We’re shutting down Highlighter, Inc.
[I'm publicly sharing this note which I shared with our investors, friends, and supporters last week]
I’m writing to let you know that we’re shutting down Highlighter, Inc.
I’ll cover:
1. A brief history of our work on the company
2. What’s next for the world
3. What’s next for me
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1. A brief history of our work on the company:
We started Curious Labs (Highlighter) in Mar 2018 to explore new consumer social software concepts. By 2019 we had narrowed in on the concept of building tools and communities to help people gather around the most interesting ideas from books, i.e. the Highlights.
Unfortunately, we were never able to instigate substantial traction in this format. I think if we were to do it all over we would pick a single book to focus on each week or two and create a corpus/community of the kind of content we are actually reading instead of starting as a broad platform for anyone reading and to contribute anything. A lot of friends and investors had given us advice to focus like this early on (memorable to me were Paul Davison and Naval Ravikant’s advice on this topic, thanks, guys!). But I don’t think I internalized how to productize that properly at the time. i.e. instead of building a network, start by building the most important channel of the potential future network.
Highlighting is ultimately about taking long-form content and capturing and sharing the most interesting bits. When we didn’t get it working for books, we had hoped we could achieve this in other media formats to make consumption more information dense. We built highlighting tools for podcasts, the web, and video, but were unable to get substantial traction in any of those formats either.
By late 2022 we had run out of the initial capital raised. I personally contributed $100k+ of additional capital to continue running experiments while laying off half the small team.
Here we are 6 years after beginning, with no remaining capital in the company, no obvious traction, and no specific direction we’re excited to pursue. As such we’ve decided to dissolve the company.
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2. What’s next for the world
I think the concept of highlighting probably becomes even more important now with the explosion of content generated by LLMs/AI. We’re going to witness the quantity of information on the web increase by several orders of magnitude. We’ll probably see a decrease in the average quality of public information on the web. But I suspect highlighting fits into other ideas around content generation and curation rather than as a standalone service. I’m not sure exactly what that looks like.
I’m excited about how LLMs/AI will transform 2 key areas: 1) storytelling and 2) software development. I’ve been spending a lot of time with several entrepreneurs working on these 2 problems.
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3. What’s next for me:
I’ve structured my work-life to give me the freedom to explore the areas I’m most interested in. It’s a non-standard approach, but it gives me the best shot to listen carefully to changes in the world that pique my curiosity and to seek truth. I am planning to split my time going forward primarily between these two endeavors:
1) I believe that bitcoin is the neutral, internet-native monetary protocol. This creates a profound shift in how everything in media, communications, and information will work. I’m going to continue investing in and experimenting with how digital scarcity and global payments can be used to build a better internet.
2) The most important problem all startups face today is how to discover and hire the best, early engineering team members. Jen Yip has built the premiere community and platform for solving this problem through “Founders You Should Know”. I have been writing on the platform and helping with curation and investment decisions, while also serving as the emcee for the IRL showcase. Let me know if you’re in SF and interested in seeing the show. It’s really fun and inspiring!
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I’m interested in hearing your thoughts and feedback on what I wrote here. Also, as you run across opportunities that you think might fit my interests, please don’t hesitate to forward them along!
Thanks,
DK