š® The culture magazine for eCommerce and retail futurists
West Palm Beach, FL
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LORE was forged, edited, debated, passed around, photographed, and built page by page. Thatās why people love it. Hereās a peek behind the scenes, including the folks who helped bring our cultural field guide to life. Get 15% off with code CommerceIsCulture. Click through, and itāll drop into your cart automatically with the discount applied: store.futurecommerce.com/appā¦
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Introducing Future Commerce Learning. 5 courses, built to fit into your busy schedule, taught by eCommerce industry veterans.
šļøCustomer Acquisition with Orchid Bertelsen
šCustomer Retention with Mandi Moshay
š»Conversion Rate Optimization with Brian Schmitt
š”Building High-Performing Teams with Jon Klonsky
š¤Building Partner Programs with Jess Goulart & Rachel Fefer
Join today: futurecommerce.com/plus
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There are many paths to finding cultural relevance, and our latest guide explores four classifications of brands that have found ways to endureā¬ļø
futurecommerce.com/posts/nebā¦
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š®Our annual print journal MUSES is now available to all
muses.futurecommerce.com
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Ok but who breaks up with someone right before Valentine's Day?
futurecommerce.com/the-senseā¦
The Big Breakup š
Itās not me, itās youā¦ | The Senses by Future Commerce
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"Apple Vision Pro has provided the perfect platform for cultural commentary, and it comes at the perfect time for harvesting engagement in our attention economy."
futurecommerce.com/the-senseā¦
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"A Lament for the Internet: Were the 2010s Our Cyber '80s?"
A new essay contrasting tangible '80s gadgets with the digital intangibility of the 2010s, and how the Internet's evolution has reshaped our world and the brands it offers.
futurecommerce.com/posts/insā¦
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The Gap brand has become like an old friend who canāt stop making self-destructive decisions.
futurecommerce.com/posts/insā¦
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From a quaint boutique in Brooklyn to a cultural phenomenon, Catbird's journey epitomizes the transformative power of the 'brand as Muse.'
New essay by @angelica_frey for MUSES
muses.futurecommerce.com/artā¦
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The monocultural moment du jour is here.
Taylor Swiftās newest albumāa two-hour-long dual-album opusāprovides a cultural platform for brand participation.
Read our takeā¬ļø
futurecommerce.com/the-senseā¦
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"If ever there were a signal that our current trajectory ends with niche hyperpersonalization, everywhere, all the timeāit took place this week at Google I/O."
futurecommerce.com/the-senseā¦
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Mob-wife aesthetic, quiet luxury, KITH's loyalty launch, Tenet Date Guy...Everything is a Psy-Op.
futurecommerce.com/the-senseā¦
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"The greatest lie of our industry is that you can āown your customer.ā In order to do that youāll have to disown the platforms."
futurecommerce.com/the-senseā¦
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š®VISIONS Summit
Thank you to this incredible group of speakers!
@Shwinnabego @being_on_line @OrchidBertelsen @TaylorLagace @dwisdom @KleinKleinKlein
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Beauty brands are scoring big with women's sports.
@alexa_lombardo breaks it down š
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Beauty brands are making an unexpected pivot to the sports field, and it's not just for show. As traditional influencers lose their shine, female athletes emerge as the new faces of authenticity in the beauty world.
futurecommerce.com/posts/insā¦
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āRetail is easy,ā Jimmy said, without a hint of irony. āBecause you put [product] on the shelf and people buy it.ā
This is the gist of the MrBeast roadmap for CPG success: be MrBeast.
futurecommerce.com/the-senseā¦
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Yesterday we entered the world of Archetypes with our launch at Art Basel Miami.
A fusion of art, photography, dance, and insights into consumer and culture as we celebrated the launch of our Journal, a 240-page exploration of brands and the stories they tell.
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Moments from VISIONS Summit: NYC
Thank you to our contributors: @alisoneroman @chaykak @emilyharpist @being_on_line @HipCityReg @HithaHerzog @kathrynfiona @Alicia_FioEspo @philwinkle @brianjlange
Presented by: @bloomreach_tm @stripe @BigCommerce
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"In 1984, a punk kid and a repo man chased an alien-infested Chevy Malibu across Los Angeles. Today, we're all punks, the algorithms are the repo men, and the alien invasion isn't in the trunkāit's in our pockets, our homes, and our minds."
futurecommerce.com/posts/insā¦
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You can now listen to the full panel discussion with @HipCityReg @being_on_line and @paulcanetti from VISIONS Summit: NYC.
