Technical Founder working on AI agents, mobile apps and stealth startups. Posts about my wins, failures and learnings. --dangerously-skip-permissions enjoyer.

Singapore
I’m unemployable because I'm a generalist. I like to do a bit of everything but I don't have depth in the things I do. Things like product, engineering, design, sales, marketing, and customer support. Sadly, there isn't a position called "Generalist" at companies!
Replying to @imgyf
What makes you feel unemployable?
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As an entrepreneur, I feel like I’m unemployable. But when my startups don’t work out, I feel like I’m backed against the wall. I can’t make money as an employee, and my startups are also not making money. Anyone else feel the same stress?
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How the fk is @elonmusk running 6 companies and posting on X everyday?
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Nassim Nicholas Taleb once said, “The three most harmful addictions are heroin, carbohydrates, and a monthly salary.” Today I left my day job to break free from the monthly salary addiction, and pursue entrepreneurship. Not sure where my full-time indie hacking journey will take me, but I'm excited for the ride! Hopefully I can create some magic with this rugged MacBook Pro of mine, that has accompanied me since the start of my coding career. Follow me if you want to watch me succeed (or fail idk, who can predict anyway?)
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I'm a generalist startup founder. Engineers laugh at my coding skill, I kept going. Designers laugh at my design skill, I kept going. Marketers laugh at my marketing skill, I kept going. Then I created a money making product, suddenly they stopped and I had the last laugh.
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I went through the whole cycle as taught by @levelsio in his Make book. That indie startup is OurBabyAI .com, an AI baby generator. Here’s the full story from idea to 5 figure exit and everything I’ve learnt: 🧵
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How the fk is @levelsio running 7 startups and posting on X everyday?
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It’s been 6 months since I left my full-time job to pursue entrepreneurship. Runway is dwindling down, and mental stress is at an all-time high. Personal advice: Quit your job only if you have a huge war chest or a product with traction.
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Unpopular Opinion: Notion is overrated.
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Today I'm launching the dumbest idea to reach $170K ARR. Introducing 10000square.com ◼️ A directory where website owners can rent squares for a small yearly fee. You'll get a nice do-follow backlink to your startup, which will boost your DR as I build my own DR. You can also add an eye-catching image, to entice visitors to click on your square. I'll share my dumb story with all the press and media to get some organic traffic, so you'll want a square to get some spillover traffic. Every square is uniquely numbered from #1 to #10,000. Think of it as web2 NFT if you will. Nobody else can take your rented square if you're the first to take it. However, you will lose your square immediately if you cancel your rental subscription, and someone else can take over it. If you're Chinese, you'll want to grab #168, #1688 or #8888 right now because lucky numbers. #iykyk If you're Westerner, you'll want to grab #7, #77, #777 or #7777 immediately because lucky seven. This dumb project was built in 2 days, with majority of build time in @hackapura. My friend @ayushtweetshere once said, "Put more buy buttons on the internet" so I did 10,000 of them. If this project does reach $170K ARR in the end, maybe the idea isn't that dumb after all.
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My solopreneur revenue: 2018 → $0 2019 → $0 2020 → $0 2021 → $0 2022 → $0 2023 → $10,600 You only fail if you give up.
My solopreneur revenue: 2021 → $4,300 2022 → $9,700 2023 → $263,000 Keep showing up.
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If you're feeling unemployable... If you're feeling like a misfit... Just employ yourself and do your own things. Create your own job, start your own company. Believe in yourself, you can do the things!
I’m unemployable because I'm a generalist. I like to do a bit of everything but I don't have depth in the things I do. Things like product, engineering, design, sales, marketing, and customer support. Sadly, there isn't a position called "Generalist" at companies!
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Product development in progress 🚧 New offering from OurBabyAI turns 4D ultrasound scans into realistic baby photos What do you think? #buildinpublic
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Today is the day... OurBabyAI .com gets acquired for 5 figure 💰 I'm excited for it! LFG 🔥 Ps. can't reveal exact figure due to confidentiality clause in agreement
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Unpopular Opinion: Next.js is overrated.
