CG Artist and Creative Director | haruko.co | instagram.com/harukohayakawa… | Inquiries: hello@haruko.co
Brooklyn, NY
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- Following 1,922
- Followers 6,013
- Likes 14,637
To all the K-pop fans, I worked with BIGHIT MUSIC on the cover art for TOMORROW x TOGETHER's upcoming release, Love Language, dropping this Friday! More soon :)
[Notice] TOMORROW X TOGETHER 디지털싱글 ‘Love Language’ 발매 안내 (+ENG/JPN/CHN)
weverse.io/txt/notice/26569
#투모로우바이투게더 #TOMORROW_X_TOGETHER #TXT
#LoveLanguage #Whats_Your_LoveLanguage
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Saturday morning noodle tests #cinema4D
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Got to give a talk at @Wix yesterday about the development of style and the importance of maintaining a creative practice. It's a hill I will willingly die on.
Thanks for having me 💘
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I feel like design and creative glorifies young talent (which I support) but what about those in 40s, 50s, 60s? Can we highlight and talk to them too? I want to hear their knowledge and insights
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Floral R&D part III - let's get puffy 💭 @MaxonVFX @redshift3d
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🧵 Young creatives often ask me how I land the projects and brands I work with and my answer is simple: create *personal* work that would attract the brands you want to work with.
3 years ago, I didn't have a 3D/CG portfolio. I was working in identity, branding and packaging.
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I’ve sold my soul to the creative industry. Especially in my 20s.
I know we’re all seeking balance in life but to my younger creatives, you do need to put in the hours and it’s not glamorous but it takes practice to get “good” at something.
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GM. Listed my first piece on @withFND - Cocktail Hour
This one is my heart. It was the first time I felt like I understood my illustrative POV that wasn't connected to my commercial design work. I would hug this piece if I could 💖
foundation.app/@haruko/~/125…
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New coffee artwork for Cometeer's packaging revamp for retail - Costco, Whole Foods and Sprouts! Made in collaboration with the lovely folks at Creech.
Lots of R&D to figure out how to make the swirling liquids using Cinema 4D Pyro!
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I'm equally intrigued and completely mystified by @maxonredshift Toon and how it interacts with light. Here's a little test from this morning 🌺🌹🌷🌸
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I love CG food despite how difficult it is to pull off. This strawberry was done from scratch. Thanks to all the help from @iamrossmason discord. Shoutout to @theevilsine 🍓
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Hey designers, how are you building your presentations? Have you all switched to Figma?
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New art for @TakuBeats debut album, 'Songs to Come Home to'
We were dreaming up of imagery that tapped into that feeling of comfort and nostalgia of returning home. Everything from our favorite snacks, music we listened to and the brands and objects we loved.
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If anyone is searching for illustration inspo, this website has top notch editorial illustration curation
illustration.lol/
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PSA to creatives/artists: do not hand over your 3d working files to a client unless you are work for hire or it's explicitly agreed on in your contract.
Those files are your creative IP and you should charge A LOT for them. It's like asking a chef for their secret sauce recipe
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fun little bar scene test @maxonredshift @MaxonVFX
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I think career switches and pivots need to be more normalized. Are we really expecting to have the same career our entire lives?
IMO it's a little ridiculous the weight we (in the US) put on kids and students to figure out what they want to do when they "grow up"
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Coffee and milk swirls for Cometeer's packaging art. Lots of trial and error using @MaxonVFX C4D Pyro and rendering out in Redshift @maxonredshift
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New work for Oishii Berry!
Collaborated with them to design their SS25 shirts! I've never had my work on tshirts so this one was special 🍓❤️
I wanted to mix the modernity of their berry picking bots with something that felt like it came from another time.
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Happy Valentine's day ❤️ @maxonredshift @MaxonVFX
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Am I the only one who feels like they don't understand how to use are.na properly?
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Sometimes I wish there was a "Deuxmoi" about design studios/agencies.
