The simple, privacy-first, alternative to Google Analytics. By @jackellis and team.
Canada
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Fathom Analytics.
💡 We are bootstrapped
💡 We are independent
💡 We are profitable
💡 We don't need investors
💡 We are GDPR compliant
💡 We don't sell your data
💡 Our software is simple
💡 Our infrastructure rocks
We love running this company.
usefathom.com/about
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Breaking news: The Austrian Data Protection Authority has ruled that Google Analytics is illegal.
If you have anybody from the EU visiting your website, you need to read this thread immediately.
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We woke up to news that GitHub is using Fathom for their new project. So we're celebrating pretty hard right now 🎉
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We are pleased to announce that we've just closed a $420M Series A funding round as we look to scale towards a multi-billion dollar acquisition.
Only joking; we're still bootstrapped and sustainable 😇
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We're so grateful to Google for killing UA and creating GA4. Our small analytics business has grown like crazy lately because GA4 is a nightmare to use and understand. So we're sending Google's executive team a vegan cake to say thank you.
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Today was the best day we've had since starting our small business. So many people are saying NO to Google Analytics and YES to privacy-first analytics. We're grateful for every single one of you ❤️
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Developers, developers, developers, developers.
The new event tracking system is nearly ready. We've spent so much time working on this to make sure it's fast, easy to use, and scalable. We have huge ambition for events, and this is just the first step.
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Huge news! We just acquired the fathomanalytics.com domain and we're celebrating pretty hard right now. We're working on a bunch of things at the moment but we'll switch to this as our primary domain with our next big release 😇
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11,000 is a cool number.
Because 11,000 sites are now using Fathom. That means 11,000 sites are protecting the privacy of their visitors and keeping that data away from big tech. 🔥
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We're giving away a Fathom cat hoodie. They are in super high demand and cannot be bought anywhere. And this will be the only time we do a retweet competition for a cat hoodie.
RT to win. Good luck 😃
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We stand with Ukraine and are disgusted by Russia’s actions. We have donated to charities providing humanitarian aid in Ukraine and will continue to donate where we can. Also, effective immediately, we have paused the collection of all payments from customers in Ukraine. 🇨🇦🇬🇧🇺🇦
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The last seven days have been unlike anything we've ever seen, and trials are completely off the charts right now. Last year, we invested so much in ensuring we were compliant with GDPR, and it paid off big time. Oh, and our first full-time software engineer starts next month 🥳
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Mega announcement: EU Isolation and global custom domains are now available.
Here are the five important updates you need to know about:
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We’re excited to welcome our new SvP of Privacy Law Compliance to the team. He has a wild track record in the privacy space and will help take Fathom to the next level 🚀
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When a multi-billion dollar company tries to crush your business by undercutting you and offering their services for free, you must fight.
Over the next few years, we will show you how small companies can stand up to big tech.
usefathom.com/blog/big-tech-…
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This month has been crazy for so many reasons. Growth has been through the roof, and our gross revenue is up 40% this month and new customers are flooding in.
A huge thank you to everyone who recommends and trusts us. We appreciate your support.
❤️
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We use the vanilla datepicker and have modified it to use Day.js under the hood instead of moment.
github.com/alumuko/vanilla-d…
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The database migration is complete, and we're blown away by how much faster the Fathom dashboard is. We knew it would be fast, but this is ridiculous.
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The latest version of Fathom is now available to everyone ❤️
usefathom.com/blog/new-fatho…
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It's official. We're on the final sprint for Fathom V3. We still have a few weeks to go, but having this sprint written up makes it feel so real. The wait is nearly over.
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To every single person out there who chooses Fathom, we appreciate you. By choosing Fathom, you're saying YES to:
💡 Innovation
🌎 The planet (2% of revenue)
🔒 User privacy
⚖️ Privacy law compliance
🤩 Supporting independent software
🐈 Silly cats
Thank you ❤️
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Instead of trying to better regulate targeted advertising, why don't we just ban it?
usefathom.com/blog/targeted-…
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When we created cookieles analytics, we thought we had peaked. Nobody was cycling hashes to protect user privacy, and we were proud with our innovation. In reality, we had only just scratched the surface. We’ve been innovating all year and Version 3 is launching in April 🚀
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Today we launched Phantom Analyzer, a simple, real-time website scanner that uncovers spy pixels on websites.
It’s a fun little project that we’ve wanted to do for a while, and Halloween seemed like the perfect opportunity to launch it.
Give it a try 🥳
producthunt.com/posts/phanto…
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🪦 RIP Google Analytics
Effective immediately, Google Analytics has stopped processing data. You will now be forced to migrate to GA4, which is causing big headaches across the globe, or you can leave Google behind and take our software for a 30 day trial. We'd love to have you.
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We’re in the process of migrating to a new, ultra-fast database. It’s an exciting move because it lays the foundation for:
1) Real-time dashboard stats
2) Huge speed improvements
3) Super flexible API calls
It’s been months in the making and everyone will benefit from this 🥳
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Merry Christmas to the team behind the new version of Google Analytics, GA4, you’ve given us the best present of all. See you in 2023 🎅
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The world’s most incredible Google Analytics Importer will be landing very soon and we need a solid group of beta testers who can take it for a spin. Who’s interested?
