Levi’s
📍Est in 1853 in SF
👨🏼🏭Made pants for gold rush miners
💰2018, $5.58B in sales
📈Up 14% from yr prior
👖74% sales from bottoms
👚20% sales from tops
🏢Wholesale, 65% of sales
🛍DTC, 29% in 2015, 35% in 2018
💸Shares priced $17, closed at $22
💥166 yrs later, 8B mrkt cap