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TL;DR
• The most popular length, 15 to 29 seconds, is also the most competitive.
• 45 to 90 seconds consistently stands out.
• Longer Shorts can earn stronger engagement, but only if you hold attention.
Data: 331 million YouTube Shorts published in the last 90 days from the vidIQ database.
How long are your Shorts?
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Stop seeing other creators in your niche as competition. See them as proof.
Every channel blowing up in your space proves there's an audience hungry for what you make. The demand's already there. Someone's just serving it first.
Their comments are a free to-do list for your next ten videos.
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vidIQ retweeted
Sometimes it's easy to think, "Is there really room on YouTube for me? Isn't it already overly saturated? Would anyone want to watch my content?" Yes! 👇
Geraldine is a 56-year-old photographer who moved back into her childhood bedroom in NYC after a divorce. She wanted to build a narrative documentary series for Gen X women starting over in midlife, but when she started with her @vidIQ Creator Coach, Jeff, she'd already spent a year posting on YouTube before giving up. When she decided to give it another go, she felt overwhelmed and was battling perfectionism. She questioned whether anyone would care about her story.
Jeff coached her on hooks and storytelling nuance. He helped her build a weekly posting structure, guided her Shorts strategy, and kept her creating through the messy real-life moments that threatened to derail her momentum.
After a few months of improving her creator skills, her video, "Apartment Hunting in NYC at 56," hit 140,000+ views in under two weeks. She's gained 1,690 subscribers in 14 days. The channel went from 768 subs six months ago to 4,050 today, with 358,000+ total views across 60 videos.
And her message to Jeff says it all. I love it!
You have a story to share. Keep improving your skills so it reaches the people who need to hear it. #reachpeople #changelives
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$250K in a year from one Shorts channel.
@timdanilovhi leaked his entire strategy to us
no audience to start, no camera, no team.
His whole playbook is in this video 👇
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