Belgrade born, Chicago raised. Content @ChicagoBulls. Tweets are my own.

Chicago, IL
This is a true story. I was in San Francisco a couple years ago, and got to talking to our Uber driver. He was a friendly Romanian dude. He asked me about work and we started talking ball. He told me his daughter was going to play college basketball. “She must be good!” I said.
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We talked hoops a little bit longer and he gave me his card in case I ever needed a ride somewhere. Couple years later it turns out he was 100% right. She WAS the best.
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I know that asking for 20 minutes of your time for a video is a lot these days. But this is one of the most emotional things we’ve ever produced. Every time I’ve been in a room with people watching it, people are wiping away tears in the last 5 minutes. Please check it out!
From Chicago: A Tribute to Derrick Rose 🌹
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He turned to me and raised a finger and said “No. She is not good. She is THE BEST.” I’m from the Balkans, I’ve been around proud Eastern Euro parents my entire life, they’re a people who ALWAYS have “the best” everything. I sort of laughed and was like “that’s awesome, man”.
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After games, our team sends content (photos, video, etc) to the players. After the win tonight we sent a pic to Zach LaVine of himself shooting the game winner. He replied asking for shots of him celebrating with his teammates instead. Think that says a lot. 💪🏽
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It was literally like 8° out today. I could barely find it in myself to make a trip to the grocery store. Meanwhile DeMar drove 3 hours to Champaign to support his rookie teammate. These aren’t little things.
DeMar came out to Ayo’s jersey retirement ceremony in Champaign. That’s love ❤️
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The only lower seeded East team to win a game in the playoffs so far is the Bulls, just like everybody predicted
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Look how happy they are. Bulls fans deserve this.
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Unsubscribing to every basketball podcast who says Zach LaVine shouldn’t be an All Star because of the Bulls record and then puts Devonte Graham, Bradley Beal or Trae Young on their team
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I’m struggling to find more than 2 rounds for Yarde, truly wild scorecards
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I’m proud to be a part of a @chicagobulls team named today as a recipient of the Digital Innovator Award as voted on by our peers in the @NBA. It means a ton and I’m lucky to work alongside some real badasses. PS this award is REALLY hard to take a good picture of.
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One of the coolest parts of this team being so good on the court this season is seeing Bulls content folks get to flex like this. I’m biased, but there’s quite a few all stars on that team too.
Leaving Ne York, Ne York with TWO W's!
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Everybody stand and slow clap for @JoePinchin for walking around freezing snowy Chicago to bring the world this ridiculous content
Last day to push for Zach… 🌟 1 RT = 2 VOTES 🌟 RT TO VOTE FOR @ZACHLAVINE #NBAAllStar
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So a year or 2 ago @TheNikkoTan wanted to get better at photography. He bought a camera and called up a local high school and asked if they’d let him shoot games so he could practice on his off nights. He’s now getting shots like this regularly. Success is not an accident.
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Cover shot by @JoePinchin, let’s all hype him up since he won’t do it himself
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Experiencing #TheLastDance with the world and covering it with my team at the @chicagobulls has been a major career highlight for me. I’m ready to run through a wall. Also, I miss the hell out of basketball.
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Major shoutout to @hometown_design for putting this graphic together in literally a single quarter using all photos from tonight’s game.
Zach joins Michael Jordan as the only players in franchise history to record at least 44 points, 10 rebounds and 8 assists in a game. Don't know who needs to hear this...but Zach LaVine is an All Star.
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Replying to @SerbianFooty
We will beat Switzerland only to have Cameroon beat Brazil and qualify ahead of us on goal differential, it’s the Serbian tradition to be eliminated in the most painful possible way
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Hubie Brown is EIGHTY EIGHT years old and this man is out here calling a national tv basketball game on @ESPNNBA and calling it well. Still knows the game and players as much as anyone. That’s insane! Find something to love as much as Hubie Brown loves basketball.
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How can you not be happy for Milwaukee and Giannis? Also: that city is going to run completely out of beer tonight
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Truly one of the funniest things I’ve read all year, 10/10 from beginning to end
Remember how a while back I said that I went to a Michelin starred restaurant and it was one of the most singularly awful meals of my life? I finally sat down and wrote about the whole fiasco. bit.ly/HellNoBros
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About to start a Javonte Green fan club who’s with me
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Hi if you are looking to start your career in social media or content please please please do not listen to Twitter Expert Bros who tweet empty platitudes all day. There’s nothing of substance there. I promise.
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The best part of the @Suns run is getting to see the Suns content team flex their muscles. When your team is losing it can be hard to stand out. Now that they’ve got a run going, they’re killing it. Big ups to their whole content & social team #smsports
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Not going to soapbox this too deeply but tonight the whole world was talking about the @chicagobulls, and a lot of people at the Bulls (+ some guests) came together to make some really cool shit and I’m very proud of everyone I work with.
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This is the most engaged with tweet the Bulls account has ever posted...think about how insane that is for a second.
👀Looking good, Yoongi!
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If you look real closely, you can see @TheNikkoTan taking the other legendary photo from the other side. SHEESH
Make sure you take a look at all the details of this photo. Ridiculous. 📸: @joepinchin
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Legit among the dumbest things we’ve ever done, shout out to @TheNikkoTan & the crew who drove like 10 hours and spent the night at a farm in their commitment to one joke
HERE IT IS: YOUR 2022-23 BULLS SCHEDULE. @ATT | #BullsNation
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The 82-0 version is gonna set internet records
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The @chicagobulls AUROCHS project is a finalist for both @shortyawards & @HashtagSports awards in the next month! That’s a big honor, and this whole experience was special for a lot of reasons.
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HUGE pickup for Bulls Digital. Let’s get it. Welcome to the squad, Joe.
It’s been a mad journey over the last decade involved with @RidersBball. Thankful & proud of the hours put in alongside some awesome people to move things forwards. Next up... @chicagobulls! Hyped & grateful for the opportunity to now join some crazy talented people! #smsports
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Serbia has under 7 million people total. That’sl 2 million less people than Chicagoland. That we have NBA representation alone from a country that small is impressive - to have an MVP? 🤯 Congrats to Nikola Jokic. So freaking proud. 🇷🇸 🇷🇸 🇷🇸
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I’ve learned more from Dan than any single person in my entire career. He’s one of the most dynamic people in sports and he built teams at the Bulls that will ensure his impact lasts long after his departure. We will miss him greatly, but can’t wait to see what he builds next 👀
After 7.5 seasons I’m leaving the @chicagobulls.. bittersweet doesn’t quite do it justice. It’s been an amazing place to work with a phenomenal fan base and a remarkable group of colleagues. It’s been a dream job and one that I can’t quite believe I’m about to leave!
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Benny the Bull has more followers on TikTok than any American sports team. Marinade on that for a second. How often do you get a chance to work and create with the 🐐? Hit that link below and join the squad.
We’re looking for an intern who lovessssss TikTok to help out the TikTok king himself @bennythebull for the upcoming year! Apply ➡️ on.nba.com/2X7w8Jw

