Co-Founder & CTO Dukaan

Bengaluru, India
Releasing an eBook, from the perspective of a technical co-founder, as we scaled Dukaan from 0 → 1M stores, and the engineering lessons I learned the hard way. The Accidental CTO. It's free and open source, if you can improve it, feel free to send pull requests. Github link in 1st comment.
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i am building an open-source foundational model, from India, for the world. Who is in? And what can you contribute?
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Opportunities are everywhere. Stay curious, remain vigilant. Story of Ayush in 3 screenshots. And yes he did coded it with pixel perfection.
Joined @mydukaanapp as a Frontend Engineering Intern. Thank you @subhashchy for giving me this opportunity. I am looking forward to giving everything and more. Super pumped.
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1/ The Dukaan Story. I come from a small village in Bihar, lost my father at the age of 3 and then raised by my Mom. She worked as a tailor.
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She reached out. I refused initially. she went back and created a replica of our platform (of the core functionality) and sent me the link and code. i looked it at. it was done well, frontend backend sab. full stack. i asked to implement function(tool) calling and she did that too by night. At this point, i just sent blr ka flight ticket. She comes from a place where a girl going out of home to work may not be looked at right yet she is fighting to make her way. to get what she wants. i am sure she will make everyone proud.
Hey everyone! I am very exited to share that, I have joined @mydukaanapp as a Software Engineer! 🥳 I would like to thank @subhashchy for the super smooth & skill-based interview process and onboarding. Looking forward to the hacking! 🤞🍀
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Shopify has a SERIOUS performance problem. Because of which you are losing thousands of dollars (or maybe more) and you don't even know this yet. So let me demonstrate how Shopify's poor performance is impacting your D2C brand's revenues (and many other things).
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Hiring lazy folks who uses ai for everything. fulltime/internship. assignment - show me a video of you building something, end to end, from idea to working demo, with cursor.
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Dukaan is hiring Frontend engineers for full time / 6 months internship roles. Assignment : Code this Figma design in React with pixel perfection. Email : tech@mydukaan.io before 9th Jan, midnight. figma.com/file/1QTpfgcJLng3S…
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I am looking for 3 interns to join Dukaan's backend team. Scope - Building New features, third party integrations & lots of cool stuff. Stack - Django Location - BLR - Quick interview with feedback - code on prod from first week Email -> subhash@mydukaan.io or tag someone
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Interviewed a young girl for internship today. Still in college. She had 3 side projects, is into open-source, damn good in frontend and full of energy. Look at her achievements section at this early stage in career. Young India, specially women is changing. Super proud.
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We replaced GPT-4o with Gemini-2.0 Flash for Bot9, reducing our costs by about 20× with no visible loss in accuracy. This change was implemented on a highly complex support agent that makes 32 tool calls. I was seriously not expecting this. At the application layer, it also made us one of the top 10 apps built with Gemini worldwide — and the only one from India in the list. - Data source : Openrouter.
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I often ask people to stay away from self-proclaimed DSA / coding / open source experts and their courses. They tend to make things a lot easy and lucrative then it is while disguising the reality involved, for their personal gains. financially vulnerable students are being led to believe that, a little bit of DSA or stupid open source contributions or a copy paste todo app will guarantee quick success in tech interviews at XYZ companies making them crores. This is fundamentally wrong. Once again, let me remind you - long term success in tech is result of hard work, sleepless nights, over a long, really long period. If anyone tells you otherwise, run, he is / will sell you something. and once he made his "easy" sale, you are on your own. The reality today is, there is more money in "teaching coding" than actually "coding" . Few folks have figured that out and doing exactly that. They are smart, they will always do what is working "right now" vs asking you to do what "worked for them".. What worked, is not relevant anymore.. Today, The crores and "dream job success" is in what they are doing right now, not what used to work and they are asking you to do. The reality is, the market is really really brutal right now and you have to be really really good to land even an interview opportunity. For the few opportunities that opens up, thousands of folks apply. The days where you could get hired with a react course or a nodejs bootcamp are gone. Forget about crores, even most prestigious institutes students have trouble getting double digit Lakhs right now. In this market, if you are not getting interviews or jobs or not sure what to do, don't lose hope and just ask yourself this question - Are you really really good ? In something ? and if not , are you a really really good generalist ? Can you get ANYTHING done? Maybe with AI? If not, time to work.. on yourself first. Take a deep