$20M/year & 100% bootstrapped In 2019, they were called "IDIOTS" as they were building a product that already existed. In 2023, their business is better than most VC-backed startups. Thread 🧵

My friend gets 18.3M visits on his site and earns $3M from it (with only 4 employees) He revealed his SEO playbook and I'm gonna share it with you. This works for ANY kind of website. The strategies, tools, and hacks to reach millions🧵

An Ex-Facebook employee is now a king of growth hacking. Bootstrapped AppSumo to $6M in revenue in 24 months. Helped Mint App get 1M users in 6 months. Here are 10 of Noah's growth hacks you can copy (and why they work) THREAD🧵

NFTs = Shares Projects = Companies Creators = Founders DAOs = Management Collectors = Shareholders JPEG = Stock Certificate Royalties = Revenue Tokens = Dividends Utility = Product Community = Marketing

I've built my network 1 person at a time over the years and I frequently get asked how I did it. Here’s how to build a billion-dollar network:

Here's the full 2-hour pod that I did with @AlexHormozi who just happened to release his new book, $100M Leads today (congrats!). You'll want to bookmark this and come back to it for reference because there's a lot of gold in here. Timestamps: 00:00 - Alex Hormozi’s business model 09:00 - Playbook on scaling companies 10x 15:38 - Alex Hormozi’s advice for people who want to start a business acquisition company 20:07 - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability 24:00 - Alex Hormozi’s content marketing strategy evolution 27:19 - Alex Hormozi on the TikTokification of social media 33:00 - How Alex Hormozi creates his content 44:04 - Alex Hormozi chose business over Leila Hormozi 55:42 - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu 59:00 - Twitter content strategy from Alex Hormozi and how it helped him write better 01:03:00 - $100M Leads: How To Get Strangers To Want To Buy Your Stuff 01:09:00 - Alex Hormozi on having children and his childhood 01:19:00 - How Alex Hormozi is planning to launch his book 01:27:00 - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business 01:37:00 - Organizational development tips for scaling business 01:45:37 - Alex Hormozi on fitness and lifestyle 01:58:17 - Where you can find Alex Hormozi’s newest book

Great books on thinking/mental models: - Seeking Wisdom by Peter Bevelin - Loserthink by @ScottAdamsSays - The Great Mental Models by @shaneparrish What else?

There's $3B+ of net worth in this picture. As a shy introvert, I had no access, money, or HNI friends. I built my network over 10 years, learning the best networking strategies & tactics. Here's how to tastefully build your network:

High performers want to hang out with other high performers. When I was 25, I phoned a founder and asked him what was one thing that changed his trajectory. He said 'masterminds'. Here are 6 life-changing groups for high performers to help you grow faster:

Hanging with @Irenezhao_ - SHES REAL 🤯

Fun @chamath story: I ran a marketing campaign that generated the most sales in a day for a startup I was working at, but I didn’t tell anyone on the team. Everyone got pissed at me and the CTO told me that I just ruined everyone’s day because they didn’t get a chance to prepare. I felt like shit. Chamath was the only one that consoled me and told me that mistakes happen, what’s important is that own it and move on. Always be kind. You just never know what kind if impact you’ll make on others.

$220B+ in Silicon Valley is influenced by @mattmochary. He's mentored the CEOs of Angellist, ClickUp, Coinbase, Notion, OpenAI, OpenSea, Postmates, Reddit, Rippling, and Robinhood. He's got a book with 36 chapters of GOLD guaranteed to level you up:🧵

Marketing stunts are high-risk high-reward bets. But when they go wrong, they go HORRIBLY wrong. (like losing $8 BILLION!) 10 marketing stunts that you don't want to repeat ever🧵

If I had to start an audience from scratch today, I’d go with a podcast and create discoverability through short form content eg Reels, TikToks, YT. The entire podcast episode would be on the ‘main’ YT channel along with the shorts. Then I’d take 5-10 min clips from the pod and put them onto a clips channel. YouTube would be the main game but the podcast is the actual content box that you’d focus on. With a 1-2 hour episode, your watch time would be 8-15 min which is great bc YT wants you to keep watching on their platform. Hit a few winners and the algo will put you in its good graces and you’ll have more reach for ALL your videos. Do the podcasts in person ideally. They just perform better. Very overpowered if done correctly. Here’s an example of my YT channel making a comeback thanks to a @AlexHormozi interview that I just did. 7300% difference. Create content that you genuinely enjoy creating and you will become good overtime. Guaranteed.

