• chaotic philanthropic • "youtube gal" @thepwhlofficial • @teamsidequesttv • she/her • contact@askesienne.tv • beacons.ai/askesienne
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✨NEW VIDEO! ✨
Celebrating the re-release of an (updated for 2024) Charity Streaming 101 guidebook!
If you've ever wanted to try charity streaming, or amp up your existing campaigns - here's some thoughts I have as a 10-year charity-focused creator.
📺piped.video/ea8E0e_43t8
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I see #TwitchDoBetter trending - marginalized creators raising their voices because the platform isn't taking enough action to keep them safe from hate raids.
Feb 8, 2018: "Watch us closely and hold us accountable."
Hey @Twitch, It's 2021.
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I'm glad that something my brain said 'oh this will be so funny' to, actually turned into something people enjoyed...
Presenting: PWHL Ad Break (Kazoo's Version)
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An analysis of your non-apology from a marketing professional (Available for hire! Fixing this mess will cost you...)
1. The late-hour EDT post. You wanted this to go unnoticed?
2. You're a makeup company. It's not just 'women and their allies' who wear makeup. You know better.
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New role, who dis?!
Started this week as Social & Community Manager @Steelseries!
So far, so good - I’m excited to share this next step in my adventure with you all. #ForGlory
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Respectfully spamming this in the @elfcosmetics chat.
Don't put out a tweet asking for 'all the awesome creators' in the space and then totally ignore the women of color.
Work with *ALL WOMEN* IN GAMING.
Listen to them in your chat right now.
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Had to document because you don’t just impulse chop your hair off and NOT GET INTERNET POINTS FOR IT
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3. Only replying to positive comments shows us, that gaming community you want to be part of - that's what you're here for, not real conversation.
4. Plain and simple, there is no "I'm sorry, we were wrong." Would it have killed you?
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💡 ANNOUNCEMENT! 💡
Thanks in part to the @Twitch Past Forward grant, my "Charity Streaming 101" guide is now available on ko-fi, completely free!
- Streaming Tech & Tips
- Rewards + Milestones
- Promotion
- Working with Brands
and so much more!
✨bit.ly/CharityStreaming101
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5. The "beginning of your streaming journey" means that as a company with the resources, you had the ability to do research. You did not.
Ignoring your lack of inclusion for a moment, you didn't even have MODERATORS FOR CHAT. You don't know the landscape yet. Fix that, too.
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My friends are embarrassingly basic and I'm so loving it. Bachelorette party time lolololol
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Let's hear it for my girl @TheKittyPlays with 3rd place in the #TI6 cosplay contest! ❤️ Beautiful work on Roshan!
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6. Don't worry, we're back on the lack of inclusion thing.
The 'women' / 'females' language. Ignoring BIPOC content creators in your original post. Calling the folks in chat asking politely for representation 'passive aggressive'.
It's unacceptable.
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It's a joy & a privilege to work with you, and to call you my friend. ❤️ @TheKittyPlays instagram.com/p/BLILEEfDtCW/
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6a. There are SO MANY organizations, and communities you could have partnered up with to choose a diverse array of content creators. Multiple entire twitch teams based off beauty, bodypainting, and creative content!
Instead you chose white women with big numbers. Not okay.
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6b. During the stream, your staff-member host made a point of bringing up her racial identity as if that was 'enough'. Then you had white women complain about how hard it was to find their shade. It's insensitive.
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7. One of your hired hosts literally immediately started a stream after yours & bullied people who were asking for diversity.
You made NO statement cutting ties with her, nor did you apologize to the community for not properly vetting your hosts. You just undid your RT.
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6c. There are other creators who are actually *qualified* to speak on colorism from their experiences, so I would rather let them speak. But it's your job to listen...
You created an environment where people felt excluded. That is never acceptable.
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If y’all thought I upgraded my phone so I could take portrait mode photos of my dog
you’re absolutely right.
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The bump was brought by @Twitch posting us on their front-page as a part of our partnership. This means that instead of going to twitch.tv/nwhl, they just went to twitch.tv and saw NWHL content posted on the main carousel.
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FIRST community, I need to say this.
Every time someone calls me Dean's daughter, my heart shatters to a million pieces. Please don't let my father's memory be forgotten.
I'm proud of my uncle too, but THIS is the man who raised me.
