CEO @ScribeHow. Alum @greylockvc @mckinsey @princeton. Here to make AI work in enterprise. Building the AI context layer for teams & agents.
San Francisco, CA
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@ScribeHow just crossed $100M ARR. Today, our 90,000 enterprise customers include nearly half the Fortune 500.
I shared this news with @jonfortt on @CNBC earlier today, but I still vividly remember our first deal for $7K!
I’m proud of our team and grateful for our customers. The reality is, we’re just in the first inning.
Most companies are still very far from the AI transformation they imagined. A lot of AI usage at work is still for personal productivity: it’s not locked into where and how an org creates its value.
The models aren’t the problem. It’s that they aren’t being taught enough about the business.
AI has a context problem.
AI gets dropped into companies
without knowing HOW work actually gets done.
That’s thousands of workflows AI can’t see. Dozens of decisions it can’t trace or recreate. AI doesn’t understand your org at all.
Missing workflow context is now an existential problem for the enterprise.
Without context, AI can’t function. It just delivers generic output, or confidently gets things wrong.
For AI to actually work inside enterprises, something fundamental has to change. That’s why we’re witnessing a new layer of the enterprise stack emerge.
To pull ahead companies need to map their context layer, making it legible to both humans and agents.
Here's my full thinking on workflow context and why it’s the most urgent need in enterprise AI: scribe.com/library/100-milli…
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We just raised our $75M Series C led by @stepstonegroup, making @ScribeHow a $1.3B unicorn.
But that’s not the part I’m most proud of.
The funding isn’t the story — what we DO with it is.
I set out to change how the world actually works.
I started Scribe with one belief:
Everyone deserves to do their best work.
That belief sparked an entire movement.
Today, Scribe helps 5 million people at 600,000 companies ensure work gets done right.
But we’re just getting started —
I spoke with Fortune about transforming
how the world works with AI and
the fundraise that powers Scribe to do it even faster.
Every leader wants to make work better
(and often has AI mandates to do so).
But even AI can’t optimize what it can’t see.
That all changes in 2 days.
We’re announcing something big.
Something that will completely reshape
the foundation of all enterprise AI strategies.
Be the first to find out and join me Wednesday for the reveal.
Save your spot 👉 scribe.com/optimize?utm_chan…
Let’s build the future of work together 🚀
ALT Screenshot of a Fortune article titled “AI platform Scribe is a $1.3 billion startup that wants to tell you how to work smarter,” written by Kristin Stoller, Editorial Director, Fortune Live Media, published on November 10, 2025. Below the headline, Jennifer Smith and Aaron Podolny, the cofounders of Scribe, stand outdoors smiling, with Jennifer resting her arm on Aaron's shoulder.
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We didn’t raise our Series C at a $1.3B valuation for the headline.
We did it to change how the world works. Today’s announcement changes everything.
I’m thrilled to announce Scribe Optimize, the newest product on our Workflow AI platform.
Today, more than 5 million people use @ScribeHow to document how work gets done.
The next question customers always ask us is: “How can we make work better?”
Every leader I speak with wants to uplevel how work gets done.
(And that’s what their AI mandates are really about.)
But here’s the problem:
you can’t improve what you can’t SEE 👀
To know what’s working and what’s holding you back, you need to understand it.
And right now? No one can. 😳
Scribe Optimize changes that.
It gives you a real-time view of how work actually happens —
and shows you exactly how to make it better. Step by step.
For the first time, you can see your work — and IMPROVE it — from a single screen.
AI transformation in a single pane of glass.
The next chapter starts now 🚀
See my announcement: 👉 scribe.com/library/optimize-…
To our users: thank you for pushing us to be better.
To our investors: thank you for believing from day one.
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I was 8-months pregnant 🤰 when we closed and announced @ScribeHow's $30M funding
When I was approached about doing the round, my first thought was: “Is this the right time for our company to raise?” 🧵👇
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Tldr: @ScribeHow launched! We’re in 100+ countries in 10s of thousands of orgs.
And we raised $30m to support our community and customers.
(...also, we’re definitely hiring.)
Scribe to #sharehowto in seconds
techcrunch.com/2021/10/18/sc…
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Wrote an article in @TechCrunch today about something I've seen so many SaaS startups get wrong (or right, just a bit too late).
Selling into the enterprise.
Yes, it can be daunting. No, it doesn't have to be hard. Yes, you should start now.
Selling into the enterprise: How Slack and other startups get it wrong tcrn.ch/3Duyxxx by @scribeceo
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Yesterday, we announced @ScribeHow's $75M Series C at a $1.3B valuation.
