I love writing for clients. But what I love the most? Helping their business take off. (What my clients say about me...)

The best possible marketing strategy? Overdeliver to your customers.

Imagine your life if you stopped overthinking and just did what you said you'd do

Writing for your own fulfillment is good. Writing as a service to others is great.

Don't complain if people don't understand your ideas. Lead them to understand.

Write. Every. Day. That's the tweet.

How a famous inventor negotiated a 20X price increase By doing (almost) nothing. The guy was Thomas Edison. And here’s what he did. He and his partner were presenting a new invention to a renowned banker. The ticker tape machine. "What the hell is that?" You may ask. It provided stock quotes from the NY Stock Exchange in real-time. (It was hugely valuable back then) So he showed up to the meeting - set up the machine and let it do its thing. Without saying a single word. The banker saw what it did and he was immediately bought. “$5,000” he offered. Edison frowned at the offer, clearly disappointed. “Ok, ok, $10,000” He was still silent - he seemed confused in fact. “Oh I see, you’re playing hardball” said the banker. “25 thousand dollars” Edison did not bat an eye at the offer. (He had not yet said a word) However, he noticed how impatient the banker was getting. The banker assumed negotiations would be tough. He offered: “$100,000 and not a penny more”. Edison was still frowning. He quietly looked at his partner and then nodded to the banker. Deal closed. “Ha! I would’ve paid $150,000” boasted the banker. Edison finally spoke. “And I would’ve taken $10,000” He got the banker to go from $5,000 to $100,000. By remaining dead-silent. Simply observing the person in front of him. Next time you sell or pitch something… Show the value. And don't do all the talking. Control your emotions and be non-needy You will win.

Too many writers only write about writing. Learn from them. Sure. Just don't follow their advice to the tee. Or you’ll become a copy of another copy.

You may have: - A great offer - A great service - A great product If you don't show it to people - no one will know. Sell yourself.

I was waiting for this. 300 legends. PS - No more milestone posts until 500

6 months building in X teaches you more about business than 4 years of college. Without going in debt.

How to master ANY skill: • Study the rules. • Imitate the greats. • Break out of the mold. Simple yet so few actually do it.

Failing vs. Failure There is a huge difference. Do you know what it is? Failing is learning what does not work. Failure is giving up.

You can't learn from mistakes if you never make them.

Struggling for ideas? Take more showers. Just kidding. Be bored for a while. Your mind will necessarily come up with something interesting to not go rotten.

The only worthy purpose: Give your best self to the world.

You can do anything. But you can't do everything. Remember to:

10 mistakes to avoid developing your writing habit. 🧵

Want money for Lambo's and beach view resorts? Those are cool - yeah I want money to buy expensive $2,000+ courses We are not the same. (Ok, I want the fancy resorts too)

Confidence is everything. • In relationships • In business • In life How can people trust you if you don't trust yourself? Build confidence first.

Remember: You've only failed if you gave up.

I write every day. • For clarity • For curiosity • For creativity Writing makes you better at thinking - and learning. I would do it even if it wasn't my job.

"Make the free stuff better than their paid stuff" Nah. Avoid your customer's friend zone.

The easiest way to get attention is polarizing. Also the easiest way to lose respect if you do it just for the sake of attention. Careful.

Leaders win by helping others win. Losers just give up. That’s the real difference.

How listening to feedback can hurt your business. And kill your creativity. Here’s why (in a 2-minute story) Giving people what they want works. But is it always the best way? Let’s travel in time to 1887, France. The country had gone through a lot of turmoil. The 100th anniversary of their most famous revolution was coming up... So they wanted to do something big. To show they were still on top of their game, y'know Naturally, they decided to throw a huge party - and show their finesse to the world. They called it le Exposition Universelle (The Universal Exposition) 35 different countries participated. The French had to come up with something truly special to stand out big time. So why not build the world’s tallest tower? At least 200 meters tall. That would be cool. After much deliberation, *cough* bribery *cough* - the project presented by Gustave Eiffel was selected for construction. Now here’s the fun part. There was a huge fuss when the construction was announced. It was all over newsletters' front pages. Why? It was not because of the alleged bribery. Some of the most influential artists of the time saw the design and went: “This shi* is ugly AF” They coined a whole movement: "Artists against the Eiffel Tower" Claimed it would dominate Paris just like "a gigantic black factory chimney” Even the neighbors were against it. They obviously didn’t want to be inconvenienced by 2 years of construction - which meant lots of dust and noise. And agreed it was ugly AF Especially since it was only meant to be on display for 20 years. 137 years and a bazillion tourist' selfies later… It’s one of the most visited monuments in the world. Replicated in lots of countries. China, Japan, Spain, and the US, to name a few. It also served in lots of studies in science, engineering, and architecture. And to awe us all. Imagine if the short-sighted detractors would have prevented it from ever happening. I rest my case. In the words of the great Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” What they say they want and what they actually want is not the same. That's why you should be careful with feedback. And do your own research. Reach your own conclusions. Listening to your audience can kneecap you creatively. You need to know them better than they know themselves. And sometimes... take risks. You can fail - but you can also make history. Don’t let bad feedback stop you from building your Eiffel Tower.

