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(whew) still catching my breath from last week’s #Config2023 😅
I’m really, really proud of the @figma Brand Studio team. 😊 Months of hard work for two special days! Some quick notes on the brand…
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Today’s the day!
I’m over-the-moon excited to share some of the @figma FigJam brand updates we’ve started to roll out. Plus, a little typographic side quest 🤓
Yes, #designtwitter this is a thread...
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So after 5½ years, today’s my last day at Google. 🥲 It’s been a fun ride. Some highlights ⤵
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There are always two tweets that complete sOMe pERsoNAL nEWs announcements. First you let everyone know you're closing a professional chapter. Then in the 2nd tweet you tell everyone how excited you are to join @figmadesign as their new Creative Director!!!
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Now that @figma #config2022 is a wrap, I wanted to briefly share how the branding came together. It was the 4th Config—my first—however I’m not a stranger to design conference branding (hello Schema and 7 @googledesign SPAN events).
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I’m so, so excited to share the work the team has been putting in to refresh and evolve the @figma brand! I’m honored to work alongside them and for a company not interested in chasing averages or afraid to take chances.
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We've open a few more roles @figmadesign → figma.com/careers/
ALT Open Roles at Figma
ALT Brand Designer, Web Designer, and Copywriter.
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Never trust an Agency Designer / Director's portfolio. Especially if they fail to mention any of the following:
🚩 Their own individual contribution
🚩 The rest of the team
🚩 The illustrator(s) they hired
🚩 The smaller agency they hired to do the work
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In what is now a tradition—we wanna give ya’ll a little peek behind what motivated the #Config2024 visual identity and all of the work and thought the @figma Brand Studio poured into our annual user conference.
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we're looking for a brand designer to join the team @figma boards.greenhouse.io/figma/j…
ALT Open role: Brand Designer, Figma Brand Studio
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We're looking for another Motion Designer to join the Brand Studio team! boards.greenhouse.io/figma/j…
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There’s a new standalone FigJam app :•)
apps.apple.com/us/app/figjam…
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Seeing that photo of a young Christopher Walken looking like Scarlett Johansson is my biggest regret of 2013. i.imgur.com/9krAC.jpg
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Product Design: Design so boring you gotta render it in an ISO angle to make it interesting.
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Early on we circled around visual language motifs. The primacy of pictograms emerged as this wonderfully universal and accessible idea to begin sketching. We flipped the typical purpose of pictograms from wayfinding or signposting to instead be the primary expression.
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The new typeface is available to all FigJam users today! Accessible from the inline toolbar. Thanks to @eymlin @jenny_wen @DangerWoods and their team for working so closely with us on it. Team work something something dream work!
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We're putting together a design systems conference👇🏻
2/ I’m excited to introduce #Schema2021– Figma’s first design systems conference.
Design systems people– join us for a day of virtual sessions led by top design systems leaders from @Atlassian, @lyftdesignteam, and @netflix to name a few.
Apply to attend: bit.ly/Schema2021
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Big big thank you to the entire Figma Brand Studio and our collaborators! Ya’ll did this! @Jeffersonch3ng, @_chelsea_white, @AHelmbolt, @chadcolby, @notlaurenbernal, Gustavo, @andy_luce, Mika, Sydney, Jillian, @absabrowsky, and Meaza!
figma.com/figjam
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when getting dressed in the morning, remind yourself… “if i die today, this will be my ghost outfit forever”
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Hey @benbarry !! We did it all in-house. 😅 Thanks for the super kind words. ☺️
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Five years after closing up shop, I think I'm finally ready to give running a business another shot. 🙃
Try 2. 😬 Hopefully ready to announce something before the end of the year.
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and heeeerrrreee we go!
Save the Date for #Config2024
June 26-27
San Francisco
Very early bird tickets get you 75% off and first dibs to save your (guaranteed) seat.
Register at config.figma.com
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Oh, and of course the goodies. Who needs another tote bag, I mean, really? IMO it’s the details like custom dying the totes that changes ~swag~ from stuff, to stuff you keep.
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This was done all in house with an assist from @jdashscott, and @SoundsLikeThese
Figma Brand Studio— @Jeffersonch3ng, @chadcolby, Mika Kunisaki, @leandrocastelao, Gustavo Delgado, @redindhi and @andy_luce
Also a big shout out to the @figma events team that trusts us so much!
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Motion has become a core element of Config. The mutable logo, the ambient animations, and with this year’s opener film, we were able to push it even further.
