Empowering creative entrepreneurs to live a sustainable life, doing what they love. #BizOfDesign #DesignOfBiz | piped.video/thefuturishere
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“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”—Paula Scher
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We did it! Thank you everyone who is part of this amazing community. So, so appreciative of your continued support. Hold the champagne til Weds. We will celebrate together!
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Building a Brand Workbook: A guide to help you learn alongside the #BuildingABrandShow
Is there an appetite for this? What would you want to see in it?
Before we invest the resources, help us vet the idea: after 500 retweets, we'll put it on the to-do list.
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During these hard times, we're looking to help you grow.
So, we want to give you one of our Personal Development Courses for FREE.
🎱 Get the course, FREE of charge: bit.ly/2wwv3he
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More Famous Logo Fonts!
Emanuele Abrate did some research on the logos of some of the most famous brands, trying to understand which font they use or which have been modified to get to the final result.
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Responsive Logo
Altering logos to dapt to the user’s device is called "responsive logo design". By applying responsive design principles to individual elements of a logo, and stripping out detail in relation to screen size, a more legible and appropriate logo can be displayed.
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What is a good logo?
1. Appropriate
Logos are identification, not communication.
2. Distinctive/Memorable
Unusual enough to persist in your mind.
3. Simple
It shouls be uncomplicated while still being distinctive.
Save this for yourself and share it with others.
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Why "Good design is good business."
1. Makes a strong first impression.
2. Helps your business stand out.
3. Builds customer relationships.
4. Keeps your website easy to use.
5. Promotes brand consistency.
6. Crucial to social media success.
These are just a few reasons WHY.
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Almost done! Famous Logo Fonts!
Emanuele Abrate did some research on the logos of some of the most famous brands, trying to understand which font they use or which have been modified to get to the final result.
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Getting paid shouldn’t be emotional. It’s like sending an email or saying hello.
We attach emotion to money. Learn to talk about money objectively.
Invoice your client 50% up front. 25 upon hitting key milestones and 25 upon delivery. Don’t start work til you get that first 50.
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Color Psychology Table
Here is a nice color resource that might help you choose the colors for your next project. Thank you @Livia_Fiset
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Why did Nike block their logo?
Chris Do: "I think when a logo is used on every single thing they make, it can be tiresome. By blocking it out, they not only reinforce their logo, by forcing the viewer to imagine it behind the box, but they're also freshening it up."
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Logo Colors
The colors you choose are extremely important for a brand. With the right combination of colors and text, you can already trigger emotions for the user.
Don't just make things pretty. Make things functional. #gooddesign
Logo Design Course:
academy.thefutur.com/p/logo-…
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What are the 3 things that the client needs to know in order to work with you?
What are the 3 things you need in order to work with the client?
Save this, share this, remember this.
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After a lot of internal discussion and debate, we finally decided to do it. We've officially launched a second YTB channel to help you learn more fundamentals.
Don't forget to subscribe here: goo.gl/vB9zoP
Here's the video: piped.video/5zg4-UcSgzE
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FREE COMMERCIAL FONTS ALTERNATIVES
Here is a list of FREE alternatives to Commercial Fonts.
You can get most of them from @googlefonts.
Tell me what you think about this list.
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Famous Logo Fonts
Emanuele Abrate did some research on the logos of some of the most famous brands, trying to understand which font they use or which have been modified to get to the final result.
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Beautiful Animation which shows typography evolution from paper to screen.
By Thibault de Fournas
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How to respond when someone says, "I can get it cheaper elsewhere. Why should I hire you?"
academy.thefutur.com/p/overc…
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"Is my design good design?"
Or does it just add up to this "impenetrable confusion of forms, colours and noises”?
Countdown Dieter Rams's "10 Principles of Good Design" and pick yours to share with others.
"Good design is as little design as possible"
Thread below👇
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You’re pricing your work all wrong. Stop selling and start serving. 🤚 If you’ve enjoyed any of our other videos on how to price your services, this is the best one yet. 🔥 A raw conversation captured at #AIGAdesignconf
WATCH: piped.video/ivKnj9ffcmE
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Typography and Photography Integration
These poster designs by Caroline Grohs make Type and Photos coexist in a natural, almost symbiotic manner.
