I raised money to buy a $2 million software business and I'm in the process of raising a larger round now
Here's what I've learned so far about fundraising:
Raising a large amount is the same amount of work as raising a small amount.
Initially my goal was to raise $1m to accelerate growth for Lanteria, the software business I mentioned above.
We've grown revenue ~30% in the first year since buying the business, so I want to raise more money to accelerate sales and marketing. Competitors in the space with similar products are in the $25m range.
While raising the $1m, I chatted with a few PE groups who liked the idea, but needed something larger to invest in. They wanted to participate in a ~$20m raise and asked for what that might look like.
With more funding, I could grow Lanteria and also pursue 2 or 3 similar companies as bolt-on acquisitions.
Both the small and large raises are still in negotiations, but neither one has been much harder than they other. The larger one would be harder to execute, of course, but there would also be more funds to hire skilled people to help.
Know exactly what you'll do with the money.
I see a huge opportunity for Lanteria to tap into the Microsoft ecosystem for sales and marketing to grow our user base. We know exactly who we serve, and because we operate within the Microsoft 365 ecosystem, we have access to millions of users who would instantly trust our solution.
The more specific of a picture you can paint for how the funds will be used and what the results will likely be, the closer you can get them to committing their capital.
Cold outreach is a long road.
Spent a bunch of time running a cold email campaign to 2 groups: Family office and angel investors/search investors.
Family offices didn't bother to open my emails (12% open rate).
But angels/search investors did open my emails (69% open rate), but not much came of it.
Making a cold outreach and warming up a prospect for a sale is one thing, but it's an entirely different animal to cold email someone and ask for $250k.
I'm still working those leads, but it seems to be a long road to get someone to invest from a cold email. Personal connections and warm intros are still king.