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I'm 32. My goal is to become a millionaire by 35. What's yours?
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Today is a good day 🕺
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Here's how my “overnight success” went down: 2018: Failed in dropshipping 2019: Failed in dropshipping 2020: Failed my classifieds marketplace 2021: Failed in dropshipping 2022: Failed my e-commerce price tracker app 2023: Made $10k with a stupid baby generator web app (small win?) This entrepreneurship thing is harder than you think. Don't let fake gurus tell you otherwise.
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I started a monthly $1k online business with nothing but my laptop and internet. @carrd is free. @stripe is free. @render is free. @nodejs is free. @firebase is free. @postmarkapp is free. @testimonialto is free. No more excuses.
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Have you ever wondered… If you’re so smart, why aren’t you rich?
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Free startup idea: Backend as a service for vibe coders. Supabase is made for developers.
Supabase is the worst thing that you can do to yourself as a vibe coder
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My silly website, OurBabyAI, that doesn't solve a problem has crossed $10K USD in total revenue 😃 Made it into the 5 figure founder club before 2024 🔥 6 figure next year maybe? 🤞
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My tech stack for OurBabyAI 👶🏼 Frontend: @carrd Backend: @nodejs DB: @Firebase Hosting: @render Blog: @blogstatic Emails: @postmarkapp Analytics: @SimpleAnalytics Payments: @stripe Testimonials: @testimonialto Affiliates: @getRewardful
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If you don’t have PMF, don’t spend on ads. If your LTV is less than $50, don’t spend on ads. Ads are for scaling, not validating.
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I tried meditation, cold shower and journaling today. Lamborghini didn't appear.
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Is it true that entrepreneurs are unemployable?
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If you're offered 6 months of your current salary, to start your own company and work on it full-time, in exchange for 7% equity... Would you take it?
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I have a confession to make: I don't know wtf is A record, CNAME record blah blah and always just follow instructions 😬
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$9 SaaS sucks. It leaves you no room for paid customer acquisition. And you need A LOT of sales to make a million bucks. Make a higher value product if you can. (Yes, I’m calling out on myself)
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Building a successful startup is like getting pregnant. Nobody knows how much you got fucked to get there, but everybody congratulates you in the end.
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Making money online as an indie hacker is HARD. Don't let the highlight reels on X and survivorship bias fool you.
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I need SaaS ideas. Who can give me one?
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I have received a letter of intent for OurBabyAI .com 🔥 If all is good, the sale will go through for 5 figure 🤞🏻
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How does everyone have so much time to build their startup and engage on Twitter/X? 🥲
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It’s funny that founders with fake MRR flaunt their numbers to gain credibility, while those with real MRR hide their numbers to prevent copycats.
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If I subscribe to my own SaaS, will it generate infinite money?
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Render is an AWS wrapper. Lemon Squeezy is a Stripe wrapper. Jasper is a ChatGPT wrapper. Easier to build a business as a wrapper?
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Today I hopped on a call with my startup coach. He told me to increase sales and reduce churn. I asked, “How?” He said, “I’m sure you can figure it out yourself.” The money was well spent.
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A random thought struck me: Seems like @levelsio has never sold any of his startups before?
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How to build a successful startup: • Build in secret so that others can't steal your idea • Add dark mode first because light mode hurts the eyes • Don't talk to users because they will come naturally after you ship What else?
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When is the right time to say, “Fk it, I’m becoming a full-time SaaS founder”?
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Indie talkers at $0 MRR feeling safe after they've fixed their ultra edge case security vulnerability.
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Hey founders, which project management tool are you using and why? Hopefully it’s not Jira.
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You are one product away from achieving financial freedom. Take some shots, most will miss, but if one hits, you’re set for life.
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I'm thinking of doing consulting calls for indie hackers 🤓 For $49 an hour, I will chat with you about your... - Strategy - Product - Design - Marketing - Engineering Anyone's interested?