The founder who 'hired a CEO and stepped back' just shut down. Here's the email he sent me. "Eric, you were right. I thought I could hire my way to freedom. 3 years and $10M in burn later, we're done." His mistake? The same one I've made. Multiple times. He believed the fairy tale that you can bring in a CEO and disappear. That somehow a hired gun will care as much as you do about your baby. Here's what actually happened: - The CEO made 'strategic pivots' that gutted their core product. - Revenue dropped 40% in 18 months. - Their best engineers left because "the culture changed." - Customer churn hit 35% when they stopped innovating. The founder watched from the sidelines, thinking he was being smart by "not micromanaging." Truth is, no hired CEO will ever match a founder's obsession. They're playing with house money while you built the house. I've tried this move 4 times. Each time ended the same way - me jumping back in to save what was left. The successful founders I know? They stay involved. They might hire CEOs, but they're still in the trenches on what matters. There's a reason Zuckerberg, Huang, and Musk haven't "stepped back." Your company needs you more than you think. What's your take - can founders ever truly step away?

Martha Bitar and Rebecca Shostak founded Flodesk in August 2019. Since then: • Flodesk hit $20M revenue per year • Has achieved YoY growth of 391% • Has only 21 employees (75% of which are women) /1

Companies should take advantage of programmatic SEO and AI-enhanced content while the iron is hot. Here's what we've been doing for people: 1. Create a topical map of keywords that have high intent (MOFU and BOFU). For example, if you're HubSpot, you might aim for keyword templates like: - Salesforce alternatives - Salesforce vs HubSpot - Best CRMs for [industry] You should be able to come up with more permutations than you can imagine. 2. You would then design a template for these pages. Think about how Tripadvisor or Expedia creates templates pages for topics like: - Things to do in Rome - Best food in Rome Same idea. Now you get to do this at scale because AI has decreased the cost of production. 3. You would then leverage OpenAI's API to create unique content for these templated pages. As a bonus, add in other internal links, testimonials, etc. to help increase conversion rates. 4. A human editor comes in to handle the last mile to make sure that everything looks good. 5. Scale it. The stronger your domain, the easier time you will have ranking it. As a side note, you might need to use a tool like IndexMeNow to index the pages. Just don't expect to pump out thousands of pages a day and expect to get an avalanche of traffic. This takes time. Programmatic SEO seems like a new concept, but it's not. Those SEOs that were fortunate enough to have the resources of their product and engineering teams 10+ years ago were already doing this. It's just now more accessible. AI-enhanced content: For the Marketing School podcast, we have a new 5-10 minute episode daily. Oftentimes, we're talking about trending topics that I *know* would do well for us from an organic standpoint. But my co-host and I just didn't have the time because we had other priorities. Here's what we do now: 1. We take the AI transcription from our podcasting software. 2. We tell ChatGPT to 'create a blog post from the following transcription with a catchy headline and headers for each section:' 3. We run the content through a duplicate content checker just to make sure we're good to go. It usually passes with flying colors. 4. A human being steps in to handle the final 20-30% of the work where they are fact-checking, adding statistics, adding pictures, adding links, etc. This decreases our time to production by 60-70% and costs anywhere from 50-80%. We think we can do even better with time. Again, strike while the iron is hot because my belief is that there is a 1-2 year honeymoon period before search fundamentally changes. And if *everyone* is doing this, will the exponential increase in content really benefit humans in the long run? Something to think about. 😉 If you're doing something similar, would love to hear about your results. Note: the screenshot below shows a 65% increase in keywords over a 2-month period. Not bad for a short time frame.

Strategy 3: Turning Customers Into Fans Flodesk's endgame wasn't just about retaining customers. They had a workout routine to create a strong Facebook community and get 3 things for FREE- • Ample feedback • An open RnD space • Brand promotion /10

Listening to @MrBeast's interview on @joerogan's pod: Have you seen X movie? Nope. What do you think about Neuralink? I have no value to add. What did you grow up watching? YouTube. Why? So I can make better videos. Maniacal focus is all you need to win.