breath and figure out what you want to focus on to be really really good at.. Are you going to be a really good generalist ? Thats fine but then put in the hours / days / months to be that. A great generalist or full stack dev is rare.. be that. BTW DM me if you are, hiring ;) If not, pick something specific. Could be anything. Frontend, Backend, Devops, AI, Open source ? Anything. What it is ? Is it backend ? and then get yourself to be really good at it. Today pretty much anyone can spit out a CRUD API using Django or express. Heck AI can do it in 30 seconds. What is your backend superpower ? someone who just knows how to create an express API with mongo DB or someone who can optimise the heck out of an API until it responds in 3 miliseconds.. Someone who have never ran a SQL query in life, or someone who have played with, figured out the why (why caching for example? ) and then built stuff with oAuth, web sockets, Caching, Redis, Queuing (RabbitMQ/Kafka), Docker / Kubernetes , ElasticSearch etc. ? or someone who have played with every single LLM API out there and knows how to deal with parralel tool calling with Openai apis. Can you even deploy your the CRUD app you built on a EC2 machine on aws ? Or is it going to be frontend ? Are you really really good at frontend ? 800 out of 1000 folks can do A basic FIGMA to React.. It’s a commodity now and not far way if not already, AI and others are and will do it directly without you putting in the code. What is your frontend superpower ? Do you even know or care why frontend performance matter ? Can you get a react webpage 100/100 on pagespeed ? Is it open source ? Someone with a good first issue with a readme update on 20 projects or someone who understands a particular open source project really really well and is a regular contributor.. I once hired a Intern who was contributor to Django project, I literally plead him to join me with a offer he simply couldn’t refuse. Once joined, gave him full control on our codebase (Django) and he was one of the best contributor to our backend with little working experience. I can go on but you get the idea.. Learn by doing.. Thats the best way.. but if you can't, there are enough resources, either free or available for really affordable prices (700-800 on udemy etc) which can help you learn in a structured way. You don't need fancy courses costing thousands, or bootcamps or whatever they are naming it these days. The market being bad is not in your control but you being bad is fully in your control. Even now, there is a decent requirement for really really good enginners. People with superpowers.. Be that, and start reaching out to folks for referral or interviews.. You will be the 1st to get the call. It’s still not late. Go figure out, learn & build your superpower.
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The best way to save money on cloud is to remove it. Dukaan now runs almost entirely outside of Cloud.
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Walk in Interviews at Dukaan office, this Saturday. Type : Full time Role : backend developers. Stack : Python (Django) and NodeJs Freshers must have proof of work (Working projects). Please register before coming (link in 1st comment)
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the more i code with ai, the more i think construction ka kaam seekh lena chahiye. ab.
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bought a house in 2017, in mumbai, for over 2 CR. currently on rent for about 70K. excluding bangalore, rental yeild in india is pretty low.
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Startup folks / Tech community - Anyone hiring for backend or frontend roles in Bangalore? I had to let go a few engineers from my team and I am looking out for new opportunities for them. Backend - Django, 3 engineers Frontend - React, 4 folks Frontend - static, 1 QA - 3
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Kuch Toh hua hai. Kuch to phata hai 😂😂
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I am looking for 3 backend dev for a new project. Scope - Early product, Building New features, third party integrations & lots of cool stuff around OpenAI. Stack - NodeJS. Location - BLR - Quick interview with feedback - code on prod from first Day. DM or tag someone.
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why india couldn’t build a model like that?
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meanwhile startup bros. 11:00 AM - comes office. 11:01 AM - starts coding 2:45 PM - Bug 10:00 PM - fixed, pushes to prod 10:02 PM - leave for home 11:00 PM - checks meri wajah se prod phata to nahi. 11 :01 PM twitter, bumble, tinder sinder 1:00 AM - sad life, sleeps
Companies hire and fire influencers for a reason 🤡
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Salaries offered across different roles this month by Dukaan. We don't compromise on talent quality for any reason, specially the salary. Do come and work at Dukaan, a lot of your friends already are :)
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We deploy to production. Then we test. I feel you guys @DisneyPlusHS , There is nothing like production than production.
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I am looking for 3 backend devs to join Dukaan's backend team (FTE). Scope - Building New features, integrations & enhancements. Stack - Python / Django Location - BLR. - Quick interview with feedback - code on prod from first week Email -> tech@mydukaan.io or tag someone
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Here is what 3 months of internship means for an intern at Dukaan. 60 working days 🙌🙌
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Woah!! its reaching places. who all read ?
