These 4 USPs have shown the best results for subscription sign-ups and first-month churn for us.
Here's the why and how behind it:
Free Shipping on first delivery -> The idea of getting something for "free" triggers a positive emotional reaction, this is what we aim for here. We always charge shipping for subsequent orders, seeing minimal churn impact and much higher profit.
Save 10% on every delivery -> Depending on what options they choose, their discount will range from 25% to 42%, but obviously this range differs per store. This range is only for the first order. Afterwards, there is a continuous 10% off. The initial discount triggers the emotional response again. The 10% off on every delivery has been the ultimate match between churn and profit for us.
No commitment, cancel anytime -> Indicating no risk with a subscription makes people feel safe to subscribe, even if they just aim to buy once and cancel. This point aims to lower the barrier for subscribing. More people stay subscribed than you might think, especially when your product and service is good.
Out of Stock Protection -> This is something I hadn't seen before but was told about and tested. It did quite well but is harder to manage on the backend, requires a very solid supply system. It ensures customers can always get their favorite items, which is crucial for daily users. We saw the biggest improvement in subscriptions here from returning customers.