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The weight-room is special because it only rewards those that work. It values tenacity over talent. It doesn’t care about ⭐️’s or playing time. It’s a sanctuary where athletes aren’t subject to scrutiny from the outside world. The weight-room is a equal opportunity equalizer.
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You know what’s cool?
-Showing up early
-Having a sense of urgency
-Being coachable
-Eye contact & firm handshakes
-Saying thank you
-Caring
-Competing
-Holding yourself accountable so others don’t have to
-Being a great teammate
-Fueling someone’s 🔥 instead of extinguishing it
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The weight-room is special because it only rewards those that work. It values tenacity over talent. It doesn’t care about ⭐️’s or playing time. It’s a sanctuary where athletes aren’t subject to scrutiny from the outside world. The weight-room is a equal opportunity equalizer.
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The high school S&C coach is the most important, underappreciated & underutilized role in our field.I admire & respect the work these professionals put in every day with all students not just athletes. If you care about the kids hire, support & invest in high school S&C coaches.
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The weight-room is special because it only rewards those that work. It values tenacity over talent. It doesn’t care about ⭐️’s or playing time. It’s a sanctuary where athletes aren’t subject to scrutiny from the outside world. The weight-room is a equal opportunity equalizer.
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Do you want to build toughness? Start by getting 8+hrs of sleep, eating breakfast, being on time, being coachable, not skipping workouts & going to class. #tbt #stillrelevant
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What a phenomenal way to start the day. It’s amazing how powerful a simple greeting can be. It shows you that you belong, that you are appreciated & connected to those around you. #sayhi #smile #connect
A North Texas kindergarten class has a daily morning routine of shaking hands, making eye contact and smiling every day when they start class. on.nbcdfw.com/7hWFoRT
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Stop using “hard coaching” as a scapegoat for the poor treatment of student-athletes:
-Discipline with diginity
-Be unapologetically demanding not demeaning
-Challenge w/ love
-Rule making is easy but building trust, respect and relationships is hard
-Help don’t hurt them
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High school athletes need breakfast, sleep, general prep, whole foods & consistency.Not C4,training masks,protein powders, & circus training
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S&C Coaches do what they do because they live for the every day not just game day. We spend 99% of our year working behind the scenes preparing athletes so they can perform & shine on stage for that 1%. We embrace the mundane so they can experience the monumental. That’s the job.
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Making fun of an “overweight” or “unfit” person for going to the gym or starting a diet is like making fun of an addict for going to rehab. Support people so that seasonal commitments become lifetime habits that lead to a personal evolution not just resolutions. #NewYearsDay
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The weight-room is special because it only rewards those that work. It values tenacity over talent. It doesn’t care about ⭐️’s or playing time. It’s a sanctuary where athletes aren’t subject to scrutiny from the outside world. The weight-room is an equal opportunity equalizer.
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The high school S&C coach is the most important, underappreciated & underutilized role in our field. I admire & respect the work these professionals put in every day with all students not just athletes.If you care about the kids hire, support & invest in qualified HS S&C coaches.
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As a coach or athlete when you step into a room understand that your vibe is a virus. Knowingly or unknowningy you are positively or negatively infecting everyone around you. Be mindful of what you promote & project.
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There are coaches that aren’t active on social media but achieving great things w/ the people they serve. There are big time coaches, getting big time results at “small schools” w/ even smaller budgets.Don’t let the logos, level or followers fool you. Visible doesn’t mean viable.
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Everyday S&C Pitfalls:
-Tempos are too fast
-Sprints are too slow & recovery periods are too short
-Dynamic effort work is too heavy
-Load increases, ROM decreases
-Too much content not enough intent
-Entertaining instead of training
-No pre-requisites for personal records
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10 years ago today I had a family member tell me that I needed to get a “real job” so I could support my family. Thankfully, I stuck with my “fake career”. No matter what people say take risks & relentlessly pursue your dreams anyway. Things have a funny way of working out.
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The warm-up isn’t just a formality or obligation it’s an opportunity to train, evaluate, invest & develop your student-athletes. Use it to your advantage. #microdosing
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Coach: How do you train female athletes?