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AI can handle a hotel booking call, end to end. - Negotiates with the customer. - Generates Payment link in realtime. - Sends payment link to whatsapp - Handles technical "system down hai" issues. Bot9 demo #3
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Shopify Plus Vs Dukaan - Round 2 - Page load time : Reduced by 50% - Session duration : Increased by 47% - Pages per session : 49% increase - Conversion : increased by 76% Been waiting for this for long, Let's dive in ....🧵
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Aaj to servers me aag lagne hi wali thi.. But our months of planning and immediate corrective actions on time prevented it. After every incident - What happens on slack vs what actually happened 😀😀😀
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From - 56% in 10th grade - 57% in 12th grade - Not from a famous college; actually, no college at all. - No engineering degree, no degree at all. - No Money To - Getting in Tech - Getting a job - Making $10,000 a month from internet, at the age of 22 - Meeting Suumit (Co-founder) - Running a highly successful tech enabled marketing agency - Building our first SaaS - Building Dukaan Just pure hard work and relentless execution. Full video link here - piped.video/watch?v=0moVCRK6… During my interaction with engineering students from Scaler School of Technology as a super mentor, I shared my story as a student, an employee, and then as a founder, along with what it takes to make your way.
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Day two of a devops intern. Deletes a production DB instance. What a Dhamakedar entry and She is gonna remember the panic for lifetime 😂😂 Are you really an intern if you haven't deleted a production db yet? (Don't!)
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this portfolio is neat af. twinshu.me do check it out. he is available for internship.
Hey Subhash, I'm seeking SDE/Frontend intern position at Dukaan. Here's my `iOS based portfolio built on MERN`: twinshu.me Would love to work with Dukaan's remarkable team and make positive mark on the company. Looking forward to possibility to work with you.
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Massive oversupply of frontend / react talant right now. That means - 1. For companies - super difficult but great opportunity to find hidden gems. Act on it 2. For devs - things are very competitive. Diversify or double down with niche skills - RN, Web performance, SEO.
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stuck at Delhi airport 😀😀 - cant book flights online - cant pay at airport counter, payment system not working. sala friday ko kaun push kiya be!
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Startups are hard. Damn hard! If anyone tells you its easy or can be is selling you something. Founding team members littrally put in their blood sweat & tears and It takes way too much out of them physically, mentally & emotionally. Their efforts SHOULD be glorified!
Not something that should be glorified tho
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I love Bangalore traffic. So much that on weekends I sit outside our office and just observe, admire it. There is just so much to learn on how to get you ( or your data packet) across some of busiest, narrow (low bandwidth) lanes, fast & Safe. 😉😉
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Almost an year at dukaan. We have had zero sprints, zero tasks, stories and project management. I mean, you can actually have competent engineers and just... let them figure out how to get a job done!
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Sometimes it takes over 10 years to get to that 1 year that changes everything.
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Profitable from today, unstoppable from tomorrow. #OnwardsAndUpwards
Dukaan turned profitable today! #GameOn
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Caption this.
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Youngsters are often confused, should they join a big MNC or an early stage startup. The answer mostly comes to this - Papa ko khush karna ya kudh ko?
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Unstoppable....
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It's 4 AM. What's keeping you up?
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An untold truth about India’s D2C ecommerce industry is that every one in 3 COD orders (33%) is returned undelivered to the seller (RTO). A thread on India’s RTO problem and how Dukaan’s is fixing it with technology. 1/n
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Scare a developer in 5 words or less
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Microservices solves a technical and organizational scaling problem. If you don't have the problem, you don't need the added complexity. Your boring codebase + Ubuntu VMs can easily handle a few million customers or a few thousands concurrent users. Create the problem first!
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Our own gilfoyle with a dev special keyboard. Friday night ko wapas deploy mar raha. @iNishant
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"Contributor to xyz open source". Seeing this a lot these days on freshers CVs. This is definitely a step in the right direction. Folks, If you are maintaining or contributing to open source projects and need sponsorships or any other help, DM me Would be happy to support.
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This was indeed the best pitch i have ever received for a job role at Dukaan. Here it is if you want to see what and excellent pitch looks like and what never give up approach really is. A thread of his texts. Welcome to Dukaan Abhinav.
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I am looking for 3 backend developers (full time) to join Dukaan backend's team. Scope - New features, third party integrations & lots of cool stuff. Python Django 2+ years exp Quick interview process with feedback If you are or know someone, please email subhash@mydukaan.io
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We did over 40 interviews today. Hired 11 solid interns from across the country, who will be joining Dukaan from Monday. Our team pulled off an impossible feat. Probably never been done before Here is how @imaginaryloop @waahbete @nikamanish @anjali_bansiwal @suumitshah
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Kudos to the our ninjas for pulling this off.
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5 new beefy servers almost ready to join the fleet. That's ~200 physical cores and ~3 TB of Memory. Costs less than an RDS a month :P
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It takes a few movements for new engineers to figure out what is important in a job. Fancy offices? beer in the fridge? Crazy parties? No its just one person. one you will be directly reporting to. He or she will be the real culture for you, everything else is just PR.
