London, England
- Tweets 24,389
- Following 1,118
- Followers 25,405
- Likes 6,963
Pinned Tweet
She said YES
For the last 6 months Senja's revenue has been stuck at $1,000,000 ARR
I knew I needed to hire a full-time marketer but didn't know what type
I interviewed growth hackers, AI orchestrators and channel experts
But I eventually decided to try something different - to find a customer-centred growth marketer
Someone to do things that don't scale
Like webinars, sending gifts, partnerships, grabbing a coffee and taking calls
A full-time professional yapper
@startupwithana is that person and she started this week
Welcome to Senja!
Soooo this weekend I got the feedback regarding my trial at @SenjaHQ and final decision that followed...
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Female freelancers please increase your day rates.
Hiring 6 freelance positions last few days. Men are consistently asking for double their female counterparts - same experience, previous work, career milestones.
You’re worth it.
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I’ve roasted 850 landing pages in 2.5 years
Here are the 15 most common mistakes and how to fix them 👇🏾
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This is an over-simplification of a complex problem underpinned by broader systemic issues. But I was compelled to write it because the disparity between the rates is huge. An example: Female marketing lead asking for £375/day and male marketing lead asking for £795/day.
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I've roasted 200 SaaS landing pages in the last 12 months 🍗🍗
Here's 16 ideas to increase your landing page conversion:
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For those asking about how I have approached this personally: I had been fearful that telling a female freelancer to charge more might be considered intrusive or patronising. I *have* done it, but rarely.
Now I will do it every time.
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I made a public @NotionHQ board with 100 ideas for your startup's first 100 users 💪🚀
notion.so/100users/a81de48d5…
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FYI this is my experience hiring in tech - UX, affiliate management, marketing lead, designers.
And for transparency, I am an expert marketer and I bill £100 - £150 an hour.
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Me: travelling the world and building a startup at 18 is a privilege not everyone can afford
Levels: *block*
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I quit my $8000/month freelance client to work full-time on my $500 MRR SaaS project.
Ask me anything, or just call me an idiot.
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I'm burnt out and stepping back
This post gets extremely personal
Skip it if you're only here for hot takes
I've been operating and growing Senja without a meaningful break for 2 years
On top of this, 6 months ago I decided to nomad my way through Latin America, and start some intense personal therapy
This was probably too much too soon
Now I'm totally fried
I need the space to continue my personal development and reflect on the way I behave
The truth is I have never fully accepted the deaths of my brother and dad
As a result, at my worst I am an angry and even cruel person who wants others to experience my inner turmoil and trauma
It's time for me to take ownership of this and work on it
And find a way to move on from the pain I've experienced
I need to forgive myself for some of my past behaviour and find a path to being happy
My hard work and 70-hour work week have been a powerful distraction from my issues
But I want to build products from a point of joy not a point of pain
So I'm taking some proper time to work on myself, decide what's next and come back stronger
#buildinpublic
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63,849
— $50,000 MRR
— 2 founders
— 2.5 years in business
— Still 100% bootstrapped and building in public
I'm ready for you, AMA (ask me anything)...
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We friggin did it!
$20,000 MRR and almost 900 paying customers
Our little SaaS is growing up 😭
#buildinpublic
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Want to make $1.3 million a year like Brett from DesignJoy?
It's actually easy.
Charge your clients $1100/hour for around 4.5 hours design work a month, and call it unlimited.
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$65,000 MRR
3 person team
4-day work week
Met my co-founder on X
3 years in
Shared every step of it w/ #buildinpublic
Feeling a moment of gratitude
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Senja hit $90,000 in revenue in July
Here’s the complete profit and loss
#buildinpublic
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OMFG we just passed $7,000MRR at Senja.io
I screamed.
We are SO CLOSE to our ramen goal of $7,500.
That holiday I promised myself is looking closer.
I cannot believe it.
Thank you every single #buildinpublic person who has supported us.
This is wild.
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2.5 years ago I withdrew my meagre savings so I could continue building Senja
It was a bad decision in a long line of bad decisions.
But I did it anyway.