ALT benny the bull bulls mascot GIF by Chicago Bulls

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Oh hell yes @hometown_design @JoePinchin it’s not even fair
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They love me in Dallas, everyone has been very welcoming, thanks for pulling out all the stops for me @letstelllizelle whole arena was chanting my name at one point what an honor
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Replying to @rob_schaef
I'm sorry to hear this, man, but you're going places. One of the genuine best in the business.
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It’s tradition that every holiday season, @TheNikkoTan goes on a road trip and films a Bulls game winner. This time with a camcorder! Tune in next year as he records the game winner via court stenographer
Camcorder footage of Ayo's gamewinner 👀
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Huge addition for the Bulls digital squad. Nikko’s done big things with a very respected content team in the Falcons and can’t wait to see him bring that creativity and energy to Chicago and the NBA world. Let’s do this.
TLDR: I’m coming home. Our Thanksgiving game will be my final day with the @AtlantaFalcons. It's fitting because I have nothing but gratitude for these past 3+ years. I have accepted a dream opportunity as Digital Content Coordinator with the @ChicagoBulls.
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The @Ghxsts @chicagobulls collab AUROCHS piece just sold for 9.6 ETH (~$11K). Congrats to the winner and to the artist @GxngYxngNFT! Incredible.
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You can tell this one means a ton to the players. Massive roller coaster W tonight.
THIS TEAM.
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Replying to @griffinpquinn
Great capture and thank you for sharing the moment with the world, man. That security guard knew that kid wasn’t any kind of threat. He was just enacting his own daydreams on someone much smaller than him. I’m glad thousands of people have seen this.
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Trying to figure out what to Tweet after the last one randomly went viral