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Drop a cool photo someone took of you doing your job.
Drop a cool photo someone took of you doing your job.
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early days ? Even now, We literally run our entire backend stack from a single bare metal server, 800$ a month. - Prod DB - 77 different services - Cache - pub/sub queues - Task workers Questions ?
Have you ever been able to cut cloud spend proactively? Also what prevents us from using bare metal servers in early days? (They might be a lot cheaper) No, I am not looking for auto scaling argument here?
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hey Dane, I would love to meet and host you. please please? bangalore tech folks would love to join as well and learn from you. Tech fam, who wants this meetup with Dane (cloudflare CTO) to happen? make some noise.
I am headed to Bengaluru in a little over a month. My first time in India! Who should I meet? Which founders and CTOs?
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We shipped 6,121 times since Jan last year. That is 16 product updates, shipped every single day, including weekends, at Dukaan. This is not a team but a storm and it's coming! Can you guess how many meetings our engineers attended in the entire year ?
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24/ And It all started with a Single "hello" message :)
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The fastest way to get somewhere isn't necessarily the shortest path or which initially enables you to accelerate quickly, Its the one where your momentum prepared you best to overcome future friction..
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Gen AI meetup tommrow at Dukaan office, at 2 PM. HSR layout, bangalore. No set agenda or speakers, free flow meetup. Do show up if you have interest in or building in Gen AI right now. 50 People max. Who is joining ? Link in the 1st comment.
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Who says Monday's can't be fun. Dukaan boys and girls right now
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3/ Technology fascinated me and I learned everything I could get my hands on, performed really well in the company and for the next 6 years I went from being a trainee to leading a team of 60 engineers, managing over 20 Lakh servers across 15,000 different customer locations.
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@paraschopra Neel is one of the most talented people I’ve worked with. He was running a restaurant on Dukaan, and as a customer, he gave us so much feedback that we ended up hiring him. Literally told him: “Bhai, here are the engineers, sit with them and build.” He went on to lead our product efforts for a long time. As a PM, he got frustrated with developers, so he picked up coding himself. Soon, he was building plugins & integrations on Dukaan on his own. Today, he vibecodes at godspeed and can spin up full-stack SaaS products in just hours / days. Take him.
Applied for @lossfunk residency program november batch. I might have submitted the most unstructured application ever, if it works, i have a course to sell you guys.
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Single Shot Output. Can your designer match this quality and speed ? and can your enginner keep up? If not, ask them to start using Rollout in their workflow. Fun fact - there is Not even a single Ai product globally that can match this output and experience. Globally.
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Ever wondered what if you could deliver webpage & assets under 1500 bytes or a single TCP packet over internet? ;) Well, that exactly is my JOB Description summarised by Gilfoyle.
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Done! Introducing Dukaan Code Editor Now you can build/edit the entire theme files to add custom functionality to your ̶S̶h̶o̶p̶i̶f̶y̶ Dukaan store. This has been one of the biggest releases and a thread in my style coming soon.. #paintitblack #rollings̶t̶o̶n̶e̶s̶features
Replying to @championswimmer
If only they allowed us to edit the entire theme page to add custom functionality, every single one of Shopify India customers would move to Dukaan in a heartbeat. Imo it is what holding Dukaan back. Let us edit the theme code like Shopify.
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Building a startup is hard. Really hard. Ever harder Is to find that one person who is able to see the same view, carry the same vision as your co-founder. And building the core team. And 200 other things that goes on. Here is my story of Dukaan- piped.video/yJbFYWwJaUw
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@mydukaanapp is hiring 100 engineers! Here is some context on why we decided to do that and what #Dukaantech really means. A Thread. //cc @suumitshah
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Let's make it happen!! Internship in 10 minutes! Cleared my entire calendar for tomorrow and will be doing internship interviews from 11:00 to 9:30 PM. Hired or reject on spot. 24 slots, Book Now. Link to calendar - bit.ly/3LwDw4Y cc/ @suumitshah @mydukaanapp
Internship in 10 min 😎
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From feature request from customer to production in 4 hrs.. No PRD, CRD, OKR PKR , No meetings were taken.... Just pure execution, at hyperspeed.
Regional language functionality is now added 👍🏻 Let me know your thoughts once you test it out :D
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Side project by a candidate : A dashboard which shows your swiggy orders analytics from past one year. ordermetrics.in PS : put OTP at your own risk.
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Is it just me, or is everyone getting back pain while working ? And What you doing about it ?
