A damning new report was just published by @BusinessInsider on how @CocaCola obfuscated and buried research proving the health implications of sugar-sweetened beverages, as well as deliberately funded campaigns to dupe consumers, promoting messages that are either misleading or flat-out false. As described in my astroturfing post, "it's used an extensive network of allies and proxy groups to carry its messages, including co-opting scientists and their research, and spent billions of dollars on ads that associate Coke with warm and fuzzy feelings represented by polar bears, Santas, and happy families." "Like the tobacco companies, Coke has spent millions spinning science to hide soda's health costs from the public and downplay the risks of sugar. In fact, Coke has been at this game longer than the tobacco industry. When the Tobacco Industry Research Committee started launching disinformation campaigns in 1954, it imported its staff and strategies lock, stock, and barrel from the Sugar Research Foundation, a nonprofit funded partly by Coke. The soda companies were pioneers of the PR strategy now known as the tobacco playbook." Still think #SNAP should be supporting their bottom line? businessinsider.com/coca-col…

Mar 24, 2025 · 3:24 PM UTC

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