Like athletes. Gender differences are training considerations not limitations.
Coach: Do you coach females differently than males?
Respect, dignity, honesty & accountability are human specific not gender specific. Prepare don’t pamper.
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Coaching is about..
-Service
-Caring
-Consistency
-Learning
-Purpose
-Discipline
-Effort
-Love
-Passion
-Gratitude
-Competing
-Presence
-Craftsmanship
-Ownership
-Accountability
-Awareness
-Commitment
-Connecting
-Communicating
-Collaborating
-Growth
Coaching is not about..
-You
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In high school I dreamed of getting a D1 scholarship. The 📬 was full but there’s a big difference b/w interest & commitment. I passed on D2 schools that loved me so I could wait for D1 schools to like me. It’s not the level/logo that make an offer “big time” its the opportunity.
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If I had a dollar for every time I’ve heard a coach say “How many times do I have to tell you?” I could retire right now. Remember that just because you told them doesn’t mean you taught them. Repeating yourself is a sign that you may need to refine your teaching and delivery.
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Poor performance isn’t a result of being unlucky but rather unprepared.
“Wolves don’t kill unlucky deer. They kill weak ones.”
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There are coaches that aren’t active on social media but achieving great things w/ the people they serve.There are big time coaches, getting big time results at “small schools” w/ even smaller budgets. Don’t let the logo, level, or followers fool you. Visible doesn’t mean viable.
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S&C glorifies low pay, long days & free sharing. Yet, when coaches promote/sell their work or raise the salary bar I still see people hating instead of celebrating & supporting them. Doing what you love, serving others & making your passion profitable is buying in not selling out
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It doesn’t matter what level you are at attendance matters & requires zero talent. It’s hard to make progress when you miss class, meetings, treatment, practice & workouts. Showing out on game day is the result of showing up every day. You can’t hide from the work you didn’t do.
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I used to wear the long hours, lack of sleep and/or time off, as a badge of honor instead of seeing it as sign of inefficiency. My professional choices created my personal circumstances. Impact isn’t measured in time but rather in the quality of outcomes & relationships produced.
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Attention athletes working out at 5 pm is just as impressive as working out at 12 am. What matters is that the work gets done not when it gets done. Sacrificing your sleep, recovery & performance chasing clout on social media doesn’t make you a “grinder” it just leaves you tired.
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I will have more than one job in my lifetime but my children only have one dad. The most important lesson I’ve learned as a coach is to shape my career around the life I want to live and the legacy I want leave.
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Athletes lift weights so they can become better at playing their sport; they don’t play their sport so they can become better at lifting weights. Never forget the reason for the season.
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S&C coaches do what they do because they live for the every day not just game day. We spend 99% of our year working behind the scenes preparing athletes so they can shine for that 1%. We embrace & maximize the mundane so they can experience the monumental. That’s the job.
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Coaches should be more concerned w/ their craft & having character than playing one. We need professionals in this field that are focused on preparing & protecting student-athletes not entertainers creating a persona & putting on a show. Passion without purpose is a distraction.
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Daily Coaching Reminders
-Human 1st,athlete 2nd
-Be relentlessly positive & unapologetically demanding
-Care consistently
-Connect to communicate
-Relationships drive results
-Encourage don’t enable
-They reflect what we project
-Be a creature of your craft
-It’s not about you
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The training process is a crock-pot, not a microwave. We want quick fixes & convenience but what we need is patience & consistency. Show up, show out & keep delivering day in & day out. That’s the recipe.
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Cleans, snatches, jerks, standing overhead presses & front squats are to be dumped not spotted. Doing the latter puts the lifter & spotter at risk for injury. Keep your hands off the bar, clear the platform don’t occupy it & teach your athletes how to miss safely & effectively.
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Don’t mistake visible for valuable.
-I respect coaches that put themselves out there but also respect the ones that keep to themselves.
-There are quiet professionals in every sector that are more concerned w/ production than popularity & making their impact felt not seen.
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Simple tweak w/ a foam roller to help solidify a “lazy” 1/2 kneeling position. Never underestimate the power of a med ball & a wall.
