Building things and making content. ๐ ๏ธ๐ดโโ ๏ธ Cut30 bootcamp cut30.co
Portland, OR
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- Following 1,521
- Followers 68,147
- Likes 81,311
I was wondering why bitters bottles always have these jacked up old fashioned labels on em.
Turns out the brothers behind this brand were entering their recipe in a contest like a hundred years ago. One brother worked on the bottle and the other the label.
At game time they realized they were different sizes. They slapped the label on and entered it anyway.
They lost the contest but a judge pulled em aside and told em the wonky label made their product stand out. They kept doing it and not only is Angostura one of the biggest brands in the space, their aesthetic dominates the category.
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5 years ago I left my job to start selling weed with some guys I grew up with. Our first year we sold $1.2M to dispensaries a pound at a time.
Now we're publicly traded and we'll do $130M in 2022.
Millions of jars, joints, edibles, vapes.
Here's what we did:
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You see headlines about this sneaker reseller whose mom was a Nike VP?
Everyone is talking about how he used her CC and discounts.
Meanwhile he was making $100k/mo selling inside info on a paid Discord channel โ and told a journalist about it.
Literally.
Issa thread ๐๐ผ๐๐ผ
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Starbucks customers have something like $1.4 billion in balances in the Starbucks app at any given time.
We give them a billion and a half dollar loan, no interest, and only ask for it back when we want to buy some 90% margin coffee from em.
Absolutely incredible
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This dude has a cooking channel with 2M subs.
A couple days ago he dropped his own sauce pan.
Sold out 750 units @ $345 a pop.
$258k
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This video was my โah ha!โ moment for short form and Tik Tok.
Few products less โviralโ than a mf vacuum cleaner.
41M organic views.
I bet this drove 7 figures in revenue with effectively zero budget.
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A friend of mine is buying generic water bottles on Alibaba for $1.98 and selling em on Etsy for $14.99.
Made 509 salesโฆ
-Assume ~$5ea for shipping
-Net around ~$7ea after Etsy fees
Thatโs over $3500 profit.
Lemme show you how to turn this hustle into a brand:
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We've all read Sapiens, right?
If you want to dive deeper and learn more about history, here's a list of 29 incredible books about the past. The first one is required reading IMO.
Big history guy over here!
THREAD:
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I stopped reading business books a while ago, I'm reading history and biographies instead.
Here's 43 biographies that'll teach you way more than the concepts and strategies you're reading about right now.
The 3rd one is probably my favorite.
THREAD:
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MSCHF bought an original Andy Warhol for $20,000 and made 999 exact forgeries.
They mixed the original in and sold 1,000 pieces that *might be a real Warhol* for $250 each.
Thatโs $250k ๐ค๐ผ
Here's what they did:
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A friend of mine is buying generic water bottles on Alibaba for $1.98 and selling em on Etsy for $14.99.
509 sales!
- Assume <$5ea for shipping
- Net around $7ea after Etsy fees
Thatโs over $3500 profit.
Lemme show you how to take this from a hustle to a brand though:
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I see your 4 way stretch moisture wicking performance polo and raise you
A knit button up, linen pants, and a personality
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6 years ago I left my job to start selling weed with my friends. In the first 18 mos we did $13.6M.
We got acquired, did some M&A, and went public in 2021.
Now it's come full circle- we bought the business back.
Here's what's next:
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You remember the headlines last year about the sneaker reseller whose mom was a Nike VP?
He was making $100k/mo selling inside info on a paid Discord channel โ and told a journalist about it.
He just popped back up on Facebook with 400 pairs of Jordan's for sale.
THREAD! ๐๐ผ๐๐ผ
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My wife just bought a small DTC brand and quit her job to build it.
Last week she had her first $1,000 day.
How she got here, where she's goin:
(THREAD)
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Wild thing is the kid could have kept doing it if he didn't feel the need to tell everyone about it.
Ego is the enemy my guy.
Anyway - Breaking down things like this is my jam, and I tweet about business, cards, and weed the rest of the time.
Smash that follow > @landforce
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Costco uses its Kirkland Signature brand to rip off the best products in the world.
To the tune of $39 billion dollars a year in sales.
But it's not just cashews and olive oil anymore, it's $400 Scotty Cameron putters too.
๐๏ธTHREAD:
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I am so sick of my Nest thermostat trying to efficiently heat my god damn house Iโm about to rip this thing out of the wall and install a fucking on/off switch that respects me and does what I say.
Is this tweet relatable or am I the problem?
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This dude started a Tik Tok account in January 2022.
In less than a year heโs become one of the most prominent leather goods experts on the platform and launched his own brand.
Content is powerful.
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Most will write this off as โcute girl in fitness niche, doesnโt apply to meโ
But this video explains a step by step playbook for how to build in a niche and launch product to your audience.
The โsell other peoples products firstโ line is a gem tbh.
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The whole indica/sativa thing was made up by some dude 240 years ago.
It was wrong then and itโs wrong now, so why is it the foundation of the entire cannabis industry?