Partly because I am an idiot, and partly because I knew it was finally time for me to focus on one thing and realise my potential.
Most my life I'd looked for shortcuts, had some success, and slowly got in my own way.
I wanted Senja to be different but didn't know how.
So I got help.
I started to #buildinpublic
I joined communities like @MicroConf @DynamiteCircle and @RamenClubHQ.
I got a LOT of therapy to help me understand myself better and process my grief.
I got a business coach @TheCraigHewitt.
And a personal trainer to help with my body, mind and health.
I made friends with smart, inspiring and awesome people like @ramykhuffash @jodie_cook @itsjustamar @brennandunn @JesseSchoberg @ItsKieranDrew @lkr and many many more
And ofc, for most of it, I had my (ex)cofounder @euboid by my side.
Today, I'm working from a 5-star hotel, gearing up for #Microconf Europe 2025...
and Senja is months away from hitting $1,000,000 ARR.
Today I am feeling proud of myself.
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Share your freelance discipline, experience and day rate with tag #opendayrate
I’ll start #opendayrate, digital marketing lead and strategy, 18 years, £700
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3 years of hard work
We finally hit $700,000 ARR at @SenjaHQ
100% bootstrapped (and staying that way)
Thanks to my cofounder @euboid and the #buildinpublic community
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Out bootstrapped SaaS just hit $13,000 MRR
Affiliates have been an incredible marketing channel for us
Here's what you need to know #buildinpublic
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Sometimes I wonder if building a SaaS was a mistake
My productised service was a cash cow
More than $100,000 a year
90% profit, working only a few days a week, and travelling the world
And that's without any meaningful activity to market + scale it
It was a great idea that my customers loved
Now, at its worse, my life is 12 hour work days, arguing with my cofounder, sleepless nights and constant worries about money
I wake up and I either have the best day of my life, or the worst day
Sometimes I cry with pride over what I've built, and others I cry with frustration and anger at the person I've become and the emotional toll the business is having
As well as that, I am feeling an overwhelming amount of doubt in my ability to take the business to the next level. My confidence in my own skills has never been lower
I honestly don't know if I'm the right person to market Senja
I don't want to give in but I don't know the path forward either
#buildinpublic
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It's official ✨
@SenjaHQ just hit $1,000,000 ARR
3 years 9 months
3,000 paying customers
100% bootstrapped and #buildinpublic
2-person team
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GA4 isn't just horrible
It's absolute dog shit
Every single function is more complicated than it needs to be
It's the type of product that makes you want to scream, force your laptop shut, and start a new life working on a farm
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I sold my side project for $10,000! ✨🎉
Yep First 100 Users is officially sold
In less than 24 hours, and on X
Some more notes in the follow-up tweets ⬇️
#buildinpublic
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We did it!!
$70,000 MRR
100% bootstrapped and #buildinpublic since day 1
Well done @euboid and @rotimi_best 💜
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$30,000 MRR
Thirty friggin thousand MRR
I seriously cannot believe it 😭
#buildinpublic
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Our bootstrapped SaaS is now at $47,800 MRR
We're adding about $5,000 in new MRR each month
And churn is around 4%
Here's what we're focused on next
#buildinpublic
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I have now personally roasted 800 SaaS landing pages ✨
Reply with your landing page and I'll suggest fixes to improve conversion ✅
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Remove the generic illustration from your landing page
They don't support your copy or help your visitor
Increase clarity and conversions with one of these instead
1/ The annotated visual
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We did it! We actually did it!
After 14 months of stress, laughs, doubts, debts and frustration, our SaaS Senja.io has hit RAMEN PROFITABILITY 🍜
$7500 MRR.
We worked SO HARD for this and it feels amazing.
Senja is now a profitable business.
Thanks to everyone in the #buildinpublic community.
But more than anything, thanks to my INCREDIBLE co-founder @euboid who puts up with me 24/7.
His talent, hard work and patience have been the driving force of our success.
I am so happy today!
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So much stress in the last week
Had no idea we passed $15,000 MRR for our SaaS!!
#buildinpublic
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Why do SaaS companies want you to "switch to annual"?