Come hang with @RaghavHaran (@garyvee’s brand director) and I to talk about NFTs and marketing tonight. Like, comment, and share for a possible @levelingupNFT HeroList (WL) nitter.app/i/spaces/1ynJOZrqmZnGR

Gm, I hear that we’re doing #WoWFollowWoW 👀👋

1. Work hard 2. Win 3. Make friends with good people that work hard 4. Win together

2) Y-Combinator YouTube Channel >>> Martha Bitar believes that Y-Combinator's Startup School series is millions of dollars worth of information out there for free. /19

What a launchpad business is (from @awilkinson): - A biz that gives you freedom - Makes $100-200k a year in personal income to build your bedrock - Allows you to try new things - Examples: Consulting, services business, digital business, courses, etc.

a bunch - mainly leveraging subagents + MCPs: - SEO revenue optimizer to find high converting pages and coming up with new pillars to go after. Then creates blog post or programmatic SEO templates that sit in our CMS as drafts. It also finds page cannibalization issues as well as title/meta optimizations. MCPs: @ahrefs, GA4, Google Search Console - Super recruiter for sourcing and screening talent. We're specific about looking for people that have at least 2 promotions at 2 different companies. This will use scrape the web and return candidates to us which we can then message. MCPs: Browserbase, Apify - A/B test orchestrator to help come up with CRO ideas prioritized by ICE (Impact, Confidence, Ease). Test ideas come from analyzing our own data first. It even projects out revenue from each test and creates modals and landing pages. MCPs: GA4, Google Search Console - Viral YouTube subagent to focus on videos that have over 100k views in the last 90 days in my niche. This provides YouTube packaging and hook ideas for stuff that's already working. All we need to do is add in our own stories and examples and we have a net new piece of content with a proven formula. MCPs: Browserbase, Apify - Business intelligence report to give me actionable business insights and recommendations that I previously had to wait days or weeks for. Now, I can quickly see how we're trending on conversion rates, speed-to-lead, and pipeline health indicators. It produces a comprehensive 47-section report that includes data validation, metric calculations, trend identification, correlation analysis, and an executive summary. The report provides high, medium, and long-term strategic recommendations (e.g., expanding AI tool suites, launching paid search campaigns, optimizing high-converting channels like ChatGPT referrals, creating content for high-volume keywords). MCPs: Gong, HubSpot, GA4 Made a video nerding out on it here: piped.video/H_UqPaAJk5Q

Hang out with people doing cool shit. 😉

6 simple copywriting 'hacks': 1. You don't need to be an amazing writer -- answer objections Don't know what the objections are? Learn to ask the right questions to your audience. Surveys are helpful. Reading 'The Mom Test' helps ask the right questions.

🔥LOCKED DISCORD INVITE GIVEAWAY🔥 As an Asian founder, I'm thrilled to support @FortuneFriends_ ! 🧧🎊 I'm giving away 5 Discord Invites 🎁 How to enter: - Follow @FortuneFriends_ @ericosiu @levelingupNFT - LIKE & RETWEET - Tag up to 3 friends Picking winners in 24 hours!

Over 1M blog posts are published daily. Google is shrinking organic results in SERPs. etc etc. SEO is harder, but that’s fine bc you’re strong. 💪 Here are a few creative things you can do to drive your organic traffic up. 🚀 Thread time🧵

