UX Research @base | I use to learn @airbnb and @sesameworkshop 🤍
Brooklyn, NY
- Tweets 294
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- Followers 1,267
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This is @thiewnngan ✨ she is a winner of the @base SEA buildathon ✨
Hey @thiewnngan , why do you build on Base?
“Because I really love Base because of its values. Base is for everyone. It’s a bridge, not an island.”
Why did you start building onchain?
“I love shipping ideas. I love playing with ideas. I love to connect the technology with the business side.”
That’s pretty cool, @thiewnngan ✨
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Today was a uxr dream. Our @base team got to sit alongside and listen to incredible Kenyan builders about their challenges, experience and hopes.
Three standout takeaways for me are:
✨ the onchain space needs to gain trust with their users by solving practical problems. In Kenya there is a lot of trust to gain, but a wide open field of solutions to work on
✨poor usability is universal/ being onchain just needs to be easier
✨Kenya has an amazing culture of community and lifting each other up. The builders in this group are leaders and bring the space along with them. 🙌
Thank you to @DefiDevrel @captain_blurr @timbwa_moses @devjoethuku @ChrisKinya @EddieKago @fabtheus @rodweleo @EmmanuelHaggai for all of your incredible insights.
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We learned so much listening to the group of Kenyan builders talk about challenges building onchain in Africa, including:
-blockchain being perceived in Africa as a scam
-the desire for hackathons to be more collaborative and add long-term value to builders
-the need for local mentors
Thank you to @rareniches @HarunMbaabu @TWankio @KettyPe68685453 @Salma_Adam_KE @devjoethuku @JasiriHashira @junehope @base @baseafricaa
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Today in ✨@base around the world✨ uxr I got to learn from AMAZING builders in the Philippines. Philippine builders are:
✨passionate about onchain’s vision and mission
✨driven to build for the Philippines, and the chance to not “be outsourced”
✨community driven, and in it together
✨inspired by local onchain use-cases like remittance, transparency in donations, identification, document verification, access to banking, and so much more
✨ but most of all, I learned how fun they are ✨✨✨
Thank you to my new friends @JaimeZ888 @Sanwan23
@JpPabelico
@ELBonuan
@nikkideyy
@YourCompanyCTO
@floiwycoco
@k1merran
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Women builders can bring the world onchain.
Why? Use cases and perspectives from women will elevate the space.
Tips for the community: Mentor women, elevate women, make women feel like they belong.
Tips for women: Let's support one another. We're in this together.
@base sees you ✨
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Today in ✨@base around the world ✨ uxr we’re learning from builders in Singapore…what are their challenges? Onchain opportunities and use case?
Singapore builders need dev support outside of western working hours (well, that makes sense!), love a tight builder community, and are interested in opportunities to bring creators onchain.
Also, @OnchainKit is a hit ✨
Thank you to my new builder friends @dannweeeee @CuriousCharjan
@0xHao_
@shucks_ @0xayuki
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Always reflecting on our @base around the world trip... My #1 takeaway was the incredible relationships I was so lucky to have made with builders around the world 💙
Here are the top 3 insights we learned from you :
💫 Being with builders in person to build communities can't be replaced remotely
💫 Builders need more long-term support (we need to help you grow after a hackathon)
💫 Locally driven use-cases are universally applicable (use cases like remittance, x-border payments, transparent donations stem from local needs but will help people around the world)
So excited to keep learning from you- we have so much to uncover 🩵
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This is @EmmanuelHaggai ! His dream onchain use case for Africa is offline payments. ✨ that’s pretty cool ✨
@base uxr
@baseafricaa
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Our @base uxr team is the most collaborative and creative team I've ever worked on. 💙 Our overall learning from Berkeley students? Money is why we come onchain; community is why we stay.
@_priyanks, our end-user expert, designed and led students at Berkeley @CalBlockchain into a fascinating conversation about being onchain.
@reva_jariwala, our student expert and connector, brought the club together.
