions & 168% more engagement than last year's women's champion
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The top influencers of the #USOpen were @PatMcAfeeShow and @ForePlayPod's @RiggsBarstool. nitter.app/cards/451d…
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Now being brewed at a coffee shop near you, Decaf Metcalf ☕️. A mispronunciation of @dkm14's name during Monday night's game sparked quite a conversation on Twitter.
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OT & Taylor Swift?! #StanleyCup Finals Game 4 had 7.17M unique viewers, the most for the series so far.
Viewership spiked after TNT/TruTV showed Taylor and the @FlaPanthers scored their 1st goal, then peaked at 4.3M total when the Oilers tied it.
Minute-by-minute breakdown 🔽
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Beating Kentucky, Arkansas was #1 on Facebook and #2 on social overall across all Power 4 men's basketball teams last weekend.
@RazorbackMBB owned content + earned social media coverage of the upset:
➖21.5M impressions
➖561K engagements
➖$629K in social value
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With @LewisHamilton, @GeorgeRussell63 and @SchumacherMick as models, @MercedesAMGF1 debuted a #TommyxMercedesAMGF1xAwakeNY collab at the #MiamiGP.
Mercedes and driver social posts of the looks generated:
➖63M+ impressions
➖3.5M+ engagements
➖$1.6M in social value
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Congrats to @dennyhamlin on his victory during today's @iRacing #ProInvitationalSeries🏁Check out the top winners on social during the race!
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And the following PGA Tour's official account, @ForePlayPod 's @RiggsBarstool and @FrankieBorrelli were top influential accounts Tweeting during the tournament.
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For women's March Madness, the most popular teams on TV were also the biggest teams on social media.
Of the entire bracket, @IowaWBB, @GamecockWBB, @UConnWBB and @LSUwbkb were the top four teams for broadcast viewership AND social impressions/engagement 🔽
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The @NHL's All-Star Weekend got a MASSIVE boost from special guest Justin Bieber.
@justinbieber's Instagram posts about the Drew House All-Star jersey and his weekend in Toronto earned:
🏒 630 MILLION impressions
🏒 16.3 MILLION engagements
🏒 $9.2 MILLION in social value
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Nike's amazing series of ads with their @FIFAWWC athletes has earned over 50.9 MILLION views across @nikefootball and player Instagram accounts.
@Nike #FIFAWWC ads, ranked by Instagram views 🧵
#1: Debinha, 13.1M views & 350K engagements 🇧🇷
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As @F1 took over Miami, drivers took advantage of the Florida festivities for tons of #MiamiGP social content 🌴
Drivers posted 222 times last week, with @SChecoPerez, @LewisHamilton and @Charles_Leclerc earning the most engagement.
#MiamiGP Week Top 10 Drivers on Social🔽
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The #WNBAPlayoffs were a big content opportunity for participating teams, who combined for over 273M impressions and 5M engagements this postseason.
Top 3 Teams by Engagement Rate:
🥇 @seattlestorm
🥈 @nyliberty
🥉 @LVAces
Full @WNBA Playoffs Report: go.zmph.it/3r4Rqms
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Angel City FC is proof: purpose drives value.
@weareangelcity ranked 3rd for yearly post value per 1000 fans when compared to top teams globally, beating out the likes of Chelsea, Manchester City and more in their 1st year 💥
An example for women's sports and beyond #ACFC
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The King of Clay struck again 🧱
During the French Open, 503K+ Tweets about winner Rafael Nadal generated over 1.3 BILLION impressions.
Nadal's own social, ft. partners like @Nike and @RichardMille, created $6M+ in social value during his 14th championship run at #RolandGarros
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Messi's #MLS debut delivered the magic 🐐
Across @MLS and @InterMiamiCF social media, this broadcast clip of Messi's game-winning goal has earned:
➖ 214.3 MILLION views
➖ 15.1 MILLION engagements
➖ $21.4 MILLION in social value
Major League Soccer
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After a MAD weekend of @MarchMadnessMBB here's the men's #MarchMadness Social Sweet Sixteen 🔽
Ranked by total impressions, only half of the top 16 teams are still in the tournament. Win or lose, teams with big moments and big fan bases popped on social.