‼️New pod alert: @MrFourToEight Blake Rocha, a 26-year-old business creator that has started multiple 8-figure companies in the AirBnB and real estate space, breaks down his recipe to going viral on TikTok. He's amassed over 1.6 million followers on social media. In this interview, we talk about: the secrets to creating viral content how he generated $10M through his TikTok and Instagram funnel the benefits of YouTube as a platform his personal health journey Timestamps: 00:00 - Blake Rocha breaks down how to create viral content. 03:19 - How did Blake Rocha become so good at creating content? 05:40 - Blake Rocha shares his successful journey in creating content and businesses 08:18 - Blake Rocha shares his educational program that generated $1.7 million in just one month. 10:25 - Blake Rocha’s TikTok to Instagram funnel that generated over $10M. 15:30 - Here’s why you should stop copying other people’s content. 16:30 - Blake Rocha shares his creative process in creating content. 21:43 - Blake Rocha's shift in mindset from his early days in content and business. 24:08 - Blake Rocha explains the significance of maintaining a grounded perspective. 28:07 - The Creator Economy is here to stay, but it’s changing. 34:00 - Focus is the way to build something generational. 37:00 - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media. 38:18 - Blake and Eric talk about possible educational business models. 40:56 - Why Blake Rocha fell in love with the real estate business. 44:44 - How to find the right mentor? 48:33 - Give away your best content for free. 52:00 - Do this if you're trying to scale in the education space. 55:45 - Blake Rocha thinks YouTube is the best platform right now. 58:32 - Blake Rocha’s long-term goal in life. 59:40 - Blake Rocha is planning to go hard on YouTube. 01:08:21 - Blake Rocha on modern dating. 01:11:37 - Blake Rocha talks about his health journey. 01:15:15 - Blake Rocha talks about how he’s improving his gut health and why diet is everything. 01:19:52 - Blake Rocha on the OnlyFans Creator Economy. 01:23:12 - Blake Rocha talks about his principles in spending money. 01:30:45 - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight).

I’ve heard that the @veefriends community is built different 👀 Would love to follow more of you! 👇 Proud HODLr of Hustling Hamster & Respectful Raccoon :)

Coaching and higher tier content ideation - Scans daily number 1 priority and top 3 things done yesterday and scores people individually, in front of everyone via Slack. Also sends a leaderboard at the end of each month to see how everyone did. - Sits in internal calls and pulls 'compelling content ideas' to be used for organic social. Oftentimes, your best ideas will come from passionate internal dialogues. - Coaches people on running L10 meetings, sales meetings, client meetings, etc. This would be annoying work that someone would have to micromanage but it's now 'new work' that an AI can handle. And the best part? No one can get offended at the AI for its feedback. 😉

OpenAI Connector to Google Calendar to give me a table breakdown of how I've spent my time in the last 6 months and recommendations on how I should optimize it based on everything we've workshopped via memory.

Strategy 1: Choosing the right customer & value prop They laser-focused on the small business market And tackling 2 key areas: Ease of Use & Impactful Design By automating tasks and creating a user-friendly platform, they aimed to save time and boost email campaign success /7

The highest leverage/most reused ones: Silk sleep mask Sleep tape Reverse osmosis filter Yeti water bottles (16, 32, 60 oz) Bruder eye mask

Strategy 4: Obsession To Understand Customers Listen to why customers leave and why they stay. It reveals product improvements and optimizes the roadmap. Customer voices >>> Feature brainstorming /11

$14.4M revenue in 5 years with $0 funding. Five friends built a multi-million-dollar startup disrupting the entire SEO space. Here's their bootstrap story 🧵

Who's at @veecon next week?

