founder of the kiln, unique market and oatsy. 2:26 marathoner, vintage clothing enthusiast
Manhattan, NY
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- Following 283
- Followers 356
- Likes 6,632
This is how CJ Albertson (2:11 marathoner) is training for the Olympic trials in Orlando
Those are heat lamps, and he’s been boiling water in the room to simulate humidity
Some people just want it more
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Ran my first marathon last Saturday in Duluth 🏃♂️
Was going for the Olympic Trials Standard (under 2:18:00), but hit a wall around mile 15 and it quickly turned to survival mode.
Lots of lessons learned and very thankful for the experience :)
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Just finished my first ever 100 mile week ✅
I know this isn’t that crazy for some but it’s something I’ve wanted to do for a while and took some pushing for me to complete
Hoping to start tapering now and get the legs feeling fresh again 🫡
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Blew up BIG time today. Started hurting around mile 8 and then rode an 18 mile pain train to the finish.
Feeling so blessed to have ran another marathon, regardless of the result.
Not always going to be my day, but I had a ton of fun and an amazing support group. Onwards 🫡
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7 x 1 mile today
5:08, 5:12, 5:10, 5:08, 5:05, 5:08, 4:48
I told myself I could pick it up a bit on the last one as long as I felt smooth
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My app has more than 150,000 users.
> 99% of them were acquired for free.
Here’s one of the methods I used to do it:
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An absolute tragedy. Will forever be the greatest “what if” in running history. Rest in peace ❤️
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Joey Chestnut is the greatest athlete of all time.
Everyone on earth eats, yet one man has remained on top for 15 years.
He is the only true athlete. Every other sport is merely a spectacle.
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Nae Nae Mile World Record
9:51.33
I challenge anyone to beat this time
For context, my regular mile PR is 4:11
This was so hard
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I think about this distribution of marathon finishing times a lot
Look at the spike in people right under every major time barrier (3 hours, 4 hours, etc)
It's 90% mental
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I was making $1,500/week in passive income selling vintage clothes at 20 years old
Then it all came crashing down for reasons I could've never predicted
Here's the story of my first vintage store 🧵:
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A year ago I maxxed out 2 credit cards to grow one of my businesses
I spent around 3x my net worth. Then, the business fell through and I was stuck holding the debt
Just paid them off ~2 months before the 0% APR deal ran out of time. Fear is a great motivator. Fun ride
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Snowboarded for the first time today
Way less like surfing than I thought it would be
On my Shaun White vibe
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I run a vintage clothing business as a side business/passion project
I started cold emailing local businesses last week asking to put a rack in their space for a rev share
Closed my first deal today 🤝
Unique Market is now available at BK Record Exchange in Bushwick :)
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Hood to Coast Relay 2023
197 Miles, 12 people, 23 hours
Loved every second (even when I was sleeping in a field)
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Hired my first full-time employee last week
Adds a ton of pressure but also feels great to have someone else rally around the company’s purpose, especially on the hard days
Time to start pushing to see how much I really want it. Feeling blessed regardless
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I used to own the oldest Nike shirt in existence.
I sold it for less than 1% of its true value.
Here’s the story of my $50,000 L:
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I designed these shirts as a joke and now I have 10 orders and a newfound appreciation for gen-z
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Fun Fact: I named my marketing agency after my cat Blueberry. She is also the active CEO and majority shareholder
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18 yesterday to cap off a 70 mile week
Going for 80 this week, hoping to peak at 100 for this training block
If anyone in nyc wants to run lmk :) I will go any speed I’m not picky
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I’ve been seeing a lot of TikToks about how hard it is to get a job nowadays
I remember around a year ago I applied for an app marketing job. It was entry level, just needed some income while growing my biz
I had bootstrapped my own app to 150k users at this point. I got an interview at the company. I explained my background on the call, my experience with growing my app and the apps of others via my consultancy.