Is it for more revenue, higher LTV, better adoption?
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My cofounder Wilson:
– Shipped every day for 3 years
– Got us to $800k ARR
– Is 21 years old
– Can’t attend European tech conferences
Why? He’s Nigerian and can't get a visa.
Was hoping to attend Svelte Summit this year but couldn't get a visa 🫤
Bought a ticket but can't get a refund @SvelteSociety.
Any Svelte maker want a free ticket?
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Time to get real
MRR is revenue not profit
We're closing in on $30,000 MRR at @SenjaHQ and we're really happy
But what do we actually pay ourselves?
This month me and @euboid paid ourselves $3,700 each
That's about 1/4 of what I was earning from my productized service Roast My Landing Page
So where does the money go?
The rest was spent on fees, (our new) developers, marketing, affiliate commissions, tools, hosting and platform expenses.
We're in it to win, so we're re-investing aggressively back into the business
But acquiring customers is VERY expensive
Our profitability increases every month, but there's much more to what's happening than the graphs we post to #buildinpublic
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Our new SaaS pricing page breaks all the rules
I shared it with #buildinpublic crowd and almost everyone hated it
We've been testing it
All signs point to a significant increase in conversion
Will share numbers soon
Here's the page:
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We just hit $60,000 MRR bootstrapped
Now what?
I used to see other #buildinpublic makers hit milestones like this
Then I'd watch them slow down
They'd stop sharing, stop experimenting, or just disappear
I thought I'd never do that
Hitting this milestone is when the fun begins
At this number you can meaningfully invest in paid ads, build a team, take bigger bets, and become the next Mailchimp
What if I got it backwards?
What if the whole point of growing MRR *is* slowing down?
To enjoy what you've built, and let the business serve you?
I'm still trying to figure this out
But for now I'm working a 4-day week and use the 5th day for adventure
Last week I went kayaking with dolphins, this week I am taking a cooking class with a local, and hiking up Lion's Head
Do you think true success is scaling, or designing the life you want?
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I am terrified
Wilson and I have worked on Senja for 3 years.
Shipping together, every week, side by side.
He's my ride or die, and I thought we were in this until the end.
Together we've built an incredible product that serves 2,500 paying customers.
But he’s ready for a new chapter.
And I'm not.
We've been stalling on this decision for a very long time.
At first I thought "if he's out, I'm out" and that I couldn't do this alone.
But over the last year, something changed.
I found a tribe. People like @jodie_cook @lkr @brennandunn @ItsKieranDrew and @nico_jeannen.
I found energy at @DynamiteCircle, @MicroConf, and with the #buildinpublic community.
I focused on my mental and physical health.
And I now work with the incredible @rotimi_best, who brings product and customer support excellence every day.
So I’ve decided to keep going.
Keep building. Keep growing. Keep making an impact.
It’s going to be tough.
But it’s right for me, and for Senja.
And through it all, I’ll have something even better than a cofounder: a life-long friend in @euboid.
We built something beautiful and I’ll always be proud of that.
Here’s to your next chapter, Wilson.
And here’s to Senja 2.0.
AMA
I’m leaving Senja.
3.5 years ago, I wrote Senja’s first line of code.
I’d just finished high school, and was thinking deeply about what it was I wanted to do with the next chapter of my life.
I learned about Indie Hacking after seeing folks like @tdinh_me, @levelsio, @yongfook and @tibo_maker building in public here on X.
I knew instantly that that was what I wanted to do.
So I wrote the code, happy to ship a fun side-project.
If you told me that 3.5 years ago that we’d be at $800K ARR today, I’d have laughed.
But we did it.
@helloitsolly DM’d me on X a month after I launched. He had big ideas for Senja, and knew if we worked together, we could take Senja from being a hobby project to being an actual business.
It’s been a LONG journey since then.
We poured our blood, sweat, and tears into Senja. We stayed broke for a year, burned out a dozen times and almost quit every quarter.
But we pushed through and our bet paid off.
We built arguably the best product in our space, and our product is used millions of times every week.
We’re finally able to pay ourselves decently, and we work a lot less.
