I build positioning + messaging systems for SaaS companies // CEO of Boundset + Pagetear
Book free strategy call →
- Tweets 18,172
- Following 1,168
- Followers 92,537
- Likes 29,827
Pinned Tweet
Serious about growing your brand/revenue w/ content?
Book a 15-min discovery call:
cal.com/heyblake
5
27
8,038
We shouldn’t glorify the “grind”.
Let’s glorify:
• 8 hours of sleep
• Taking vacation days
• Taking regular breaks
• Taking mental health days
• Working on something meaningful
• Turning work off when it’s done
• Setting work-life boundaries
• Making friends at work
98
10,490
28,296
I’ve audited 500+ websites over the past 6 years.
Here are 17 learnings to help your landing page convert:
496
5,033
23,210
You’re not paid based on how hard you work.
You’re paid based on how hard you are to replace.
I went from 0 to CMO in 7 years.
THREAD: 18 lessons to become indispensable at work.
138
5,492
15,331
I analyzed 100s of landing pages to give you some inspiration.
Here are 34 of the very best:
171
1,859
11,568
Your marketing degree cost $80k.
Here are 70 lessons that'll cost you $0 and teach you more than college ever did:
127
2,110
9,169
Been using this color generator for my landing pages.
Not sure there's a better tool out there tbh
54
512
5,614
525,635
Not convinced on personal branding?
Elon has 57M followers.
Tesla has 10M.
Elon = person
Tesla = business
People. Buy. From. People.
161
769
4,687
10 months ago I had 700 followers.
Today I have over 40k friends here.
Here are 29 tips to grow a small account:
129
581
3,481
Gmail hack:
Create a filter for any email with the word ”unsubscribe” in it.
Watch your inbox go from 10k to 10 real quick.
45
424
3,211
Working in marketing means:
Your family and friends will never have a clue what you do for a living.
133
421
2,363
First website? Use Notion.
First product? Use Gumroad.
First blog? Use Medium.
First app? Use no code.
Simple to start. Focus on building.
Then add sophistication.
34
281
2,351
Never been a better time in history to make digital dough.
Here's 42 ways to make your first $1 online:
119
516
2,343
Indispensable skill in startups:
Being an expert at finding answers on Google and YouTube.
73
299
2,018
Marketing is what you say to your audience.
Brand is what they say about you.
Two sides of the same coin.
36
426
1,914
Great writing makes millions.
OK writing makes nothing.
Here are 11 copywriting frameworks to help you sell your ideas:
65
441
1,928
Apps that keep getting better over time:
• Twitter
• TikTok
• LinkedIn
• YouTube
Apps that keep getting worse over time:
• Facebook
• Instagram
• WhatsApp
Notice a trend?
130
227
1,873
I knew nothing about marketing when I started my career.
Since, I've accelerated my learning like crazy and taken tons of notes.
🧵 18 hard-earned marketing lessons:
36
416
1,839
Landing page not converting?
I’ve spent 7 years earning learnings to help pages perform.
THREAD 🧵 17 pro tips to take your landing page from 0 to sales.
54
320
1,817
17% of users who visited my profile last month followed me.
That rate used to be under 1%.
How? I made my bio better.
Here are 30+ frameworks to help your bio convert more followers:
79
223
1,735
I dunno a single person who said:
"When I grow up, I wanna do marketing"
And yet, SO many people in marketing love what they do.
Why is this?
189
143
1,581
I audited 100+ eCommerce websites.
Here are 51 takeaways from 17 shops to help your store sell more:
29
306
1,634
Good landing pages make hundreds.
Great landing pages make millions.
Here are the 8 pillars every page needs to be great (plus a prize at the end):
31
252
1,309
I've launched 10+ products (and learned a lot through failure.)
Here's how to launch a product in 13 steps:
45
202
1,304
56% of all web visits happen on a phone.
I studied 100s of mobile landing pages and found 21 golden tips.
Read to get more conversions:
27
256
1,307
I think our grandchildren will look back at Atomic Habits by @JamesClear the same way we revere How to Win Friends or the 7 Habits.
Instant classic, and relevant for 100+ years.
41
62
1,266
I was stuck on 700 followers for 6 years.
Then I changed up my plan completely.
Now? I've grown by 65,000 followers in just one year.