‼️ New pod alert: @markmanson Mark Manson, renowned author of 'The Subtle Art of Not Giving a F*ck,' engaged in an exclusive one-on-one interview with Eric Siu. Manson is a multiple-time best seller and co-write Will Smith's biography. We discussed: - His path to growing multiple millions of YouTube subs - How much he's spending per month on content - Why marriage is a good bet that compounds - Why men compulsively date (hint: it's not to impress other women) - Why the self help industry is BS Timestamps: 00:00 - Mark Manson on the self-help industry 03:00 - Mark Manson's YouTube channel growth 03:39 - YouTube is the most important platform today 06:00 - Mark Manson talks about his experience in traditional media 09:30 - Mark Manson talks about how his content evolved over time 10:52 - The concept of "Content Moat" 14:29 - Mark Manson talks about how he's developing his content production 15:40 - How Mark Manson hit 1 million subscribers on YouTube 18:11 - The most impressive creators on YouTube right now for Mark Manson 21:00 - Nate O'Brien is done with YouTube 21:41 - Creator burnout is normal and part of the process 23:50 - "Debulsh*tize the self-help industry" - Mark Manson 26:47 - Why Mark Manson thinks Alex Hormozi is brilliant 30:55 - Mark Manson's perfect level of fame 36:40 - Mark Manson on building an audience 37:41 - The Will Smith book deal 40:50 - Is it really worth it to write a book? 42:14 - Mark Manson talks about his content team structure, spending, and online reach 45:14 - How many books Mark Manson has sold so far 45:26 - Mark Manson talks about 'The Subtle Art of Not Giving a F*ck' 48:19 - Mark Manson talks about his blogs and SEO 50:50 - Mark Manson talks about his mid-life crisis 58:48 - How can people stop caring about what other people think about them? 01:06:57 - Happiness comes from solving problems 01:08:19 - Trying to avoid rejection is a sense of entitlement 01:10:00 - Mark Manson on therapies 01:16:16 - Mark's journey from being a self-help junkie to a professional in the industry 01:17:00 - Mark Manson on building a community 01:21:04 - Mark Manson talks about his most famous quote on the fundamentals of life. 01:23:09 - What does a healthy relationship look like for Mark Manson? 01:24:30 - Mark Manson on marriage 01:31:10 - Modern-day dating advice 01:40:20 - Check out Mark Manson's YouTube channel

3 Things you can learn from Flodesk's story: 1) There's no such thing as a Saturated Market Flodesk carved out its own place in a market with huge players like Mailchimp, Squarespace, and Convertkit. /18

The last paragraph is all that matters

The best companies are not families. They are high performance sports teams. Family cultures ironically push high performers out because they tolerate mediocrity. Team cultures push low performers out because they don’t tolerate mediocrity.

• Write a good title A good title has numbers, nouns, goals, pain points, solutions, and even reasons.

Friend said they couldn’t justify paying for a $3,000 mattress. If you use it for the next 5 years and you want high quality sleep: $3k/(365 * 5) = $1.64 That’s $1.64/day to be well rested for the next 5 years. Reframe. Btw @eightsleep is the way. 😉

Microcontent can be an unfair advantage. A lot of people have good foundational content e.g. podcast, blog but they don't maximize the ROI of their content. Here are some practical steps to get started: 1. Chop up your 'main' content 1/

Had a ton of fun chopping it up with @garyvee today.

Strategy 2: Simple Landing Page With a simple landing page, Flodesk addressed common issues. -Poor checkout conversion rate -Less than 15% open rate across all emails Flodesk website circa December 2019 👇 /8

I've been a marketer for 13 years. Here are 7 habits of highly effective marketers:

An effective marketing funnel is key to scaling your business. Don’t have a high-converting funnel, and you can leave millions on the table. Optimize these 5 stages of your sales funnel to turn consumers into customers 🧵

I’m passionate about: • Gaming 🎮 • Marketing 📲 • Personal Development 🎯 @levelingupNFT is where I will combine them to build a community 👾

1/ 7 Lessons learned from interviewing over 300 accomplished people on the 'Leveling Up' podcast: 1. Most recommended book: The Hard Thing About Hard Things by @bhorowitz

I've built 3 businesses to 7-8 figures in revenue. Over the course of building them, I’ve learned 8 powerful lessons. Here’s how to 10x your revenue and traffic:

A silk sleep mask. A white noise machine. A meditation pillow. A 5-minute journal. A pair of blue light-blocking glasses. A 10000 lux light to use in the morning. A set of sleep supplements such as glycine and l-theanine.

Expecting people to work as hard as you do is a recipe for disaster.

Strategy 5: Better Analytics Than Other Players Flodesk focused on providing analytics that is not BORING. Important metrics like - • Where are subscribers coming from? • When they open your email • Days best for sending the email Visualized perfectly! /12

YouTube processes more than 3 billion searches a month. It’s the second largest search engine in the world. Here’s how to optimize your videos for searches (SEO):

What is Leveling Up Heroes NFT (@levelingupNFT) and why now? A thread on how we’re trying to imagine NFT creation a little differently. Hopefully this will inspire you to think differently if you’re looking to do a project:

Year 1 of podcasting - 270 downloads/mo Year 2 of podcasting - 900 downloads/mo Year 3 of podcasting - 100k downloads/mo Total: Approaching 100M downloads Traction takes longer than you think. It usually takes a minimum of 3 years to start to see real movement in business or content. Keep pushing.