At the end of the interview, they told me I “would get bored too easily”, and rejected me for the job
That was around the time I stopped applying for jobs and decided to start my own business instead, simply because it seemed easier than getting a conventional job. It really is rough out there, I feel for people in the market rn
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Does anyone want coaching for their next race (5k up to marathon)?
Hmu. Completely free. Just want to help people hit PRs
Case study: I helped @maiale go from a 16:20 -> 15:20 5k in 3 months
Prob only gonna pick like 1-2 people
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I do organic growth for tech companies, drop a follow if this type of stuff interests you 🧑🏻💻
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My first 20 miler ever. Hoping to knock out two more in the next two weeks, route recommendations in the nyc area are much appreciated 🤝
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The grind really isn’t the movie sequence that people make it out to be
Mostly just exhaustion, burnout and a lot of doubt. Very ugly
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One of my grails is up for auction on eBay right now
Rolex Oyster Perpetual “Domino’s”, given by Founder/CEO Tom Monaghan to franchisees in the 80’s
Current Bid: $5,600, they usually sell for around $10,000
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drink at nyc bar plus tip: $18
subway to rockaway, surfboard rental and a corona from the gas station: also $18
crazy value differential here
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I have separate convos on ChatGPT for each one of my clients- it's like training an on-demand expert on your niche and refining them over time
So good for brainstorming
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Morning workout
2 miles (5:16 pace), 3 miles (5:18 pace), 2 miles (5:14 pace). 5 min jog rest between sets. Hilly loop
Trying to get used to running goal marathon pace, which is about as hard as I remember it being. Leg day after
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This is pretty ridiculous and seems like an unfair barrier to any startup wanting to launch an mvp
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One of the most creative sample sale ideas I’ve ever seen
Pyer Moss is hosting a “Loot Out” where you can buy 1 minute or 5 minute time blocks to loot them
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SEO is absolutely useless if you’re not targeting the right keywords.
Here’s how to find them:
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There’s a wild phenomenon in NYC where vintage stores will charge 3-5x market price for an item,
And people are MORE likely to buy it because of the markup
People will buy $30 Levi’s for $120 simply because they’re framed as luxury. Literally reverse price elasticity
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I achieved a big business goal last month, one that I had been dreaming about for years.
I used to constantly daydream how it would feel when I hit the goal- the elation, the relief, the comfort
Instead, my mind just set itself to a new goal. The “celebration period” was far less lengthy than I expected it to be. Of course, I still feel incredibly blessed- I just think people are far more hardwired to be on a mission than they are to bask in the successes of a previous one.
Now, I feel so grateful that I enjoyed the process, because if the only benefit from hitting this goal was from the actual achievement, then I’d be vastly disappointed.
I know I’m not saying anything new, but do what you love, because the journey will be far better, and that’s really where the fun is.
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There’s a diner in Brooklyn that was going out of business so they put a “grand opening” sign out front
It saved the business and they’re still open today
1000 IQ move
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New investment idea:
Cold email decision makers at public companies and short any that send back a Burning Man OOO message
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What one subscription provides the most value to you relative to cost?
I think CitiBike might be mine- $180/yr for unlimited and accessible transport
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Bought a wallet made of cactus leather from @AveryGinsberg’s Ground Cover
I just noticed that the accompanying card can be planted to grow wildflowers
Unbelievably cool
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I'm probably going to get judged for this one, but honestly I think the move was just a reflection of belief in myself. And maybe a little stupidity. I had fun regardless :)
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The bike delivery people are the biggest hustlers in nyc. A Category 5 hurricane could hit and your Chipotle will still get there 5 minutes earlier than estimated
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Throwback to when my brother lied about getting accepted into Harvard and they posted it on the school’s graduation page
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Posting this as a reminder to treat my body better next week, because this was hard.