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Today on ✨ @base around the world ✨we learned from Thai, Indonesian and Malaysian builders. Areas onchain solutions can solve include:
✨cross border payments
✨ transparency in banking, donations
✨ censorship on socials
✨ combatting fraud (verifying authenticity in clothes, accessories, etc)
Thank you to the amazing builders who shared their experiences including @0xwildanr @liberatheon @ayvee_dev @derRizzMeister And the incredible @CryptoStatuette
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Base is for everyone.
African builders! This post is for you! I'm trying to learn as much as possible about the unique challenges and needs you face! What are yours?
Here are the themes I've heard so far: access; infrastructure; combatting stereotypes; less funding; navigating regulations... tell me your challenges! @base + @CoinbaseDev want to hear!
Thank you SO MUCH to @amdblessed, @jurstadev, @OlumideSilas, @dakeem_ng, @haramide, @dakeem_ng , @0xfave, @ajisabo2 and the rest of the builders in our current panel ✨
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When discussing ways to bring more builders onchain, these women brought up the need for more women.
More women builders means more diverse use cases and perspectives —> a stronger space.
Let’s be in it together @mweru_mary58845 @Kenyan66406791 @chiri_bett
@base @baseafricaa @basebuildher
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Healthcare records onchain is my own personal number one thing I want to see- in Kenya and in the US and on @base ✨
@captain_blurr
@flossin_maowano
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Can you even believe that in her own time @m3av3 translates @base docs into Swahili to uplift Kenyan builders?!!
I asked her how we could improve them: “they are great. If anything make them even more simple.”
@baseafricaa
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The best part about this @base listening session with builders was that after it was finished @fabtheus shared his passion for building onchain, and answered questions for other builders. Community happens anywhere ✨
Thank you for participating in this research and being so open with your thoughts @fabtheus @Kenyan66406791 @NyatiNation @i_am_kipesa @AlyMtsumi @EmmanuelHaggai @chiri_bettb @flossin_maowano @mweru_mary58845
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At the @basebuildher breakfast I asked builders they’re advice for women to start in the space ✨
Hey @gozdeaksay, what’s your tip?
“You can be designer, creator, blogger, artist…it doesn’t matter what you do in the space as long as you align with the goal of bringing people onchain…See how you can contribute. Everyone is a builder.”
What about you, @harrytrananh
“Just get started. You may be afraid and not know what to do. Ask questions. There will be plenty of people to support you.”
Great advice ✨ thank you @0xAneri and @base for hosting ✨
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Why do you create? That's what we asked creators at our first ever @base Creator Dinner Party. "To connect." "For freedom." "For the feels." Creators are driven by the intrinsic need to share. How based is that?
@joaniekcusack , @hey_shells and I cooked up the idea to host an intimate gathering of creators to learn and create community. Seeing it come together last night in LA was magical. There was incredible food, laughter, and connection. It was not your typical research session, and that was the point. @0xAneri and Emma were the best co-hosts. Can't wait to share more of what we learned soon 🩶
@vltraviolet_ @RebeccaLamisd and Simran polaroids🩶 way more coming
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Our first @Base Creator Dinner was a hit! We learned so much about the need to make creators feel more belonging within the onchain space.
@joaniekcusack and @hey_shells made Marketing + Design + UXR magic ✨ @0xAneri and @emmekwan were A+ hosts ✨
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I am so excited to learn from Kenyan builders today about their dreams, challenges and how @base can help! And can’t wait to share what we learn here ✨
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More uxr dreams- had a blast interviewing Kenyans on the street with @0xAneri - we learned that Kenyans want to solve real and practical problems like easier payments to other countries and countering fraud. @_priyanks is learning the same as she interviews Kenyans. ✨ @base
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More wisdom from the @basebuildher breakfast ✨
So @sohey_eth , what advice do you have for women getting into the space?
“The thing that got me into it is just be curious. There’s very few mistakes you can make. I’m still here. Other women builders will help you in and help each other”
@jazzjk_1024 what’s your advice?
