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With the Lewis Hamilton move to Ferrari, @F1 beat their 2023 race day averages with huge social media stats yesterday: 🏁 330M impressions 🏁 $8.6M social value 🏁 17.1M engagements The Instagram post of @ScuderiaFerrari's 2025 lineup was F1's #1 post of the past year.
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Yesterday was the @Dodgers biggest day of the season on social media. The star of the show? Shohei Ohtani's dog Decoy. ➖74.5 MILLION impressions ➖2.52 MILLION engagements Decoy content accounted for 90% of the Dodgers game day impressions and 92% of their engagement.
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Jayden Daniels' Hail Mary touchdown was the biggest moment on @Commanders and @NFL social media last Sunday. 🏈75 million total impressions 🏈#1 team post across the league 🏈#1 @NFL post for Week 8 🏈23% of @NFL's Sunday engagement
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Yesterday was a historic day for the @WNBA 🏀 @nikebasketball released 3⃣new designs for each team and the reveal ERUPTED on social media... There were over 17K posts, 646K engagements, and 69 MILLION impressions about the drop 👀 Which one is your fave? #WNBA
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Lewis Hamilton's 9th #BritishGP win and 1st win since 2021 gave @MercedesAMGF1 their best race weekend of 2024 on social media. 🏁 2.4x more engagement than their race weekend average 🏁 #1 Mercedes post this season (1M+ engagements) 🏁 #2 @F1 team X & Facebook post this season
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Dominating on track with one win each, here's how @redbullracing's @SChecoPerez and @Max33Verstappen stack up on social so far this #F1 season: 🏁 Pérez: 6M engagements, 86M impressions, $3M in social value 🏁 Verstappen: 4.5M engagements, 74M impressions, $2.3M in social value
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The newest Drive To Survive and Formula 1 seasons are coming up fast, and last month teams created their own hype on social with grand reveals of their new cars for 2022🏎️ A look how each @F1 team's launch day went🔽
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Hey @CaseyNeistat, you asked and we delivered! Here's the #twitter impression value💰 Now BK knows how much they owe you for the children! Hope it helps 😊
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The top sports media voices on Twitter during the #NHLFinals were: 1. @barstoolsports 2. @BleacherReport 3. @espn nitter.app/cards/451d…
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The New Orleans Saints were Week 2's top @NFL team on X following a huge 44-19 win. ➖14.2M impressions ➖415K engagements ➖$871K social value On game day, the @Saints had 3x more engagement and 2.3x more impressions than the average winning team in Week 2.
How 'bout dem Saints?
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Caitlin Clark generated tons of buzz hitting the links with the #LPGA for @theANNIKAlpga pro am ⛳ On top of the @LPGA's 7M social media impressions Wednesday, media coverage on social and X content about Caitlin earned an additional 27.3M impressions
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Gymshark's new partnership with Valkyrae perfectly taps into the power of women in gaming 🎮 @Valkyrae's IG & Twitter posts about @Gymshark have already generated: ➖532K+ engagements ➖13.5M+ impressions ➖$640K+ in social value
Incredibly excited to announce I’m one of the new faces of @Gymshark 😭🎉❤️
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The @WNBA continues to win. This year's #WNBAPlayoffs created over 1 BILLION impressions, 11 MILLION engagements and $23 MILLION in social value 🔥 Congrats to the @LVAces on the championship and the entire #WNBA for these massive social numbers! #WNBATwitter
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We're talkin' #ncaaW & so was everyone else last night 🗣️ There were over 9,600 posts about the Elite Eight matchup between @UConnWBB & @BaylorWBB during the game alone... The engagements doubled those of the men's @marchmadness games happening last night 👀
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These ten Power 4 college football teams had the most season-over-season engagement growth this year. 📈 ACC: @SMUFB, @Pitt_FB, @CanesFootball, @BCFootball 📈 Big 10: @IndianaFootball, @IlliniFootball 📈 Big 12: @ASUFootball, @BUFootball 📈 SEC: @VandyFootball, @GamecockFB
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Rihanna's stunning #HalftimeShow was a highlight of the Super Bowl for both football and non-football fans. Since #SBLVII's kickoff, Tweets about Rihanna and her halftime performance generated: 🎤 912 MILLION impressions 🎤 3.9 MILLION engagements 🎤 $15 MILLION in social value
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Social media content from @F1, @ScuderiaFerrari and @LewisHamilton for Hamilton's 1st day at Maranello totaled: 🔴 370M impressions 🔴 19.1M engagements 🔴 $10.4M social value On Instagram, the photos of Lewis Hamilton averaged over 1.6M engagements per post.