This past year, I've witnessed or been on the receiving end of some of the most abusive and toxic practices. It really makes me feel sad about my work but also this industry as a whole.
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Floral R&D part II - I've been playing around with flowers in Cinema 4D lately. Here's a ghostly looking peony. Trying to create something that feels like infrared photography.
@MaxonVFX @redshift3d
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This morning in shitty potential clients being shitty potential clients. I say no to projects for a reason, it’s not personal
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Playing around with chiaroscuro style lighting with this Scotria bag I modeled a few weeks ago. The colorway is called Candy so, you know, I had to fill this with Lucky Charms looking marshmallows.
ALT Scotria handbag surrounded by marshmallows with chiaroscuro style lighitng. Created in Cinema 4D, Marvelous Designer and Redshift
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Happy Friday! Here's the rest of the campaign imagery from Fly by Jing's Chengdu Crunch launch – inspired by fly restaurants, WuHou temple, teahouses, hot pot and more 🌶🔥❤️🔥
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hope you all had a great weekend. here's a little cocktail wip 🍸✨ @maxonredshift @MaxonVFX
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Objects of Desire: Off-White's "PAPERWORK" fragrance. I was fascinated by the packaging the minute I spotted it. Such an interesting cap that took 2 attempts to model 😅
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Industry wide, we need to stop doing pitches and treatments for free. We're essentially giving brands and agencies free work, ideas and time and it's a really toxic practice.
🚨 Industry Call 🚨 Let’s make 2024 the year we get paid for all our work. Along with industry leaders, other agencies, and independent freelancers, we’re saying no to unpaid pitches. ✍️ Sign the resolution at nofreepitches.com
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Ok last @maxonredshift Toon test for now. Had a lot of fun figuring out how to render dumplings 🥟
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I'm in the running for a @SuperRare x @worldofwomennft curated feature. If you're a WoW holder, you can vote for me or any of the other four artists!
Thank you @daniton for considering me!
Vote here: snapshot.org/#/dawow.eth/pro…
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Floral R&D part IV - another one 💭🌹 @MaxonVFX @redshift3d
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When a CG person is designing a table scape for Thanksgiving and has a 3D printer 🤓 @BambulabGlobal
PS: these are LED candles, don’t ever use real candles with filament prints
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Happy Valentine's Day pt II @maxonredshift @MaxonVFX
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ZBrush splash sculpting practice! It's a little too tendril-y shaped but at least I've figured out a rough workflow 🍸🍒✨💅🏻 C4D/ZBrush/RS
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I LOVE the new @maxonredshift Toon shader 💘 Finally got around to testing it this morning
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New work for @drinkpoppi new Wild Berry flavor launch! I can never say no to cyborgs, chrome and glass fruit ✨
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GM this is a really old forgotten render from 2021. I feel like I should revisit something like this soon.
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This chrome spam is on @withFND as part of my MiniMart series, which pays homage to the childhood pantry staples of my Asian American family. There will be more coming very soon! This one is the original that started it all 💖
Reserve price 1.0 ETH foundation.app/@haruko/minim…
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ISO NYC based jewelry designer to help me create this ring! That flower is my mom's family crest.
I can provide this 3D file if helpful. Please reach out or send me recommendations!
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Some beauty "tweakment" renders for @Telegraph out today!
🧵 I also love the initial sketches I made for these
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I love being productive but I’m on a streak of doing the absolute bare minimum even with personal work.
Sometimes you just need a break from everything
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I'm a huge advocate of a creative practice.
*It doesn't have to be grueling*
It's the consistency that matters. For example, today my brain is scattered so I'm just doing planning and looking at inspo. I don't force myself to produce work all the time. I need some recovery time
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New work for Bubble Skincare's First Class cleanser 🫧☁️ there's a few more of these to come soon
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little embossing effect test from this morning. low key so pissed at myself for not figuring out how to do this years ago
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I think brands need to be honest with themselves about what caliber of creative they should be getting for their high deliverables and meager budget projects that would barely cover my rent after tax ~just saying~
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Here's a fun one for @HighTideNY Sound System Vol. 54 on @spotify.
