I’m thrilled to announce
@flickplayapp is teaming up with
@MGAEnt to bring the first digital
#Bratz Dolls to millions of fans through a multi-year agreement. Bratz is not only the No. 1 most-followed toy brand on TikTok with more than 2.6 million followers, but the brand also continues to deliver on its commitment to diversity and self-expression with each of its initiatives. We are excited to infuse these values early into the Flickplay ecosystem.
The partnership represents a significant milestone as Flickplay extends the use-case of two-way interoperability and continues to shape the future of play. Flickplay will empower owners of the digital characters to use them in other blockchain-enabled games and social experiences, extending the utility of the digital toys for fans and demonstrating that identity can transcend screens, rooms, and worlds.
The journey will begin with the launch of new Bratz Digital Dolls available to fans as early as Q1 2024 with more to come in the future months.
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forbes.com/sites/dbloom/2024…
#digitaltoys #nfts #flickplay #AugmentedReality #bratz #gamechanger