Saw @Casey grinding ~5 miles in though, which was so cool to me because his videos were like half the reason I moved here 🗽
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Went to an esteemed museum yesterday and one of the exhibits was an entire room full of blank canvases
Cost $20 to get in
If you think your offer is the reason you’re not selling, just remember there are people making money from this
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Such a great app for accountability too- a lot harder to slack off when all of the homies are posting daily workouts
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One of my favorite features on any website
@banditrunning's "scroll distance" calculator
Perfect for their niche and super creative
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I styled @dommydoteth for Unique Market 🎻
-APC Orchestra Crewneck
-Vintage Corduroy Pants
-Alexander McQueen Sneakers
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Some top choices
@maiale mastered the art of the landing page
@TheWalid is the ONLY choice in the content space
@kuperhale product/lifestyle photo extraordinaire
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How I grew my app to 200k+ users
1. Low-cost content to get initial users/momentum
2. ASO and retention optimization to get the algorithm to boost us in smaller keywords
3. App listing iteration to eventually rank in higher volume keywords
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NYC Sanitation calling out major companies on Twitter for violating trash code is better than any fine
We expected more from you, @RalphLauren. We thought you loved NYC??
As a CHAIN BUSINESS, you are now REQUIRED to containerize your trash.
And the trash at your "flagship" is out WAY too early two days in a row!
Many of NYC's small businesses are already following the rules...
ALT Trash put out illegally at Ralph Lauren this afternoon.
ALT Trash put out illegally at Ralph Lauren yesterday afternoon.
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People who have truly perfected their craft often live in obscurity forever
They don’t have any desire for fame or commercial success- they just want to do what they love without limits
This video is a great example of that
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This is how so many great projects are made
Fruit Ninja’s a good example
It’s often not the one you’d expect to succeed that does
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An incredible clip from @bchesky, co-founder of Airbnb
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In any race over the half marathon I honestly respect the newbies more than the elite runners sometimes
Running for 6-8 hours takes insane mental fortitude, especially in an event where you have little to no context on how you should feel throughout
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Joey Chestnut and Usain Bolt are on the starting line of a 200m dash.
The rules: Eat a hot dog, and when you’ve completely finished it, you can start running.
Who wins?
65%
Joey Chestnut
35%
Usain Bolt
97 votes • Final results
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Cold email hack:
Use the terms “emergency”, “911”, and “help me” in your subject line
Open rates and replies will skyrocket
Follow for more outreach tips
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I run Clay’s socials and my whole agency is powered by it. To answer your question though, never worth using main domain
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I know how to create the best lead lists in the world
1000’s of people, all qualified prospects, with verified contact info
You can do it too, and it only takes an hour or two.
Don’t believe me? Here’s how I do it:
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When Apple integrates AI agents into iOS, it’s so over
Imagine asking Siri to aggregate the 20 people you text the most, use past conversations to write them a personalized message to a dinner party, then use scraped personal data to determine which restaurant they would collectively enjoy the most and make a reservation
All done in seconds
This is likely going to be reality sooner than we think. It already exists in a less pretty and integrated form, so it’s a matter of time before Apple does its magic to make this technology consumable. There’s also the chance a company like OpenAI can step in and disrupt the hardware market entirely. Super exciting times
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Exactly
The only barrier to entry is your ability
Connections can rarely make up for lack of it
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Interested! Grew last biz to 200k users. Running a growth agency now, all of my clients acquired through lead gen.
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Agency Hack
Make a GPT-4 conversation for each client you have
Train it on the business by feeding it info over time- descriptions, updates, conversations
Now you have an expert on your client that you can throw ideas at
Great for brainstorming
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Inconceivable
Not to mention a decent chunk of the mileage was probably hard workouts
Kelvin Kiptum's coach Gervais Hakizimana says he runs 155-170 miles a week and had 3 weeks of 186+ ahead of London.
“I suggested he lower the pace but he doesn’t want to...I told him that in 5 years he would be done, that he must calm down to last.”
letsrun.com/news/2023/10/kel…
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