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Signing Mike Williams became an even bigger story when Jets fan @NYJ_Matt sent a local breakfast sandwich to him at the @nyjets facility. Jets social media and earned posts about the deal earned: ➖55.2M impressions ➖609K engagements ➖$950K in social value
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BLOG: @CalvinKlein's Spring collection ads were released and things got pretty emojinal » bit.ly/1lWz4jn
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A chaotic #AustralianGP ended with Lewis Hamilton and @MercedesAMGF1's first podium of the @F1 season 🏁 @LewisHamilton's P2 finish shot Mercedes to the top of our #F1 social rankings, earning them 6.4M engagements and 2x the impressions of the next best team.
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NHL teams are skating their way through COVID with engaging social content ⛸️ Check out how the teams rank by engagement rate across the league since the season was suspended 👇 #SportsBiz
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🔥 @TheRock generated over $6.9 million in social impression value for @UnderArmour in the past year, making him the top sponsored athlete across all brands! #sportsbiz nitter.app/cards/451d…
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.@stoolpresidente was the most influential sports media voice in the conversation on Twitter during the weekend
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How big is the Caitlin Clark effect? This season @IowaWBB was BY FAR the #1 college basketball team on social media, men's or women's. ➖533 MILLION impressions ➖14.9 MILLION engagements ➖$14.2 MILLION in social value Iowa will be a must-see show this March Madness.
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This #MarchMadness @UConnWBB was the #1 team on social media across both the men's and women's tournaments 👏 ➖70% more impressions & 162% more engagement than men's champion ➖120% more impressions & 168% more engagement than last year's women's champion
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Join us next Thursday, September 17 at 9:30am EST as Zoomph President @Zonozi joins #SPLIVE20 to discuss sponsorships in uncertain times.
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Now being brewed at a coffee shop near you, Decaf Metcalf ☕️. A mispronunciation of @dkm14's name during Monday night's game sparked quite a conversation on Twitter.
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The @NFL calendar is set, and teams once again went all out for their schedule releases. The @chargers Sims video was the most viral on X, followed by the @Titans return to Broadway and cameo-packed videos from the @Patriots, @packers and @Browns 📽
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OT & Taylor Swift?! #StanleyCup Finals Game 4 had 7.17M unique viewers, the most for the series so far. Viewership spiked after TNT/TruTV showed Taylor and the @FlaPanthers scored their 1st goal, then peaked at 4.3M total when the Oilers tied it. Minute-by-minute breakdown 🔽
TAYLOR SWIFT AND TRAVIS KELCE ARE IN THE HOUSE FOR GAME 4 👀
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Beating Kentucky, Arkansas was #1 on Facebook and #2 on social overall across all Power 4 men's basketball teams last weekend. @RazorbackMBB owned content + earned social media coverage of the upset: ➖21.5M impressions ➖561K engagements ➖$629K in social value
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With @LewisHamilton, @GeorgeRussell63 and @SchumacherMick as models, @MercedesAMGF1 debuted a #TommyxMercedesAMGF1xAwakeNY collab at the #MiamiGP. Mercedes and driver social posts of the looks generated: ➖63M+ impressions ➖3.5M+ engagements ➖$1.6M in social value
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You MAY have heard the @USWNT announced their @Olympics roster today 👏👀 The @USWNT account on Instagram & Twitter has generated over 9 MILLION Impressions and 394 THOUSAND Engagements on announce posts since this morning.... LFG ⚽️ 🥇
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Congrats to @dennyhamlin on his victory during today's @iRacing #ProInvitationalSeries🏁Check out the top winners on social during the race!