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Don’t panic folks, our Google Analytics Importer is nearly ready 🤦♂️
blog.google/products/marketi…
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We'll be starting private BETA for Version 3 very soon. It's such an exciting time for us right now, and we cannot wait to share everything with you. On top of that, we're stupidly excited to be interviewing @dhh on our podcast next month ☺️
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🚨 The chart just got a big update.
You can now plot Avg time on site, Bounce rate and Goal completions on the chart. And you can also toggle visitors/pageviews.
Let's talk about how you can use this new feature to improve your website 👇
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Unlimited uptime monitoring is now live!
You can now monitor all of your websites at no extra cost. If your website goes offline, you’ll be the first to know.
✅ Telegram, Slack, SMS & email notifications
✅ Unlimited websites
We hope you love it :)
usefathom.com/blog/uptime-mo…
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Fathom co-founder, Paul Jarvis, has turned off spy pixels on his mailing list of over 35,000 people. People are demanding change, Basecamp are heavily invested in HEY and the email marketing industry is undergoing a much needed change.
cc @dhh @jasonfried
pjrvs.com/spy
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For those who need to hear this:
We are replacing the bar chart with a gorgeous, new chart that you're going to fall in love with.
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Announcing: Multi-tenant analytics.
Single application with multiple domains?
Different domains for your marketing site, docs, checkout and web application?
You can now group all of those websites together within a single Fathom dashboard 🎉
usefathom.com/docs/features/…
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If you're not using Fathom, we feel bad for you son, we got 99 problems and a cookie notice ain't one.
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99% of analytics software requires consent under either the GDPR or the ePrivacy Directive (UK: PECR). These intrusive banners are destroying our browsing experience, and people click "accept" to things they don't understand. It doesn't have to be like this.
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We can protect the web without filling it with those awful cookie notices. Stop invading user privacy and start using Fathom.
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You have a new client. It's a small pizza shop in Canada, and you're managing their website. They serve their local town, and their local town loves them. But they're confused because their website analytics tell them that they're getting visits from China & Russia.
Coming soon.
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We launched Version 2 nearly one year ago. And what a year it's been.
💡 1 billion+ page views tracked
💡 12,000+ sites using Fathom
💡 80+ countries
💡 20+ VC firms rejected
💡 0 personal data tracked
We are so humbled, thank you.
The next phase is on the horizon.
ALT Luna
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All Sites is now live. Click your site name in the top left of your dashboard and select "All Sites"
🔥 View a summary of all your sites at a glance
🔥 Monitor current visitors across all of your websites
🔥 Find spikes from this view (and drill into them)
We need feedback!
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🎉 Event filtering is live! Thousands of you have been asking for this and we are stoked to finally deliver it.
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We are pleased to announce that we have appointed a privacy officer to help keep us up to date with global privacy rules.
As Fathom customers, you expect us to keep you compliant, and we take this responsibility very seriously.
Please welcome @riealeksandra to the Fathom team.
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We launched our API into early access three days ago. Our incredible community has already built:
- NPM API package
- PHP/Laravel packages
- Alfred workflow
- iOS application
- Video walkthroughs
Fathom customers are the best customers 😻
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What's different about this date picker? 😉
So last week we shipped a huge update to our frontend (60,000+ lines changed) that was long overdue. For the software engineers reading this, we had technical debt to address. Now we're back to shipping software updates regularly 🥳
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For those of you who aren't that impressed with our new data export release, we're now working on uptime monitoring, which will be added to your Fathom plan free of charge.
Unlimited sites with unlimited monitoring.
SMS, email and maybe Slack / Telegram notifications too ;)
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Happy Data Privacy Day to everyone except the guy who DDoS'd us #DataPrivacyDay
ALT Privacy cats are private.
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Tonight, Google Analytics will stop processing data for your website unless you move to GA4. Yikes.
We have already imported over 7.4 billion pageviews from Universal Analytics and GA4 via our GA Importer.
Here are some reasons why you should move to Fathom Analytics ASAP.
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This week has been so great and we’ve been working hard on:
- UTM tags (yes, it’s happening)
- Drill-downs
- Real time data
- Integrations 😮
Version 3 is being built with love, purpose and innovation. We’re back with a ton of new ideas and you’re going to love it ☺️
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Some exciting news for this morning! @thoughtbot has officially removed Google Analytics, Segment, Intercom and Hubspot and gone all in on Fathom 🥳
We’re super excited to hear their feedback throughout the year, especially once we launch V3.
thoughtbot.com/blog/why-remo…
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If you haven't been keeping up with our tweets, here are a few things coming in V3:
1) Dashboard filtering, allowing you to get granular
2) Multiple user support
3) API
4) UTM tags
5) Traffic notifications
6) Gorgeous new UI
7) Insight into search engine ranking
& lots more :)
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"What do we want?"
"To drill down into our analytics data"
"When do we want it?"
"Now!"