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In 2023, I made $10k from indie hacking. For 2024, my goal is to make $100k. What's your goal?
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One day an indie hacker was sitting on a beautiful beach, leisurely typing away on his laptop as he worked on his online business. He was enjoying the warmth of the afternoon sun and the freedom of being his own boss. About that time, a VC-backed founder came walking down the beach, stressed about his company's rapid growth and meeting investor expectations. He noticed the indie hacker sitting on the beach working and decided to find out why this indie hacker wasn't aggressively growing his business like he was. "You'll never achieve scale or hire a team working like that," said the VC-backed founder. "You need venture capital and a proper office to grow a real business!" The indie hacker looked up, smiled, and replied, "And what will be my reward?" "Well, with VC funding you can hire engineers, scale user growth and build an empire!" responded the founder. "And what then will be my reward?" asked the indie hacker. The founder replied, "Once you have millions of users and dominate the market, you can sell your company for a huge exit or take it public!" "And what then will be my reward?" the indie hacker asked again. The founder was getting irritated. "Don't you understand? You'll be rich beyond your wildest dreams and hailed as the next tech titan!" Once again the indie hacker asked, "And then what will be my reward?" The founder was angry now. "With billions in the bank, you'll never have to work again! You can sit on a beach every day or jet to exotic locations!" The indie hacker smiled and said, "What do you think I’m doing right now?"
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When I look at all the things @marclou has done, I ask myself what am I doing with my life...
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If you're in your 20s, single with no commitment... Go travel, touch some grass, and gain new perspectives. Don't be like me who wasted my 20s as a cubicle monkey.
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Unpopular Opinion: Slack is overrated.
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Imagine waking up to your SaaS making enough monthly recurring profits to cover your monthly living expenses. What do you do?
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My case in point.
It’s funny that founders with fake MRR flaunt their numbers to gain credibility, while those with real MRR hide their numbers to prevent copycats.
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My single-page MVP startup just broke $100 in revenue today 🤯 I'm thrilled to reach the next milestone of $1,000 in revenue soon 🥳 It's time to get serious about building the backend for OurBabyAI.com 🧑🏻‍💻
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Unpopular Opinion: My bachelor's degree is the worst info product I've ever bought.
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Entrepreneurship isn't risky. Risky is: - Working a job you hate. - With people you don't like. - On problems you don't care about.
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Taking OurBabyAI to $100k with a TikTok Army. Watch me.
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2017: I started internet entrepreneurship ​ 2018: I tried dropshipping and failed ​ 2019: I left my mechanical engineer job and learnt to code ​ 2020: I founded my first classifieds startup with a partner and failed ​ 2021: I tried dropshipping again and failed ​ 2022: I built an e-commerce price tracker and failed ​ 2023: I founded my first profitable AI startup ​ 2024: That profitable startup got acquired for 5 figure ​ The one thought I had the entire time was that the only person who could help me succeed is myself. ​ Don’t ever give up on yourself. ​ These things take time.
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Unpopular Opinion: Light mode is better than dark mode.
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How to 10x your productivity: 1. Invest in a Herman Miller chair 2. Stop coding like a shrimp 🦐 or croissant 🥐 That’s it. Thanks for coming to my TED talk.
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This guy made a copycat of my product, and asked if I'm keen to acquire it

ALT Confused Confused Look GIF

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I find it interesting that Y Combinator tell founders to go all-in on one bet but they themselves have many bets. Just sayin'.
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I know indie hackers hate this fact but: Distribution matters much more than your product.
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Hear me out. A Product Hunt where you can downvote too. What do you think?
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Is it hypocritical if an entrepreneur hates being employed, but starts employing others?
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When starting a new startup, this is the first thing you must do to make your website indexed on Google. 1. Sign up for Google Search Console (GSC). 2. Add your website to GSC. 3. Verify that you're the domain owner. 4. After verification, add your sitemap XML to GSC.