Too many incredible creators and business owners were missing out on email marketing. The existing tools? Total letdown. They didn't cater to the rising tide of innovative entrepreneurs and content creators — they were complicated & difficult to /4

5 different ways to monetize online: 1. Use @fundotown to connect virtually with your audience 2. Paid newsletters are hot (e.g. @substack) 3. Paid podcast subs are hot (e.g. @supercast) 4. Sell courses (e.g. @thinkific, @gumroad) 5. Build a community

The year is 2019. Martha Bitar and Rebecca Shostak are two working millennials who are doing well in their careers. Martha is the Director of Business Development at Honeybook - a client flow software based in Silicon Valley. /2

I found out the dirty truth about our food supply after sitting down with @bryan_johnson. It's shocking. There are no guardrails around our food supply. When he went to his food suppliers to tell them that they were testing their foods for heavy metals and microplastics, they responded with confusion because no one else was doing it. No one is testing. None of our food is 100% clean. And there are way too many contaminants to test for. Food is your fuel and if you're putting crap fuel into your body, your performance is going to be crap at work. Yes, you can eat whole foods, exercise frequently, hit the sauna (bonus for cold plunge), get early morning sunlight, etc. etc... But the most important thing is to keep yourself educated by following people like Bryan Johnson, Andrew Huberman, Dr. Peter Attia, etc. Having a high-performing body means you'll be high-performing for not just your work life, but your personal life. #longevity

The best products have a viral loop - where existing users bring in new users, who then become active participants and continue the cycle by bringing in even more users. /17

Audience is a huge factor in how successful you'll be. To get a larger audience, you have to create more content. So more content = greater potential for success It's all a positive feedback loop ♻️ An excerpt from the Marketing School Podcast | @neilpatel

We have some extra copies of my upcoming book. Leave a comment or retweet and we’ll select some random winners. 👾

Listen to my new podcast, Marketing School, with @neilpatel right here: itunes.apple.com/us/podcast/…

The result? ~13% of all website visitors signed up for the free trial. For context, the industry average is ~11% /9

Disicpline is back. A friend recently fired his CEO and his president. He was previously playing video games while collecting his distributions. Another had to let go of a few hundred people. They had raised money and lost their winning ways. Then another had to relieve their CEO and step back into a business that they hadn’t been involved in for years. The zero interest rate environment that we lived in allowed for sloppy hiring because the growth at all costs mentality caused us to loosen our standards. It was cool to start multiple projects at the same time because of the growth potential. Hiring CEOs and Presidents quickly seemed like the right fix so the original founders could go cook up the next idea. But now things have changed. We’re now in an environment where: - Effiency > Growth - Keeping the main thing the main thing is far sexier than having multiple projects. - Hiring A-players is the main game in town. Much lower tolerance for B and C players. - Much lower tolerance for waste. If something doesn’t contribute to the business, it’s being cut. - Many founders are realizing that they need to step back in to drive the vision. It hasn’t been easy for anyone having to make changes to their business and its been even harder for people that have had their livelihoods impacted, but this reset will help put everyone into a better place for the long term.

If you’ve always wanted to start a project, but are intimidated by marketing & community building - this Spaces is for you. 🔥 Join @legend, @AlexStemplewski and me on Twitter Spaces today to discuss building NFT communities! 👾 ⏰ Set your reminders 👇 nitter.app/i/spaces/1DXGyDlLQanKM

Google drove $256B in 2021 revenue. Clearly, SEO is still a thing. Some of the best founders I know have a strong foundation of not just business, but SEO. It's an unfair advantage. Here's how SEO will NOT change in the future: 🧵

We're hiring in web3 & web2. Web3: community, PR, influencer, PM, social Web2: SEO, paid media, analytics, agency sales, content creators (YT, TT) Will pay $3k if we hire them FT and they're with us for at least 90 days. Tag the best + link below: 👇

RIP mom i will always love you 5/29/25 ❤️ At 2:54pm yesterday my mom passed peacefully in front of friends and family. The amount of people that showed up to say their final words to her in person (and also via voice/video call) shows just how much she meant to others. She was by far the strongest woman in my life. She was resilient, kind, and selfless. I know you’re in a better place now Mom. I already miss you very much.