“There’s so many builders in the community- take that first step.”
Love it. Thank you @base ✨
🙌@base for bringing these incredible builders together
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Thai builders! The @base team would like to learn from you in Bangkok! You’ll give feedback and share experiences to the team, and you’ll be compensated for your time. Reach out to me for details!! ✨
@Nine_0x9 @ayvee_dev @BasedThailand
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This is @fabtheus ! On top of incredible onchain use cases that included solar panels, water, and even animals, he spoke about the importance for @base to build long-term partnerships with builders- including students and hackathon winners. Support shouldn’t stop after you leave a student session or win a hackathon ✨ thanks for being a part of @base uxr ✨
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Onchain builders! I'm a UX researcher for @base and @CoinbaseDev and I have a question for you! How can we support you more? You probably have different needs depending on which builder group you belong to... You can watch this and let me know :)
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Let’s ask these builders at the @basebuildher breakfast their advice to women thinking about joining the onchain space ✨
Hey @takisuteki, what advice do you have for women just getting started?
“Starting to build onchain can be scary. You might not know what to do. Find a mentor.”
Oh, here’s another builder at the @basebuildher breakfast. Hey @jessepollak , what tip do you have for women starting off?
“Find another woman you can partner up with, someone else who will have the same experience as you through that gender lens. Could be a peer, someone else who is in it with you.”
That’s a really really good one. Having a buddy at events and someone to talk with about similar experiences is key ✨ don’t you think? Thanks @base for holding the space for women
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What's one unique thing about being a researcher on @base ? In every job I've ever had sessions are with "participants." Now I have sessions with old friends :)
Also, are you like me and assume @DefiDevrel was named @DefiDevrel at birth? 😂 thank you friend for all of the feedback! Can't wait to share with @spicypaprika_ so she can include in her latest designs 💙
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Learning in the open is a @base uxr core value ✨
At @base, our user research team learns from traders, artists, builders, college students, and everyone in between, all over the world. Those shaping the onchain economy and those yet to join.
Highly recommend following the rockstar team - @natago, @_priyanks, @reva_jariwala, @shalinpei!
They'll be sharing learnings openly, seeking feedback, and recruiting participants for future studies.
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Our uxr team on @base and @CoinbaseDev invited builders into an internal slack channel where our team asked them top of mind questions for 1 month (including their opinions on new designs and ideas). We learned so much as we built along with these builders.
A very grateful thank you to builders @0xwizzdom @DefiDevrel @eMarlonIO @narasim_reddy @fattah_zaid @VishakhS74 @HussainRaz3097 @Ashimi0x for all of your participation 🙌
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On the @base uxr team we are obsessed with learning and being the best researcher team possible. We created the following values to help guide us ✨ @_priyanks ✨
✨exemplify uxr excellence
✨be the bridge between builders and end-users
✨scale ourselves
✨build relationships with our builders
✨learn in the open
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What do you want @base to know? That’s what we’re asking everyone at our world tour meetups. Thanks @AlyMtsumi!
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My absolute favorite part of working on @base is the ability to be creative and work with such creative teammates. Our creator dinner party was the perfect mix of both. 🤍 and @hey_shells @joaniekcusack @0xAneri made it really fun
@hey_shells and I thought of this crazy idea at basecamp and I’m so grateful @base helped us bring it to life ✨
As 2024 comes to a close, one small thing I’m extremely grateful for was working on @base creator dinner parties with @natago, @joaniekcusack, and @0xAneri . Here’s the initial deck Natalie and I created to pitch the idea.
To bringing more creative energy into 2025, and more opportunities to connect ✨
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UXR doesn't have to be a sterile, one-way benefit to the researcher. When it came to learning about creators, we wanted to do something different. So we created a dinner party that offered reciprocity: community and gathering in exchange for learnings.