But tomorrow is what I’m really fired up about 🔥
Because we’re announcing what I’ve dreamt about since day one —
From those early investor pitches, to our first product launch, to the late nights assembling used desks in our first office with @theapod.
Our dream was to change how the world works.
And tomorrow we will.
I gave TechCrunch a preview of what’s coming and why.
Be a part of the Workflow AI movement — save your spot for tomorrow: scribe.com/optimize?utm_chan…
ALT Screenshot of a TechCrunch article titled “Scribe hits $1.3B valuation as it moves to show where AI will actually pay off,” written by Jagmeet Singh, published on November 10, 2025. Beside the headline, Jennifer Smith and Aaron Podolny, the cofounders of Scribe, stand outdoors smiling, with Jennifer resting her arm on Aaron's shoulder.
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BOOM...we are LIVE! Check out Scribe 2.0 on @ProductHunt right NOW!
So proud of the team and this major release today. Can't wait to hear what you think.
👇Pls check it out and let us know what you think on Product Hunt!
We are LIVE on @ProductHunt!!! Please check us out and let us know what you think!! Can't wait to hear your feedback 😎
buff.ly/2XHTh5d
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A random sampling of all the unsolicited inbound you get the day after announcing a fundraise:
- City governments on why you should relocate HQ to them
- Private wealth managers calling to 'congratulate' you
- VC's on why you should take their $$ next time
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I used to walk through Times Square every morning as a Wall Street intern.
It always felt like the place people came to do big things.
Today, @ScribeHow is up on the @Nasdaq screen in Times Square.
It’s surreal — and deeply meaningful.
We started as a handful of people with a bold idea:
to make work better.
Now, we just announced Scribe Optimize and our $75M Series C at a $1.3B valuation.
We’ve always been about unlocking human potential — with our products and in our people.
One of my greatest joys building Scribe is watching our team grow into extraordinary leaders.
People who’ve done things they once thought were impossible.
That same belief now powers our new product, Optimize — helping our customers unlock the same kind of potential in how THEY work.
From day one, we’ve built Scribe to “be the place where great people come to do the best work of their careers.” (👈Our People mission statement)
Because building a world-changing company starts with the PEOPLE who build it.
If you relentlessly push the standard higher,
if you don’t just execute brilliantly,
but you reimagine what’s possible,
we’d love to meet you 💜
Come do the best work of your career.
👉 scribe.com/careers?utm_chann…
ALT A group of Scribe team members stands smiling in front of a large curved Nasdaq billboard in Times Square. The billboard displays a message congratulating Scribe on their $75M Series C and the launch of Optimize, with the Scribe logo and Nasdaq branding above the busy city street.
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we've been very lucky at @ScribeHow but one of our biggest fortunes is partnering w @AmplifyPartners
huge thx to the awesome team
@NatashaKatoni @gwhtim @reneeshah123 @dhaliwas @dbeyer123, Malia, Nate
and esp @dauber for his advice, hustle, support in spades. simply the best
Announcing our investment in @ScribeHow! Led by co-founders @scribeceo & @theapod, Scribe makes it easy for anyone to share what they know how to do, in seconds. We’re excited to partner with a truly exceptional team! #sharehowto
@dauber shares more:
amplifypartners.com/portfoli…
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Excited to announce we’ve launched Smart Embed! Now you can embed Scribes directly into your favorite tools (like @NotionHQ, @SharePoint @Guru_HQ and more) in just a couple of clicks
“Where is the link for the how-to-guide, again?” said no one ever using Scribe Embed🎉
Starting today, you can embed Scribes right into your favorite knowledge management tools (@NotionHQ, @Guru_HQ, @SharePoint & more)!
✍️Create & embed your next Scribe: scribehow.com/signin
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Just because you're product-led doesn't mean you don't have to sell.
It just means you sell differently. In ways that are actually a lot higher leverage, imho.
Done right, product-led is a salesperon's dream.
Learn here what’s the best way to implement a #product lead growth #strategy that truly enables a company to scale and enhances the user experience to create consistent #sales!💡
w @scribeceo
& host @GoVengreso's CEO @M_3jr on this ep @GoModernSelling
hubs.ly/Q01mXhrW0
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Proud for @ScribeHow to be featured!
Alumni Making News featuring Jennifer Smith ( MBA 2013, Section J, @scribeceo). cc: @ElieNammar @dinamehrez @JaredKubin @RotemIram @ntaylorthompson @shvetaraina @staciechang @JenLesser @blandro
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Boom! We are LIVE on Product Hunt NOW!
Check out Scribe now: producthunt.com/posts/scribe…
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We scrapped this photo in favor of another where I looked less obviously pregnant, wanting people to see our story, not my bump.