We’re going to see more founders become creator-operators. We all know the top creators out there such MrBeast, Emma Chamberlain, Casey Neistat, Logan Paul, etc. but in the business world, there aren’t many creators yet. That’s going to change as marketing continues to get harder and founders realize that they need to have more control over attention. I have founder friends continually asking me if it’s a good time for them to get into YouTube or podcasting and the answer is a resounding ‘yes’. Here are a few reasons why creator- operators are going to crush it in the next few years: 1. Their operating experience fills a content void True wisdom comes from experience. Business creators can actually speak to the complexities around operating a business and all the problems that come with it (people, product, process, etc). Business content is growing but it still isn’t great on platforms like YT. Eventually, founders will learn the game and there will be demand for content containing their valuable business lessons. When I talk to pure creators on my pod, they spend 90% of their time on content and 10% on business. When I talk to creator-operators, they spend 90% of their time on the business and 10% on content. 2. They’ll monetize better than the average creator The typical creator will monetize off of ads or influencer deals. Perhaps they’ll sell a few courses. These are low ticket items that cap their earning potential. Creator-operators will leverage their audience to sell high ticket products and services. Instead of selling a $50 course, imagine selling a service that has a $30,000 customer lifetime value. More money is made which enables more investment into marketing. Some creator-operators I know already have 9-figure businesses and they don’t necessarily have the biggest audiences. 3. They can afford to play the long game If you have a high customer LTV - let’s say 6+ figures, you can afford to wait longer to recoup your costs. This means you can play the long game and nurture your audience before you make an ask. Creator-operators can push their audience to their e-mail list and continue to nurture them with high quality content that includes ads to their products and services. Every now and then, they’ll make the ask. In fact, for every 20 gives they might have one ask. That’s an incredible value to ask ratio that ultimately builds goodwill. What did I miss?

Why though? Because they can! (remember: they're not VC-backed, so they don't *need* to maximize revenue per user) /15

Content creators & small business owners don't have an army of marketers to design, write, and craft killer emails. So... Martha, Rebecca, and Trong decided to come together and build a better tool. And that's how Flodesk came to be. /5

Like this? Follow @ericosiu for more on business & marketing. Retweet the first tweet to share this with your entrepreneur friends. /21

I have a friend that generates $1M/year in profit off of ONE page. And it's all through SEO. Yeah -- SEO ain't dying. How? Affiliate marketing. Other friends have sites that do millions in profit annually with low overhead. Here's how you can do the same:

Did a small mastermind with founders in Turkey last week. I believe most people in the group will be worth hundreds of millions, if not billions in the long term. Here are some key takeaways:

If it’s not a hell yes, it’s a hell no.

Strategy 6: Nice and Cheap but NOT Free Flodesk is priced roughly the same as a KFC meal - a mere $38/month. Here's the best part: While other platforms have tier-based pricing (as the email list ↑ - the price ↑) Flodesk charges just a flat monthly fee. 🧢 /14

There’s always someone bigger than you. Stay humble.

While Rebecca is a world-class designer who worked for literal rockstars (think Linkin Park and Rihanna). They crossed paths because of their work and became friends. One fine day, they realized something: /3

I host two podcasts that total ~100M downloads. Podcasting has helped me - Develop a world-class network - Land clients for my ad agency - Build a great side income stream Let me teach you in 3 mins what took me 9 years to learn. THREAD🧵

With our free mint on deck, I wanted to give an update on what people can expect from @levelingupNFT. If you want to learn how to build great habits, cultivate an entrepreneurial mindset and eventually start your own business then read on.

3) Build what you truly love 👇 /20

If I could invest in people like index funds, here’s who I’d buy: @chamath @patrickc @elonmusk @JeffBezos @awilkinson A little bit of everything ;)

If @neilpatel and I taught a 12 week marketing bootcamp to get you a job, for free, would you be interested? If yes, leave a reply.