Dr. Bart Kamen.
piped.video/watch?v=D7-9drn4…
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8. It took days of you being ratio'ed by commentary on your non-inclusion for you to come up with a completely meaningless 'statement' about uplifing people.
Community management means being always tuned into what people are saying. Responding transparently & quickly.
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10. And now we're back to this non-apology.
The right statement would have been: "Gaming community, we hear you. We didn't do enough to include makeup wearers of all backgrounds, and we're deeply sorry."
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9. You had hundreds of tweets with feedback and criticism. You just kept posting on tiktok and doing "❤️💄❤️yessss babe" comment replies!
Even if you don't have an apology prepared, you could have done 'We understand we missed the mark, and we'll be making a statement soon".
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Conclusion:
This industry thrives on authenticity.
Streamers and their audiences are cued in, deeply, to whether a brand is here to learn about us and become a PART of the space... or if they're just here for some quick clicks.
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12. At this point, you've not only damaged your own reputation, but you've created a scenario where OTHER BRANDS are going to see how hard you flopped, and be afraid of working with the Twitch community.
So now you're hurting creators and their opportunities, too.
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11. Your best 'next move' is to see consultants who actually work in this industry and understand the sentiment of the space.
ALL of the space, not just the top 10 white woman game streamers and their viewers.
Learn about the various communities here.
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"The world's first brand-led female empowerment movement in gaming"....
Not even a little bit? Not even one piece of that sentence is true.
My goodness.
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Putting W's on the timeline today: Overjoyed to accept my invitation to the @Twitch Women's Guild!
Y'all know I'm all about uplifting spaces for creators - and it's an honor to get a chance to join in on this one. Super excited for what's to come! 💜💜💜
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Never make silly bets with chat. You’ll lose.
(Building this has been such a joy.)
So, @libbyk, aka the PWHL YouTube Gal, performed the game stream's ad break music on kazoo for the community of fans that has fallen in love with watching games together. It was simply delightful.
Give her a raise. I have been so impressed by her work this season. Huge success.
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Today, I had to say goodbye to my heart-dog. Almost 10 years with Cooper by my side and I’d give anything for one more minute.
My only hope is that I gave him the life he deserved for all the love he put into the world.
I’ll love you forever, my sweetest boy. See you soon. ♥️
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Happy Birthday @KittyPlays! The best to work with, & beyond that such a great friend. Enjoy every moment! #TeamKitty
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I got called a bitch today by the community I CM for...
...because I won’t allow hateful language on our community platforms (per our Code of Conduct).
That’s a badge I’ll wear with HONOR, thanks.
#JustCommunityManagerThings
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Through your lack of effort in listening to & representing ALL of the gaming/streaming community, and then not even realizing where your shortfalls were...
You've shown us you're not actually interested in adapting. So no, we don't want you here anymore.
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New toys for the stream! 💜🎮💜
Excited to up my game & round out my @CORSAIR collection! instagram.com/p/BNcqJQVjyrx/
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Bit the bullet on an @elgatogaming Stream Deck! So excited to open it up and start playing around. 😊
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I first met @grantimahara at age 17. I mentioned I did FIRST & he was instantly more interested in my robotics experiences than talking about his own. When we'd cross paths at events, he'd check in on me, human to human.
What a tremendously inspiring person. What a loss.
💔
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Go seek out creators #OfOtherDiversities, as your host put it.
Listen to their feedback and take it to heart. Compensate them for their time explaining to you how prejudice affects their industry.
Be better if you decide to come back.
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You already put out a call for creators. You ignored them.
You are now ignoring the community's requests for transparency & conversation around your (lack of) inclusion practices.
You have lost this community's trust.
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The fact that people who are *physically in the stands* for PWHL games, are opening up their phones to chat in the youtube game feed... simply because they miss their friends from the days watching at home...
My little community manager heart is so proud of what we've built.
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Oh yeah, y’all. I promised a better photo than stream could show.
Here’s the full thang.
Feeling pretty wild lately.
In the best of ways. 💙💜💙
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🏆Honored to be named to @BusinessInsider 's list of top women in gaming, esports & streaming for my work @RadianceMediaCo!
Endlessly proud of the work we do, the incredible team behind it all & the foundation of family, friends, and community support.❤️
businessinsider.com/top-wome…
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Any chance you'll take 20% off the hate raids, too? Even that slight reduction would make a huge impact for your creators' well-being. #TwitchDoBetter
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Overjoyed and TOTALLY OVERWHELMED to see my own face on the @twitch official channel today as a winner of the #TwitchPastForward grant!