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The checkout experience is increasingly becoming a make-or-break point for customers.
So we wrote a guide w/@loqate about some of the most prevalent and most sadistic ways brands unintentionally scare off customers.
futurecommerce.com/posts/howā¦
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REPORT: GenAI has already changed commerce.
What happens next? In brand new research from 300+ eCommerce pros, we examines the current GenAI attitudes and behaviors of the Commerce community.
futurecommerce.com/genai
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2/22/22 marks the first of many Future Commerce Salons
19th century salons were gatherings targeted to amuse and inspire, educate and entertain. This is a lost art worth reviving. Tonight weāll meet new people, discover new ideas, and have the best of times.
#1 - Seattle
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š®SPEAKER SPOTLIGHTš®
@FWBtweets comes to Future Commerce! Hear @raihan_'s hot takes on all things tech x commerce, only at VISIONS Summit: LA on October 10th.
Score your seats now: visions.futurecommerce.com/vā¦
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The VISIONS site is officially LIVE
VISIONS: Volume IV is the result of the work and wisdom of 20+ collaborators. These modern prophets āĀ artists, writers, poets, operators, founders, doctorates āĀ foresee the world that will be.
Presented by @AdobeCommerce and @bloomreach_tm
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"Drake's pants are a signal of a growing trend in cultureā selling outāby turning all available space into ad units."
futurecommerce.com/the-senseā¦
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"In summer, social media becomes monomaniacally obsessed with one thing: Europe.
After observing this fantasy for years, I realized that very little of this is about a place...Itās actually about a time."
@angelica_frey for Insiders:
futurecommerce.com/posts/insā¦
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It's here! Today we launch Nine by Nine, a new report from Future Commerce. From @drinkhaus to @Shopify to @kingarthurflour, brands are making an impact on our world.
Get the report: futurecommerce.fm/ninebynine
#9x9report
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Today @natashaghoskins and @medeana Co-Founders of @BoysClubWorld are on the pod.
We chat the origin of Boys Club, legacy brands finding a place in the world of web3, cosplaying as a court reporter, multiplayer mode + more
Listen now: open.spotify.com/episode/4bGā¦
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"This is but one of the myriad examples of the re-sexualization of brandsāa hornissanceāthat results in a newfound overt manifestation of ālust for lifeā that brands are enthusiastically embracing."
@angelica_frey for Future Commerce
futurecommerce.com/posts/insā¦
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"When has a brand ever asked you to deny yourself?" We're still pondering the challenging debates we had during our VISIONS Summit: Los Angeles.
We glimpsed the future of commerce, multiplayer dynamics, and how culture is shifting the way we build commerce.
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Our newest research report, The State of GenAI x Commerce has arrived.
Containing insights from 300+ eCommerce pros, this study examines the current #GenAI attitudes and behaviors of the Commerce community.
In partnership w/ @bloomreach_tm @shopware @stripe
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[NEW REPORT]
Today we launch our annual report on the cultural, technological, and consumer trends that are affecting us and the world we live in. We believe this report is valuable and worth your time.
70 Pages. 10 Trends. 1 Future.
Get the report šfuturecommerce.fm/vision
ALT Announcing VISION 2021. From Future Commerce, sponsored by Vertex.
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Immersive. Inspiring. Transformative. MUSES by Future Commerce promises to be unlike anything else happening during Miami Art Week. RSVP today. futurecommerce.com/muses
Sponsored by @adobe #fcmuses #artxcommerce
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"Today we unveil two huge improvements to our growing brand of media for eCommerce and retail operators."
futurecommerce.com/the-senseā¦
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š®INTRODUCING the Visions Volume IV Summit Speaker Lineup
šJune 15th, 2-4PM CT
šMcCormick Place, Chicago
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"Where is the Counter-Culture?"
a VISIONS session on how the slow death of the monoculture has created a melange of subcultures and niches, but has made it difficult to pinpoint who the rebels are.
Featuring @NymphetAlumni @daisandconfused @Emily_Sundberg @KleinKleinKlein
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Breaking: @brianjlange spotted dancing at his local Costco
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"The point of a sacred space is that these folks are interested in talking to their peers and communing with each otherā¦theyāre not really concerned about the brand as much as they are about every person in this room."
@raihan_ co-founder of @FWBtweets at VISIONS
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We've been envisioning a space where everyone can hang out and experience Archetypes IRL.