This has been life-changing and incredibly rewarding. I don’t regret a second of it.
But it’s clear to me that my time here has come to an end.
Over the last 9 months or so, I’ve really struggled to find a working rhythm. We’d work for a week and feel great, then I’d be completely bummed out the next.
The last few months have been very start-stop, and we haven’t been able to move anywhere as quickly as we used to.
I’ve tried to get back on track. Coaching, long breaks, going down to a 4-day work week, taking proper care of myself etc etc. But none of it’s worked.
It started to become clear to me that this isn’t a temporary dip.
I’ve accomplished what I wanted to with Senja. I’ve built something I’m proud of, and I have the financial freedom to show for it.
But now it’s clear to me that I need a change.
My instinct is, I’ll get significantly more personal growth away from Senja. There’s still so much I want to build, new working dynamics I want to try, and skills I want to learn.
I don’t think I can achieve this with the creativity and freedom I want while working here.
We considered selling. But Olly and I aren’t convinced that this is the right time. The business is still growing, and there’s still A LOT we haven’t tried.
So I’ve decided to step down instead, and sell my shares to Olly while keeping a small stake.
We’re still working out the details, but both of us are trying to be as fair as possible to ourselves and the business.
So what’s next?
In the short term I’ll keep cooking at @SenjaHQ. We have a few mind-blowing things in the works 👀
And later, I’m going to take the skills I’ve gained over the last 3 years, and use them to ship something amazing… something that better aligns with my current values.
I’m not 100% sure what that is yet, but I’m happy to start all over and take a bet on myself.
Thanks for reading this far, and huge thanks to everyone who’s been following along since day #1.
Thank you @helloitsolly and @rotimi_best. Senja would not be where it is today without you.
✌️
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Today we were going to announce we raised a 6-figure investment from TinySeed
Instead my relationship with my co-founder @euboid has almost completely broken down
And we had to pull out of the investment
We’re unable to work together due to different work and communication styles
I do know Senja will continue to serve and delight our customers
But I don’t know how that looks for me anymore
Any advice would be really appreciated
Wanted to share just how tough things are right now for our SaaS
I promised to share the good with the bad, no BS, #buildinpublic
I’m taking a week out to reflect, but I’ll answer any questions I can
[posted with permission from @euboid]
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Hi, we've completely stolen your idea.
Now we want you to tell us how to build it.
Love messages like this 💖
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Two years ago I emptied my savings to pay rent
This week my bootstrapped SaaS crossed $60,000 MRR
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Senja has gone from 100 to 1,500 paying customers in less than 18 months
And we've done it 100% bootstrapped
The key is running marketing experiments
And being intentional about it
We rigorously (and sequentially) test different marketing channels and scale what works
But most founders are still working in tasks
They do some low-level marketing for a week, normally the stuff they find least painful, don't review it, get bored or find something new, and move on
I honestly think most #buildinpublic and bootstrapped makers have no idea just how much work marketing requires
They never actually learn what channels drive ROI for their product and their buyer persona, and enter marketing task purgatory
At @senjahq the experiments we run are traditionally between 15 and 40 solid hours
This is still incredibly lean compared to a VC-funded startup
Our marketing experiments also include work I actually dislike doing
(if it works, it works)
These experiments include 4 key stages:
Planning / definition
Define what we are going to do, who is going to do it, what it's going to cost, and what we think success looks like
Creating and assigning the related tasks in @linear (see image)
Doing
Completing the tasks, and addressing any unexpected issues as they come up
Running
Lots of marketing has a 'running' stage where you're mainly observing it
For example, ads are running on Meta, sponsorships are booked but not sent
We normally have light check ins every X days to see if we need to course correct
The important thing is that the experiment is not done at the point of completing the Doing stage!