@Jeffersonch3ng and @chadcolby worked together on this with @jdashscott. Sound design by @SoundsLikeThese
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Oh hey, motion designers @figma brand studio is hiring → apply within boards.greenhouse.io/figma/j…
ALT Brand Studio Open Roles at Figma
ALT Motion Designer
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hey @stewartsc and @judson, I've gotten 4 comments / compliments since putting on this hat today.
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The daddest thing I do is call Elsa and Anna from Frozen "Salsa and Banana" and it completely frustrates the 3yo.
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Each of the 50+ pictos were constructed to fill as much of a square as possible, pushing the limits of legibility with interesting proportions, balancing the graphic, geometric shapes with organic curves.
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This ephemeral quality of an event brand opens up the approach to be bold and opinionated. The challenge is in quickly establishing something that's recognizable across many surfaces that doesn’t create visual fatigue before the actual event.
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Whenever someone drops a galaxy brained idea, there’s no limit to how many exclamation marks you’re allowed to smash—of course rendered slightly inconsistent as contextual alternates.
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@OHnoTypeCo delivered on the assignment with such thought and care as we went back and forth testing the typeface in our product environment and nascent brand system.
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One of my favorite projects from this year.
3 cities. 12 colors. 2,700 shapes. Learn how we built a modular brand system for our annual design & tech event series: goo.gl/WDHN2H
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I mean, look at those arrow ligatures! And the contextual alternates when you double up on numerals! These are the details we neeeeed.
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It's beyond upsetting seeing our 5 year old struggle with daily waves of sadness, panic attacks, and night terrors that have come on due to us responsibly isolating for months.
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Lastly, there are certain signifiers, like the line-work of a marker or handwriting that help communicate when something is still ~ a wip ~ Call it skeuomorphic. Call it human. We called up @OHnoTypeCo ...
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I was pretty proud of myself for not drinking all week and then I realized it's only Wednesday.
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Dear white parents,
It's absolutely your responsibility to discuss race with your children. Don't expect to burden a BIPOC to be their racial or ethnic dosen. They have enough on their plates, minds, and hearts.
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Not sure if you heard... but Config is IRL this year! We're also livestreaming the whole dang thing, but it would be great to see your faces in SF (it's been awhile) config.figma.com #Config2023
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The flight from Paris to NY is pretty much the same as flying from NY to SF, but like if SF was a cool city worth living in. 😎
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I've acquired some new working habits that have made me practically unemployable to work in an office: (1) I refuse to wear headphones (2) I now burn incense like a teen hippie (3) I have a mechanical keyboard
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old team 🤝 new team
🎊 We’re giving a live look at our new @figmadesign plugin!
Don’t miss the demo taking place right now at the #Schema2021 conference → goo.gle/3uT8m0h
We’ll be releasing the plugin to the public soon at the #AndroidDevSummit!
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excited to continue building something special with this team ☺️
After an intense 15 months of review, today Adobe and Figma have decided to end our pending merger, as we no longer see a path toward regulatory approval of the deal.
figma.com/blog/figma-adobe-a…
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We started off broad (as you do) but quickly honed in on two guiding principles that helped us make some decisions along the way.
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You: Liquor before beer!
Me (an intellectual): Whisky drink, Vodka drink, Lager drink, Cider drink
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When Ben Hill and @chadcolby introduced motion into the system it became a key component in bringing it altogether. It allows us to express the non linearity of the process, and the way various voices build off of each other to bring an idea to life.
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The @figmadesign ⊹✷˚ BRAND STUDIO * ✹+ is g-r-o-w-i-n-g (again). 😊 We have a few open Brand Design roles at all levels. NY/SF/US-remote
boards.greenhouse.io/figma/j…
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I've been borderline wanting to complain about dudes using their phones at the urinal for months, but I haven't. Today, a guy had a laptop.
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Last year we set out to develop a refreshed visual and verbal language for FigJam. Something that was both distinct yet in dialogue with the broader @figma brand.
Something that better reflected the collaborative spirit of the product experience.
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Seeing my daughter struggle to answer the question “Do you have any pets?” in her remote class, really broke me this morning.
RIP Frank 🤎
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*plenty of shit to do*
Me: I need to make a sequenced playlist of my favorite songs from the 90s
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Lots of Handwriting Scripts exist. However we needed a typeface dialed to the brand AND optimized for the product. Expressive, but legible. Opinionated, but universal. How might attributes like speed and confidence inform character construction?
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¹ Express the shape of an idea
Great ideas rarely take shape in the same way. What does an ˗ˏˋ ah-hah ˎˊ˗ moment even look like? And if we believe OUR ideas are better than my ideas, how do we express that synergy visually?
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