But here it is.
So maybe someone else can see this and feel a bit more confident than I did.
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Incredibly proud of the team we're building
How to build a diverse, respectful tech team from
@scribeceo in @ForbesTech:
✨Hire those who share your values: "Focus on creating an inclusive work environment from the ground up."
✨Walk the walk: "Role model this behavior yourself."
More here: forbes.com/sites/forbestechc…
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I'm trying to tweet more often & connect with everyone #onhere.
I'll tweet about: #startups #tech #SaaS #venturecapital #remotework
If you enjoyed this 🧵, follow for more 🙂
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Huge congrats to @dan_portillo and @phineasb now joining! Has been wonderful working with the incredible team at @SweatEquity_VC, now known as @thegp!
linkedin.com/pulse/introduci…
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Today we launched @ScribeHow Pages on @ProductHunt! (h/t @chrismessina)
My inbox is already flooded with messages from excited users. Nothing beats this feeling. It makes it all feel so worth it.
🙏 Check it out & show us some love on Product Hunt: scribe.how/pageslaunch
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Fun to see @ScribeHow featured as @googlechrome Editor's Pick!
Excited to be a @Google Chrome editor's pick! We see you @Zoom 👀! Join the fun at scribehow.com/?utm_campaign=…
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Huge thanks 🙏 to @maccaw for hunting Scribe by @usecursive on PH! Excited to share what we've built today.
producthunt.com/posts/scribe…
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Thx to our awesome users - @ScribeHow is recognized as a @G2dotcom High Performer!
"The best documentation tool... EVER"
"Fantastic solution for many problems"
"Save time, money, and stress with Scribe"
Nope, our marketing team didn't write those 👆. @ScribeHow users did!
We're feeling the @G2dotcom love today 🤩
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🤫
....
....
(t-14 hours until we get to show the world what we've been cooking up @UseCursive! 🚀!!)
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So fun to sit down with @AaronWatson59 and nerd out on my two favorite things: processes and company-building 🤓 Thx for having me on the show!
After going viral on LinkedIn by sharing her story on raising Series A while pregnant, @ScribeCEO chatted with @AaronWatson59 and dropped some 💎 on preparing your business to run without you:
🔥Culture
👀Vision
✨Mission
💪Trust your team
#buildinpublic #startups
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My 95-year-old grandma on facetime last night: "If 2020 were a movie, I'd have walked out of the theater by now. It's just too unbelievable!"
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Hot diggity - we hit 900 upvotes!
1,000 here we come??! Come support us 👉producthunt.com/posts/scribe…
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Parenthood is eating humble pie every day. Yesterday I bragged in a team mtg how my little angel baby started sleeping through the night. I swear he heard me because last night he was up 1am - on w a vengeance.
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Thx for having me on the Lifeblood show @glgrombacher !
"Figure out what you're good at. Know what it's worth. Go lean hard on that." - @scribeceo
Do what you do best more often. 🙌
And when you figure out what that is:
Share what you do best with @ScribeHow 🪄
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love the excitement - thx for the shout-out @joerhew! so glad scribe is so useful for your team
I rarely get this excited about a SaaS tool but @ScribeHow just blew me away. Such an elegant solution for a pain point that recurs every minute at every company. Esp crucial for ops. I'm calling it, Scribe's gonna be a 🦄 in 12 months or less
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Honored to be included on the Fantastic Female Founders list for @ScribeHow - thx @robertmclaws !
nitter.app/i/lists/13546548505046…
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Much congrats (v deservedly!) going to @zoink and the entire figma team.
Lesser-told story: the supporting characters who had conviction in the earliest of days - @johnolilly (who led Series A) and @ewittman who believed back when Figma was just a 23-yo dropout's crazy idea
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@thegp and @dan_portillo are incredible at this and introduced some of our earliest folks (including my cofounder and me)
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@ScribeHow in German! Really wishing rn that I'd paid more attention as a kid when my German mom tried to teach me to speak...
Incredible to see people all over the world 🌎 using @ScribeHow. There is no better feeling! You keep us going.
Day made. 🙌
@crixu44 at @sddevclub made this incredible video, drop a like & comment to support the channel 💪
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I really enjoyed it! Thanks for having us and sharing our story, @Mo_T97! 🙌
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I. LOVE. THIS. TEAM.
Everyone at @ScribeHow is so brilliant, but they’ll never tell you.
They just have fun and make fun of themselves
Such a joy to work w them every day
Ever wonder what goes on behind the scenes at Scribe? 👀
From Tiffany accidentally setting her hair on fire…
to Nick’s now-iconic shocked face emoji
and that legendary sneeze that stopped Thomas in his tracks 🤧
there’s never a dull moment here.