ALT Season 2 Ugh GIF by The Office

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Legit @ZachLaVine’s entire Tweets & Replies feed is just him hyping up and showing love to his teammates. Go look. He is having the best time. Happy for him, man. He deserves this success.
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This is worth your 5 minutes this AM.
He thought he was doing a media call. But actually, it was @ZachLaVine’s closest family & friends showing him love ❤️
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Live view of me participating in #SportsSummit20

ALT Chilling Chillax GIF

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Stephen Noh is maybe the best NBA writer going right now, Sporting News getting him is like the Bulls’ DeRozan free agent signing
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From 2006-09 the Spurs had both a French and an American point guard. The French point guard’s name was Tony Parker and the American’s name was Jacques Vaughn
What are some NBA facts that sound fake but are actually true?
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I love watching Daniel Gafford play already. I know it’s summer league but the young Bulls play hard and are a blast to watch.
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A lot of teams did cool schedule release videos today and this one seems to be going under the radar but this is legendary stuff right here 10/10
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The artwork on this drop is legitimately so ridiculous, and some of the artists are doing super interesting things with it. I hear @trueIMCMPLX might have some more plans for this character this basketball season 👀
We asked 23 artists from around the world to reimagine the Bulls logo in their own unique style. This Thursday, see where their imaginations took them. bit.ly/aurochsnft 🎨: @trueIMCMPLX
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Replying to @chisportsross
Been a fun year, despite the recent tough stretch. Your (and the rest of Bulls Twitter) passion, energy and love for the team means a lot to those of us on the team side. Thank you for rolling with us all season.
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A massive gust of wind just blew through Chicago as everybody in the city simultaneously breathes a sigh of relief
Zach LaVine underwent an MRI this morning which revealed no significant structural damage to his left knee. LaVine has begun targeted therapy and will be reassessed early next week when a more definitive timetable will be determined. He is not expected to miss significant time.
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There are a lot of people making dope content through great edits and camera work and that stuff is great but you can still tell a story with nothing but a phone if you know what to look for. Big ups to @michellepoole_ @kjramming & team on this.
5+ minutes without a miss. Stephen. Curry.
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Thank you @KOT4Q @Cody_Hock & team for the dope @EnjoyBBall hoodie & socks! Had to bust out the Slavic Squat in celebration 📸: @KatieCavana
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We needed a Balkan star in this town, high time we got one. Welcome to Chicago!
VOOOOOOOOOOCH. Welcome to Chicago, @NikolaVucevic!
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I was just thinking about this today and I’m aware I’m about to sound like a Corny LinkedIn Man, but if you manage people, this is the mindset you should have. Hire people you trust and trust them. Support them, but let them cook and get out the damn way.
"LAMAR! Do you want to go for this?" 😈
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The Bulls play basketball again tonight AND we’re adding TWO full-time roles to one of the best content teams in sports (I’m biased but…it’s true) Details ⬇️
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So uh…this Bulls team is fun, as it turns out. I, personally, am here for it.
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I know I’m not the first to say this but I’m legitimately so happy for Jimmy Butler. He always treated staff well in my experience and there’s a reason everybody here still roots for him. I hope he kills it on the national stage. He deserves this.
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Sad to be away from home today but @SportoConf surprised me by introducing me to former #boxing world champ @DejanZavec and I got to hold a real IBF title belt and pretend to be a champ for a minute, so my Slovenian Thanksgiving is going great
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I’ve noticed a lot of people lately asking for advice on breaking into the sports and #smsports industry. I started taking notes on this and decided to write down a few thoughts and share them. Hope someone out there finds this helpful! linkedin.com/pulse/few-tips-…
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So much positivity around this team these days. Good times ahead. ❤️
Zach called game.
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Replying to @AGoldmund
I’m on the edge of my seat waiting for the follow up - what happened?! Did memories exist?
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Replying to @dmorey
@dmorey There's a 'team of the year' award I hear they give out in June. Let's go for that one. #RedNation
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Big ups to everyone involved on this project, especially @DaveZarz @Dchar612 and @KOT4Q. Was nice to get weird again. We didn’t even get to use a couple of my favorite bits yet...see you in part 2 😉
AND. WE. BACK. @NBCSChicago | @KOT4Q
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Let’s get it! #SeeRed
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In case you didn’t already know, @amiekiehn & team are first ballot content team HOF
Move it, football head‼️
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There are apparently over 3,500 Dennis Rodmans on the @chicagobulls IG page. This NBA inside joke about Rodman commenting on every single Bulls/NBA post with blank comments is the most commented on post published by the Bulls in the last year. The Internet is a weird place.
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Benicio del Toro’s name is literally Benny the Bull