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And the following PGA Tour's official account, @ForePlayPod 's @RiggsBarstool and @FrankieBorrelli were top influential accounts Tweeting during the tournament.
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For women's March Madness, the most popular teams on TV were also the biggest teams on social media. Of the entire bracket, @IowaWBB, @GamecockWBB, @UConnWBB and @LSUwbkb were the top four teams for broadcast viewership AND social impressions/engagement 🔽
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The @NHL's All-Star Weekend got a MASSIVE boost from special guest Justin Bieber. @justinbieber's Instagram posts about the Drew House All-Star jersey and his weekend in Toronto earned: 🏒 630 MILLION impressions 🏒 16.3 MILLION engagements 🏒 $9.2 MILLION in social value
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Several leagues and teams had breakthrough years in 2024, and on social media specifically, these 20 major North American sports teams had the most social value growth vs. last year. 6️⃣ @MLB Teams 5️⃣ @WNBA Teams 2️⃣ @NBA, @NFL, @NWSL & @MLS teams 1️⃣ @NHL Team
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On Instagram, major market teams like the @warriors and @Lakers earned the most social value this #NBA season. However, in one the @NBA's smallest markets the @memgrizz finished #9 for social value and #1 for exposure rate, despite ranking 26th for Instagram followers 🐻🔥
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Nike's amazing series of ads with their @FIFAWWC athletes has earned over 50.9 MILLION views across @nikefootball and player Instagram accounts. @Nike #FIFAWWC ads, ranked by Instagram views 🧵 #1: Debinha, 13.1M views & 350K engagements 🇧🇷 nitter.app/nikefootball/status/16…
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As @F1 took over Miami, drivers took advantage of the Florida festivities for tons of #MiamiGP social content 🌴 Drivers posted 222 times last week, with @SChecoPerez, @LewisHamilton and @Charles_Leclerc earning the most engagement. #MiamiGP Week Top 10 Drivers on Social🔽
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The #WNBAPlayoffs were a big content opportunity for participating teams, who combined for over 273M impressions and 5M engagements this postseason. Top 3 Teams by Engagement Rate: 🥇 @seattlestorm 🥈 @nyliberty 🥉 @LVAces Full @WNBA Playoffs Report: go.zmph.it/3r4Rqms
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Angel City FC is proof: purpose drives value. @weareangelcity ranked 3rd for yearly post value per 1000 fans when compared to top teams globally, beating out the likes of Chelsea, Manchester City and more in their 1st year 💥 An example for women's sports and beyond #ACFC
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The King of Clay struck again 🧱 During the French Open, 503K+ Tweets about winner Rafael Nadal generated over 1.3 BILLION impressions. Nadal's own social, ft. partners like @Nike and @RichardMille, created $6M+ in social value during his 14th championship run at #RolandGarros
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Messi's #MLS debut delivered the magic 🐐 Across @MLS and @InterMiamiCF social media, this broadcast clip of Messi's game-winning goal has earned: ➖ 214.3 MILLION views ➖ 15.1 MILLION engagements ➖ $21.4 MILLION in social value
Major League Soccer
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After a MAD weekend of @MarchMadnessMBB here's the men's #MarchMadness Social Sweet Sixteen 🔽 Ranked by total impressions, only half of the top 16 teams are still in the tournament. Win or lose, teams with big moments and big fan bases popped on social.
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This Instagram post from the @warriors generated the most social value of any team post yesterday, generating over $115K in social value through more than 3.8 MILLION impressions 💰
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.@barstoolsports ranked as the top influential sports media publication in the conversation on Twitter.