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This Instagram post from the @warriors generated the most social value of any team post yesterday, generating over $115K in social value through more than 3.8 MILLION impressions 💰
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.@barstoolsports ranked as the top influential sports media publication in the conversation on Twitter.
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A world record crowd took over Memorial Stadium for Nebraska volleyball's Volleyball Day in Nebraska, and millions more saw the spectacle on @Huskers and @HuskerVB social media.
🏐92,003 fans
🏐717,102 engagements
🏐28,976,859 impressions
Nebraska Volleyball
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92,003 in-person fans. 52 MILLION social media impressions/views.
@Huskers and @HuskerVB social media coverage of Volleyball Day in Nebraska extended its reach far beyond Lincoln.
FULL CASE STUDY: zoomph.com/university-of-neb…
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At the @WNBA's wildly successful #WNBADraft night, several team's immediately felt the impact of their newly added star power.
Picking up big-name players from big-name schools, these were the #WNBA Draft's Top 5 teams on social media 🔽
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From looking at all the post-game celebration posts from both @NWSL and @HoustonDash social accounts, over $83K in value was received by @Budweiser 💰
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Northern Illinois finished their huge weekend #1 across all of college football for total X impressions.
🐺 2.5x more X impressions than next top team
🐺 1445% exposure rate, meaning on average content had 14.4x more views than @NIU_Football's following
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Tweet formats that worked for welcoming back MLB: hype videos, memes, singular emojis
Top @MLB team Tweets by engagement yesterday🧵
#1: @RaysBaseball, 26.8K+ engagements
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Monday night future @WNBA stars found their new homes and fans shared in the excitement on social. In less than 24 hours the #WNBADraft created 132M+ impressions across social media!
Most mentioned players on Twitter:
1⃣ Rhyne Howard
2⃣ Destanni Henderson
3⃣ Shakira Austin
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A classic selfie with the @Dodgers three Japanese-born players was the top post from this year's #TokyoSeries with over 10.7M impressions on X alone 🤳
Across X and Instagram, the post earned nearly $1M in social value, and Ryobi earned over $161K in brand value from the shot.
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🔥 @barstoolsports founder @stoolpresidente was the most influential sports media voice in the conversation on Twitter during the 2019 #KentuckyDerby! #kyderby nitter.app/cards/451d…
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Averaging 370K viewers per show over the last year, The Pat McAfee Show is joining @espn with viewership comparable to their top programming.
With engaging content and this attentive audience, the @PatMcAfeeShow's YouTube generated $123 MILLION in social value in one year.
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Not a bad idea....28.8% of @TheRealJRSmith followers have an affinity for Jordan, which is 4.9x more than general golf fans⛳️
Your move @Jumpman23
Man, they should just sign me with this new “NIL” first college golfer to sign with Jordan and coming from a HBCU don’t sound bad to me 🤷🏾♂️
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The @WNBA, since its inception, has always been unafraid to use its platform to engage in meaningful conversations to drive equality.
AND in our recent report, we tracked #WNBA purpose-driven content & found that it often OUTPERFORMED other content.
🔗 go.zmph.it/3nK5jUS
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The #NFL featured @Ninja and @TeamJuJu during their #superbowl ad.
See why👀 go.zmph.it/2UFL5vB #esports #Marketing
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Make this year's #holidayparty festive w/ our holiday collage- FREE w/ any Zoomph account: bit.ly/1Mhcigr nitter.app/Zoomph/status/67582496…
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The crazy Vanderbilt vs. Alabama game only aired on @SECNetwork but still averaged 3.31 MILLION viewers ‼
Viewership hit 6.18M for @VandyFootball's last touchdown and peaked at 6.99M with a few minutes left as fans watched Vandy hold onto their 40-35 lead.
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Based on the percentage of their following @MLB teams reached on social this offseason, these teams connected with their fans the most this winter.