ALT Blow Your Mind Wow GIF by Product Hunt

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Replying to @SerbianFooty
So we’re just winning the World Cup this year I guess
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This is my all time personal favorite fight. Worth watching the whole thing. nitter.app/kokings4/status/993438…
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Hats off to all the NFL #smsports folk. The Draft is super unpredictable with a million possible players and picks, a ton of prep and reaction work and theirs is FOUR DAYS long. Oh, and this year they all had to work it from home, in isolation. Mad respect.
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I love DeMar DeRozan so much
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It was a blast to join you guys! Thanks for having me on!
If you're a @chicagobulls fan or not, don't miss Social Pros this week because we're joined by @itsluka, the team's Director of Content and he shares behind-the-scenes insights into the #ChicagoBulls social content strategy during COVID-19 and beyond! candc.ly/316N5ly
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Robin Lopez locks down legendary status and this might be top 5 most fun things I’ve ever worked on. We’re very proud of this. Huge shout out to @ChrisRamirezTV & crew on making this look so legit. #smsports #TheBullchelor
Robin Lopez stars in the most dramatic season of The Bullchelor...ever. Presented by @BMOHarrisBank:
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Big loss for us but so, so happy for Samantha for what sounds like the job of a lifetime. Been side by side for a lot of late nights and road trips over the past few years...was a pleasure working with you Sam. We are going to miss the hell out of you!
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The Lottery did exactly what it was designed to do when the NBA evened the odds. I am still optimistic for the future of the Bulls, even if the ping pong balls didn’t bounce our way today. I am sad, though, at all the🔥 content the world will never get to see that we had prepared
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This guy in the crowd fondly looking on to this wholesome scene is Bulls Twitter.
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Want to shoutout the best digital team in the damn world for another big year. Proud to call you guys my colleagues and friends. @SamanthaTaylorB @iamdanmoriarty @KamilStrycharz @hometown_design @mattmoreno @TheMoeDee
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Take ten minutes out of your day and watch this Bulls All Access episode that recaps DeMar's insane buzzer beaters - including footage you truly won't see anywhere else. It's freaking awesome. Instant good feels today. piped.video/watch?v=D8orrAKi…
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@hometown_design we need more 50 point games solely to see the graphics you make
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As a #boxing degenerate, it was very cool hosting Oleksandr Usyk at work today. He might be the best fighter in the world. When I met him, I told him I was “very feel” and he straight no-sold me and just shook my hand and said nothing. It was a perfect interaction.
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Replying to @hometown_design
This is next level stuff dude. Proud to call you a colleague and a friend.
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I feel like I’m not supposed to like the Knicks but how can you not? That crowd...Derrick and Taj taking names...I’m all in
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Stoked that Chuck got to go on this trip. One of the best photographers I know and a really good dude on top of that. First time we’ve ever taken someone with the content team to a road game. 💯
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I don’t know if I’m more shook that Limp Bizkit is a Lollapalooza headliner in 2021 or that the majority of people I work with have never heard of Limp Bizkit
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SoxTV/digital in full playoff mode, not missing a single moment out there. You love to see it. Send your love & kudos to @KingGails @erinncasey9 @JordanDoyle23 & the rest of the team who have been grinding & storytelling this team all year. #SoxIn5
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My neighborhood’s Little Free Library is now stocked with pantry goods for people to take. ❤️ Chicago.
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The United Center was insane last night. What a fanbase.
There is no place like home 🏠❤️
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