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A world record crowd took over Memorial Stadium for Nebraska volleyball's Volleyball Day in Nebraska, and millions more saw the spectacle on @Huskers and @HuskerVB social media. 🏐92,003 fans 🏐717,102 engagements 🏐28,976,859 impressions
Nebraska Volleyball
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92,003 in-person fans. 52 MILLION social media impressions/views. @Huskers and @HuskerVB social media coverage of Volleyball Day in Nebraska extended its reach far beyond Lincoln. FULL CASE STUDY: zoomph.com/university-of-neb…
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At the @WNBA's wildly successful #WNBADraft night, several team's immediately felt the impact of their newly added star power. Picking up big-name players from big-name schools, these were the #WNBA Draft's Top 5 teams on social media 🔽
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Replying to @itsmeglinehan
From looking at all the post-game celebration posts from both @NWSL and @HoustonDash social accounts, over $83K in value was received by @Budweiser 💰
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Northern Illinois finished their huge weekend #1 across all of college football for total X impressions. 🐺 2.5x more X impressions than next top team 🐺 1445% exposure rate, meaning on average content had 14.4x more views than @NIU_Football's following
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Tweet formats that worked for welcoming back MLB: hype videos, memes, singular emojis Top @MLB team Tweets by engagement yesterday🧵 #1: @RaysBaseball, 26.8K+ engagements
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Monday night future @WNBA stars found their new homes and fans shared in the excitement on social. In less than 24 hours the #WNBADraft created 132M+ impressions across social media! Most mentioned players on Twitter: 1⃣ Rhyne Howard 2⃣ Destanni Henderson 3⃣ Shakira Austin
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A classic selfie with the @Dodgers three Japanese-born players was the top post from this year's #TokyoSeries with over 10.7M impressions on X alone 🤳 Across X and Instagram, the post earned nearly $1M in social value, and Ryobi earned over $161K in brand value from the shot.
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During #WNBA Tip-Off, the league's rookie stars immediately drove big social media numbers for their new teams. These five @WNBA teams had the highest engagement for their first games of the season🔽
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🔥 @barstoolsports founder @stoolpresidente was the most influential sports media voice in the conversation on Twitter during the 2019 #KentuckyDerby! #kyderby nitter.app/cards/451d…
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Averaging 370K viewers per show over the last year, The Pat McAfee Show is joining @espn with viewership comparable to their top programming. With engaging content and this attentive audience, the @PatMcAfeeShow's YouTube generated $123 MILLION in social value in one year.
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Not a bad idea....28.8% of @TheRealJRSmith followers have an affinity for Jordan, which is 4.9x more than general golf fans⛳️ Your move @Jumpman23
Man, they should just sign me with this new “NIL” first college golfer to sign with Jordan and coming from a HBCU don’t sound bad to me 🤷🏾‍♂️
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The @WNBA, since its inception, has always been unafraid to use its platform to engage in meaningful conversations to drive equality. AND in our recent report, we tracked #WNBA purpose-driven content & found that it often OUTPERFORMED other content. 🔗 go.zmph.it/3nK5jUS
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The #NFL featured @Ninja and @TeamJuJu during their #superbowl ad. See why👀 go.zmph.it/2UFL5vB #esports #Marketing
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Make this year's #holidayparty festive w/ our holiday collage- FREE w/ any Zoomph account: bit.ly/1Mhcigr nitter.app/Zoomph/status/67582496…
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The crazy Vanderbilt vs. Alabama game only aired on @SECNetwork but still averaged 3.31 MILLION viewers ‼ Viewership hit 6.18M for @VandyFootball's last touchdown and peaked at 6.99M with a few minutes left as fans watched Vandy hold onto their 40-35 lead.
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Based on the percentage of their following @MLB teams reached on social this offseason, these teams connected with their fans the most this winter. Signing Pittsburgh fan-favorite @TheCUTCH22, the @Pirates were the only team with Top 5 exposure on every platform. 🔜⚾️⚾️⚾️
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Already ONE MONTH into the new @NHL season, the @Canes are sweeping our team social rankings, coming in at #1 for engagement rate on Twitter, Facebook and Instagram. Close behind, the @NYRangers, @SeattleKraken, red-hot @GoldenKnights and @BuffaloSabres filled in the top five.