It's time for a thread:
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Years ago I couldn't find emoji balloons anywhere so I sourced em on Alibaba for $1.56 and sold em on Amazon for $19.99.
Sold 650 packsโฆ
- Cost $7.77 landed to FBA
- Net ~$8 each after ads
$10k in sales in 2 months.
Lemme show you what I did:
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Email eats 28% of the average person's workday.
A few weeks ago I committed to improving my Gmail workflow and got it dialed.
Here are the 4 things that tripled my email efficiency overnight:
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Amazon raised the yearly price of Amazon Prime by $20 yesterday.
With 200 million Prime members, thatโs an extra $4 billion per year without an ounce of additional cost. Nada.
Incredible.
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Lesson 1: just ship it
Lesson 2: weird is much better than normal
Lesson 3: join the email list tbh
builders.build/sub/
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I've worked with developers overseas to build mobile apps, internal tools, SaaS, and everything in between... I've probably saved $250k going this route instead of working with overpriced stateside devs.
You've heard the horror stories... I've never had one.
Here's how I do it:
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I'm trying to convince my barber to create his own haircare products...
Here's how he could make an extra $40k this year building a small brand:
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Cannabis companies are publicly traded and we've still got people in jail for selling weed. SMH.
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DoorDash is rolling out a program where everyone on their team does a delivery at least once a month.
Some of their engineers, who make upwards of $400k, are outraged that they will have to actually use the product that they build.
Bunch of losers.
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You canโt talk cannabis without talking about the 40k largely black Americans serving time.
Weโre working on a couple initiatives related to this, but The Weldon Project is a non profit you can donate to right now that works on exactly this:
theweldonproject.org/donate
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The Twitter app sucks for writing.
- No auto save
- Can't organize drafts
- Doesnโt sync across devices
So I built my own app:
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This ad is living rent free in my head
17.9M organic views and 138k shares
The hook does more than grab you, it leaves you dying to know whatโs nextโฆ
It then hammers value, mostly non obvious stuff, before it closes with the product.
If you arenโt trying to recreate this with your supplement idk wyd.
I am ๐โโ๏ธ
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A normal person's guide to staking $OHM for 8,269% APY
(THREAD)
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NBC rejected a cannabis ad for the Superbowl tomorrow, meanwhile weed is legal in more states than sports betting is.
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It's a huge problem, and it's compounded by HUGE disparity in state laws for weed. I'm looking at groups like the Weldon Project (and others) to support personally and for some bigger initiatives.
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Dave Portnoy is selling a $42 white label watch for $2400.
This is a masterclass on how NOT to launch a brand to your audience.
Fire whoever did this @stoolpresidente
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Starbucks customers have something like $1.4 billion in balances in the Starbucks app at any given time.
We give them a billion and a half dollar loan, no interest, and only ask for it back when we want to buy some 90% margin coffee from em. Amazing.
Itโs time for a thread ๐๐ผ
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When I first needed custom packaging for a brand I searched "cigar tube" on Alibaba and emailed the first factory I found. Today we import 40ft containers from that same factory.
Lorreta has saved us 7 figures, easy.
Hereโs how you can do the same:
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NFTs are way bigger than just digital art
Here's a rundown for the non-nerds...
I'll hit on:
- What they are
- Why they're valuable
- What they can do
[[THREAD]]
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So one day he calls his journalist friend to touch base about how cool he is.
Dude notices the name โAnn Hebertโ shows up on the caller ID cuz moms is still paying the phone bill.
He googles her.
Sheโs VP and GM of Nike North America.
Sheโs also Joeโs mom.
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A year ago my wife bought a small eCommerce business doing $1k/mo.
Since then she has more than 8x'd monthly revenue, and it'll do $10k in June.
Here's how we're gonna take it to $50k/mo:
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Joe Biden's daughter-in-law buying legal cannabis at a dispensary with secret service protection while thousands of people are still in jail for weed is the perfect metaphor for American politics.
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Iโve been thinking a lot about how Clubhouse walked from a $4B deal with Twitter only to watch them launch Spaces in a matter of months and absolutely crush them.
Absolutely brutal ๐ญ๐
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Central Houston Nissan has been posting run of the mill content since last September without much traction.
In March they started crushing: multiple videos with 10M+ views.
They're using shocking viral videos as hooks spinning funny videos relevant to their business out of em.
The tactic is a trend, I'm not sure it lasts forever, but that's not the takeaway:
It's that showing up, shipping content, and not being afraid to try things can yield ridiculous results.
It starts when you start.
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My wife posted her brandโs 8th TikTok video with only 69 followers.
In 4 days it got ~220k views and drove $4,860 in sales.
TikTok is wild.
Here's the breakdown:
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Golf is blowing up right now and golfers are brand loyal, spend $, and play the game for years.
Massive LTV in this niche.
Here's how Iโd build a golf brand:
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The story starts with a Portland kid named Joe. Joeโs mom is a VP at Nike and GM of North America.
Like any self respecting suburban gen z kid, Joe uses bots to snag sneaker releases online faster than real users and stacks them at his parentโs in the hills outside Portland.
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Burnout isn't from working hard, it's from being stressed and working on shit that doesn't make you happy.
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My grandpa just turned 105 years old.
98.8% of all the things I know are wrong, but these 105 things he taught me are basically a university.
๐งต
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Nerd Wallet is a billion dollar company built on doing SEO around a few keywords.
SEO is still so underrated as a marketing channel.
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The dust is starting to settle on this TikTok video:
โข 4.2M views
โข 189k likes
โข 974 orders
โข $28k revenue
Here are a few takeaways:
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This process video addresses objections and anchors price high before it ropes you in..
Go to the site and itโs โonlyโ $99
I wanna buy, but itโs sold out ๐
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If I had the time, I'd be building in these niches:
โข Home services for millennials
โข Kids apparel that isn't dorky
โข Golf brand/equipment
โข Productized accounting
โข F1 media/content
Here's what I'd do:
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My wifeโs brand has a video doing ~1,000 views every 10 minutes on TikTok right now. $1300 in sales so far today.
Itโs her 8th video, she had 69 followers when she posted it.
TikTok is wild.
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Apple deserves a Nobel prize for that lil feature that automatically puts the code you got texted into the thing youโre verifying.
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Cannabis is the future.
They're saying itโs the next generational wealth opportunity.
Here are 11 threads to get you up to speed on weed:
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Heโs telling a Bloomberg journalist all this btw
This is a little vague I guess, like he didnโt finish with โand those *right* people are my momโ
bloomberg.com/features/2021-โฆ
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Mailchimp bootstrapped an email blast service to a $12B exit and people still think you need a revolutionary idea and VC $ to do a software startup
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A lot of you have been seeing all this Gamestop $GME stuff and don't know what's going on...
It's amazing, hilarious, brutal, all of the above.
I dug in to try n understand it all, lemme give you a rundown.
//THREAD//
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Most articles are mentioning that her credit card and discounts were used.
Does selling Nikeโs private information constitute corporate espionage of some sort?
Maybe this is a stretch but itโs jumping off the page at me.
Do you know dude? @Heskicks
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We lost $500k in Q4 of 2017.
We laid off people, we couldn't pay our bills.
It was the hardest 6 mos of my life.
I drove to work everyday visualizing spring time and telling myself I was built for this shit.
Iโm built for this shit. The obstacle is the way.
๐ฃ
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My grandpa turned 105 yesterday. He's the last living player from the 1942 Rosebowl, was a commander in WWII, and is a walking gratitude machine.
His line as long as I can remember is "wishing you daily happiness for no particular reason"
Says it with every goodbye.
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By the time heโs in college at the U of O, heโs at a pretty serious scale with a coordinated cook group.
Using bots and the boys, heโs snagging Nike, Jordanโs and Yeezys at scale and immediately flipping them for an extra $100+/pair.
His momโs Amex floats it.
$200k/mo.
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I was reading Starbucks' 2021 year end filings last night (Saturday night LFG) and saw they recognized $164.5M in breakage revenue for the year.
Thats $164.5M in FREE MONEY - gift cards and app deposits that were never used.
Scale is crazy.
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I got a quick cut from my barber last week and convinced him to launch his own branded hair products... they have 70%+ margins.
In 10 min while I was in the chair we sourced everything needed to launch his line for under $500. It was a blast.
Lemme show you:๐
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More than $5,000,000,000 of marijuana flower will be sold this year in the US. That's $5 Billion with a "B". Just in flower.
But nobody agrees HOW it should be sold....
It's time for a thread ๐๐๐
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There are 40,000 Americans behind bars for marijuana. Meanwhile:
- 36 states have marijuana programs
- Companies are publicly traded
- Thereโs weed stores on every corner
How the hell did we get here? ๐๐ผ
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Iโve been doing recreational cannabis for the last 5 years.
This year itโll be a $24 Billion dollar industry.
Here are 5 BIG opportunities I see in cannabis right now.
Spoiler alert: None of em are growing or selling weed.
๐๐๐
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Youโre still not convinced content can move the needle for your business, meanwhile this dude is crushing Tik Tok with his sign shop lol.
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Dave Portnoyโs response to criticism about his lazy build-a-bear watch brand is that heโs been working on it for 2 years.
So my man @Shwinnabego breaks down how he made it an actual brand inโฆ an hour.
Love this energy ๐
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Heโs REALLY good at finding when large retailers are going to slash prices so he can buy em up.
Heโs also buying up stuff thatโs discontinued.
Heโs like.... REALLY good at this stuff.
You know Portland- if you know the right people this info is floating around hahaha
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I first posted my backstory in April. Since then Iโve met thousands of new people on here, we've gone public, made the largest dispensary acquisition in California history, and a whole lot more... so itโs time for an update.
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I had a random idea last month
My developer built it overnight
It just hit the $1,000 revenue mark lol
I had a problem, solved it, and now it's making $
Here's what I did:
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There are a lot of great threads on Twitter these days, but best ones are:
- Concise
- Tactical
- How to do X
Here are 10 of them:
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