Writing every day is a vehicle to freedom. Financial and mental freedom.

Getting zero sales? You keep *tweaking* your offer... But nothing seems to work. Here's why Yes - offer is king. A great offer gets you 40% of the way there. But it may be missing a key ingredient... I don't mean a bonus or a guarantee, those are cherries on top. What is it then? Think about it. Would you sell toothpaste to a toothless person? No Then don't sell ghostwriting to a writer. Your offer is missing a clearly identifiable audience. If your offer doesn't have it - it's a bad one. Meaning: You have to know who needs your offer. And you need to know where to find them. Otherwise, no matter how good you sell it... It will not work. No way around it. You can't sell sand in the desert ... that's a scam. So you must nail these 3 elements: • The offer • The market • The sale Don't spend 100% of your time on the offer. Start with who you will sell it to.

If you write copy or content for somebody... Do this: - Learn strategy/funnels - Get good at offers - Nail brand voice Don't just write words. Overdeliver. Are you AI? No? Ok... be actually valuable then.

Whatever you're building in life... Don't do it alone. It's not worth it.

People don't care about you, your post, or your story. They care when they see themselves in you, your post, or your story.

Start with the end in mind. If you're mindlessly chasing: • Likes • Money • Followers You're just going to get nowhere fast. Define the life you want to have. Or you will end up successful & depressed.

Inspiration leads to motivation. Motivation leads to action. Action leads to discipline.

How to write great: 1. Write bad 2. Make it better 3. Make it better Until is OK Repeat 2 & 3 Until is great

You don’t know what to offer? It's OK. Just talk to people. Figure out their problems. Write 'em down.

"I'll start tomorrow" Keep saying this — self-respect will go down and self-doubt will consume you more and more. Start today.

Screw what they say. If you wake up feeling better than yesterday. You are a success.

Cheating on your diet is fine. Slacking off for a day is fine. Missing a workout is fine. You are not a robot. What you do most days is what matters. Remove the guilt and get back on the horse asap.

Social media has made competition harder than ever. Gotta be on your A game. • Sales • Product • Marketing Good news is if you stand out and overdeliver... You will easily conquer the top.

If you don't feel your best, try this. Wake up every morning like: "I'm a beast" "I'm the one" "I got this" Believe it and it'll come true.

Quick reminder: You are good enough. You are just not trying hard enough.

Nothing teaches you more about yourself and life in general than a long trip abroad in your 20s.

Indecision kills success. 99% of decisions don't require more than 30 seconds. Train yourself to be quick and decisive.

The view from my office window

People writing online to “get rich” I want to “get rich” so I have more time to write.

Discipline means nothing… Gives you ZERO benefit… Without a fat big WHY

We hit 200, legends. I feel blessed — you all inspire me. Building your biz & finding your voice. Gracias! Next up?

556 million users on Twitter - most are looking at memes. 2.49 billion on YouTube - most are watching cooking recipes and Mr Beast. Email? 4.26 billion people use it daily... for business. Where do you think you should build?

Madrid and its sights.

Study your skills. Study the market. Study the competition. Oh - you thought solopreneurship was your quick way out of college? Tough titties.

I’ve failed more times than I can count. • Fail rapper • Fail developer • Fail philosopher • Fail music producer • Fail husband (jk I'm the best) Why? Cause I gave up. Only way to fail is to give up.

All you need to be in business - An offer (that people need) - Someone to offer it to That’s literally it.

“The path to success is lonely” BS. Society led you to think that. You want permission to be antisocial. Success is helping others and letting others help you.