Reporting
Reporting on how the experiment performed
We track what we can with UTM links and @posthog and then make a call: stop, continue or scale
We also reflect on what we learnt during the experiment
We're normally looking for signs of an opportunity, before refining and going again
For example we're currently experimenting with driving sign ups by paying to distribute a lead magnet
This single experiment was made up of 25 tasks over several weeks
If you think posting a few times a day on Reddit, or adding your site to a few AI directories is going to give you the answers you need on how to scale your SaaS, you're wrong
Yes, this post is tough love
But I think with more robust marketing experimentation many founders will see better results and get closer to their MRR goals
#buildinpublic
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I spent 65 hours manually reviewing 150 SaaS landing pages
Here are my 20 biggest takeaways 👇🏾
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LAUNCH DAY 🎉🏆
Twitter has destroyed link sharing
We've fixed it
→ Grab the link to your article, blog post, tool, product, page
→ Paste it at theog.io
→ Pick a template style
→ Copy and paste your new link
→ Get more clicks 📈
#buildinpublic
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Our little SaaS is about to hit $17,000 MRR
Our goal was to hit $20,000 MRR by end of year
We won't
But we've achieved something better
Me and my co-founder @euboid are working in a more productive, balanced way
We're recharging
And our product is starting to shine
After imploding just a few months ago, we worked hard to re-group and move forward
As a deeply competitive person, I tend to set arbitrary wild goals and chastise myself for not meeting them
But today I'm feeling really proud of our work
Thanks @euboid for putting up with me, and thanks to the #buildinpublic family for the constant invaluable advice and encouragement
Cannot wait to see what 2024 brings!
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STILL laughing at LinkedIn rejecting my best performing ad for being in a foreign language
The ad...
#buildinpublic
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2024 was massive for us
@SenjaHQ grew from $216,000 ARR to $660,000 ARR
We now have 2150 paying customers
And we're 100% bootstrapped
Hopefully this sets the foundation of a blockbuster year for us
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Our SaaS has gone from 100 paying customers to almost 2,000 in 18 months
And we have almost 10,000 free users
I always wanted to grow our MRR and serve more customers
But when you're serving that many customers, it's not just adding a bit more support
Every single issue, bug, and poor UX decision is amplified
A second of downtime, or break in your process, leads to 100s of issues stacking up
And you get customers with more complex issues, those who refuse to read help guides, or those that are just outright rude
I can feel the company culture I want to build slowly slipping away
And today I am asking myself if I actually want to serve more customers
#buildinpublic
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We hit $16,000 MRR at Senja
One of our most effective marketing channels?
Affiliates
We use @Breakcold_ to track, contact and secure new affiliates using their LinkedIn integration.
Here's the exact affiliate pipeline for our SaaS
#buildinpublic
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Thank you. I agree and I hope my tweet didn't come across as purposefully ignorant. If I see women charging less for the same, how should I approach it? Should I ask them to charge more? FYI, I'm working in tech not publishing
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Our bootstrapped SaaS hit $40,000 MRR
The best bit?
We're now donating 3% of our MRR to charity
I shared recently that I want to build from a place of joy and purpose, rather than from pain, or to prove others wrong
Giving back is something I've wanted to do for a very long time, but there's always been an excuse to wait
The run-up to $40,000 MRR was the perfect time to fix that
We found an incredible charity that educates, trains, and mentors African girls and young women in STEM, @Visiola_Fdn
They do this through coding and STEM bootcamps, and after-school clubs.
And it's based in Nigeria, just like my cofounder @euboid
I'm feeling super proud to hit this new milestone
And grateful to everyone in #buildinpublic for their support and advice on the way
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Our SaaS just had its BEST MONTH EVER!
Here's our July #buildinpublic report
🤑 $11,455 total revenue??!! (+40%)
♻️ $9,103 MRR (+25%)
👀 18.8K visits (+25%)
👍 825 signups (+4.5%)
💕 73 new customers (+35%)
💔 4% churn
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Your landing page doesn't convert 🛑
12 questions you should ask yourself to fix it.
1. Can you currently measure the performance of your landing page? Including views, CTA clicks and conversions?
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Twitter has destroyed link sharing
Time to bring it back 👀
Sorry Elon 💁♀️
Our next #buildinpublic launches TODAY on @ProductHunt
What do you think?