We're getting close to being able to announce the official launch date for Version 3. You'll be getting a gorgeous new dashboard and an abundance of new functionality 👀
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Nearly there 🤓
Very much WIP on this page (content & design), but we wanted to give you a sneak peak into what we've been working on since the latest release of Fathom.
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We've just hit a huge milestone. Our API, which is still in early access, has processed one million requests. We are currently working on an extensive data restructure, ahead of introducing server-side tracking via API, and expect to "go public" with the API in Q2 😊
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It's been a while since we gave you a detailed update on what's going on behind the scenes at Fathom, so here we go.
Firstly, we've hired a full-time software engineer to help us with our development work. We're two weeks in, and it's a fantastic fit 🥳
But wait, there's more.
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We are pleased to announce that custom domains are now live. If a visitor to your website has no ad-blocker, they'll hit our CDN. If they have an ad-blocker, they'll go through your custom domain. Enjoy 🥳
usefathom.com/blog/bypass-ad…
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The deed is done. The 15-30 minute aggregation delay is no more! All of your analytics are now real time. We will be publishing a blog post on everything we looked into, along with how we achieve migrations like this with zero downtime. Make sure you’re following @JackEllis.
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Fathom stands with the black community against racism, violence and hate. Enough is enough. If you’re fighting the profound racial injustice in society and need help with digital privacy (our software or anything else), let us know.
- @pjrvs & @jackellis
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If we ship support for tracking pageviews & events via server-side API, will any of you use it?
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We've got a new privacy-first invention coming out in the next few weeks. We say "invention" because nobody is doing this right now.
It's going to completely change the landscape. And this invention will make a lot of people very happy 😎
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The great thing about the Safari update is that it lets website visitors know when the website owner doesn't care about their privacy.
It's going to be interesting to see how this new transparency affects brand trust over the next few years.
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We're now a few weeks away from moving all analytics data to a much faster data store.
What does this mean?
⌛ Your analytics will be real-time
⚡ Your dashboard will be unbelievably fast
🤩 We're going to start tracking new data ahead of V3
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Smoothest website relaunch ever 😇
usefathom.com?utm_campaign=r…
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Paul said we're not sharing enough Version 3 teasers on Twitter, so here's another one! Dark mode lovers, we've got you ❤️
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Our dashboard will be going fully real time for Version 3. What else would you like to see? We’re going to be closing the spec next week! 🦁
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95% of our support tickets are people asking about features that we’ve already built for Version 3 😎
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Google Analytics has now been ruled illegal in:
🇦🇹 Austria
🇫🇷 France
🇮🇹 Italy
And it's already technically illegal in all EU countries, we're just waiting for additional rulings to happen. There has never been a better time to move to Fathom Analytics 😎
usefathom.com/blog/illegal-a…
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The hard work has just begun. Most small companies couldn't pull this off, but we're lucky enough to have a professional designer in-house.
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Easy. A skilled practitioner like you would have no issues. But email me (Jack at you know what dot com) and I’ll send you the file we use. Should save you a few hours!
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It's important to let your applications breath. We've been rolling out so many features recently that things became cramped in the Sites area. We took a step back and here's the before & after.
ALT Before
ALT After
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Coming soon: a whole new way to block your own page views in Fathom. No more ad-block workarounds or any browser plugins (we already have enough browser plugins). Super simple. Call a function in your browser, and you're good to go.
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Who are you using for DNS hosting? This is not a random question, more will be revealed soon.
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Guess what's finally here... Our new cats!! 🤩
We'll be adding them to the website soon, and in the near future we're also going to be offering stickers, clothing and other cool things. We're so excited.
Thank you so much, @morningaltruist, you are awesome and we love the cats!
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Announcing: Eh Isolation 🇨🇦
Back in 2021, Fathom launched an industry changing feature called EU Isolation, where all your EU analytics traffic was routed through EU-owned infrastructure.
We take privacy as seriously as we take hockey, and we are so sorry to launch this update.
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Coming soon: Landing Pages
We can already see how many views each page gets, which is great, but we need to know which content is bringing people to our website on a daily basis.
We'll be rolling this new feature out over the next few weeks.
ALT The new Landing Pages feature from Fathom Analytics
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Retweet and DM us and we’ll send you some Fathom stickers. First come, first serve. While stock lasts of course 😎
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(PJ) While I feel like we’ve always had a strong brand with Fathom, I had only ever put time into individual elements (logo, blog graphics, etc), and never worked on a cohesive design language.
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New year, new analytics. We’ve been having a super busy day with so many people switching over to Fathom. We are so grateful for your trust and we won’t let you down. We’re back at work ready to finish and release the exciting things we’ve been working on. Let’s go 2023 🚀
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We’ve been very quiet this month, as we’ve been taking some time to reflect and prepare ourselves for our incredible 2022 roadmap.
We’ve had a truly incredible year, with lots of innovation, and next year is going to be even better.
Thank you all so much for your support ❤️
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We’re excited to be sharing our story at @LaraconOnline later this month with our “How we scaled Fathom Analytics to handle billions of requests” talk. We’ll be sharing how we scaled our application from the start until now. If you’re into this kind of thing, come and watch us 😇
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