generative ai product @amazon | cofounder @toolkitsco | also: @digiday | @craincomm | @DowJones | @columbiajourn 🇮🇳🇸🇬🇨🇦
New York, NY
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If you work in and around brand content, brand publishing, content marketing, you should sign up for Toolkits. toolkits.com/brand-publishin…
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i over-scheduled myself with the video happy hours and dinners and now i need an excuse to get out of them and there just isn’t one
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SO: Today is my last day @Digiday. I'm leaving this amazing co after 6 years to figure out something new. When I first met @bmorrissey back in 2014 at Hotel Hugo for a G&T so he could tell me what he was up to, I had no idea it would lead to such a long and incredible journey
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I want to start a podcast called Garbage People.
episode one: people who lean on the subway pole
episode two: people with 20 items in the 10 items or less lane
episode three: people who talk on speakerphone in public
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cannes is virtual again!?! saddest news for the advertising dads who looked forward to spending the whole week telling everyone how they had to miss father's day to come to the south of france. someone should check in on them.
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It’s 2020. DTC brands rule the world. We’re all wearing scrubs to happy hour, finding purpose in our socks, wearing “performance sleepwear” and everyone has the same suitcase so we’re all picking up the wrong bags on the baggage carousel.
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I've spent the last 3 months advising and consulting with publishers; design firms; brands/agencies; VCs, etc.
Biggest common challenge:
Making 'content' is hard, but creating processes to productize editorial so it's consistent in cadence AND quality is EVEN HARDER
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i have witnessed someone who pays for a couple substack subscriptions describing themselves as an 'angel investor'
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Please stop calling the return to physical offices the "return to work" we've all been working this whole time.
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i'm tired already and i'm not even in cannes nitter.app/almaharel/status/87673…
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Excited to have @kerrymflynn join Digiday to cover all things media buying and platforms. Welcome Kerry! bit.ly/2GJPR4G
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i’ve been in new york (and america!) 10 years today. i moved here with two suitcases. now i have loads of crap! 🎉❤️ 🇺🇸 🗽
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one of the things journalism schools majorly miss out on is educating students about trade publishing and b2b journalism as great career options. while at j-school we rarely if ever heard from anyone who had trade backgrounds — most barely knew these cos existed.
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right, because all in all he sleeps 12 hours a night, but it’s the getting in and out of bed.
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hello i have an earnest tweet: my big takeaway during my last month of consulting/freelancing/talking to people has been largely that people are kind, generous with their time, and just mostly good.
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I made a judgmental map of Cannes with @JackMarshall. Download it and the full Cannes survival guide at Digiday.com/cannesguide
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All of Sanders' answers are like "ugh I know it's terrible we should totally fix it but not sure how tbh"
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Some news from our little corner of the media world. As of today, @caleweissman is the new editor of @modernretail. Cale, already an absolute delight to work with, will now lead team MR's editorial content to greater heights, with the mighty team of @ahhensel and @gabrielabarkho.
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big takeaway at our media buying summit this week is that buyers think LinkedIn has untapped potential but also if you wish people happy birthday on it you’re a psychopath
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as a former advertising reporter, i cant help but think omicron sounds like the name of a new ad agency that's pioneering some sort of "creative-first performance-based bespoke model"
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The big story in DTC is really that none of these brands have actually proven out the model. The most well-known ones aren't yet profitable. The biggest success story to date is probably DSC/Unilever, but to me still not clear if Unilever really is reaping the benefits
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PR pitch: Come and meet our agency execs in Cannes! Here’s what they can talk about.
Male exec: The business, margins,
solutions
Female exec: How she manages it all, challenges being female while leading
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Early theme at Cannes seems to be a widespread CMO pushback against influencer marketing. So far, Unilever, eBay and Samsung all publicly questioning whether spend makes sense.
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we have solved racism
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lol you’re a frozen meal
Lean Cuisine is helping women unlock the power of the female relationship while discovering what having #ItAll means to them.
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In honor of Advertising Week, @JackMarshall and I made a judgmental map of New York media. Subscribe to Digiday magazine by 5pm today for this and other great #content. bit.ly/2IuBT7Q.