Cheers to the weekend!
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this hot NYC weather got me craving soft serve with all the toppings (Fruit Pebbles included)
very much needed zbrush practice. it's the one skill I really want to improve on.
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🚨 New work for Fly by Jing 🚨 they just launched Chengdu Crunch, and trust me it's so good I put it on almost anything. Lots more of these surreal images to come!
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tulip sculpting and modeling with @maxonzbrush, Cinema 4D and rendered out in @maxonredshift
Ignore my weird textures, I was trying to work quickly 😛
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#PortfolioDay 😁
I'm an Artist and Creative Director based out of NYC. My work centers around nostalgia and my identity as an AAPI creative and woman. I love examining mundane day to day objects and moments. Also chrome...lots of chrome.
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I think we’re confusing the ability to have a fun, friendly conversation with flirting. Flirting is different imo, there’s definitely a tone that conveys your interest in someone
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Frost Flowers my collab with @worldofwomennft !!
This is inspired by the amazing women in my life. I wanted to create art symbolic of our relationships and the traits I see in them. More on this 👇🏼
The 1/1 is available on @withFND 0.55 ETH
foundation.app/@haruko/found…
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Heres a deeper dive into the art I created - This project challenged me in so many great ways. I brought a lot of myself into this project - my Japanese American background, wanting to see more representation and the using symbolic objects from Japanese culture.
“Without that human touch, I wouldn’t have been able to create this fantastical world. The role artists play in crafting these AI models is vital and impacts the whole creative process”
See how @helloharuko brought her own personality and childhood to the story:
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As strange as this sounds, when I created my Chrome Condiments, I had envisioned them as huge canvas prints, like 5ft tall rather than living purely in the digital space.
I think I need to make this a reality this year and print at least one of these at that scale for myself!
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My coffee rendering for @cometeer at @WholeFoods Williamsburg 😭💓
Super challenging one but really happy with my CG coffee swirl using pyro
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BRB screaming into the void when a trend forecaster that charges 3-25k a year for forecasting is asking to use my images for free in exchange for credit and “exposure” on their annual forecast
🧵 ARTISTS, do not let publications and businesses use your work for free!
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I should revamp my portfolio website....
*closes laptop*
Few things bring on procrastination quite like a website overhaul
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Within 10 minutes or seeing my dad for Thanksgiving, “Haruko, aren’t you worried AI is going to replace you!” Thanks dad 🤣🫶🏻❤️🔥
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Mmmmmm I would find this so invasive personally. Feels like a lack of professional boundaries.
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How are you pulling through on jobs you really *really* regret taking? The soul crushing stupidly messy ones. I can't be the only one who deals with this. Give me your thoughts please!
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Cheers 🍸 I spent this morning playing and trying to find something new. I had no idea Redshift had a wireframe node!
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Coming out on Thursday 8am EST :) Had a chance to chat with Brittion at Rogue Studio about my work and more
Coming this Thursday we are back to our regular release schedule for Low-Key Legends Thursday at 8 am EST.
We will be exploring new formats and trying new types of styles to bring you the most over 2024.
Don't miss our amazing episode with CGI superstar @helloharuko
ALT Low-Key Legends with Haruko Hayakawa | Rogue Studio
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I'm going to post more of this work today on IG but here's a look at one of the @latimesfood Bottled Water Power Rankings that didn't make the cut but I still love regardless!
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San Francisco friends! I've spent the last six months working with the folks at Google fine-tuning an image model in my own style. It's debuting on May 15th with a gallery showing, panel discussion, food, and drinks.
RSVP if you want a chance to get in rsvp.withgoogle.com/events/i…
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Happy Valentine's Day pt III @maxonredshift @MaxonVFX
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New work for LA Times Food: The Official Bottled Water Power Ranking by Lucas Kwan Peterson @lucaspeterson. I LOVED this project from start to finish. More on this soon! I created some wild sketches for this one
latimes.com/food/story/2023-…
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