thanks to mark schofield over on threads to inform me of this upcoming Yuki news:
“Today, HexClad, the innovative and performance-driven kitchenware brand, announced rising Formula 1 driver Yuki Tsunoda as its newest Global Brand Ambassador. To kick off the partnership, Tsunoda joined forces with Gordon Ramsay in a new high-octane campaign where F1 speed meets culinary precision.
Titled "High Performance Cookware," the ad spot celebrates the tools and mindset it takes to perform at the highest level - whether you're racing at 200mph or plating a five-star dish. In a creative twist, Tsunoda steps into the kitchen to show off his skills as a passionate home cook (his dream is to one day become a chef), while Ramsay teases getting behind the wheel.
The campaign is rolling out globally across broadcast, digital, and social platforms this fall. Tsunoda will also sport the HexClad logo on his race helmet at an F1 race this season.”