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2/ Mom wanted me to do at least graduation, but we couldn't afford it so at the age of 17, I left studies and came to Mumbai looking for a job. In Mumbai I learned computer hardware & networking for 6 months and got a job at a MNC.
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Dukaan is back!!
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From zero to 12LPA in 3 months. while still being in college. Meaningful impact, awesome culture and top of the market compensation. Thats Dukaan for you. 💪💪💪🚀🚀🚀
Replying to @Rats4592
Confirming a full-time job offer + ESOPS to two of the female interns we hired < 2 months back right away! The world is flatter than ever, and Indian devs who have exceptional execution capabilities will earn more than ANY of the tier 1 county devs - that's my word ;) #GameOn
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Most popular video on Arpit's channel: With about 90K viewers diving deep into a 1.4-hour technical deep dive between two techies. it's inspiring to see that the hunger for tech content is stronger than ever.
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GCP's entire europe-west9 region is gone for almost 20 hrs and they have advised customers to "failover to other regions". This is entire region, not just a zone. If you still operate out of a single cloud region, think again..
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Replying to @yaswe172839
kisi or se bhi karwaya this fast, that is even betters. Direct manager
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Over 800 assignments received for this. I hope you had fun building and competing for this ? The enthusiasm and dedication shown by everyone is truly overwhelming. I personally thank all of you who built the assignment and put in that extra effort, even during late nights. I really appreciate it. From our side, We're meticulously reviewing every application to ensure fairness. Our team is currently shortlisting and interviewing candidates. Please expect a response within the next 5-7 days if not already.
Dukaan is hiring Frontend engineers for full time / 6 months internship roles. Assignment : Code this Figma design in React with pixel perfection. Email : tech@mydukaan.io before 9th Jan, midnight. figma.com/file/1QTpfgcJLng3S…
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Find someone who looks at you like this. This...or nothing. 10 years and counting.
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Hosting a 2 hr Gen AI Workshop this Sat, Offline. There is a massive gap between AI use cases & implementation skills in candidates. Largely because there is not much available to consume & learn. Come & learn from real-world projects + QnA. Register (Free) from 1st comment.
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7/ For the next 12 months I built websites, ranked them and made profits selling ads & leads. Soon enough, I was making over $10K a month with this. This was more than a year's worth of salary, every month!.
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Replying to @AanshulSadaria
Yes. Correct. He just saw and acted on it.
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Starting a tech and AI podcast. who should be the first guest?
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Folks from the Valley who have built great products themselves -> "Wow, look at Rollout. It works great!" Keyboard warriors from here -> "Lol bro, look at this another GPT wrapper they built." Indian tech scene is hostile at best.
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🎉 Exciting News! 🎉 Syska, one of India's largest electronic brands, chooses Dukaan as their preferred ecommerce platform! 🚀 Our cutting-edge technology & robust platform continue to impress, making Dukaan an obvious choice To this.. and a "Whole" Lot More in coming weeks.
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Hum hai Thand se Ladne ko Tyiyaar. Welcome to Bihar.
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SOS. My father with liver damaged is on ventilator and urgently needs to shift to a higher hospital. Private hospitals either don’t have icu beds or wont take without covid - cert. anyone can help?
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AI handling customer support for a two sided ecommerce marketplace on whatsapp. This is as indian as it gets. Bot9 demo #4.
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This is what chasing stable job looks like. I had 57% in 10th and 58% in 12th. Would have been Disqualified :)
What kind of hiring process is this???? 🤦‍♂️
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Your Ai twin, that you can put on your work table or at the bed side. With a working touch screen, can connect / cast to a TV. Creates a fully dynamic UI for the task at hand. Works with All your docs, Email, Slack & 5000+ apps. What would you use it for ?
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Learn by doing. That's what I did. For backend - build a clone. Netflix clone twitter clone, dukaan clone. Kuch bhi. For cloud - aws free tier and explore the shit out of every single button in aws console. Just make sure to use a card with no balance nahi to ghar jayega
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Take this figma, and code it in HTML with 100% pixel perfection. If you think you have matched it, deploy it somewhere and email the link to subhash@mydukaan.io You will get an interview, guaranteed. figma.com/file/bEYvZixY37eFb…
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4/ Around 5th year in my job I realized I had more interest in building things on the internet than fixing active directory problems. I started learning more and more about it, and built a blog which got decent visitors and started to make some money.
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Bot9 Demo 2. End to End Dental appointment booking with payment and calendar.
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AI will not replace engineers, but rather serve as a tool to enhance and augment their abilities, turning them into 'super engineers.' Engineers who are proficient in using AI tools like chatGPT and co-pilot will have the potential to become even more effective and efficient.
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