Crucial.Design for AI Start-up Founders ——— DesignerMindset.net for Designers.

🇬🇧 London
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©2025. Designs for AI (and beyond) that people actually use. Made by ➫ Crucial.Design
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designers, a little tip for you Login = noun (title) Log in = verb (button) you are welcome!
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Can I please shake the hand of developers who made this happen?! 🤝 I salute you with respect 🫡
Computer Clan
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simplicity—doesn’t—come—easy
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designers love to hate on raw, unfinished things. redesigning the whole ios/watchos/macos/... ui after a decade is a brutal challenge for any design team! almost impossible to satisfy the expectation. most haters around here have never designed in a large organization like apple and are not aware of challenges such as politcs, opiniated stakeholder, impossible deadlines, the list goes on... i empathise with the ui designers in apple. yes! os26 and liquid glass feels rough at the moment! so did the ios7 at launch. it evolved. this will too. i appreciate the brave direction apple has taken with this liquid glass ui. yes it comes with challenges including readability, compatibility and more... let's stop b*tching about it and contribute to solutionise these challenges.
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The idea and the execution here 🤌
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my client wants cat, my client gets cat, 🖤🐈 (highly work-in-progress in @figma) btw, red and blue are the brand colours.
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who-needs-colours-anyways
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why are these icon packs free?! 🤯 🧵
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🤖📚 Shazam for Books
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saturdaygradients
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Dear Designer, A bit of harsh advice today, only because I care for you. Don’t be lazy! Get the f*** out of your comfort zone! Make the most of your workplace. Seek opportunities to learn, contribute, make connections… to grow… Are you a UI designer? Don’t limit yourself to the responsibilities of that title! 1. Go, talk to Developers. Learn how they’re implementing your designs, what technologies they are using. 2. Go, talk to Sales. Learn how they are selling the product you’ve been designing. 3. Go, talk to … Find people with different experiences, skillsets in the workplace. Chase them! Learn from them! Help them! I interviewed a lot of designers from large, top tech companies very recently and to my surprise, I saw how little they did despite the vast opportunities they had in such privileged environments. Don’t be satisfied with the minimum level of effort to save the day. Get the most out of your company and the people around you while you are there. All these efforts, connections, learned skills will greatly be in your favour in your next role and the rest of your life. It will make you stand out in the design industry as a valuable designer and people/companies will appreciate that value. Regardless of what happens in the job market, you will be in demand. Don't play in survival mode, Play the Growth game!
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apple-logo-standards-1987
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Twitter for Designers
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This is strangely satisfying 🫣😍
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X Designers, We feel your pain. Hang in there. Be strong! We know where these come from. We love you. 🙏🏻
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ui design at its peak
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to those "agencies" with 1-2 Designers, 20+ clients and 48 hours delivery promise.
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 widget to see my delivery (live)
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True Story.
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what if; we could see the "AI Prompts" behind the ai generated images.
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gradienting
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I don’t think I will ever understand Design Twitter 🤷‍♂️
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yes, it depends on the project, however, it's good to be aware of the most cases in the real world.
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hey designers, what is your approach to creating such loading animations to share with the developers? - do you code out the SVG animation yourself? - do you use an animation tool that exports video files? - do you ...?
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Designers, Can we please stop judging how good of a designer someone is based on their follower numbers on social media platforms?! I've seen many truly amazing designers with only a few hundred followers on Twitter and many average designers with tens of thousands of followers. The problem arises when aspiring designers take these average designers as role models and then wonder - Why they can't get a proper design job or struggle when they actually get one. - Why they are not resilient in the design world. - Why they are unable to answer common questions in the design industry. - Why they are not getting paid well for their hard work. FFS! Stop looking at that pointless follower number, instead read a few tweets and see their engagements with other designers. What do they teach? How do they approach to design? Develop your eye and sense for quality in people. Find the right people to take aspiration from. You are your own filter for your future, Filter for your growth.