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OurBabyAI crossed 500 sales over the weekend! 🥳 I wouldn't have imagined being here 5 months ago, but here we are. My first profitable indie bootstrapped startup 🤩 Next goal I'm gunning for: 1,000 sales 🎯 #buildinpublic
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I'm a failure. I want to scale to $100k revenue for OurBabyAI with influencers. I didn't. I want to help my One Page SaaS members make their first sale. I couldn't. In a sea of founders patting themselves on their back, I choose to show you my vulnerable side.
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Today I have a new milestone for OurBabyAI 🤩 1,000 sales since launch! 🎉 What started as a joke, became a thing, and eventually loved by many. It's wild. #buildinpublic
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My secret to shipping fast ⚡️ Just copy and paste 🤪
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Fake it till you make it? No. Ship it till you make it 🔥
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This should be the standard 404 error page for all startups 😂
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After launching a new startup, the first thing you need to do for SEO is to build foundation links. They are links from social profiles and reference sites to your startup. All the links are nofollow but they signal to Google that your business is legit.
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How generous are you with Likes on Twitter?
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My colleagues at work...
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I'm not the best coder. I'm not the best designer. I'm not the best marketer. But I put everything I know together to become a founder.
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Is it worse to build the wrong things, or to not build anything?
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Nobody: LinkedIn: Today I saw a dog on my way to an interview. I gave it water and I arrived LATE. When I got to the interview I was SHOCKED. My interviewer WAS THE DOG.
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My 2024 Wrapped: - Left my job to pursue startups in Jan - Married the love of my life in May - Exited a startup for 5 figure in August - Reached 10K followers in December 2024 was really tough for me so here's to a better 2025 🥂
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Things you don’t need to start your startup: - Logo - Kubernetes - Perfectionism - Microservices What else?
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I. fkn. love. Indian. food.
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Indie hacking is hard
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I want to support the underdogs and up and coming. If you're an indie hacker with less than 100 followers, say hi below and I'll follow you 🙌🏻
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Did I make this meme right for indie hackers?
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Today I turned 32. 🎂 Here’s 32 lessons I learnt during my time on Earth: 🧵
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It’s crazy that startups can get funded before product-market fit.
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Today my startup crossed $300 in all-time earnings 🤑 I'm spending my free time to build the backend now ⚒️ Can't wait to show y'all when it's fully done 😊 #buildinpublic
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I have a confession to make: I don’t know how to use Notion.
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I love Firebase Firestore. A NoSQL database ready to go in seconds. Highly underrated.
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10,656 cold emails sent to TikTokers. 6,809 opened. 343 replied. 17 joined my TikTok affiliate program. Let's hope they can do some magic for OurBabyAI ✨
Request for help: How can I blast out 10,000+ cold emails at once?
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Who’s staying here and not moving to 🦋?
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Everyone should strive to build their own money making product. I have stopped working on OurBabyAI, but it makes $1k+ per month for me. I think it's the best leverage anyone can get.
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Back when I had a full-time job, I lived a comfortable life. A higher than average salary, and great work-life balance. But deep down, I know something isn't right. Everyday, I go to work, and do the same shit. Clock in, a few Google meetings, eat lunch, write a few lines of code, and clock out. This work left me feeling empty everyday. I know this isn't what I'm meant to do... I know there's something missing. Secretly, at the back of mind, I dreamt about quitting my job and starting my own online business. But I always procrastinate and put the plan on hold. I had always told myself, it will happen "one day". But it never came for too damn long. So back in Jan 2024, I said f*ck it, today will be "day one". I quit my job, and took a bet on myself. Was it scary? For sure. But how did it feel? LIBERATING. I could finally chase my dream full-time and do something that fulfills me. Will I be successful? I don’t know, but I guess only time will tell.
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AI made this video ad for me in a matter of few clicks and minutes 🤯 It’s wild. Like, Follow, Reply "VIDEO" and I'll DM you where to make these. RTs appreciated.
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I'm a simple man. I see a product hunt launch, I hit upvote. 🔼
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Popular Opinion: PayPal sucks.
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I work 80 hours for myself, to avoid working 40 hours for someone else.
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