I am so, so grateful to have Twitch's support in my next big project - and I cannot wait to open the doors to it soon.
💜💜💜
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Yesterday’s news was heartbreaking enough on its own. When something like this hits your own community it hurts so much more.
May his memory be a blessing. @Frc4418 ❤️
We're heartbroken by the death of Kendrick Castillo, a victim of the STEM School Highlands Ranch shooting in Littleton, CO. Kendrick was a member of @Frc4418, of which his father is Lead Mentor. Our hearts go out to Kendrick’s family, friends, & all affected by the shooting.
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Posting photos with minimal makeup still scares the hell out of me, but I’ve been working on embracing my natural curls. They absolutely SLAPPED today and I really wanted to share.
So uh... hi 👋🏻
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Robot friends: It's okay to be sad, upset, grumpy, whatever - about events being postponed this season, but please remember it's to keep people safe.
I'm heartbroken for my kids, but just because you are young and vibrant and healthy does not mean everyone you contact will be.
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This year, Dean’s @FIRSTweets homework is to call your representatives & get the Christa McAuliffe commemorative coin created!
It’s a joy to see my grandfather’s art up on the big screen for you all.
More here:
actionnetwork.org/letters/su…
#omgrobots #FIRSTchamp
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"I want to support charity streams, but I can't spare any money right now."
That's totally OK! You can:
✨Watch their streams (lurking helps too!)
✨Share the links with your friends & family!
✨Retweet / Share social media posts!
✨Join in on community games!
✨Hype up chat!
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Hello internet. Here’s my face. 💕
That’s all.
Things have been weird but I’m trying to find the good in it. Sending you a little bit of belated love for a wonderful 2020.
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This. Please listen to the people you left out instead of TELLING THEM you included them. We can clearly see you didn't.
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Is your life a reflection of who you want to be? Or is it a reaction to people you don’t want to upset?
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Thank you, Woodie, for being you and for bringing your light to the world.
FIRST, among many other places, won’t be the same without you.
💔
With heavy hearts, we share the sad news that Dr. Woodie Flowers has passed away. He will be greatly missed by the entire FIRST community. A message about Woodie can be found on the Inspire Blog: firstinspires.org/community/… #WoodieFlowers
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The post is dumb, and the doubling-down in the replies is even worse.
Given that BK did a campaign 'tipping streamers' (without their approval!) last year, that got a pretty similar god-awful response... seems they're leaning hard into the "all press is good press" mentality.
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The first text I sent after my dad passed was to my dearest friend in the world. “He’s gone. I’m not ready for this.”
9 years later; I’m still not ready. 💔
Hug your loved ones, my Internet friends, and have a peaceful evening.
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Just added our newest @TeamKittyTV member (@LillyVinnily) to the team by talking to her on the street and handing her the team pin. HELLO NEWEST QUEEN ILY
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My mom and I were having a wonderful heart-to-heart tonight, but it’s getting late.
So I said goodnight to my new little Google Home, who asked me what to play for my alarm in the morning.
Mom goes... DESPACITO!!!! and books it outta my room.
WHAT. A. TROLL.
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we wanna see representation in gaming activations! please check the links people already dropped weeks ago ✌️🛑
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Really feels like I can’t catch a break lately… We lost Hobbes today too. 💔
Miss you already, birthday buddy. Here’s to 14 wonderful years.
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Thanking the people “supporting” you in posting sexist content is a really gross end to this post.
How did a post like that (and the others folks are digging up) get through layers of approval? Time to evaluate your culture as a whole. Be better.
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I've added the Twitch Chat Pronouns extension, so I can always address my friends properly in our community.
If you'd like to set your pronouns, head to pronouns.alejo.io/ and log in w/ Twitch! You don't need the extension to set your info as visible for others.
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Had the most inspiring, uplifting @StJudePLAYLIVE Creator Summit.
PLAY LIVE is the reason I decided to try streaming in 2014 - without a doubt I can say it changed my life.
I cannot believe we’ve been fundraising for ten whole years.
Streams start May 2. Let’s do this. ♥️
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IT'S TIME! My twitch birthday party! Games, giveaways, and the usual shenanigans. ❤️ #TeamKitty twitch.tv/Askesienne
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The thing I've been working on is L I V E N O W.