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I made $74,500 in July 2025
💜 Senja → $74,500
🥰 The joy of focusing on one thing → priceless
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I reviewed 200 SaaS landing pages in the last 12 months 👀💪
The best was @popdotwork. Here's why 🧵
1️⃣ Benefits focus in the Hero section:
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$60,000 MRR
At our current sign up and churn rate, we're on target to hit $60,000 MRR by December 2024
(We're currently at $44,000)
But I want to get to $80,000, and close in on the magic $1,000,000 ARR
(while keeping a lean team, and cultivating joy personally)
There's two levers I can play with here:
1/ One is driving more activation from our current sign ups
For this, we have a new campaign called Senja In Action going live
We're going to show as many real examples of customers using Senja as possible: forms, Walls of Love, automations, widgets and sharing
Our goal is to completely centre our successful customers in our marketing
We're also going to rework our onboarding emails
2/ Second is driving more top of funnel
Some channels working well for us: affiliates, SEO + pSEO, Google Ads and word of mouth
Channels that haven't worked so well: social selling, partnerships, community, sponsorships direct to sign up, outbound email
Channels we're currently testing: nurture campaigns
I want to hear from other #buildinpublic founders.
What's your goal for December 2024?
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3 critical places to add testimonials to your landing page
1. In your landing page Hero
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Want to book more demos for your SaaS or service?
Of course you do
Here's your @calendly before and after how to.
5 powerful changes that will take about 5 minutes to implement.
#buildinpublic
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Senja just hit $65,000 MRR
But I've hit my limit
We have a bunch of marketing channels that work for Senja
But we can't scale any of them
Paid - increasing spend causes CAC to skyrocket
Powered By - already tested multiple times
SEO - can't find a trusted partner, sign ups are from branded terms
Lead magnets - only a few % of leads sign up
Affiliates - 3 send 99% of referrals
Social and BiP - not scaling
Engineering as marketing - don't have the resource
Social selling and listening - low ROI
Plus 45% of sign ups are unattributed in PostHog
I switch between relentlessly working on one channel, to working on all of them, to focusing on product
To be honest, I don't know what is driving branded search
I don't know if I should keep pushing when it seems to have little impact
Or just accept things as they are
We have consistent growth and add about $4,000 MRR net each month
But we'll plateau when our 4% churn represents more customers than we can acquire in the same period
I am just totally lost and feeling overwhelmed
Anyone #buildinpublic been there?
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Just shipped 🚀
Landing Pages Explained got a glow up
→ Subscribe in header
→ New page types explained (newsletter, gumroad, courses)
→ Browse pages by expert
→ Nicer typography
→ Over 60 landing pages explained
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This AB test result is wild
Turn rectangle call-to-action buttons into rounded buttons for 17% to 64% more clicks
Latest insight from the @AriyhTips
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We crossed $3k MRR for senja.io 🎉💪
✨ 11 months to get to $1k
✨ 40 days to get to $2k
✨ 25 days to get to $3k
Next step? Ramen profitability 🍜
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Twitter has destroyed link sharing
We're bringing it back 👀
Sorry Elon
Our next #buildinpublic drop is coming soon
What do you think?
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I'm a proud dad today.
Our little business is growing up 😭
Senja.io just passed $8,333 MRR aka $100,000 ARR.
Thank you first to my founder @euboid.
Secondly to our #buildinpublic family who have kept us accountable, open, motivated and connected.
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The best SaaS landing pages have these six sections ✅
✨ Hero
✨ Pain
✨ Product
✨ Social proof
✨ Call to action
✨ Objection handling
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We're prepping to sell @SenjaHQ
We're writing SOPs for everything
We're delegating everything outside our genius zone
We're getting a better understanding of our P&L
But... we're not actually selling
We're just building Senja in a way that is sellable
Because that is a better-run business
And when the time is right to sell, we'll be able to
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2 years, 1 month building Senja
And finally
The credit card is paid off and the account is closed
This is my favourite milestone so far🕺😭
#buildinpublic
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I’ve worked with @euboid for almost two years
This is the first time I’ve seen him this deflated
I know we’ll fix this and move forward
But this thread is critical reading if you want to understand the complexities of growing a business outside of the UK/US
Nothing is going to stop us from realising our goals
But some days are harder than others
I don’t care what it takes or how much it costs, we need to find a way to ensure Wilson gets the same opportunities as me when building @SenjaHQ
One ask from the #buildinpublic community is to read this thread
And reflect on the inequalities different founders face
And if anyone can recommend a visa specialist that would be extremely useful too
@euboid you're awesome 🤩
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Okay, here we go
After various conversations and reflection
Me and @euboid have settled our differences and are continuing to work on our SaaS!