People who are quick to judge… Will never get out there and try things out. They will never be your competition. Why care?

Got blessed by a shi* ton of insight from the legend @WrongsToWrite Again, all thanks to @XOrderCommunity In fact... He gave us the keys to a state-of-the-art spaceship. Probably gonna crash it into earth. Beware.

If you set goals related to outcomes and tie them to an arbitrary timeline… You will live a miserable life. Make sure you set goals related to things you can control.

Less: • Formulas • Frameworks • Metrics More: • Consistency • Study what works • Thinking for yourself

Get on the sales call Even if you don't intend on buying. Get on it and learn what strategies they used How they frame and present their offer. Just be selfish and learn.

Learn the fundamentals. Master them. Over and over. Bake them in your mind. Keep making it harder than it should be and you'll simply die from overthinking.

I used to work extra hours on the weekends. Double-pay was nice and I had bills to cover. It's the same now. I won't engage or write tweets. Only double-pay work. Otherwise, it's time to chill with the missus.

The key for long-term success: Prioritize learning over earning

Don't let *perfect* get in the way of *good enough*

Consistency is a trap. If you're just consistent - but you don't: • Improve • Analyze • Plan You're not getting anywhere. You must be consistently better.

“Making it” for me is not a 7-figure bank account. It’s waking up and asking: “What day is it?”

Nothing beats waking up excited on a Monday.

Best time to start an online biz is today. False. Best time was yesterday. But today is the second best so don't make it worse.

Your business needs a why. If you know your why - you have a story to tell. When you have a story to tell, people can relate to it. If people relate to your brand - they become loyal. Start with the why.

Writer’s block sucks. And… It’s not real. • Embrace the suck. • Write whatever comes to mind. • Get the crap out - the good stuff will come out. Always works.

The key to success could be a really small change. You don't think it'll work so you don't do it.

Compounding effect can make or break you. • self-doubt • overstressing • social isolation • negative thinking It's easy to forget how quickly those build up. Treat them fast.

There’s no limit to your potential if you: • Write every day • Visualize your goals • Work smart & consistently What limits you is that internal voice saying “you’re not enough”

My favorite Naval bit: "The three big ones in life are wealth, health, and happiness. We pursue them in that order but their importance is the reverse." What's yours?

Make sure that having fun is on-brand for you.

Fighting with impostor syndrome and self-doubt? This is for you. I want to share an insight from a book I'm reading. It's quickly changing my perspective on mindset and the psychology of success. And I honestly never thought I'd get so much from a self-help book written by a plastic surgeon. The book is Psycho-cybernetics by Dr. Maxwell Maltz. It mainly focuses on specific techniques you can practice to beat a negative self-image and cultivate a mindset that leads to success. But I'm about to talk about something else It's the success-type personality. 7 qualities you should develop for a fulfilled journey to success. It forms an acronym so it's easy to remember. Sense of direction Understanding Courage Compassion Esteem Self-Confidence Self-Acceptance Let's quickly go through each of them: 1/ Sense of direction. You can't score without a goalpost. Whatever it is, you must have an important goal you work for. You need a clear reason to go forward. • goals • objectives • projects With no specific direction, you have no purpose. Lacking purpose in your life leads to a life of escape into cheap pleasures. You probably have experienced this at some point. I damn sure have. Your trouble is you are trying to maintain your balance sitting still, with no place to go. 2/ Understanding We must be able to see the truth and accept the truth, good or bad. We often see life through our feelings, pains and desires. So we misinterpret things. This leads us to make wrong assumptions and have false beliefs. Look for the objective facts about yourself, other people, or the situation you are in. 3/ Courage All problems, personal, national, or combat, become smaller if you don’t dodge them, but confront them. Courage isn't just big, heroic actions in the of face extreme danger. You can practice courage in the little things. • acting upon your objectives • daring to make mistakes • betting on yourself This is courage. It happens in your daily life. Success is often not about skills or resources but the ability to throw yourself to adversity. 4/ Compassion We tend to get more when we give more. Take the time to think about people's — • viewpoints • feelings • troubles • desires You can't succeed if you see other people as pawns in your game. And you can't respect yourself if you don't respect others. When a person begins to feel more compassion about others, he invariably begins to feel more compassion toward himself. 5/ Esteem Nothing is more harmful to success than having a negative opinion about yourself. And it's not about *self-love*. It's about giving yourself the respect you deserve. And simply not making up stories and narratives about how unworthy you are. Practice treating other people as if they have some value—and surprisingly enough your own self-esteem will go up. If you feel inadequate and undeserving you will be hostile to others, you will feel jealousy, envy... And you will not succeed. 6/ Self-confidence Confidence is built from success. However small it may be, everyone has had an experience of success. • tying your shoe • riding a bike • learning to read You've gone from 0 to 1 many times in your life. You've done many things you hadn't done before. You know what it feels like. And I get it. There are different grades of difficulty to things. But the process is the same. You fail plenty. You hit once. And once you do, you start iterating what worked. Every small bit of success will contribute to you succeeding more and more. Confidence is a compounding effect. 7/ Self-Acceptance Ultimate success is fully expressing your self. You need to come to terms with who you are now. • your mistakes • your weakness • your strengths The first step to self-transformation and self-realization is acceptance. You are not your own creation. You are a result of: • where you were born • when you were born • what happened to you And even if you have not achieved external success, you are somebody now. You are worthy now. You may not be expressing yourself properly and fully, but this does not mean you are no good. ———————————— Thank you for reading. You've got this far, so you must have gotten something valuable from this post. Would appreciate your: - Like & comment - Follow @mateowrites - Retweet if you're feeling generous See you next time.