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I look forward to the day when things like coach health, work/life harmony, burnout, career security, equality of opportunity, safety, compensation, contracts, representation & retirement are as passionately & routinely discussed in S&C as squat depth, Olympic lifts & programming
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Maximal Strength Testing 🔑’s
-Do no harm
-Training is testing & testing is training
-Flirt w/ PR’s but don’t be married to them
-They’re here to play/prepare for a sport not be weightlifters or powerlifters
-More is not better. Better is better
-Are the PR’s for you or for them?
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Over 12 yrs ago I accepted my first S&C internship. These were the responses;
-What’s a S&C coach?
-When are you going to get a “real job”?
-Wow good luck supporting your family
-Dreams don’t pay the bills
Lesson? Relentlessly pursue the “fake job”. The “real job” can wait.
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Common misconceptions in S&C
-Being “big & strong” doesn’t make you a great coach just like being “skinny & weak” doesn’t make you a bad one.
-Programming isn’t everything. Being a skilled practitioner is.
-Building a social media presence doesn’t mean you can build athletes.
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My grandma gave me her mashed potatoes recipe but no matter how hard I try they never taste like hers. A dish is bigger than a recipe on a piece of 📝.The same can be said about programming. People make people better not programs. The secret isn’t on the sheet, it’s in the coach.
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Selfless teammates compete against each other individually in practice because they care about the team’s success in competition. It’s not personal it’s preparation. Competing IS caring. #IronSharpensIron
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There is a thin line b/w us being helpful & hypocritical
-Sleep is a priority but I’ll see you at 6a
-Let’s take a grocery store tour but the athlete doesn’t have 💰 to buy groceries
-Recovery is 🔑 but do it on your own time
Education w/out execution is preaching not teaching
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Without the support of my wife I wouldn’t have this life. Win or lose, we are still us. She sacrifices year round without applause to make this coaching thing work. She puts up w/ the late nights & early mornings. She makes the team part of our family. She is loved & appreciated.
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I always check the air pressure on my tires before I go for a ride. Why? Because it doesn’t matter how big my engine is or how much force I can put into the pedals if my tires are flat. The same goes for our athletes. The foot/lower leg deserves a seat at the grown folks table.
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S&C coaches do what they do because they live for the every day not just game day. We spend 99% of our year working behind the scenes preparing athletes so they can shine for that 1%. We embrace & maximize the mundane so they can experience the monumental. That’s the job.
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The longer you are in this field the more you realize that peeing on someone else’s yard won’t make yours any greener. The only consistent in any environment that you are in is YOU. You are either injecting it with positivity or infecting it with negativity. The choice is yours.
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One of the most beautiful things about the weight room is that it provides a space where character & integrity are easy to communicate & hard to hide.
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When an athlete comes to you excited about foam rolling, LeBron James’ training, CrossFit, static stretching, extra arms, core work or an exercise they saw on instagram see it as a gateway for discussion not destruction. Educate & build off their motivation don’t crush it.
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Want to build toughness?Start by getting 8+hrs of sleep,eating breakfast,being on time,being coachable,not skipping workouts& going to class
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Whether you are a coach or player you can’t show up on game day expecting execution, energy, discipline, accountability & toughness if you did not demonstrate & demand it from yourself during the week. Showing out on game day is the result of showing up every day.
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Cutting Edge 5 Step S&C Coach Development Program. On sale for $0.00 for a unlimited time only.
-Spend time daily under a bar, on the floor coaching, in a book, around your teams outside of the weight-room & with humans that care.
There are no shortcuts. It takes what it takes.
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Some athletes may not love training but they’ll hate being injured even more. Prehab and playing is much more enjoyable than rehab and sitting out. Your preparation and habits are your insurance policy.
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Not a Physical Education Teacher or LTAD specialist like @JeremyFrisch @Joe_Eisenmann or @ImSporticus but as a parent/coach I want to maximize the moments and focus on what truly matters.
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When you step on the floor are you teammates or just friends?