#buildinpublic
But we're making some immediate changes
1/
We're closing our work Slack which is where most of our low-quality, high-stress conversations happened. Instead we're focusing on listing tasks and comments on @linear
2/
I am going to make some time for my side projects like Roast My Landing Page, and exploring new ideas. This allows me to reduce risk and use what I'm learning on Senja on my other products. Wilson has the same opportunity.
3/
We're both going to get coaches. We know working through a tough spot drives personal growth. We're going to find coaches to help us. Recommendations welcome
4/
We're slowing down even at the cost of growth. I'd love 'boat money' but the work needs to fun and rewarding. This also makes it easier for me to continue being nomadic, something that's important to me
5/
We're moving on. We both made some really stupid mistakes. We're accepting them, and moving forward with a fresh start. We've both put in actual work to reflect, forgive and actively move forward
6/
I am prioritising my physical and mental health. My new airbnb has a gym and pool to help me get my health back on track
7/
We're squashing bugs. @euboid is fixing all the little things we've neglected that have compounded over time and slowed our pace.
8/
We're introducing regular retros. To celebrate wins, address issues and discuss opportunities.
9/
We're giving back. We want to find a way to add a greater purpose to Senja and our work. We're looking at ways we can give back to the community. If anyone knows anything about donating a split of revenue to charity, please reach out
That's it. The hard work continues
Various people helped us get to this point, and many many others reached out. Thank you.
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PSA: do not use @PaddleHQ
I cannot overstate how useless they are
If you’re serious about building your SaaS do not trust them or use them
They have made our migration to stripe almost impossible
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Founders read this
This SaaS had an 80% increase on visitors clicking Get Started with one quick change
From 9.1% to 16.3%
The change?
Adding social proof to the landing page Hero
#buildinpublic
I'll reply with the after image
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I'm buying out my cofounder at $850,000 ARR
So what does that look like?
Here's the deal structure we've agreed.
We're working on agreeing a valuation with an aim to sign a contract this week
#buildinpublic
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3 years growing Senja to $55,000 MRR
Now paying myself $9,000/month
About 1/2 what I earned roasting landing pages 🤣
Bootstrapping is hard mode
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Our SaaS just hit $18,000 MRR 🥰
For every one who asked...
Here's the 8 marketing ideas I'm focused on in Janary
#buildinpublic
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Marketing experiments that got our bootstrapped SaaS to $44,000 MRR
(We're product-led)
Big success
→ Word of mouth and Powered By
→ SEO
→ Google Ads
Some success
→ Affiliates
→ Build in Public / communities
→ Cross-marketing from RMLP
Little success
→ Outbound v1
→ Side projects / launches
→ Integrations / crossmarketing with other cos
Fail
→ Social selling
→ Newsletter sponsorships
Testing
→ Outbound v2
→ Lead magnets + paid sponsorships / Meta ads
What's working for you? #buildinpublic
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Biggest mistake most founders make? 🧐
Spending time and money marketing a landing page that doesn't convert ❌
.@llamalifeco is my favourite SaaS landing page of 2022.
Here's what you can learn from it 🧵
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.@thejustinwelsh's $1,700,000/year landing page just got an upgrade.
Here's the 5 changes he made, and why he did it.
But first, the before and after.
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Most technical founders fail - because they're scared of failing
Marketing is not like engineering
Engineering is straightforward: write code, test it, deploy it
And it works
More hours means more features and success is linear
Marketing isn't like this
Marketing is experiments
And nearly all of these experiments will fail
Marketing is working on something for 40 hours and saying "no, didn't work"
Then failing again and again and again until you find something that works
If you aren't able to accept failure as part of the process you will never be good at marketing
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