My biggest X pet peeve: Growth gurus saying "growth gurus have lied to you" And then saying the same thing as every other growth guru around.

Lacking content ideas? Common symptom. Treat it by: • observing more • taking more notes • reading more

3 steps to a daily writing routine. • Sit down • Open a doc • Put words on it Repeat tomorrow. Improvement will happen naturally.

If you've ever wondered what is the next level to content creation... It's content philosophy. Got to listen to @TaylinSimmonds expose today. Simply mind-blown. All thanks to @XOrderCommunity

Even if you don't intend to post or publish anything You should write daily. Writing gives clarity to your thinking. And thinking will grow you rich and set you free.

Writing is a useful skill in any career. It will build you up to success. Schedule your tweets, yes. Also, write every day.

Marketing is the art of attraction. Sales is the art of courtship.

If you are not where you want to be: - Analyze what does not work - Iterate on what does work - Repeat Don't quit ffs Just stop doing the same thing over and over.

Want your writing to be distinct? Read medieval philosophy. Read 19th century novels. Read greek mythology. Or just be your damn self. That's much easier.

When you think of quitting… Remember how good it feels to do something really well. That will get you through the sucking part.

1 - Help 1 person with 1 problem 2 - Hugely overdeliver. 3 - Ask for a referral. 4 - Repeat. You have yourself a business.

The best way to explore a new city is to get lost in it. No plan — just exploring. The best way to explore your ideas is the same. No outline — just writing.

As a kid, I used to hear... "Things happen when you least expect them." And life weirdly proved them right. Your time will come. Keep at it.

Solve 99% of your problems by • Learning an in-demand skill • Learning how to sell it Get good - like really good. You're golden.

90% of life's problems have one cause: Overthinking. The remaining 10% can be solved.

“You should NEVER work for free” Don’t listen. If you’re starting from 0 and want to offer a service… Worst advice ever. The only way to get good is to do REAL WORK. No amount of study or practice can replace it.

You want to think better? Write You want to help people? Write You want to be a master? Write You want to be a leader? Write You want to be free? Write

What's the best productivity advice you've ever had?

No downside to waking up every morning like: "I'm a beast" "I'm the one" "I got this" Perception becomes reality.

You can achieve better results, with less work. How? - Simplify > Optimize - Add the right constraints - Focus on what moves the needle This is the path I'm taking to build that freedom biz.

It’s not about how many books you read. It’s about how many impact you and move you to act.

It's much more important to learn what NOT to do. Then what you should do. This hacked my life.

Happiness hacks: • Sunlight • Forgiveness • Walks on nature • Complimenting people • Visualization They are all free.

I'm an addict. I never felt in control of my life. That's until I found purpose. Find your true why and you will transform your life.

You don’t know your niche? No problem. You don’t need one. You need to master a skill. And solve a real problem.

The best stuff I've read always had the same effect: It sparked significant change in my life, my actions, and my thoughts. This is your job as a writer. Being the spark.