Teammates
-Put the Team☝️
-Protect the standard
-Call themselves & others out
-Driven by competition
Friends
-Put Cliques ☝️
-Protect each other’s egos
-Fear confrontation
-Driven by comfort
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Meeting any of these criteria does not give you the right to declare yourself a Nutritionist or a Dietician:
-Liking food
-Eating food
-Drinking fit teas
-Being on a diet
-Watching Dr. Oz
-Having an internet connection
-Having an Instagram Profile
-Having “fit” in your username
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Athletes are a reflection of what we project, tolerate, value & emphasize as coaches. You want accountability? Hold yourself accountable first. You want energy? Bring it EVERY day. You want a 🔥 training environment? Be the thermostat. You want high standards? We are the standard
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In-season training🔑’s:
- Sport is☝️.Complement don’t compete w/ it
- Adapt don’t abandon
- Maximize don’t maintain
- Refine but don’t reinvent the wheel
-Assume less & ask more
-Feel free to flirt w/ pr’s but don’t be married to them
-Protect the standard. Execution matters
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If you want your athletes to..
-be disciplined,discipline yourself first
-show up on time, be early
-stay humble, show humility
-be respectful,stop being disrespectful
-play with passion, coach w/ it
-talk, listen
-invest in the process, give them a process worth buying into
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Coaching is not about you
-An athlete’s program is not for validating or promoting ourselves
-What they need > what you want.
-Competency > complexity
-Leave personal baggage at the door
-Protect your insecurities don’t project them
-Let the people you serve sing your praises
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The two most meaningful things a CHILD can hear immediately after a game are “I love you” and “I am proud of you.” Everything else can wait.
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Don't be the athlete that gives everything they have for 3 hours a day just to turn around & sabotage their own efforts the other 21.
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When you take over a new program you will probably be touted by those you serve as a significant upgrade to your predecessor. If this happens stay humble, be respectful & remind yourself that they are saying the same thing about the coach that just took your old job. #killyourego
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When in doubt coach your athletes like you would want your kids or loved ones to be coached. If it’s not ok for your kids or loved ones, it’s not ok for somebody else’s.
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Great coaches are willing to be coached:
-One of the best resources of training information available are the athletes we train
-Let your athletes teach you
-It’s not about ME & MY program, it’s about US & OUR program
-Never let your ego rule the room or the training process
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I’ve been bout this life for a long time.This is a Polaroid of my high school science fair project. People ridiculed me for chasing a fake job instead of a “real career”. My fake job is better than the real job I would have resented. When in doubt burn the boats & bet on yourself
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NBA and NFL combine prep starts the moment you step on campus. 6-8 weeks of training will not trump or erase 6-8 semesters of preparation. Why wait? Be pro a now.
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Work-life balance is a myth so I stopped chasing & feeling guilty about not achieving it. Work will never weigh more than what I have at home. The relationship b/w the two is a blender not a scale. Being a better human makes me a better coach. The two are teammates not rivals.
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An athlete should look at what's on their 🍽 before they worry about what goes in their shaker cup. Supplements fill cracks not craters.
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Exploring the corners as my man @vernongriffith4 would say. Band resisted @sorinex roller adduction with an eccentric emphasis. This is a fun one. Enjoy!
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Players = guardians of the standard. "Bad teams, no one leads. "Average teams, coaches lead. But elite teams, players lead.” PJ Fleck
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Athletes may or may not listen to what you say but they’ll always pay attention to what you do. Athletes won’t always remember how many sets they have but they’ll never forget how you made them feel. Coach with your head & your heart.
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I am glad social media wasn’t really a thing during the early years of my career. I needed to develop my fundamental coaching not social media marketing skills. I needed to focus on connecting w/ our athletes not my followers. The only thing I needed in my hand was a ⏱ not a 📱.
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We as coaches should be just as quick to fight for each other (coach health, support,salary, etc.) as we are to fight against each other over the use of squats & olympic lifts in our programs. Discussion is 👌 but attacking & alienating fellow coaches builds barriers not bridges.
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Band Hip Series. 1 set each. Vary exercises, reps, and tempo. We hit 1 round a day before lifts, practices or games. Simple & effective. #hipsdontlie
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Just starting out in the S&C field?