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I'm a Pro now! It had to be done. A huge time saver and a great research tool. Designing based on real products instead of unrealistic designs on X is one of the best approaches we can take for our Design career.
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your network is more important than your “portfolio”
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FreeFaces, collection of beautiful free fonts. freefaces.gallery/
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blur it
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design director is just a designer who stopped asking for feedback and started making decisions.
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love this 🧍🧍‍♀️ transition
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Hey Designer, It is the weekend and you are probably hassling your way through Figma, Framer... Let me tell you a secret; Burying your head into Figma is not going to grow your career as a Designer! Unless you see yourself as a Copy-Paste-Designer who just looks at Dribbble and designs whatever he sees. Or a designer who designs whatever he is given without questioning. Don’t be that Dull Designer!! Design is a creative effort that requires true inspiration, fresh perspectives… Don’t fill your brain with the same materials from Dribbble, Twitter... Then you become just another designer who looks at the same things and designs the same things! Gain fresh perspectives. Close your laptop! Get the f*** out of your narrow box! Go, see a musical. Take a cooking course. Get lost in a museum. Touch physical books with your eyes in a bookshop. Meet new people. Drive a race car on a track. Try archery. Try new things. Hassling your way through Figma/Dribbble 24/7 is like feeding your body with only fast food. Not healthy! Dull! Goes nowhere good!! You deserve better. Feed your designer soul with a healthy, variety of experiences. I promise you, the way you’ll look at your designs is going to change for the better!
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Dear Designers, Can we please calm down a bit? Too many micro-interactions, animations and parallax effects everywhere now!!! It feels like doing it for the sake of catching up with the trends with no meaningful purpose. My 2015 MacBook Pro can't handle it just like most people's average computers. It looks choppy as I scroll and fans are going nuts! It distracts users in most cases from making sense of what the product is about. Let's not sacrifice efficiency and meaning for the sake of following forced visual design trends. Thank you With love ✌️
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Hey Designers, I know it depends, however What is the common size you use for your web app UI elements such as buttons, dropdowns, inputs, etc.? I see a mixture of High and Medium density among popular apps as attached. I have a default size in MD based on my experiences and research, however I want to ask you directly to extend @FinalVerCom for your specific needs. Cheers,
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when hardware design can influence digital UI design
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dear designer · your portfolio doesn't need more projects · it needs "better" projects!
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We are going to look back with pity and say; "How did we even do any design work before AI tools?!" 🖤 magician.design
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🤔 more designers should wonder why real life products do not look like most viral designs around here
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framer wants to be figma figma wants to be framer can you guys please just merge?! love you both!
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hmmmm figma! first the new hated-ui, now the up-to-33% price increase per seat with the forced yet unused figjam/slides package offer, @sketch c'on! auto-layout is not enough! give us the web interface, give us the OS-free environment, this is your time to take back the crown rooting for you! 🙏
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Microsoft design team is lecturing on how glass is done 👌
New app Icons 🤩
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My design process: - hmm.. - ugh - this is not bad - this is awesome - wait! Hmmm - ugh - not bad - ok, this is good - yesss, getting there - this is awesome - ok ok I don’t hate this …
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what a shame that @shadcn doesn't have any official/proper figma ui library. - devs love @shadcn library - hire designers to design with it - not knowing it doesn't properly exist in @figma I went through a few in the community, can't find anything good.
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Sooo good! 👏 @evervault
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Notion is a terrible product! I respect them convincing the world otherwise though.
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tooooooo many landing page designers in my feed. give me some real product designer names to follow please!
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too many ambitious lazy designers out there
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blue-is-my—colour-nowadays
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Designers who earn 6–7 figures, 💰💰💰 Let’s share the secret! 👀 What’s the 1 action that truly moved the needle for you?
