住在天母,靠經營個人電子報可年收近一億台幣的Ben Thompson
即將出席在台灣舉辦的 WordCamp Asia 2024 大會,演講主題是「將 WordPress 的功能擴展到 * 大規模支援個人化內容創作:Stratechery 和 Passport 的故事」
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個人大約在 2012 年左右知道他,但不知道他這麼賺錢,後來看他的推文,以及在台渡過疫情圖片,很顯然是住在天母,這次估計是他少數在台灣肉身公開露臉分享心得的機會。
以下是 2020 年,Business Insider 對他的介紹摘要,全文可以上網站看,之前天下也有篇類似的爆紅仿文。
Primarily working out of Taipei, Taiwan, Ben Thompson sits some 6,000 miles away from his adoring fanbase of techies in California.
主要在台灣台北工作的Ben Thompson,距離他在加州的狂熱科技迷粉絲群大約6,000英里遠。
His Stratechery newsletter reaches subscribers in more than 80 countries, but his most rabid readership is in Silicon Valley, where he has built a large following of tech executives and venture capitalists, including Upfront Ventures' Mark Suster and the top Facebook exec Andrew Bosworth. The cofounders of newsletter platform Substack even cite Thompson as the inspiration for starting their business.
他的Stratechery通訊已經觸及超過80個國家的訂閱者,但他最狂熱的讀者群在矽谷,那裡他建立了一大批科技高管和風險投資家的追隨者,包括Upfront Ventures的Mark Suster和Facebook高層主管Andrew Bosworth。新聞通訊平台Substack的共同創辦人甚至引用Thompson作為他們創業的靈感來源。
Thompson's prolific daily analysis covers the intersection of technology, business, and society and digs into companies from Apple to Zendesk. Often accompanied by hand-drawn doodles, Thompson's missives are focused around catchy concepts like "aggregation theory" and "disruption theory."
湯普森的豐富日常分析涵蓋了科技、商業和社會的交叉點,並深入研究從蘋果到Zendesk的公司。湯普森的信件通常伴隨著手繪塗鴉,圍繞著像是「聚合理論」和「顛覆理論」這樣的吸引人概念。
Thompson has said one of his favorite published pieces was a 2013 take on what his "intellectual hero" Clayton Christensen, the late academic who came up with the business theory of "disruptive innovation," got wrong.
湯普森可能是最賺錢的單人通訊稿企業之一,但當其他作家紛紛離開他們的薪水工作去創立自己的事業時,他們會發現要複製他的成功是困難的——如果不是不可能的話。
Thompson may well be one of the most lucrative one-man newsletter outfits, but as other writers flee their salaried jobs to start their own, they'll find his success hard — if not impossible — to replicate.
湯普森曾表示,他最喜歡的發表作品之一是2013年對他的「智識英雄」克雷頓·克里斯坦森的評論,克里斯坦森是已故學者,提出了「顛覆性創新」的商業理論,湯普森在該作品中探討了克里斯坦森的理論哪裡出了錯。
For $120 a year, or $12 a month, subscribers get access to the daily update and its archive of articles. Fans can also pay $5 a month or $50 a year to subscribe to the "Dithering" podcast, which he co-hosts with John Gruber, author of the popular tech blog Daring Fireball. Thompson also pumps out one free article a week to lure in potential new members. By one unofficial estimate, Thompson's newsletter is on track to rake in over $3 million this year.
每年120美元,或者每月12美元,訂閱者可以獲得每日更新及其文章存檔的訪問權限。
粉絲還可以支付每月5美元或每年50美元來訂閱他與知名科技博客Daring Fireball的作者John Gruber共同主持的"Dithering"播客。Thompson還推出每週一篇免費文章以吸引潛在新會員。根據一個非官方的估計,Thompson的電子報今年有望帶來超過300萬美元的收入。
Born in Michigan and raised in what he has described as a blue-collar upbringing in Wisconsin, Thompson graduated with a BS in political science from the University of Wisconsin-Madison, where he contributed to The Badger Herald student newspaper.
出生於密西根州,並在他形容為威斯康辛州的藍領階層環境中長大,湯普森從威斯康辛大學麥迪遜分校畢業,獲得政治科學學士學位,在那裡他為《獾報》學生報紙撰稿。
He went on to spend six years teaching English in Taiwan, where Thompson met his wife. They now have two children.
他接著在台灣教了六年的英文,在那裡遇到了他的妻子。他們現在有兩個孩子。
He gained an MBA from Northwestern's Kellogg School of Management, focused on marketing and strategy, and an MEM in design and innovation, and many of his bigger-picture themes are rooted in business school concepts.
他從西北大學凱洛格管理學院獲得MBA學位,專注於市場行銷和策略,並取得設計與創新方面的MEM學位,他的許多宏觀主題概念都植基於商學院的理念。
Thompson spent a relatively short time actually working in the tech industry that he writes about so prolifically, first as an intern at Apple University in Cupertino, then as a product manager on Microsoft's Windows app team in Redmond, Washington, for about two years. He founded Stratechery in 2013, while employed as a growth engineer for WordPress com owner Automattic.
湯普森在他廣泛撰寫的科技產業中實際工作的時間相對較短,首先是在庫比蒂諾的蘋果大學擔任實習生,然後是在華盛頓州雷德蒙德的微軟Windows應用程式團隊擔任產品經理大約兩年。他在2013年創立了Stratechery,當時他是 WordPress com 的擁有者Automattic的成長工程師。