So we're moving into the @IndustryWest Soho Showroom for three days only and you're invited!
Will we see you there? Let us know:)
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Citizens and tourists of Seattle, we are hosting a gathering on the evening of May 18th!
Dropping details below, but all you really need to know is that @brianjlange and @NicoletteMc will be there.
partiful.com/e/Kad9PRQqC6Sv7ā¦
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How do you evolve from #customersupport to CX?
This week we'll hear from Porsche, Crate and Barrel, Native Shoes, and Andie Swim about how they're thriving in 2020 by evolving from Customer Support to #customerexperience
š Episode 1 is out now!
futurecommerce.fm/podcasts/sā¦
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ANNOUNCING: today we launch the new futurecommerce.fm/
As we've grown and evolved so have our needs to have more than just podcast content. This site is our new home for all of our content in any format: written, visual, and audio.
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We interviewed @mkobach about the work @slice is doing to support your local pizza shop.
There's a lot to be learned about Pizza Commerce + this episode contains a special offer for freešfor our listeners.
Tune in now: open.spotify.com/episode/7H0ā¦
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What if you could predict the future?
With our newest consumer report you can.
Coming Thursday. #Vision2021
ALT Vision 2021. New report by Future Commerce, sponsored by Vertex.
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2021 was the year customers returned to their defaults.
Our second annual Nine by Nine report will explore the nature of a customer who has returned to brick and mortar. What does she find?
Get on the list to secure an advance copy: ninebynine.report
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The VISIONS Podcast explores commerce, and its role at the intersection of culture, spirituality, modernity, and the arts.
Episode 1: A Prologue is available now on all platformsš
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Episode #290 "Fighting for Humanity"
We're revisiting a conversation from 2016 with @BrianRoemmele about how voice interaction (and other tech) will revolutionize most everything, and the fight to keep humanity in the equation.
Listen now!
futurecommerce.fm/podcasts/fā¦
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Nick & Emmett's new company, Pattern Brands, is on a mission - to create consumer brands which encourage you to enjoy everyday life, create good habits, and avoid digital burnout.
ā© Listen now.
futurecommerce.fm/were-not-sā¦
+@patternbrands @nickjling @emmettshine
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āØVISIONS 2022 IS OUT NOWāØ
We brought together fifteen content creators, leaders, and artists for candid conversations around the future of commerce.
šš„š¢šš¤ š”šš«š ššØ ššØš°š§š„šØšš šš”š š«šš©šØš«š
ābit.ly/3xxv69b
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new ways of seeing commerce and technology
š„ speaker lineup
art direction by @lindastrawberry
VISIONS Summit, this Thursday
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On set today with @OrchidBertelsen and @philwinkle
š®New content series coming soon
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Have you seen the full VISIONS Summit: LA lineup yet?
Over the course of one afternoon, you'll hear from a dynamic group of cultural innovators across many disciplines.
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š We're proud to announce that we've partnered with @heyitsalexP and No Best Practices for the next 6 months to bring you the best strategic eCommerce content on the planet.
Here's why it's important right now š§µ
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š® Introducing ARCHETYPES.
An experiential one-night-only event, a 200-page Journal, and an accompanying podcast series brought to you by Future Commerce.
We all have a role to play. We all have a story to tell.
š December 1, 2022. Link in Bio.
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"The race to commercialize artificial intelligence depends on the legacy structures of media ā Ā and those media companies (social and otherwise) are taking strain; if not now, then soon."
futurecommerce.com/the-senseā¦
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We are beyond excited to announce we are collaborating with @IndustryWest to create an Archetypes pop-up experience for three days only this January.
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Minimalism is out, Maximalism is in.
60% say surrounding themselves with things they love makes them feel safe & in control.
Learn how Maximalism is winning the struggle for our psyche in our new report šfuturecommerce.fm/vision
ALT Title: The Rise of Maximalism. Image: A black drawing on a green background of a person sitting on a couch, hugging throw pillows and surrounded by an assortment of things on the coffee table.
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We asked @lindastrawberry to create a deepfake of John Berger welcoming our audience to the VISIONS Summit last week.
This is just a small preview of what awaits you.
VISIONS Volume IV releases next week on 6/29.
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Have you listened to our interview with @OrchidBertelsen yet?
She is the COO of @CommnThreadCo and co-host of @_InfiniteShelf
Orchid doesn't know this yet, but we've also named her as our unofficial pop culture correspondent.