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a new addition to my sanity list on design x 👀
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transparent-hardware-ftw
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hey designers who are working on iOS apps today. remember the basics; here is the default iOS typographic scale for optimum readability. body: 17pt title 3: 20pt title 2: 22pt title 1: 28pt
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👋 Animators and @figma magicians, How would you approach making something like this in the simplest way possible for a website? video file? SVG animation? Figma without plugins? perhaps css/js? a simple, small 3rd party app? 🙏
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whoever the designer is, I 👏 you! do show me, don’t tell me.
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btw gal is not a human!😮‍💨
Gal Shir
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designers here: “h*ll yeah!! just closed another $20k project! 💰 $200k in september. 😎” translation: “please, pretty please founders trust me🙏 believe i’m credible enough to hire. 🥺”
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when-purple-is-used-correctly
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designers on X who work on landing pages, illustrations, and simple websites: b*tching about "design systems". - 😂 you’re funny.
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Design is just: 1. Make something. 2. Hate it. 3. Redesign it. 4 Repeat until the deadline. 🤦‍♂️
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Is it only me who watches movies while designing instead of listening to music? 🫣
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sundaygraphics
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i will die on this hill and keep posting it until you get sick of hearing it!!! “designers, your network is more important than your portfolio!”
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TOO many young designers worry TOO much about making TOO much money way TOO early.
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wise.design looking lively, fresh, vivid, friendly 👍
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do◻️not◻️colour◻️it give◻️it◻️to◻️me◻️raw
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Dear Designers, We are not in competition with one another. With Love 🫶 - share the projects that don't work for you. recommend the designers who would be a better fit. collaborate with other designers ...
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designer: “rejected design :(“ design x: “whoa! this is beautiful.” “their loss!” “i don’t see anything wrong with it.” “you cooked” “clean” “bad client” - ffs. can you stop please looking at design on the surface, pixel level?!! nobody asks; what the brief was, what the goal was, who the client was, what the constraints were, when… “pretty” design isn’t always the right design, the right design isn’t always “pretty” design.
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the best £48 i spend every year!
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design twitter: “solve real problems.” also design twitter: hero section with an astronaut floating in neon fog.
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TOO many great designers think they’re not good enough, while TOO many mediocre ones think they’re perfect, around here!
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Designers who are looking for jobs; Harsh truth for you; Hiring managers do not care how good you are at Figma or Framer! It just doesn't matter as much as you think it does! These are easily learnable technical skills that take only a few days. They want to see - How you communicate your design solutions by listening and interacting with your presentation at the interview - How reliable you are by looking at how often you changed jobs - How resilient you are by pushing you a bit with tough questions in the interview - How easy to work with you are, by doing practice projects or brainstorming sessions - How fun you are to work with and more... These human skills and qualities are more important than ever now with the advancements of AI that get better and better at automating design software input <> outputs. Get better at human skills. Go beyond pixels as a Designer ✌️
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you are a creative! use your phone to create, not consume! how? [thread]
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Should designers know how to code? No, but I’ll hire the one who does over the one who doesn't! “.”
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i want to design interfaces sooooo simple that it upsets people! "really?! this!? someone paid you $20K+ for this?! I can design this in 10 mins" 🤬 - if you only saw the initial version and the long list of features the client wanted to have! : ) The brilliance of design lies in what is removed, not in what is added.
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wait! wait! what?! @framer doesn't have "gradient borders" in 2025? am i blind?
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you would not believe how much money there is in the design business!!! 💰💰💰 im not talking about your boy around here posting $10K for landing page kind of money. i mean "money" money!!!! charging multi six figures for a few days of a design sprint, or a consultation for a specific small user journey, or a (sub) brand for a fortune 100 company or ... $$$ you see in design x, next to the real world becomes laughable. don't get me wrong, i don't mean to talk down to the £10Ks, £30Ks here, it is a big money for the most. i just want you to understand what is happening outside the x bubble.
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Designers, Let's find a good balance between beauty and function. It doesn't have to be one or the other. Cheers ✌️
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You can not rush good design.
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Some of the worst designers I’ve seen have ~10K followers around here!! Some of the best have ~100. - Social proof isn’t design proof!! Stop idolizing engagement. Start recognizing skill and personality!