Project based on the Motion Theater Logo:
behance.net/gallery/10484077…
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Michael Bierut was asked once if it's important to draw to be a graphic designer.
He answered:
"I've come to think it's more important to read."
@michaelbierut @pentagram @theChrisDo
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Nightmare client quotes:
“This shouldn’t take long”
“This should be easy”
"First tell me the price"
"I'll pay after I get the files"
“I needed this done yesterday”
"Lower the price, it's great exposure for you"
@theChrisDo @InVisionApp
Tell me about yours. We'll post counters.
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Don't lower your rates. Raise your quality. Upgrade yourself
If you feel that you need to lower your rates to be competitive it’s a sign you need to raise your skills. Keep the rates up and keep leveling up.
#bizofdesign
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Want to raise your value?
A Graphic Designer only looks for graphic problems to solve. It's like the client saying their food delivery system is late and you tell them they need a new logo!?
If you BROADEN what you DO and how you define yourself you can get to 10-100x in value.
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Why is a simple logo so expensive? Chris Do Answers
What are the most valuable brands in the world? Are their logos simple or complex? 1. Amazon 2. Apple 3. Google
It's easier to design a more complicated logo, just keep adding. It's much harder to only add what is necessary.
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Client: Your price is too high!
Designer: "We are probably the most expensive option you have, and you might be better served working with someone else if budget is your primary concern."
This way you drop your price anchor and show confidence without saying it out loud.
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Chris Do's Top Client Objections
You are too expensive.
You aren't an expert at...
You don't have enough resources.
You don't have enough experience.
He answers some objections using the "Embrace & Pivot Method."
Do you want to learn this method, too?
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If you don't get paid what you're worth in your country that is no excuse. You can get clients from all over the globe and get paid real money. Instead of 200$ a month, you can make 200$/day, if you're good enough.
You're a business owner. Act like one and start getting paid.
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5 traits people of influence have🎙️- thefutur.com/podcast/build-y…
In this special podcast episode, @theChrisDo talks with @DanielPriestley about the benefits of being a person of influence and the 5 common things you need to do to become one.
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How do you find more clients?
We challenge you to contact 30 potential clients in one week!
✍️ Comment if you commit to this using #futurcommutechallenge !
With enough comments, @mrbenburns_ is going to share an Email Template and a Phone Script that worked for him!
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‘Companies that invest in design outperform companies who do not by 200%’. Lidia Oshlyansky
It is proven that design drives revenue, growth and innovation.
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Cropped Typography
Practice erasing parts of the letters while still keeping the readability of the text.
This makes the design more attractive and intriguing for the audience because they have to guess what it means.
Have fun with typography.
academy.thefutur.com/p/typog…
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We did it! 900k subs! Thanks to everyone in the community for supporting us, and growing with us. Now the road to 1 mil begins.
🥳 What’s your favorite episode to date?
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How do you answer a client that asks for a lower rate, teasing with more work in the future?
Don't react emotionally. If you don't want to lower your price (you shouldn't) or make concessions, stay cool. Respond objectively.
Here's an example how.👇
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Wait! what?! Moore Famous Logo Fonts?
Emanuele Abrate did some research on the logos of some of the most famous brands, trying to understand which font they use or which have been modified to get to the final result.
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Repeat after me:
The client perceives me as a subject matter expert, therefore I am an equal. Few others can do what I can do. I have earned the right to be in the room among the decision makers. I hope they are smart enough to pay me what I'm worth so that I may help them.
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📓 Don't use Portfolio Galleries on your Website
If you’re looking for a studio job or you want to get some new freelance clients, you need a good portfolio supported by in-depth Case Studies that document your process.
This is why
A Thread 👇
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"Graphic designers should be literate in graphic design history.
Being able to design well is not always enough. Knowing the roots
of design is necessary to avoid reinvention, no less inadvertent plagiarism." - Steven Heller
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🌈 Our New "Color for Creatives" Course is here!
Ever struggled with color in your work? @grgnn will walk you through solving color problems from theory to execution.
🤹♂️ Buy now and save $50! bit.ly/2WK2ANG
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Animated Web Design
This is a beautiful website done by @creativemints.
Would you like to see more sites designed this way?
Have you tried doing anything like this?
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Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.
Design is the foundation of brand identity.