Here are 38 Twitter tips that can help you do the same:
50
207
1,250
I've gotten 5M impressions and 10K+ retweets on my threads the past 3 weeks.
Wanna know how I make them?
Here's the full 15-step process:
57
210
1,246
You’re not paid based on how hard you work.
You’re paid based on how hard you are to replace.
50
242
1,220
First demo of Float tomorrow. 👀
I’ll give a lifetime account away to 1 random person who retweets this.
32
1,007
1,138
I had almost no followers 1.5 years ago.
Since then:
• 75k+ followers
• 50M+ impressions
• 4x income increase
How did I get the first 5k followers?
The simple process I used:
34
144
1,150
If you could only pick two for a startup:
- Great team
- Great vision
- Great product
- Great investors
Which do you choose?
772
127
1,101
Your software toolbelt needs an upgrade.
Meet 50 wildly helpful tools for indie hackers:
49
159
1,117
How to crush your startup job:
• Openly admit what you don’t know
• Ask questions and find answers
• Sit on new ideas for 24 hours
• Tie all tasks back to projects
• Tie all projects to goals
• Tie all goals to $$$
10
173
1,058
Millions talk about building something.
Less than 1% actually do.
Here is a golden list of 10 creators that build often and share tons of value:
25
193
1,057
Tip:
Product GIFs are your best friend.
Explanation:
If you have a SaaS or DTC product, show don't tell. Give us action shots.
Example:
@loom
15
56
964
Create order when you find chaos
- Be a calming presence
- Build repeatable systems
- Don't seek drama, seek structure
3
76
952
Format matters much more than you think.
Here are 21 tweet formats to help you zoggle when others zag:
51
152
973
You're not using one of Twitter's killer features for growth.
You need a Twitter SEO strategy.
Here are 7 steps to grow using Topics:
40
204
948
I had dinner with the cofounder of @Pixar.
Those 2 hours taught me more than 10 years of reading business books.
THREAD: 28 business lessons from @edcatmull:
28
223
889
Mastering Twitter is hard work.
So I made it a bit easier.
Here are 13 advanced tips for using Twitter so you can 10x your growth:
31
135
876
Remote work can be awesome.
It can also be super difficult.
Here are 40 habits to help you crush working from home:
30
157
857
80% of meetings are a waste.
Here's a list of 13 ways to have meetings without actually having meetings:
35
150
854
Googling “best vacuum”:
Shows you the vacuum with the best SEO or highest ad bid.
Googling “best vacuum + reddit”:
Show you the vacuums that real people actually like.
28
192
837
I was a huge LinkedIn evangelist up until about 6 months ago.
What changed?
I finally learned how to use Twitter.
66
18
817
Google Ads is not a strategy.
Facebook is not a strategy.
Twitter is not a strategy.
ABM is not a strategy.
SEO is not a strategy.
PR is not a strategy.
Channels aren't strategies.
You need a game plan for how they all work together.
20
143
816
I quit my job.
And I found a new home as CMO at @copy_ai
Let's celebrate with 2 things:
→ I'm giving away 10 lifetime accounts to Copy (see the very last tweet)
→ A mega-thread on the weird journey that led me here
Let's get it started 👇
115
127
812
Coming up with content is hard.
And yet in one year I've:
• Tweeted 11k times
• Built out 4 courses
• Written 30+ threads
• Recorded 75+ podcasts
How?
🧵 11 frameworks to come up with unlimited content ideas:
30
161
816
I grew from 700 to 15K followers in 9 months.
Here are 12 reasons why I think that happened (and how you can do it faster):
45
107
831
If you give yourself 1 year to build your project, it’ll take 1 year.
If you gave yourself 15 days to build it, it’d take 15 days.
61
96
808
If you take a job where you can do 100% of the work immediately with no learning curve…
You took the wrong job.
36
126
783
I studied hundreds of top copywriting examples with @alexgarcia_atx.
Here are 30 copywriting tips to convert readers into customers:
23
169
805
Bad hooks kill great content.
I studied 100s of threads to find hook formulas that win.
Here are 22:
24
127
725
I promised a free Twitter course at 10k.
I’m just over 9.4K followers.
So let’s start prepping for it:
♥️ Like this to presubscribe
💬 Tag a friend in the replies & you’ll both get featured in the course as creators on Twitter
♻️ RT for good vibes
109
56
719