@joaniekcusack made magic with the details, @hey_shells and I designed the sprinkled in research, and @0xAneri and @emmekwan helped host, and @base let this crazy idea come true ✨
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Loved meeting you and learning from you @AlyMtsumi
Wrapped up an insightful research session with @natago !
Great experience discussing the future of Web3 in Africa. Thanks, Natalie, @jessepollak and @coinbase !
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Builders! I'm researching some exciting @base work that @spicypaprika_ and @fkpxls and @gozdeaksay are cooking up ✨ We'd love some builder feedback to make it even better, and value your time so will compensate if you participate! If you are launching or recently launched any of the following comment for the survey link to apply to be in the study:
-memecoins, AI agents, games, social apps, or payment apps
(note- we'll fill up this study on a first come, first serve basis!)
Can't wait to learn from you!
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I am so blown away by @hey_shells ‘s talk about the design principals she used to design basenames ✨ Shelley, you’re A++++++++++ ✨🩷🙌 @base is so lucky to have you
It was such an honor to be presenting at Home Base during @EFDevcon.
I truly believe good design remains a key part of building compelling onchain apps, and we’ll make sure to keep sharing our processes with you!
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Are you an onchain builder?! Do you want to help shape the future of @base and @CoinbaseDev ?! We’ll even compensate you for your time. DM or comment for more info. Let’s do this together! ✨
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More tips and tricks from the @basebuildher breakfast. Spoiler alert, these ones are ✨✨✨
@futurealisha , what advice do you have for women starting to build onchain?
“Over index on following women on crypto twitter- so when you go to twitter it feels like your crypto bubble is full of women and it’s totally normal.
And lastly, here’s a special one
“Elbows out. Take your space, make yourself big, make yours pointy.”
These were really good ones, right? ✨
Thanks @base and @0xAneri for hosting this incredible space to connect, inspire and lift each other up.
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Bringing the world onchain means including women. Last night I was lucky enough to learn how @nyubnf plans to do just that.
We talked about ways to elevate the women in their club, including: holding dedicated time to connect and share experiences, asking men for help in the effort, and my personal favorite- being each other's advocates.
Thank you @base for sponsoring this event. @Apoorvadkh you made this all happen! And @hey_shells for your help!
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Best uxr team 🤍 @_priyanks and @reva_jariwala 🤍
the @base team had a blast w @CalBlockchain learning about what it means to be onchain 💙
ft: @natago @_priyanks @jessepollak @chintanturakhia
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Hey @base and @CoinbaseDev builders! My favorite part of being a UX researcher is conducting interviews. Here are my tips and tricks for collecting feedback from your users.
I'd love to hear your thoughts!
coinbase.bynder.com/m/355bde…
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So honored @CUBlockchain ✨🙌
We also had some amazing guest speakers join us at our General Body Meetings and on our Twitter Spaces.
Huge thank you to🫶:
Alum @keithgrossman from @Moonpay
Alum @john1wu from @AvaLabs
Alum @0xpampa from @Artemis
Alum @natago from @base
@isaaccyn from @Zora
@sjaitly from @DigitalCurrents
@ameliamariec from @SolanaFndn
@deepatalwar1 from @heliuslabs
@MorganKrupetsky from @AvaLabs
@gregosuri from @akashnet
David Hirsch ex-Chief of Crypto Asset and Cyber Unit for the SEC
Pepe Catala from @Moodys Analytics
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Hey @base builders- let’s talk about mentorship!
Through interviews I’ve learned that many of you credit mentors for bringing you into the space
1. Be a mentor! Share your expertise
2. Find a mentor! Elevate your craft
3. Let me know how @base and @CoinbaseDev can help ✨
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I am so excited for this! 🤍
Join us for a @base BuildHer brunch this Thursday at DevCon, for women+ building the onchain future!
RSVP: lu.ma/epy1xg5v
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I love this so much @314yush !! Thanks letting us get to know you too : )
hung out w the entire base team for the past 2 days
- @natago is empathetic, always curious, interested in learning more and dig deeper.