Flodesk worked hard to find the most sustainable way to grow. 6 Strategies they used to grow to $20M a year, fully bootstrapped 👇 /6

In terms of customer acquisition, the following will always work (even during tough times):

Work at a company (let's say it's SaaS). Find a SaaS to buy (maybe @microacquire). Let's say it's doing $200k in profit and you buy it for $6-800k. Level up the offering & the culture. Sell it for 10x+ what you bought it for. Hard? yes. Simple? Also yes.

Today’s digital marketing agencies are falling behind the curve because the biz model is broken. This is why many biz end up taking the work in house (and poach from the agencies too). They’re also frowned upon in entrepreneur circles. 👇👇

and a plane

Lessons learned from doing a virtual event: Benefits: - 3-10x more attendees/leads - Way less logistics/headaches - Behavioral analytics from attendees - Access to more global speakers - Great for lead gen - Much easier to spin up 1/

Asian people fat shame each other like crazy 🙂

One of my podcasts, Marketing School, currently gets around 1.7M views/mo. Here's my plan to get to 5M views/mo:

SpaceX, Tesla, PayPal, etc. are amazing gifts to humanity from @elonmusk. But I think an even greater gift would be for him to reveal how he gets so much done in a day. How does he break down his day into 5-minute increments? Hell, even understanding his frameworks for hiring people to grind Diablo 4 for him would be a helpful window into his work style. First principles are about understanding what's actually true. If we can understand what's true in his head, more Elon-esque people will spawn.

What @levelingupNFT’s long term vision is (and what’s in it for you): 🧵

There are online communities easily doing around $250k/mo ($3M annualized) and it's kinda insane. This one has 242 members charging $999/mo ($241k/mo). They're dedicated to helping French speakers make more money online. This one has 2k members charging $129/mo ($258k/mo). They're dedicated to, well, what it says below: business, brotherhood, and seduction. No judgment -- works for them. Sure, you can argue that churn is probably high with most members staying 3-4 months or so. But I don't think that's the case with the best communities. For example, I've been in YPO for 4 years, and prior to that, I was in EO for 7 years. That's 11 years of being in business communities. The ROI has been insane. For example, at Single Grain, we recently signed a client doing 9 figures who happened to be a YPOer. The sales cycle was far shorter and they were easier to talk to because of our shared bond. The reality is that all high performers want to hang out with like-minded people. People long for community. Here are the hallmarks of a great community: - A safe space to have discussions - The ability for people to connect with one another - Forums, or small groups, of members that meet once a month to share their wins and losses, and to help each other solve their problems. Yes, like group therapy. - In-person events - Satellite networks that form because people have different interests If you're able to integrate these elements into your community, your churn is going to be far lower than a typical online community. Why? Because your monthly recurring VALUE will surpass 99% of other groups. And that's how you keep your monthly recurring revenue up. 😉 I've been a big proponent of these groups over the years because the benefits have been enormous. And now with awesome products like Skool, you can easily create your own community. Some people choose to charge for their communities, and some people choose to offer a free community to get people indoctrinated with their teachings so they can upsell them later. There's no right or wrong -- just what works for you. @neilpatel and I recently formed the Agency Owner's Association. Although we're both YPOers, we wanted to have a group dedicated to helping agency owners grow faster. Throughout the next few months, I'm going to be sharing how we're growing this group organically. Both Neil and I have our primary businesses to run, but this will be a fun 'build in public' case study and I'll be sharing our wins and losses here. Right now, the group is at about $2,700 MRR and the price is at $149/mo with no long-term commitment. The 'upsell' is an in-person mastermind where people can join Neil and me in Beverly Hills but it's invite-only for people doing 7-figures or more. We haven't started scaling this yet because we want to nail down the offering before we ramp it. As the group grows, we'll probably increase the price based on the increased value that we'll add over time. We have a great community manager that's quarterbacking the thing and I hop on and engage with the group frequently. Eventually, the group will become self-sustaining. I have no doubt that this community will break 7-figures over time and since this is our side project, I'm happy to share progress with real numbers over time. If you're an agency owner and you want to join the group, you can join here (no strings attached): skool.com/agency-owners-asso…

If you want to scale your business and yourself, read these books: