some alpha for those willing to pick it up -- if you want to level up as a wallet infra provider:
1. prioritize (zk) login via oauth. google login is the highest performing, highest satisfaction identity solution in crypto by orders of magnitude. sui did this very well, everyone can learn from them.
2. widen your permission set (mm delegation framework figured this out already, its embarrassing how far behind everyone else is). if a wallet doesn't have a good permission set it's a non-starter -- embedded wallets are much workable alternative in current form (also partially why 'subaccounts' aren't gaining traction either)
3. stop shilling passkeys, it's hard to take anyone seriously that thinks that's what's holding us back. shows a lack of experience supporting production-grade consumer-facing products with a large amount of users. it's a nice-to-have on top of your eg google identity.
4. start dogfooding more -- build MVP products on top of your solutions to discover the invisible walls and constraints you didn't think about (there are many) to avoid future developer churn -- switching costs are extremely low in this industry.
5. listen more -- _zero_ of my most experience product developer friends have been surveyed, interviewed or asked about feature sets from these new solutions. feedback goes into the void.