It’s just another day at Scribe, but now you’re in on the fun!
What do you want to see next from our crew?
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I've seen the internet, cloud and mobile reshape the world 🌎
And now we’re living through an even bigger shift: AI.
Human potential expands when we have better tools.
With AI, we can do more, dream bigger, and achieve more than we thought possible.
Like previous shifts — the people and companies who benefit most don’t simply adapt.
They LEAD it.
But with AI right now, it’s hard to know where to lead.
That’s why we built Scribe Optimize.
It’s AI that enables you to lead change - for your self, team, and organization.
Right now, so many AI initiatives are failing.
Because teams are trying to transform without the data, visibility, or strategy they need to act intentionally.
Scribe Optimize is the unfair advantage.
It gives you objective data on how work really happens, pinpoints where AI can drive impact, and helps your team execute end-to-end.
The future of how we work is going to look radically different.
A few years from now, we’re all going to look back and say:
“I can’t believe we used to work that way.”
Here’s to leading the charge 💪
Learn more about why we built Scribe Optimize 👉 scribe.com/library/optimize-…
ALT A feature of Jennifer Smith, CEO of Scribe, in Fortune with a professional headshot and the following quote, “I think the way that we spend most of our nine-to-five knowledge work is a deep waste of time. Human talent is one of the most powerful forces in the universe, and we’re just grossly misallocating it in the way that we structure work.”
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@scottbelsky i promised you we'd finally start doing some press some day ... 😆
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93% gains are hard to come by
But Sidd found a way with @ScribeHow !
What could you do in a minute? 👀
“With @ScribeHow, I can instantly create a process in a minute or less.” - Sidd Hora from Crosscard
No more copy-pasting screenshots. 😂
The best part? Scribes embed right into @Guru_HQ 😍
👀 Read more here: scribe.how/crosscard-story
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Y’all I finally just got on tik tok (don’t judge) and it’s pretty darn cool
Mei made a video about why she loves @ScribeHow and she says it better than I do. Taking mktg notes over here 😂
#TikTok vm.tiktok.com/ZTdXgWK3y/
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For parents considering homeschooling - reflections from @njess on what it meant for him as a kid
This beautifully written, must read piece by @njess underscores the value of not following the pre-ordained path at all stages of life (whether as a parent, child or adult). I can attest on the outcome here as Noah is one of the smartest & most interesting people I know.
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HUGE congrats to @fubini & the XYZ dream team (incl @ImChauncey and @camillericketts )! thx for your support of @ScribeHow from the v beginning 🙏 dream partner ✨
glad to see @Forbes finally making some noise about all the amazing work you do - well-earned!
It's a big XYZ day! We just announced our newest & 4th fund - but to be honest, this is the first fund we've EVER announced, which feels like reason to celebrate 🎉 Even more so - we just added 2 new partners, Art Clarke & @camillericketts, and it's all in @forbes today! Link 👇
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great write-up from @dauber on how @AmplifyPartners invested in @ScribeHow, incl a really memorable first mtg 👇
I first met @scribeceo back in Jan. Since our first meeting I haven’t been able to stop thinking about @ScribeHow. This company has the chance to be truly special. I even wrote a blog post about it (and I just about never do that). Thank you Jennifer and team Scribe!!
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How much collective human time has been wasted in the last week waiting to be let in from the #zoom waiting room? cursive.io/shared/21bf766f5-…
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i remember that mtg so well - you instantly saw 10 steps ahead on where this could go. rare and super energizing as a founder.
(oh and thx for making us your blogging exception, we feel special)
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And then 30 seconds later:
Is this the right time for ME to raise?
Will investors even back a very pregnant founder??
I’d worked in VC before and couldn’t think of a single example I’d seen.
I’m sharing this now to be that example.
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@ScribeHow in the @FinancialTimes! All about how capturing and sharing "how-to" is more important than ever
Fun surprise to be quoted alongside my former McKinsey boss from 15 yrs ago. Small world.
ft.com/content/b69d4fb7-9b6b…
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So fun to chat w @justingordon212 - thx for having me on the show!
.@scribeceo Jennifer Smith joined @justingordon212 on episode 43 of The Vitalize Podcast!
Topics:
-Her journey to founding @ScribeHow
-Talking w/ 80+ engineers to find co-founder @theapod
-Organic growth & running lean
-Raising a Series A while pregnant
thevitalizepodcast.com/jenni…
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@ScribeHow featured in Chrome store’s must-have tools for WFH! Thx @googlechrome for helping us make remote work a little better 🤩
We're honored to be featured in @googlechrome's WFH collection!🤩
Right next to essentials, @Zoom & @Grammarly and some must-haves: @forestapp_cc & @todoist🎉
We make workflow documentation suck less. Stop copy-pasting screenshots into docs - we'll do it for you automatically
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Cheers!