- @kabir_s1 absolute chad, always on top of everything and is always brewing w insights.
- @sfrankel9 is very thorough and full of passion & diplomatic at times xD when it comes to picking his favourite projects. always thinking about ideas & products.
- @neodaoist absolute superhuman, always to the point, cares about the lil things & open to criticism.
- @0xAneri man, she's the sweetest, great multi-tasker didn't see her sit even once. always constantly working.
- @jessepollak he's that sorta friend that's always rooting for you. insane memory & depth of thought. super based, super humble.
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Here on @base uxr we believe research goes beyond creating product impact (that’s table stakes, of course).
We believe research is also about building relationships, sharing what we learn externally, and bringing our teams together.
@_priyanks @reva_jariwala
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Here are my 7 tips for conducting UX interviews:
1. Set the stage that you are here to learn, not sell
2. Be broad at first; save specific questions for the end
3. Answer questions with questions (not answers)
4. Always ask open-ended questions
5. Embrace silence
6. Ask the participant to recap
7. Don’t give the answer in the question
What would you add @base builders? great UX researchers @noamseg ? PMs @lennysan ?
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I was so based at BaseCamp. And now I have my favorite swag and lucky crystal from @JuuJuuGallery 🔮
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Pumping this again- builders we’d love to learn from you for @base uxr and will compensate you for your valuable time ✨
Builders! I'm researching some exciting @base work that @spicypaprika_ and @fkpxls and @gozdeaksay are cooking up ✨ We'd love some builder feedback to make it even better, and value your time so will compensate if you participate! If you are launching or recently launched any of the following comment for the survey link to apply to be in the study:
-memecoins, AI agents, games, social apps, or payment apps
(note- we'll fill up this study on a first come, first serve basis!)
Can't wait to learn from you!
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Builders! Do you all know my amazing research partner and friend @_priyanks ? Well you definitely should. She is our @base ux research expert on end-users. She’s leading the way to learn onchain users needs, motivations and behaviors- to support builders.
What do you want her to learn?
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If I get one more follower I’ll shave my head @kabir_s1 @neodaoist
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I wrote this years before remote work changed the way we do research. The research back room was a magical place to gather, align, brainstorm.
Tips for creating a remote backroom that brings in your team:
1. Keep an async doc that summarizes each participant's highlights
2. Create video clips of each participant's highlights to share with the team as you go
3. Hold lightweight debriefs at the end of each research day
medium.com/@natalietulsiani/…
I want to update this article to make it more remote friendly! UX researchers! @base builders! what are your tips to creating a research backroom remotely?
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Hi there! Im the UX researcher on Base and the Coinbase Developer Platform and I WANT TO LEARN FROM YOU!!
if you are an onchain dev and want to be paid to help shape our future- fill out this form and we’ll reach out when there’s a study that fits!
forms.gle/dab5C1wdafCiMKMe6
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How lucky am I to base it up with @aflock and @zencephalon and @jessepollak?! Thank you to the NYU blockchain club, including @apoorvadkh and @CuriousInvstr for hosting such a fun and inspiring event
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So pumped!
BaseCamp Summit | Thursday, August 1 at 10am PT / 1pm ET
In-person from Idyllwild, CA and live-streamed on @unlonely_app, YouTube, and X
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xoxo @RachelOnchain
🌟 A glimpse into the unforgettable @base meetup I hosted with @fwxfinance in Thailand during @efdevcon 2024 💙🇹🇭🎉
This night was a testament to the power of community, as so many incredible individuals came together to celebrate a huge milestone: 1 BILLION transactions on the Base chain 👏💥
While that number has now been surpassed, moments like these remind us how far we’ve all come—and how much further we’re going.
Every milestone is worth celebrating, but let’s not forget: It’s still Day 1 ☝️✨
The work continues. Let’s keep building 👷♀️🔨🧱
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@gayatri_gt ✨✨✨ thank you for all your wisdom!!! Can’t wait for all that’s next together
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