Radiance Media seeks to create authentic & transparent connections across the industry & tell the diverse stories of the gaming world.
So excited that after years of dreams and plans, we're doing the thing. ❤️
Through the launch of Radiance Media, @KittyPlays , @libbyk , and @TyDieOfficial are changing the conversation around gaming and aligning with partners who will elevate the industry.
radiancemedia.co
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🎉My @TwitchCon San Diego panel was accepted!🎉
Extremely grateful for the opportunity, and to be able to share the stage with @CamillaPanda @MsAshRocks and @_Smirky.
First panel of the con? Let's start it off RIGHT!
twitchcon.com/san-diego-2022…
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I declined twitter’s #NewProfilePic hashtag thing when prompted but HECK IT, I felt too cute to not put it on the timeline.
Hi. ✨
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Well, @FIRSTweets sent it out, so I think I’m allowed to say something... 🎉
I’ll be hosting the Founder’s Reception broadcast with @DeejayKnight!
Tomorrow at 6:30 pm Eastern; take a tour of Dean’s home & celebrate the night before Kickoff with us!
twitch.tv/firstinspires
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lmao just lost followers???
from tweeting about how racism is bad?!??!!
i'm gonna repeat myself.
👋 BYE 👋
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Very excited to be joining on with @TeamSidequestTV!
Always down for good people doing good things for the world.
Thanks for inviting me! 🤍
✨ WELCOME TO THE TEAM @libbyk ✨
ALT Sidequest map in the background with a orange and purple light gradient over top. There are sparkles and glitter and "fairy dust" decorating the back of the image. Big text in the middle of the image reads "WELCOME TO SIDEQUEST" with a small orange diamond over the word "to". A big circle in the middle with text in a small bubble underneath reads "askesienne, she/her". Askesienne (or Libby) is pictured in a circle frame in the middle of the image. A small white Sidequest logo is in the bottom right corner.
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Hey @elfcosmetics thanks for timing me out in your chat. Since you're so into feedback, here's my thread again.
Earn the community's trust back before continuing your marketing comms plan.
An analysis of your non-apology from a marketing professional (Available for hire! Fixing this mess will cost you...)
1. The late-hour EDT post. You wanted this to go unnoticed?
2. You're a makeup company. It's not just 'women and their allies' who wear makeup. You know better.
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There’s a @boburnham song about this, right?!
🤍 birthday party stream raising money for @EmbraceKids tonight!
twitch.tv/Askesienne
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Found out this evening that I’m going to be on the @Twitch FRONT PAGE tomorrow, as a part of @TeamKittyTV’s fundraiser for @StJudePLAYLIVE!
We start at 4pm Eastern. I’m super excited. Lots of great milestones yet to unlock!
More info & how to donate: tiltify.com/@askesienne/aske…
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Filming for a 👀 secret project 👀 but hi Internet, feelin cute will absolutely not delete later - and I don’t wanna waste it til the project releases ✨
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At 96 years old, my grandmother passed peacefully last week. She was the most brilliant, loving, and absolutely regal person I have had the privilege of knowing, and I am so lucky that she was my Nana.
I hope to live up to even an ounce of her legacy & the woman she was.
♥️
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I have so many women in my circles in gaming (and in robotics) that are sharing their stories.
I'm not ready to talk about mine. I don't know that I will be, anytime in the near future.
But I see you. I love you. I believe you.
Always.
I have your back.
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Which ones will stop the hate raids on marginalized creators? #TwitchDoBetter
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Three cons’ worth of missing each other by a few minutes; finally got to hug the wonderful @BloodyfasterTV ❤️❤️❤️
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I'm consulting on a brand's Twitch channel, and they're looking for a designer for emotes & badges.
If you're an artist (or want to tag an artist) with their commissions open for something like that... please drop links below! :)
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The owner of @GamerGlamCosmtx :
(elf is NOT the first makeup brand in gaming. By a LONG SHOT. Absolutely ridiculous to claim it.)
You know what's upsetting, a million-dollar company can come in say they are the first makeup gaming company to wipe my existence as a Black woman trying to showcase REAL representation for everyone in this brutal gaming industry...CHIIILLLLLEEEEEEEEE 3 years GONE!!
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According to Timehop, it’s been two years since I joined @TeamKittyTV. I couldn’t be prouder of the amazing network of women I stream with.
I love you all tons & tons. 💕
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