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VISIONS Summit Austin is this Wednesdayš®
Together with @fermatcommerce and @ShipperHQ we're bringing brands, retailers, agencies, and commerce futurists a one-night-only event during SXSW.
Dropping the panelist lineup hereā¬ļø
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On love, death, and Costco: "Dissociating at Costco"
Written by @brianjlange
Read here: archetypesjournal.com/articlā¦
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Calling all writers!
We are now accepting submissions for our 2025 Journal exploring narrative, self, and community.
Share your unique perspectives on trends, fiction, art, brand spotlights, and more.
The deadline is September 23.
Apply here: futurecommerce.typeform.com/ā¦
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News: @patternbrands acquires Onsen, a soft goods brand.
We got the exclusive with Pattern co-founder Nick Ling. Check out our podcast with him on the acquisition and the ever-growing Pattern family of brands š
futurecommerce.fm/podcasts/aā¦
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š® PANELIST SPOTLIGHT š®
Technologist & founder of Eternal Reggie James @HipCityReg gets on his 'new hardware' soapbox, only at VISIONS Summit: NYC. visions.futurecommerce.com/sā¦
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AR, VR, MR, XR, confused? Get it straight by reading this helpful article by @charliefink on @ForbesTech!Ā forbes.com/sites/charliefinkā¦
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our new hyperstitious environment finds that a brand must engage and harness its audience
The Multiplayer Brand
a VISIONS zine by Future Commerce
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We sent 2021 off in style last night! Thanks to our Seattle fam for showing up in force to celebrate with us. Hereās to an incredible year ahead with all our partners & friends! š„ š
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š® The future is multiplayer. Customers hold untold power. Brands are subject to the will of the crowd.
Our newest zine explores the new power that customers wield over a brand.
The Multiplayer Brand is out now. Shipping now to 200+ countries.
š the multiplayerbrand.com
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So many brilliant minds gathered today to engage in discourse surrounding the themes we are developing for this yearās edition of Visionsš
@being_on_line @daisandconfused @Emily_Sundberg @NymphetAlumni @KleinKleinKlein @rachaelyaeger @drjaredwatson
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So much fun doing a Future Commerce recording in front of a live audience! Kudos to all of our panelists and partner @dotdigital for helping us close out MUSES on a high note. Full recap coming soon. #fcmuses #artxcommerce
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āØ Keynote Speaker Announcement āØ
Culture writer, @chaykak brings insights from his latest book Filterworld to the stage at VISIONS Summit: NYC on June 11th. Full speaker list coming soon, but grab your early-bird tickets while you still can!
visions.futurecommerce.com/sā¦
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This December, Future Commerce is headed to Art Basel Miami to launch Archetypes. A 200-page journal exploration in brands and the stories they tell.
Jump into the story with us on Dec. 1st for an evening of curated art, modern dance, and original music.
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Consumers now care what happens to their product after it dies.
Learn how savvy brands are now taking this into their own hands, participating in the new circular economy
šfuturecommerce.fm/vision
ALT Title: The product eternal. Image: drawing of hands releasing a product with wings and a halo to fly away
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āWhen we are looking at the world in terms of vibes, we are seeing the world the way an algorithm sees it.ā
@khole_emily, co-founder of @nemesis_global at VISIONS
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š¢ Focus on what matters: Practical AI application for growth, cost reduction, and business scaling.
Exclusive online event š Wed, Jun 21 11AM PT
Expect insights from industry expert @chrismeadej ā @crossnet & @playgoodsport ā as he shares firsthand experiences & AI tools.
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Popup preparations are underway.
Doors open tomorrow at 11AM!
See you soon.
š14 Crosby St, NY
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Tomorrow.
VISIONS: Volume IV
Visuals by @lindastrawberry
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The world is adapting to a throng of humanity longing for the spotlight, amassing ever more things simultaneously taking more out of the ground & burying more still.
We cover it all in our newest report šfuturecommerce.fm/vision
ALT Vision 2021. A new report from Future Commerce, sponsored by Vertex. Graphic is blue with bold black font.
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If we made a collaborative playlist inspired by VISIONS: Volume IV would you contribute??
What songs should be on thereš
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šŖWeāre in Season 11 of Step by Step and this season, weāre focusing on architecting your business for a dream exit.
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š® @rachaelyaeger of @human_nyc
Hear from VISIONS: Volume IV Contributors in their own words. Multiplayer mode.
š»visions.futurecommerce.com
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