Signing Pittsburgh fan-favorite @TheCUTCH22, the @Pirates were the only team with Top 5 exposure on every platform.
🔜⚾️⚾️⚾️
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Already ONE MONTH into the new @NHL season, the @Canes are sweeping our team social rankings, coming in at #1 for engagement rate on Twitter, Facebook and Instagram.
Close behind, the @NYRangers, @SeattleKraken, red-hot @GoldenKnights and @BuffaloSabres filled in the top five.
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On Saturday St. Louis CITY SC won their first-ever @MLS match, earning some big social numbers to start their inaugural season.
Compared to the rest of #MLS last weekend, @stlCITYsc socials ranked:
🥇1st for impressions
🥇1st for social value
🥈2nd for engagements
#AllForCITY
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Undefeated season. ACC Champions. National Champions. What a year for @FSUSoccer!
Florida State was the #1 women's @NCAASoccer team on social media for the season AND through the tournament, in total earning:
🏆 65M impressions
🏆 1.38M engagements
🏆 $1.41M in social value
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Iga Swiatek's social media since joining @on_running in March:
🎾 12% follower growth
🎾 54M+ impressions
🎾 2.6M+ engagements
While wearing On for the French Open, @iga_swiatek's social and @rolandgarros posts ft. her combined for 100M+ impressions and $3.49M+ in social value.
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We are excited to announce a new partnership with Atlanta Esports Ventures including the @overwatchleague team, @ATLReign, and @CODLeague team, @ATLFaZe!
#LetItReign #EZAF x @Zoomph
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The top influencers during the #StanleyCup:
1. @jennafischer
2. @stoolpresidente
3. @johnkrasinski
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We are excited to announce our partnership with @justwsports!
Zoomph will empower Just Women’s Sports with the data needed to drive their mission of promoting and amplifying women’s sports coverage.
Stay tuned for more from this partnership 👀
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And the top influencers on social during the #federervsnadal match were:
1. @VarskySports
2. @bhogleharsha
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oh and @BurgerKing, let us know if you want to see more 📊
We'll bring the insights. You bring the funnel fries🍟
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If you weren't watching last night's @UConnWBB vs. @PackWomensBball March Madness game, you missed out.
Over 7,400 posts during the Elite Eight 2OT thriller generated 264K+ engagements and 22M+ impressions in just a few hours🏀
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They’re one of the fastest growing sports franchises in the world, but far from the largest.
They call 10,500 a sellout.
And still, the world can’t stop talking about them.
A thread diving into the social numbers behind @Wrexham_AFC 🧵
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Debuting new logos, fresh uniforms and an updated court on social media, the Orlando Magic rebrand earned over $744K in social value and 25M impressions in one day 💫
The announcement of their new look was the @OrlandoMagic's biggest day of the past year on social media.
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Professional women's hockey made its debut in @TheGarden yesterday with the @SecretDeodorant Dream Gap Tour...
The @PWHPA partnered with Secret, the @NHL, @WomensSportsFdn & many more to accomplish this historic weekend 🏒
#ForTheGame
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In the 3-day span before, during and after beating #7 Duke, @RazorbackMBB was the #1 Power 5 men's basketball team on social media.
Combined with @ArkRazorbacks content & earned media coverage, the upset earned:
➖12.8M impressions
➖675K engagements
➖$488K in social value
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Without basketball being played, NBA teams have taken a creative approach to continue to engage fans on social.
We've ranked all of the teams by engagement rate since the season was suspended due to COVID-19. #SportsBiz
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It's Tigers on top for @NCAABaseball's College World Series 🐯
Total #MCWS team engagement was up this year, with 4.6M engagements and 146M impressions creating $4M in social value. @LSUbaseball's social stats alone were over 2x greater than 2022's champion.
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A new generation is taking center stage in professional women's sports, becoming stars in their sport and on social media.