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Paul Rand said it best:
“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
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3 Types of Clients that waste your Time!
1. They don't pay attention to the content of your e-mails
2. They don't value their time so they won't value yours either
3. They don't value your expertise
Work with people that you can befriend. Avoid Time Vampires!
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Ben Burns went from working over 60 hrs/week minimum wage to selling logos for $30k.
Action beats intent. Every. Single. Time. He doesn’t wait for the time to be right and the conditions perfect. He just goes for it.
With that mindset, there is no limit to how far you can go.
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8 things you should tell the client before presenting a logo! by @theChrisDo
It's always best to educate the client before rather than argue with them after.
Learn Logo Design: academy.thefutur.com/p/logo-…
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The “Glitch” Effect
The corrupted image, i.e. the glitch effect, has been one of the most popular trends in the digital world lately. Apparently, what was once annoying for the spectator has now been turned into a truly wanted effect.
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Double Point Size
A good rule of thumb when changing point sizes, is to double
or half the point size you are using. For example, if you are
using 30 pt. type for the headline, use 15 pt. type for the body
copy. Try 3x or 4x the point size for more drama.
@theChrisDo
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“A logo derives meaning from the quality of the thing it symbolizes, not the other way around.” - Paul Rand
Read this once. Read it again.
A logo doesn't define a brand.
#branding #gooddesign
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Beautiful Swiss Style Poster design by Xavier Esclusa Trias. @twopotsdesign
What could you learn from him by taking his work apart?
Get Inspired. Daily. Do the work. Never stop.
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Price Bracketing
Rule: Say a price before you show it.
Tip: Address any buyer resistance before going forward.
Bracket with a high price anchor, above where you expect the client to spend.
Tip: Say the bigger number first. The lower price will seem a bargain for the client.
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👹The worst things clients have said to me:
1. Work is mediocre
2. Overpriced
3. Not "Feeling" it
4. Why should I hire you?
5. What guarantees can you make?
6. Why should I trust you?
7. More than I need
8. Team is too small
9. Not enough experience
10. Not enough expertise
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Cropped Typography
The art of erasing parts of the letters while still keeping their readability requires a lot of creativity and professionalism. The effect is 100% worth the effort.
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“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Paul Rand.
This month, we're learning good design. 👁️
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One Color 3D Design
Product presentations using the same background color as the product presented. The product “pops” thanks to the volume created by the 3D techniques.
Retweet or nah?
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Freelancers, here are rates relative to skills, responsibilities, and expectations.
@matthewencina put together some REAL average numbers from here in LA.
Caveat: people get paid more or less based off of skill, experience, and market.
Where do you fit right now?
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Our very own 🧔@mrbenburns_ used to have Impostor Syndrome
Here's a solution:
F*ck your weaknesses. Focus on your strengths.
You are good enough when the client calls you. The minute they call you you are already qualified for the job. They called you for a reason. Trust it.
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It's happening! @garyvee is coming on The Futur Livestream!
⏰Tomorrow, 14th of March, 2 PM PDT!
Join us! 🙏
facebook.com/events/15521349…
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Chris Do answers:
"This logo is too simple!"
It's not about the latest trend in design. I don't want your company to pick something that gets old fast. I am going to use good judgement and taste to give you something that looks beautiful and lasts.
#bizofdesign #thefuturishere
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Client call tips:
You are on the same side with the client
Be helpful
Be clear
Don't try to pitch
Don't try to sell
Don't try to convince the client of anything
Embrace their objections. Don't fight them. Find solutions to make it work.
@theChrisDo @mrbenburns_
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Perfect Layout for Paragraphs, Pages & Books
"Though largely forgotten today, methods and rules upon which it is impossible to improve have been developed for centuries. To produce perfect books these rules have to be brought to life and applied." Jan Tschichold
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Difference between Gifs and Cinemagraphs.
Although a Cinemagraph is still in the same format (.gif), the quality and aesthetics are paramount. GIFs are mostly used for comical effect, they use up 256 colours and are low quality moving images. while Cinemagraphs are breathtaking.
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Cropped Floral Typography, Patterns, Packaging, all in all, beautiful branding done by Hugo Aranha.
What do you think about it?