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me: hi, how're you
person on phone: good, how're you!
me: great, how're you!
person on phone: good...
then we all die
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the biggest mistake in media is rewarding opinions when we should be rewarding reporting. we place a premium on columnists where we should be redirecting attention and funds to people telling stories through reporting.
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Fascinating, incisive deep dive into feeling safe -- and being safe -- and how the pandemic changed all that by @amandamull
bit.ly/3ouw3sb
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PERSONAL NEWS: so excited to finally share the Brand Publishing Toolkit, a practical collection of Guides, Insights and Resources for companies looking to do effective and impactful brand publishing and brand journalism. toolkits.com/brand-publishin…
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men please book the conference room and send the cal invite yourselves, happy international women’s day to all
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This week marks 9 years since I first came to US, making New York the place I’ve lived in longer than anyplace else. (I also came here with 2 suitcases and now have boatloads of crap, making me a hoarder.) 🇺🇸🍾
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what's it called when you have a meeting coming up so you're essentially paralyzed until that meeting is over, even if said meeting is like, 45 minutes away and you could actually get something done until then?
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Happy birthday to our youngest brand, @modernretail. The small but mighty team of @caleweissman, @ahhensel and @gabrielabarkho has done some of the best retail coverage out there this past year.
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Please stop calling people "diverse." I'm not a "diverse" person. We are diverse in our plurality, not in our self.
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i dropped my phone on the tracks today and i GOT IT BACK and god bless the mta i’ll never say a single bad thing about them ever again
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since leaving digiday last year, i i've talked to a lot of solo flyers/early founders/independent consultants on tips on managing without the auspices of a company. the most common one:
Don't schedule anything for Fridays.
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I don't know what hell is like but I assume it approximates those excruciating 3 seconds when you've said "bye!" on Zoom but can't find the Leave Meeting button
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i’ve never learned as much about humans as i have in 3 months as president of my condo board. acrimony, tension, accusations of fascism, villains, heroes: this drama’s got it all.
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apropos of nothing, my quarterly reminder that “being the father of a young woman” or “as a parent myself” doesn’t make you somehow more emotionally attuned to whatever latest atrocity is being committed on women/children. you can just edit that bit out. it’s fine.
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excited to announce the first episode of the @modernretail podcast — and it’s all about @drinkhaus, VC investment and... love. 💕
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Colleges should teach you about tax brackets, how health insurance works and should certify you as a notary public along with your diploma. Also how to fix a toilet. They should teach that.
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As for what's next: I remain interested in and passionate about building great media businesses. Stay tuned. This is my first (and last) thread. 🌟
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when did it become acceptable to divide up "I'm leaving my job" and "this is what my new role is" tweets into two separate announcements? in my day you only had your one moment in the sun.
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the 'ill give you 10 minutes back' (when a mtng ends early) corporatese is a pet peeve of mine but im not really sure why
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Editors are important, everyone needs an editor, your Substack is too long, some editors are bad, some are great, nobody is really quite sure about what an editor does, life is a rich tapestry
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Lots of great stats in this column but this one stuck with me: "one in eight women of color are a “double Only,” meaning the only woman and only person of their race or ethnicity in the room at work."
Thrilled that my column on work and all things related debuts in @time this morning. It's a collab with @Charterworks. I take on that phrase we keep hearing from hiring managers: "The ideal candidate is ... a woman of color." time.com/6102048/women-of-co…
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i’m going to be using “complexifier” at least 17 times tomorrow hope everyone at work is ready
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I arrived in the U.S. 7 years ago today with two suitcases. I own a lot of crap now. Happy America-versary to me 🇺🇸
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welcome lara!
Very excited to say I am joining @digiday today in the role of senior correspondent. If you work in the media, please leak me all your news. DM for my Signal etc.
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✨Today we’re launching a newsletter about diversity, equity and inclusion for professionals committed to driving meaningful change within the media & marketing industries.✨ Why DEI? And Why media & marketing? We noticed a few things:
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this is why none of you will ever follow thru with your threats of leaving america because you'll give up as soon as you see the forms
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marketer: you know what we really haven’t talked about yet
me:
marketer: at the end of the day it’s all that matters and i’m surprised you didn’t talk to me about it
me:
marketer: CREATIVITY AND STORYTELLING
me: 😖
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