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On Saturday St. Louis CITY SC won their first-ever @MLS match, earning some big social numbers to start their inaugural season. Compared to the rest of #MLS last weekend, @stlCITYsc socials ranked: 🥇1st for impressions 🥇1st for social value 🥈2nd for engagements #AllForCITY
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Undefeated season. ACC Champions. National Champions. What a year for @FSUSoccer! Florida State was the #1 women's @NCAASoccer team on social media for the season AND through the tournament, in total earning: 🏆 65M impressions 🏆 1.38M engagements 🏆 $1.41M in social value
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Iga Swiatek's social media since joining @on_running in March: 🎾 12% follower growth 🎾 54M+ impressions 🎾 2.6M+ engagements While wearing On for the French Open, @iga_swiatek's social and @rolandgarros posts ft. her combined for 100M+ impressions and $3.49M+ in social value.
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We are excited to announce a new partnership with Atlanta Esports Ventures including the @overwatchleague team, @ATLReign, and @CODLeague team, @ATLFaZe! #LetItReign #EZAF x @Zoomph
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We are excited to announce our partnership with @justwsports! Zoomph will empower Just Women’s Sports with the data needed to drive their mission of promoting and amplifying women’s sports coverage. Stay tuned for more from this partnership 👀
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And the top influencers on social during the #federervsnadal match were: 1. @VarskySports 2. @bhogleharsha nitter.app/cards/451d…
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oh and @BurgerKing, let us know if you want to see more 📊 We'll bring the insights. You bring the funnel fries🍟
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If you weren't watching last night's @UConnWBB vs. @PackWomensBball March Madness game, you missed out. Over 7,400 posts during the Elite Eight 2OT thriller generated 264K+ engagements and 22M+ impressions in just a few hours🏀
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They’re one of the fastest growing sports franchises in the world, but far from the largest. They call 10,500 a sellout. And still, the world can’t stop talking about them. A thread diving into the social numbers behind @Wrexham_AFC 🧵
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Debuting new logos, fresh uniforms and an updated court on social media, the Orlando Magic rebrand earned over $744K in social value and 25M impressions in one day 💫 The announcement of their new look was the @OrlandoMagic's biggest day of the past year on social media.
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Professional women's hockey made its debut in @TheGarden yesterday with the @SecretDeodorant Dream Gap Tour... The @PWHPA partnered with Secret, the @NHL, @WomensSportsFdn & many more to accomplish this historic weekend 🏒 #ForTheGame
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In the 3-day span before, during and after beating #7 Duke, @RazorbackMBB was the #1 Power 5 men's basketball team on social media. Combined with @ArkRazorbacks content & earned media coverage, the upset earned: ➖12.8M impressions ➖675K engagements ➖$488K in social value
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Without basketball being played, NBA teams have taken a creative approach to continue to engage fans on social. We've ranked all of the teams by engagement rate since the season was suspended due to COVID-19. #SportsBiz
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It's Tigers on top for @NCAABaseball's College World Series 🐯 Total #MCWS team engagement was up this year, with 4.6M engagements and 146M impressions creating $4M in social value. @LSUbaseball's social stats alone were over 2x greater than 2022's champion.