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designers, location is a huge advantage of yours. if you can, move to the tech capital of your country, any country: san francisco, london, amsterdam… serious founders with large capitals often choose a nearby designer over a more talented one halfway across the world. move, focus on companies in your city. that alone can build you a solid career and wealthy life. no social media required. remember; talent is global trust is local - ps, not required of course but makes your life/business 10x easier
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“blank canvas problem” figma says raw and unformed feelings… this should not be shared. * Look, I love AI! I lead and design products for AI & Data Solutions in one of the largest firms in the world. I use these tools every day. I’m one of the biggest advocates of AI. I do NOT fear it. I leverage it. I appreciate what Figma is trying to do here. Good intentions to help designers build faster. Make the design easier and accessible for everyone. And of course, meanwhile, profit from It. it is a business after all and it is perfectly fine. While I was watching Dylan generate detailed designs from a prompt, I started seeing aspiring designers getting attached to these tools and having everything easy, ready, quick… and a series of questions started to arise in my mind; * ➟ Are we going to see a generation of designers who lack resilience and love/appreciation for craft? ➟ Designers who are easily hurt and seek help from AI tools every time a client raises a criticism for the proposed design? ➟ Are these designers going to blame AI tools for the outcome and not take accountability for it? ➟ Perhaps they will go back to the AI input and generate 20+ options for clients in 5 mins without thinking instead of talking to the client, understanding the product positioning and actually thinking/exploring/working for the best design solution? ➟ Are we going to see lazier designers? and weak, giving up, getting frustrated easily? * Dylan says ”This tool helps us to get past the blank canvas problem” Blank canvas is one of the best parts of this work. A new fresh start with endless possibilities. Staring at the blank screen and reflecting on our past experiences, our conversations with the client, transforming these thoughts on screen pixel by pixel… That’s how we truly understand the problem at hand and grow as designers. You may say I’m being a romantic, trying to stay in the past. No. Again, I build these tools and encourage everyone to leverage them. However, yes, I have concerns. Not about the efficiencies this technology brings, Concerns about; AI may raise a generation of weak-minded designers who lack an appreciation for the craft. * It is 2:14 am, I should go to sleep. I should not share this writing. this is not meant to be for others but for me. just thinking in writing… thinking…. thinking… …
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It looks like 🇳🇬 Nigerian Designers are on the rise. 📈 you folks are everywhere :) and it is awesome! Has this been the case for many years and am I just exposed to it? Are there any tech revolutions happening in the country that attract the young for Design? Is there any culture shift? any other reasons? 🤔 I'd appreciate your input 🙏
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I want to follow more designers here. Who am I missing?
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Not a Framer expert Not a Webflow expert Not a Notion expert Not a Money chaser Not a X growth guru Not a … Just a Designer who wants to help others & self to design beautiful things.
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🥹🥰😮‍💨 for this buttery smooth animations
Ali Nazari
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5 Designers who have been inspiring me (recently) 🧵
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developer platforms don't have to be boring.
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I use #fff and #000 in my designs! there I said it! sue me!
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simplistic nav for a real agentic ai project [2024]
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i worry for the young designers here. too many plain stupid, dangerous posts/ideas/guidance floating around here from seemingly experienced/creditable “designers” no, im not going to name them, as it will only serve them. - my message to young designers; be careful, do not be fooled by the follower counts or big FAANG names in the bio. look at their content, look at their attitude, look at their motivations, question everything
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Crucial.Design ☜ 25+ years of experience 500+ projects delivered $$$ Billions of Dollars generated for clients Open for projects with tech founders that require innovative solutions.
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i can't believe i need to post this!
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bring back the old tech
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i—wish—you—designers—the—same
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any designers here paying for @cursor_ai Pro? drop a 👋 below, please. i want to connect with designers who go beyond @figma i want to hear about what you are building you've got my respect and admiration 🫡
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