-Bet on yourself
-Shape your career around the life you want to live
-Mentors matter
-Focus on fit & opportunities for growth not logos
-Seek out constructive feedback not confirmation
-Work to impact your athletes not to impress other coaches
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Never judge or measure a coach by the level they serve at or the number of followers they have. Having a Social media presence is not a prerequisite for production & “Big time athletics” doesn’t automatically equal big time coaching.
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Re-rack your weights, wipe down equipment after use, be respectful, help others but stop giving unsolicited advice & pick up your trash.
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Talent is not a guarantee but a gift that needs to be unwrapped and assembled daily. Talent alone is not enough.
Talent Needs:
-Persistence
-Resilience
-Adversity
-Preparation
-Commitment
-Support
-Skill
-Patience
-Accountability
-Character
Talent + smart work wins.
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Stop using phrases like “old school”, “mental toughness” & “hard coaching to justify archaic & dangerous training practices.
It’s not “soft” to care about the holistic health, performance & wellness of those you are responsible for preparing & protecting.
It’s called coaching
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Sometimes athletes don’t want or need a workout, another hand out, nutrition tips, recovery advice, powerpoint presentations, sympathy, tough love or motivational quotes. They just want us to listen & need us to care.
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Not sure what Tom Brady squats, benches, or power cleans but I know he curls 6 Super Bowl rings and that’s all that really matters.
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S&C isn’t for front runners. If your level of investment is reflective of your win/loss record you are in the wrong field. You will win, lose, get hired & get fired. Our passion for the process is relentless & unwavering. Anything less is a disservice to our athletes. Win the day
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S&C coaches on Twitter now have 280 characters to share, collaborate and positively contribute to the profession or criticize, complain, compete and condemn coaches without context. This should be interesting.
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11 years in this field and I still feel like a rookie. My mindset is always day one, but better. Never lose that sense of urgency, curiosity & appreciation.
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Are you planning on retiring as a collegiate S&C coach? Have you envisioned yourself coaching on the floor at 65? What will it take for you to sustain coaching health & performance? Ask yourself these questions & understand that every opportunity has a best by & expiration date.
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Flashy programming on paper will not make up for poor coaching on the floor. The best in the business utilize common training and their athletes do it uncommonly well.
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We use cleans & clean pulls. We do them from the floor, blocks & hang. These are tools not gang affiliations. You don't have to pick a side.
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If you truly care about helping athletes you’ll find & create ways to help other coaches. Hoarding information & hiding your unique insight/perspective hinders the growth & impact of our field it doesn’t help it.
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As a mentor it’s easy to fall into the trap of “interns need us.” The truth is we need each other. Every young coach that walks through your door is a potential reference so invest in your interns as if your career depended on it because one day it could.
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You can be a decent coach & a decent human being at that same time.
You can be competitive, demanding & driven while still treating people w/ dignity & respect.
You don’t have to sacrifice your relationships, values, character & integrity to do the job & advance your career.
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There are 100’s of S&C coaches that are touted by their programs as the “best in the country” at what they do. Don’t let labels go to your head but know in your heart that you are working every day to become the best person & practitioner YOU can be. That’s what matters.
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We prepare athletes for the demands & positional requirements of their sport. Having a lineman or catcher run laps, gassers, 300yd shuttles,etc. to get them into “game shape” is hard but does it help or hinder them? Train w/ the end in mind. Demanding doesn’t always = productive.
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Programming is a lot like grocery shopping. If you eat all the food you bought on Monday you’ll go hungry & perform poorly for 6 days. Plan appropriately & distribute your rations (training stress) across the week. Training should be digestible, logical, progressive & sustainable
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There are plenty of talented coaches & athletes taking up space in weight-rooms across the country. The fact remains that just “showing up” is not enough. Talent needs training, training needs talent & both DEMAND purposeful preparation, accountability & relentless consistency.
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“You’ve gotta read on a daily basis. If you limit your knowledge, you limit your abilities. You limit your abilities, you limit the development of your athletes. And that is your job—to develop your athletes.”
Buddy Morris
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