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A new generation is taking center stage in professional women's sports, becoming stars in their sport and on social media. Based on engagement, these are the top pro Gen-Z female athletes on social media 🔽
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New recruiting classes got several college football fandoms excited for the future this week! On social media, these were the Top 5 early signing day campaigns 🔽 Top Early Signing Day on Social Media: @CUBuffsFootball, 346K engagements 🐃
Georgia made. Boulder bound. ✍️Welcome home, @EricBrantleyJr1 #GoBuffs
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Congrats to @GamecockWBB on their NATIONAL CHAMPIONSHIP🥳 South Carolina killed it on social too, finishing with some BIG final numbers for the @MarchMadnessWBB tournament🏀
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We are excited to announce that we are working with @RCRracing, one of the largest and most storied American stock car racing teams! We can't wait to work with Richard Childress Racing to measure and communicate value for their partners 🏁
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💰@OregonMBB has gained over $348K in social media impression value in the last 48 hours, jumping them up to #4 on our #NCAATournament Social Scoreboard! 👀 #MarchMadness #GoDucks nitter.app/cards/451d…
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Building a dynasty on and off the ice, the @FlaPanthers were the 2nd most valuable #NHL team on social for the full 2024/25 offseason, season and playoffs. Social value doubled YoY for their 1st Stanley Cup season, and increased another 42% for this year's 2nd straight title.
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@RamsNFL had the largest projected reach of any team in the #NFLPlayoffs reaching nearly 160 million people! The scored big thanks to help from celeb fans like @NiallOfficial. 🏈go.zmph.it/2Wj2yeX #smsports #socialmedia #ramsnation
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On X, these @WNBA team videos had the most views/impressions 🧵 1: @LVAces, 1M impressions
𝟐𝟎𝟐𝟓 𝐒𝐂𝐇𝐄𝐃𝐔𝐋𝐄 🤝 #ALLINLV
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The #SBLVII halftime show is already a win-win-win-win for @AppleMusic, the @NFL, @rihanna and Fenty Beauty 🎤 @fentybeauty/@fentyskin's football-themed marketing has been on point, and their latest viral video has 11 MILLION views (and counting) across TikTok, IG and Twitter.
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Wondering how that @BYUfootball X @bar_built NIL Announcement went? ✅ 1,800 posts ✅ 100K engagements ✅ $394.5K in social value ...and 21.4M impressions (and counting) 🤯
One of the best NIL deals you'll see. Utah-based Built Bar will pay the tuition of all 36 walk-ons with @BYUfootball. nitter.app/BYUfootball/status/142…
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Expansion continues to be a powerful tool for growing the @NWSL 📈 Recent expansion teams (@sandiegowavefc, @weareangelcity, @RacingLouFC, @thekccurrent) are some of the fastest growing fan bases on social, averaging 40% follower growth cross-platform this season.
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TOP @NHL TEAM SOCIAL POST OF 2023 🏒 A fan-favorite fan gave the @DetroitRedWings a huge viral moment on Facebook.
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#ZoomphWrapped is HERE! Check out the year in review for the world's top female athletes on social 🔥👀
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Ranked by total engagement during the 1st and 2nd Rounds, here's this year's #MarchMadness Social Sweet Sixteen 1️⃣6️⃣ The top @MarchMadnessMBB teams on social range from 1 to 10 seeds, and 14/16 are still in the tournament after their big weekends on the court and social.
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Hey @Doritos check out the value @SheTheMann_ing has already garnered for you in just an hour 👀👀👀 Invest in women 👏
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We are THRILLED to announce a partnership with @weareangelcity! We are excited to work with ACFC and drive the future of women’s sports and continue to utilize the @zoomph platform to support the case for investing in & growing the game. Read more: go.zmph.it/3uZZeFV
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Can we get a WHO DEY, because the @Bengals absolutely crushed it on social yesterday 🐯 Of this weekend's winning @NFL teams the @Bengals have the fewest followers on social but had the most game day engagement across Twitter, Instagram, Facebook and TikTok.
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This regular season, these five @NWSL teams had the biggest increases in social media engagement. 1️⃣ @ORLPride 2️⃣ @WashSpirit 3️⃣ @TheNCCourage 4️⃣ @thekccurrent 5️⃣ @ThornsFC On average, NWSL teams earned 36% more engagement than last season.
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A HUGE congrats to our friends @PremierLacrosse on another BIG season in the books! Yesterday's championship game, won by @PLLChaos, generated over 9.6 MILLION impressions on social for the league!📈
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