To a successful Scribe launch by the @UseCursive team.
And better yet, to @theapod’s 30th bday!
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h/t to @maccaw for hunting Scribe again!
when we launched scribe 1.0, we had no idea what to expect. hundreds of thousands of scribe shares, lots of feedback and ideas, and a year later, we are so thrilled to take the wraps off of 2.0!
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Not cool enough for Miami - they don’t seem to want our business 😂 But the city of Lubbock Texas is down to chat!
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Come join us tonight at 6pm PST to talk about all things open source knowledge management!
Joining this talk on knowledge management tonight with @scribeceo!
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So much fun chatting with @mattybcohen about building a product users love and a company your team loves
New Ep! @scribeceo talks with @mattybcohen about her journey from consultant to investor to Co-Founding @ScribeHow. It's a great story and an exciting new platform to help train and onboard employees and customers.
Listen and subscribe at tanktalks.substack.com
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Here we go - we just hit 1,000 upvotes! 4.5 more hours to go - how high can we climb? producthunt.com/posts/scribe…
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Loved your video @crixu44! Keep creating, can't wait to see more!
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We now have GIFs!
New feature drop: now you can create GIFs from steps in a Scribe!
'Cause GIFs are fun, and they make your Scribes easier to understand by collapsing related steps into one.
(Our eng team voted this one on @Cloudflare the #GIF of the day)
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We took a photo the week before the press hit.
I scrambled to find an outfit that still fit, and tried to look better than I felt.
I didn't share it then, but I'm sharing it now. 👇 📸
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👏 to @ryan_caldbeck
Reading this, I realize that - in the moments when he was so wonderfully generous w his time in helping me - he was juggling so much more behind the scenes.
Thank you for so honestly and beautifully sharing your story.
ryancaldbeck.medium.com/tran…
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It's #AprilFoolsDay but we're not joking. Now you can add GIFs to your Scribes!
It's no joke - introducing GIF's for Scribe 🎉
It's #aprilfools, but this is a very real feature: add the perfect GIFs to your Scribes to get your point across, spread joy, and make people laugh 😂
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My goal was to get the company to a place where it could continue on without me for a bit, in the event that I needed to take more time away after my baby arrived (which it turned out I did) (2/2)
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thx @ash_patel! so great to work with you and the whole team @MoradoVentures !
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Congratulations! The nice part is that you have 9m to try to plan for what’s coming 🙂 I spent that time focused on building out my (incredible!) team, removing big blockers, and putting systems in place. I tried to empower my team and make sure I wasn’t a sole dependency (1/2)
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@fubini was one of the first people I talked to about @UseCursive, and continues to be one of my first calls for “real-talk” advice. Grateful you’ve taken the wraps off @xyz_vc so now I can now send founders to more than just Fubini’s personal LinkedIn page 😂Congrats!
Today we announced the $80m Fund 2 for XYZ Venture Capital -- lnkd.in/gaPuc-u
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We just hit 300 upvotes on Product Hunt!
Scribe by @UseCursive lets you create step-by-step user guides in a simple click. If you know how to do something cool or useful (which is all of you!), then get over to Product Hunt and give it a go bit.ly/30swLN7
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Having our first team virtual game night tmrw eve...trying to do smthg uniquely online vs. just copying in-person events (which become less fun on zoom)
Foresee a cottage industry cropping up for high-end "catered" virtual team events...
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We're doing an AMA at 9am PST (in 1 hr) to celebrate the launch of Scribe 2.0! Come check us out on product hunt 👉 producthunt.com/posts/scribe… and chat with me at us02web.zoom.us/j/8976029186…
WOW! We just hit 400 upvotes on @ProductHunt! 17 hours to go, keep that product love and feedback coming 🙌
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we feel special - so glad you make the exception!
we'll do our best to rep non-frontier tech for the cantos portfolio ;)
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Agree - so proud of how the @ScribeHow team ships and gets it done!
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Come join @theapod and I on Clubhouse NOW talking about all things future of remote work
lnkd.in/du89tSP
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Interesting take on how my hometown fave @wegmans has attracted a cult-like following. @Wholefoods has nothin' on it. theatlantic.com/business/arc…
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@semil your reputation proceeded you, and i now know why.
such a great example of a VC building a relationship and adding a ton value even before we ever raised. without hesitation you were my 1st call when we did bc i knew i wanted to be in biz w you
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