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Dunkin Donuts is ditching their Donut moniker
This new branding strategy broadens the company's positioning from simply a donut shop to one of the US’ leading providers of coffee.
Unfortunately, they couldn't ditch their twitter username.
@dunkindonuts @thefuturishere
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ℹ️Hue, tint, tone and shade
Hue is pure color. Tint is a hue with white added. Tone is a hue with gray added. Shade is a hue with black added.
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Bad Client Red Flag and Warning Signs
By @theChrisDo and @josecaballer
These are clients you should avoid. They will make it very hard to work with them.
What are the signs you learned from experience?
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Hourly Rates, Daily Rates, Project Rates
Good Vs Bad
by @matthewencina
How do you charge? Retweet for your creative friends, it might help them.
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We made no. 1. Thank you, @uxplanet
uxplanet.org/the-best-youtub…
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Hey, guys. Here's a short story I stole from @theChrisDo .
Bottom line is: Go for it. If you dream it, do it. Find a way and make it happen. Show the world who you truly are and don't deny the person that you could become.
This is why we're here. @thefuturishere
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Michael Bierut: “If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.”
Remember! Your work carries your name
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Apple created 38 unique versions of their logo to draw attention to their upcoming event on the 30th of October.
All these colorful creations were designed to support their tagline: "There's more in the making."
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Remove yourself and be an advocate for the client
If you make the client feel that you have their best interest at heart, the more likely they are going to trust you. This is critical. Don't make it all about you.
If you want power, give up power.
@thefuturishere @theChrisDo
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We teamed up with @designcuts for “The Greatest Font Bundle of All Time” which we're hooking you up with a 98% saving on!
Full bundle value - $3684 😮
We got it down to $49! 😎
Get it here: bit.ly/2l6bUNo
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"Design is one - it is not many different ones. The
discipline of Design is one and can be applied to
many different subjects, regardless of style. Design
discipline is above and beyond any style. All style
requires discipline in order to be expressed." Vignelli
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Ever had to work overtime without getting paid?
This is how you tell your boss: "Not on my free time!"
Tag or retweet, this could make a huge difference for people that have this problem.
@theChrisDo @matthewencina @grgnn @thefuturishere
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"When you're paid enough, all problems become small. But here's the kicker, people who value your time, also don't try to tell you how to do your job." @theChrisDo
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A word of advice for all aspiring designers:
Don't rely on design trends to lead your creatives. Good design has to stand the test of time while trends come and go. Focus on making good work, not on having the latest style.
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"The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public." - Paula Scher
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Client Negotiation Skills Top 5 Tips
1. Don't negotiate
2. Never negotiate with yourself
3. Never accept the first offer
4. Always be willing to leave
5. Never give anyone a free gift during negotiations
Overcoming Objections Course👇
academy.thefutur.com/p/overc…
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It’s time for me to write a book: "Pocket Full of Do"
You asked for it, you got it. I’m finally putting my thoughts to paper. But I need your help. Help Kickstart "Pocket Full of Do": kck.st/2SVdKfp
Support The Futur and give a fantastic gift!
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Free Futura Alternatives
Created by german type designer Paul Renner and released in 1927, Futura was an immediate success and has since earned its place among the classics with its timeless geometric beauty.
It's also one of our personal favorites.
Find them on Google Fonts.
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The Futur's purpose is to change the game for creatives around the world. We want to help you improve your skills, find work, get paid and impact those around you. You are The Futur. And this is OUR revolution.
Comment "I am The Futur" if our content helped you in any way.
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The Futur's mission is to impact the lives of 1B people by teaching them how to make money doing what they love.
If you are one of those people we've helped, please identify yourself with this hashtag: #1BminusOne in your Social Media posts.
Thank you 🙏
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Tomorrow we premiere #BuildingABrandShow Episode 2. We take you into the discovery session with the client where we'll: define the goals of the business, identify the customers driving revenue, create user personas, and define the brand attributes. WATCH👉 piped.video/fZD-IFlKb68
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Using two typefaces successfully within a layout requires an
understanding of the chosen faces in order to be confident
that they are complementary. In general, avoid using two
typefaces of the same classification.
The reason—contrast.
Master Type first:
academy.thefutur.com/p/typog…
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You should never feel like you overcharge your clients. Have no fear. Ask for the price that is right for you.
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