Based on engagement, these are the top pro Gen-Z female athletes on social media 🔽
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New recruiting classes got several college football fandoms excited for the future this week! On social media, these were the Top 5 early signing day campaigns 🔽
Top Early Signing Day on Social Media: @CUBuffsFootball, 346K engagements 🐃
Georgia made. Boulder bound.
✍️Welcome home, @EricBrantleyJr1
#GoBuffs
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Congrats to @GamecockWBB on their NATIONAL CHAMPIONSHIP🥳
South Carolina killed it on social too, finishing with some BIG final numbers for the @MarchMadnessWBB tournament🏀
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We are excited to announce that we are working with @RCRracing, one of the largest and most storied American stock car racing teams!
We can't wait to work with Richard Childress Racing to measure and communicate value for their partners 🏁
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💰@OregonMBB has gained over $348K in social media impression value in the last 48 hours, jumping them up to #4 on our #NCAATournament Social Scoreboard! 👀 #MarchMadness #GoDucks nitter.app/cards/451d…
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Building a dynasty on and off the ice, the @FlaPanthers were the 2nd most valuable #NHL team on social for the full 2024/25 offseason, season and playoffs.
Social value doubled YoY for their 1st Stanley Cup season, and increased another 42% for this year's 2nd straight title.
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@RamsNFL had the largest projected reach of any team in the #NFLPlayoffs reaching nearly 160 million people! The scored big thanks to help from celeb fans like @NiallOfficial. 🏈go.zmph.it/2Wj2yeX
#smsports #socialmedia #ramsnation
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The #SBLVII halftime show is already a win-win-win-win for @AppleMusic, the @NFL, @rihanna and Fenty Beauty 🎤
@fentybeauty/@fentyskin's football-themed marketing has been on point, and their latest viral video has 11 MILLION views (and counting) across TikTok, IG and Twitter.
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Wondering how that @BYUfootball X @bar_built NIL Announcement went?
✅ 1,800 posts
✅ 100K engagements
✅ $394.5K in social value
...and 21.4M impressions (and counting) 🤯
ALT Wondering how that @BYUfootball X @bar_built NIL Announcement went? 1,800 posts 100K engagements $394.5K in social value ...and 21.4M impressions 🤯
One of the best NIL deals you'll see.
Utah-based Built Bar will pay the tuition of all 36 walk-ons with @BYUfootball.
nitter.app/BYUfootball/status/142…
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Expansion continues to be a powerful tool for growing the @NWSL 📈
Recent expansion teams (@sandiegowavefc, @weareangelcity, @RacingLouFC, @thekccurrent) are some of the fastest growing fan bases on social, averaging 40% follower growth cross-platform this season.
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TOP @NHL TEAM SOCIAL POST OF 2023 🏒
A fan-favorite fan gave the @DetroitRedWings a huge viral moment on Facebook.
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#ZoomphWrapped is HERE!
Check out the year in review for the world's top female athletes on social 🔥👀
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Ranked by total engagement during the 1st and 2nd Rounds, here's this year's #MarchMadness Social Sweet Sixteen 1️⃣6️⃣
The top @MarchMadnessMBB teams on social range from 1 to 10 seeds, and 14/16 are still in the tournament after their big weekends on the court and social.
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Hey @Doritos check out the value @SheTheMann_ing has already garnered for you in just an hour 👀👀👀
Invest in women 👏
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We are THRILLED to announce a partnership with @weareangelcity!
We are excited to work with ACFC and drive the future of women’s sports and continue to utilize the @zoomph platform to support the case for investing in & growing the game.
Read more: go.zmph.it/3uZZeFV
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This regular season, these five @NWSL teams had the biggest increases in social media engagement.
1️⃣ @ORLPride
2️⃣ @WashSpirit
3️⃣ @TheNCCourage
4️⃣ @thekccurrent
5️⃣ @ThornsFC
On average, NWSL teams earned 36% more engagement than last season.
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A HUGE congrats to our friends @PremierLacrosse on another BIG season in the books!
Yesterday's championship game, won by @PLLChaos, generated over 9.6 MILLION impressions on social for the league!📈
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